A professional and motivated creative individual, working in the industries of graphic design, advertising, marketing, brand art direction, shop floor, product apparel design, and children’s illustration. My present status as a freelance senior ceative allows me to pursue a Masters Degree in Design Enterprise, Otago Institute of Design (completion May 2010). In my studies, I have a special interest in ethical and social design. I have the abilities to guide companies through the journey of improving sustainability, and how this applies to practical business sense and outcomes. All-round creative experience: • 8 years art direction in campaign advertising and marketing. • 6 years traditional graphic design environment. • 6 years managing junior creative teams. • 4 years freelance creative. • 2 years sustainable designer. • 2 years sustainable business enterprise management.
Key Achievements • Creatively managed projects worth over $5 million (Singapore). Delivering a successful outcome to a given brief. • Brand creation and management to Speedo Triathlete (UK), Helly Hansan (Norway), Philips Design and G Star Jeans (Holland). • Best over all creative campaign – Silver. Singapore Software Advertising Awards 2001.
My creative foundation comes from working extensively in many fields of visual communication and marketing, servicing a diverse range of enterprises. I have worked internationally in: United Kingdom; Sweden; Holland; Canada; Singapore; Malaysia; Australia and New Zealand. I have managed campaigns ranging from $10,000 to $5 million (Singapore). I have experience working in a diverse range of industries including: finance, tourism, environmental, social, theatre and film, publishing, extreme and traditional sports apparel design. My clients include: Fed Ex, Eftpos, Travelbag Adventure, Thomas Cook Group, Philips Design, NZ Post, Ministry of Education NZ, Dulux Paints. G-Star Jeans, Speedo Europe, Adidas UK, Avia Athletic, Helly Hansen, Chocos Footwear, Teva Footwear. Environmental clients include: Ministry of Environment NZ, The Sustainable Group, Sea Shepherd, Green Peace, Forest and Bird, Department of Conservation. Proven operational skills are as follows: • Solution concept to execution: competency translating client meetings to application studio briefs, identifying the client’s wants and the customer’s needs, under-standing the creative opportunities within the market and applying them to the job in hand. •
Teaming and collaboration: identifying and prioritising creative design solutions within cross-functional teams. Proven experience within client briefing and presentation, business development, photography and illustration art direction, artwork and junior creative management.
• Application of technology and applying these skills to professional work within practical deadlines: all round capabilities with Apple Mac software, including Free hand MX, Adobe Illustrator, In-Design, Photoshop, Word, Excel. • Enterprise awareness: the ability to understand consumer markets, identify the need for innovation and application to a specific bussiness.
August 2008 ~ September 2009 Senior Art Director: NZ Post Group, Wellington, New Zealand Managing junior creatives and delivering direct marketing campaigns for through the line clientel. Event management, on-line design, childrens’ illustration, annual report, brochure, direct marketing, copy writing, brand development, environment design. September 2006 ~ August 2007. Advertising & Design Creative: Fluid Design, Queenstown, New Zealand. Intrinsic role within a dynamic creative team, servicing a million dollar tourism enterprise community. On-line design, brand campaign management, sports apparel design, direct marketing, brochure, poster, photo-shoot art direction. January 2001 ~ August 2004 Art Director & Senior Designer: Solution Two, Nottingham, United Kingdom. Managing retail and business-to-business creative direct marketing strategies. Environmental design, on-line design, campaign management, brand development. December 1999 ~ December 2001 Senior Designer: Momentum Design, Singapore and Malaysia. Applying creative strategies to technology, education and theatre enterprises. Brand development, environmental design, photo-shoot art direction, copy writing. August 1996 ~ October 1999 Junior Art Director: Sellers & Rogers Associates, Nottingham, United Kingdom. Strategic multi-disciplined role understanding marketing and creative design liaison. Event management, campaign management, brand development. September 1990 ~ May 1996 Junior Designer: Michon Design, West Bridgford, United Kingdom. Debut professional role, assisting a dynamic team to develop creative strategies for a regional and nation client base. Environmental design, brand development, photo-shoot art direction, childrens’ illustration.
Masters Degree in Product Design & Enterprise. Otago Institue of Design, Dunedin, New Zealand: June 2008 – Present Identifying opportunities to improve the sustainable practice within an enterprise, by designing authentic innovation. Special interests in Biomimicry, and Natural Capitalism. Diploma in Small Business Management. New Zealand School of Business, Dunedin, New Zealand: Sept. 2007 ~ August 2008. Diploma in Adventure Tourism Management. Nelson Polytechnic, Nelson, New Zealand: June 2005 ~ July 2006 Certificate in Wilderness Guiding. LEAD Wilderness School, Madawaska, Ontario, Canada: Sept. 2004 ~ January 2005 Higher National Diploma in Design & Advertising. DeMontford University, Lincoln, United Kingdom: Sept.1988 ~ June 1990 National Diploma in Graphic Design. Mansfield College of Art, Mansfield, United Kingdom. Sept.1986 ~ June 1988.
Personal Interests My recent studies in the realms of ethical design have lead me to understand how design adds real value in a society today. How can we improve the richness of communities, while maintaining a standard of living today, and long into the future. When not deep in creative thought, I love to play in Mother Nature’s back garden (bicycles, kayaking, surfing). Other intersts include: expedition/nature film, bicycle travel, Spanish culture . Cooking good food with friends. Wilderness management, sustainable communities and architecture. Geopolitics, philanthropy and conservation issues.
Published on May 8, 2010