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Byungwan Kang

Portfolio bkangdesign@gmail.com 586-899-2271


Track. 1

Duesenberg Sports Track. 2

Cadillac Project Track. 3

GM Competition

Bonus Track.

-Alfa Romeo Sketch Project


DUESENBERG Revival Project

C

CS junior project focusing on bringing the brand “Duesenberg� back into life. The purpose of this project is redesigning the future Duesenberg with its core essence of elegance and performance.


CONCEPT CREATION

Heritage

Paul Newman is a 36-year-old movie actor who lives in Hollywood California. He enjoys driving under the bright sunlight of Malibu beach. His total property exceeds $20 million and owns most of luxury vehicles. He arrives at movie awards and private parties by luxury car like other movie stars do. He is tired of contemporary high society vehicles, therefore seeks something more special that can takes him place to place with style and surprising emergence.

Exclusive

Duesenberg Power Royal Luxury

Grandeur

Story “An Actor Behind the Stage Curtains”

Project Motto “Surprising Emergence” -How to create a surprising emerge of the new “Duesenberg”? -How to expose the true value of customer through the Duesenberg?


BRAND IDENTITY

What “Duesenberg” means in early 20th century ? Duesenberg was one of the most expensive and noble luxury car makers in early 20th century. Even Rolls-Royce and Bugatti were not as popular as Duesenberg among Hollywood movie stars and royal families. Duesenberg was a leading pioneer of a luxury design, performance, and exclusiveness.

Duesenberg in year 2025 ? The most important value of the Duesenberg that still shines today is the name itself as a luxury car maker in early 20th century. However in future, Duesenberg will face whole new introduction to new markets and customers because those who remember Duesenberg will unlikely exist in 2025. Therefore, the old Duesenberg must communicate with future through the most high-end technology and extraordinary design to imprint the noble name “Duesenberg” on a new world.

Why “Sports GT” Duesenber ? -Inspired from Duesenberg SSJ, the most sporty Duesenberg ever -Meets customer’s lifestyle -Most popular among the age 30’s -Speed, performance, and style


NEW LOGO

Final Logo

Magnetic Steering

- No traditional front axle required - Magnetic field presses wheels to the track -No suspension required

Phase I Ispired from “D” Sporty & Graceful

Phase II Geometric transformation Combination of “D” and “B” DuesenBerg

Transparent Body Panel

Phase III Luxurious organic edges Color’s meaning included Blue: Dignity Yellow: Loyalty Surface Transition

“D” logo applied in the center Sharpened for aggressiveness Dark chrome is applied More mass and volume

INSPIRATIONS

- Adjust transparency for visibility & privacy - Eliminates blind spots and vision blockage

Autonomous Driving

- Automatically secures safe driving - Drives itself for long distance

Graphene Battery

When this powerboat emerged into the world, people were shocked by its look and performance. It was truly a “Surprising Emergence.” This powerboat is a great inspiration in terms of its influential presence, as well as its fighter-inspired design and performance.

“The Silk” is inspired by a main concept of “The Stage Curtain.” Its unique surface will give an opportunity to explore graceful surface transitions.

- Dramatically reduces space for batteries - Flexible, light, thin, and lasts longer


IDEATIONS

3 L : Long, Low, Leaned BACK

Main Design Features -Powerboat’s side body -Drapery Surface Transition -Hidden Rear Wheel

Body Style Development SSC’s 7:3 driving position

-As far as the proportion wise, it is as low as 1050mm, but has a length of almost 5000mm


Silk Fabric-Transition -Surface transition -“D-shape” bodyside

Development Direction -Leaned back position -SSC’s extended hood -Logo-shape bodyside


DEVELOPMENT

Magnetic Suspension & Steering

Motion Sensor Door

Transparency Control : Stage Curtains

-slide along the sensor to open -operates without touch

“The Surprising Emerge�

-Each layers of magnetic wheels are floating -Improves driving comfort & better reaction

Energy Storing Panels -Save spaces for batteries -Reduce weight

(Top&Front) Glass (Rear) Enhanced Disposable Plastic

Carbon Fiber


DEVELOPMENT


4950mm


DUESENBERG CONCEPT INTERIOR


CADILLAC Sponsored Project

Team Project CCS 2012 Exterior - Byungwan Kang Interior - Keunhyuk Choi

C

adillac Sponsored Project for CCS Junior Automotive Design Studio. The purpose of the project is to create ‘The Utimate American Halo Vehicle’ for the Cadillac brand.


CONCEPT & IDEATION

“I miss my old friends”


Ideation Inspiration

Project Overview

The segment of the vehicle is a two-door full size vehicle that is good for long distance trip. The purpose of the project is to build a moving saloon with the limitless possibilities of interior entertainments and personal conveniences. The main goal of the exterior design is creating the largest ‘Ultimate Halo Cadillac’ as well as the 1:5 scale painted clay model.


DEVELOPMENT

Journey Route Start

End

‘Canyon Cliff’ concept Gradation


FINAL RENDERING


Overall Length Height Width Wheelbase

5805 mm 1590 mm 1980 mm 3810 mm


*Batteries are charged by the solar energy.

-Individual Retractable Solar Panel Roof

Night ingress & egress assistance


Final Clay Model


GM Design Competition

Finalist

D

esign the next Buick Lacrosse for 2012 GM Interactive Design Competition. The main purpose of exterior design is to convey sculptural beauty and elegance.


OVERVIEW Design the next next Buick Lacrosse


INSPIRATION

Buds Form Studies

Inheritance


TARGET CUSTOMER

To be continued.....


IDEATION

Step 1.

Side Profile Ideation


Step 2.

Adding Inspirations


DEVELOPMENT

Step 3.

Applying an Inheritance


FINAL RENDERING

Buick Finalist 2012


DEVELOPMENT


FINAL RENDERING


BONUS TRACK I ALFA ROMEO SKETCH PROJECT


Education

Byungwan Kang 586-899-2271 bkangdesign@gmail.com

College for Creative Studies, Detroit, MI Pursuing a BFA in Automotive Design Anticipated graduation date: May 2014

Awards/Experiences

-Osram Sponsored Project -Warrior Friendship Week Product Design

Fall 2009 Fall 2011

- Winner, 8th US ARMY

-Korean Augmentation To the United States Army

2010-2012

- 1-72 AR BN & 2-9 Infantry BN, 2ID, 8th US ARMY, Korea

-Cadillac Sponsored Project -GM IInteractive Design Competition - Buick Finalist

Skills -Alias -Showcase, Hypershot -Photoshop -Illustrator -Clay Modeling -Various wet and dry Medium

Fall 2012 Fall 2012


bkangdesign@gmail.com 586-899-2271

Automotive Design by Byungwan Kang CCS  

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