“Under Social Media’s Thumb“ — Social media is changing how companies interact and connect with their customers. In a way, it can be “controlling” your brand and online image. Facebook is one of the largest social media platorms in the world and one of its most recognizable images is the famous “Like” icon (thumbs up in the balloon graphic). And we all need more “likes” when we post content, so more customers learn about our brand right? So, is all this good for business or could it prove to be detrimental when negative comments are plastered on your page? Let’s find out what the Windsor Essex business community thinks. Photo credit: © Can Stock Photo/ra2studio