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YOUR LOCAL BIZ FORECAST

Stretch Into A New Year With A Growing Fitness Club Story and Photo by Arms Bumanlag

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elcome to 2016! I can’t believe it — time flies! I hope you had a fantastic holiday season with family and friends. And like many of us over the course of the holidays, we tend to over indulge in both food and drink while we celebrate another year come and gone. With the promise of a new year also comes the promise of big things happening at True Fitness Windsor (4897 Tecumseh Road East; TrueFitnessWindsor.com). I’ve written about this fantastic facility before and I love telling a good news story of how local businesses grow and adapt to the demands and wants of their client base. Owner Luis Mendez has spent the last two years developing one of the premiere fitness facilities in the Windsor Essex area and this year the club will expand their floor space to two floors. This growth is based on a cornerstone of their business, Fascial Stretch Therapy (FST). Co-Owner of True Fitness Windsor Jessica Mendez, a Level 1 and Level 2 Fascial Stretch Therapist has been stretching out her clients and members of True Fitness for quite some time. “It’s a unique, complete and complementary system of table-based assisted stretching and it’s focusing on the fascia and joint capsule as the key elements in achieving optimal flexibility, strength, performance and pain relief,” she explains. Jessica says after being in the industry for many years, the couple wanted to further help their clients with a number of issues. “Fascial Stretching has been able to increase strength in our clients, help with pain management, and overall better movements,” she says. “Our progressions through exercises has also helped with our clients’ results.” What exactly is Fascia? Jessica notes it is the biological fabric that holds us together: ”It is a thin sheet of fibrous tissue that encloses muscles or other organs. The average human has 70 trillion cells working together and the fascia is what holds them all together.” Jessica’s clients see so many benefits of Fascial Stretching in addition to their workouts — before and after. She continues, “We are stretching with

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Owner Luis Mendez in action during a Fascial Stretch Therapy session with one of his clients.

movement. The goal is to unglue the tissue to help with joint movement and tissue tightness. It can help improve overall mobility and flexibility so the individual will have a lesser chance of hurting themselves in everyday life. I have clients who are peak performance athletes and clients who are in their golden years and want to be more mobile and deal with less chronic pain.” I had a chance to try the FST first hand with Jessica recently. I deal with poor posture and severe mobility issues in my shoulders and hips. My left hip hurt and was so uncomfortable one day at the gym. After a few sessions with both Jessica and Luis I was really impressed with the amount of mobility and lack of discomfort I had after my session, which allowed me to continue to progress in my weight loss goals. True Fitness Windsor’s Trainers — including Jessica and Luis — are Certified Fascial Stretch Therapists (through Darby Training Systems) and several staff members are being certified for 2016. The sessions are 60 minutes and cover the entire body. Following the first session a program is made for areas of the body where more work is needed. FST clients also have a bit of homework involved to get optimal results. “We like to give specific stretches for the client to do on a daily basis,” adds Luis. “We B IZ X M A G A Z IN E • J A N U A R Y 2 0 1 6

also give advice on release techniques  to clients, which can be the foam roller or lacrosse  ball for trigger point specific spots.”  True Fitness has offered this service for some time and the plan in 2016 is to include several Fascial Stretch Therapy rooms in the newly expanded facility. It’s gratifying not only for the people who use FST alongside their workout plans – but for the trainers too. “The most rewarding part of Fascial  Stretching is seeing somebody feel pain relief, or have better range of motion in that joint,” states Jessica. “Some clients don’t feel the effect right away and give feedback that the next day they notice a difference in their body.” Fascial Stretch Therapy is starting to become well known and embraced by young and old alike for better physical fitness and mobility and — judging by the staff’s outlook for the future and the expansion of the business — they are looking forward to keeping an active role in the fitness industry in our area. At some point in the near future — if you are suffering from mobility issues or muscle soreness, or if you want to just want to get a better hold on your overall health — stop on by True Fitness and see what they have to offer, not only as a fitness facility, but as a Fascial Stretch Therapy location.

Biz X magazine January 2016. Vol 19 - Issue 1  

ON THE COVER — “100% Local Content Always!” As a locally owned and operated family business, Biz X magazine enters its 19th year of publishi...

Biz X magazine January 2016. Vol 19 - Issue 1  

ON THE COVER — “100% Local Content Always!” As a locally owned and operated family business, Biz X magazine enters its 19th year of publishi...