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Duesenberg Sports Track. 2
Cadillac Project Track. 3
-Alfa Romeo Sketch Project
DUESENBERG Revival Project
CS junior project focusing on bringing the brand â€œDuesenbergâ€? back into life. The purpose of this project is redesigning the future Duesenberg with its core essence of elegance and performance.
Paul Newman is a 36-year-old movie actor who lives in Hollywood California. He enjoys driving under the bright sunlight of Malibu beach. His total property exceeds $20 million and owns most of luxury vehicles. He arrives at movie awards and private parties by luxury car like other movie stars do. He is tired of contemporary high society vehicles, therefore seeks something more special that can takes him place to place with style and surprising emergence.
Duesenberg Power Royal Luxury
Story “An Actor Behind the Stage Curtains”
Project Motto “Surprising Emergence” -How to create a surprising emerge of the new “Duesenberg”? -How to expose the true value of customer through the Duesenberg?
What “Duesenberg” means in early 20th century ? Duesenberg was one of the most expensive and noble luxury car makers in early 20th century. Even Rolls-Royce and Bugatti were not as popular as Duesenberg among Hollywood movie stars and royal families. Duesenberg was a leading pioneer of a luxury design, performance, and exclusiveness.
Duesenberg in year 2025 ? The most important value of the Duesenberg that still shines today is the name itself as a luxury car maker in early 20th century. However in future, Duesenberg will face whole new introduction to new markets and customers because those who remember Duesenberg will unlikely exist in 2025. Therefore, the old Duesenberg must communicate with future through the most high-end technology and extraordinary design to imprint the noble name “Duesenberg” on a new world.
Why “Sports GT” Duesenber ? -Inspired from Duesenberg SSJ, the most sporty Duesenberg ever -Meets customer’s lifestyle -Most popular among the age 30’s -Speed, performance, and style
- No traditional front axle required - Magnetic field presses wheels to the track -No suspension required
Phase I Ispired from “D” Sporty & Graceful
Phase II Geometric transformation Combination of “D” and “B” DuesenBerg
Transparent Body Panel
Phase III Luxurious organic edges Color’s meaning included Blue: Dignity Yellow: Loyalty Surface Transition
“D” logo applied in the center Sharpened for aggressiveness Dark chrome is applied More mass and volume
- Adjust transparency for visibility & privacy - Eliminates blind spots and vision blockage
- Automatically secures safe driving - Drives itself for long distance
When this powerboat emerged into the world, people were shocked by its look and performance. It was truly a “Surprising Emergence.” This powerboat is a great inspiration in terms of its influential presence, as well as its fighter-inspired design and performance.
“The Silk” is inspired by a main concept of “The Stage Curtain.” Its unique surface will give an opportunity to explore graceful surface transitions.
- Dramatically reduces space for batteries - Flexible, light, thin, and lasts longer
3 L : Long, Low, Leaned BACK
Main Design Features -Powerboat’s side body -Drapery Surface Transition -Hidden Rear Wheel
Body Style Development SSC’s 7:3 driving position
-As far as the proportion wise, it is as low as 1050mm, but has a length of almost 5000mm
Silk Fabric-Transition -Surface transition -“D-shape” bodyside
Development Direction -Leaned back position -SSC’s extended hood -Logo-shape bodyside
Magnetic Suspension & Steering
Motion Sensor Door
Transparency Control : Stage Curtains
-slide along the sensor to open -operates without touch
â€œThe Surprising Emergeâ€?
-Each layers of magnetic wheels are floating -Improves driving comfort & better reaction
Energy Storing Panels -Save spaces for batteries -Reduce weight
(Top&Front) Glass (Rear) Enhanced Disposable Plastic
DUESENBERG CONCEPT INTERIOR
CADILLAC Sponsored Project
Team Project CCS 2012 Exterior - Byungwan Kang Interior - Keunhyuk Choi
adillac Sponsored Project for CCS Junior Automotive Design Studio. The purpose of the project is to create ‘The Utimate American Halo Vehicle’ for the Cadillac brand.
CONCEPT & IDEATION
“I miss my old friends”
The segment of the vehicle is a two-door full size vehicle that is good for long distance trip. The purpose of the project is to build a moving saloon with the limitless possibilities of interior entertainments and personal conveniences. The main goal of the exterior design is creating the largest â€˜Ultimate Halo Cadillacâ€™ as well as the 1:5 scale painted clay model.
Journey Route Start
‘Canyon Cliff’ concept Gradation
Overall Length Height Width Wheelbase
5805 mm 1590 mm 1980 mm 3810 mm
*Batteries are charged by the solar energy.
-Individual Retractable Solar Panel Roof
Night ingress & egress assistance
Final Clay Model
GM Design Competition
esign the next Buick Lacrosse for 2012 GM Interactive Design Competition. The main purpose of exterior design is to convey sculptural beauty and elegance.
OVERVIEW Design the next next Buick Lacrosse
Buds Form Studies
To be continued.....
Side Profile Ideation
Applying an Inheritance
Buick Finalist 2012
BONUS TRACK I ALFA ROMEO SKETCH PROJECT
Byungwan Kang 586-899-2271 firstname.lastname@example.org
College for Creative Studies, Detroit, MI Pursuing a BFA in Automotive Design Anticipated graduation date: May 2014
-Osram Sponsored Project -Warrior Friendship Week Product Design
Fall 2009 Fall 2011
- Winner, 8th US ARMY
-Korean Augmentation To the United States Army
- 1-72 AR BN & 2-9 Infantry BN, 2ID, 8th US ARMY, Korea
-Cadillac Sponsored Project -GM IInteractive Design Competition - Buick Finalist
Skills -Alias -Showcase, Hypershot -Photoshop -Illustrator -Clay Modeling -Various wet and dry Medium
Fall 2012 Fall 2012