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BizTimes Milwaukee (ISSN 1095-936X & USPS # 017813) Volume 24, Number 7, June 25, 2018 – July 22, 2018. BizTimes Milwaukee is published bi-weekly, except monthly in January, July and December by BizTimes Media LLC at 126 N. Jefferson St., Suite 403, Milwaukee, WI 53202-6120, USA. Basic annual subscription rate is $42. Single copy price is $3.25. Back issues are $5 each. Periodicals postage paid at Milwaukee, WI and additional mailing offices. POSTMASTER: Send all UAA to CFS. NON-POSTAL AND MILITARY FACILITIES: Send address corrections to BizTimes Milwaukee, 126 N. Jefferson St., Suite 403, Milwaukee, WI 53202-6120. Entire contents copyright 2018 by BizTimes Media LLC. All rights reserved.




16 Real Estate 31 Special Report: Higher Education 33 Strategies




37 Biz Connections

Special Report

28 Health Care & Wellness Doctors at Aurora Health Care are studying the financial impacts of a cancer diagnosis.



414-273-3507 | JAY MACK President & CEO

JOHN JOHANNES Executive Vice President, Commercial Real Estate

GEORGE JUSTICE Senior Vice President, Commercial Banking / 3

Leading Edge

BIZTIMES DAILY – The day’s most significant news →



$160 million grant for I-94 North-South leaves funding questions By Arthur Thomas, staff writer The U.S. Department of Transportation awarded Wisconsin $160 million for the widening of I-94 between Milwaukee and the Illinois state line, but the grant falls short of the $246.2 million the state requested to support an accelerated

timeline for the project. Widening I-94 in Racine County quickly became a top priority for the state after Foxconn Technology Group decided last year to locate along the freeway corridor. Officials even updated plans to include the

BY THE NUMBERS Foxconn Technology Group says it will have more than


employees at its North American headquarters in downtown Milwaukee. 4 / BizTimes Milwaukee JUNE 25, 2018

possibility of autonomous vehicle lanes at the company’s suggestion. Other portions of the I-94 project in Kenosha and Milwaukee counties were completed in previous years, but funding was diverted towards other projects before all segments were completed. Lawmakers included $252 million in bonding authority for the state Department of Transportation to support the freeway expansion as part of the Foxconn legislation, but required the project also receive federal support. The state Department of Transportation applied last fall for an Infrastructure For Rebuilding America or INFRA grant, requesting $246.2 million in funding to cover a portion of the nearly $500 million in remaining costs. In announcing the $160 million grant, Gov. Scott Walker’s office said the funding would allow all lanes of I-94 North-South to be open by Memorial Day 2020, with full completion by 2021. The timeline for all lanes to be open is 19 months ahead of what was laid out in the grant application, and work from Highway 142 to Highway G is expected to be completed by Thanksgiving of next year. Without federal funding, officials said it would take until 2032 to complete the project. A Walker spokeswoman directed questions about where the

remaining $86.2 million in funding would come from, or if the shortfall will affect other projects around the state, to the DOT. Becky Kikkert, director of the office of public affairs at the DOT, said in an email the department would use additional transportation revenue bond cash balances to fund the project without delaying any other road projects in the state. “The balances exist because of a favorable market for our transportation revenue bonds, resulting in additional proceeds above face value on our bonds,” Kikkert said. The state also received $67.4 million in federal supplemental highway and redistribution funds, including $30 million for bridge projects. “Our plan is to invest in more highway projects, nearly 50 more local bridge projects, and complete the I-94 North-South project years ahead of schedule with this funding,” Walker said in a statement. “This is great news for Wisconsin. Not only are we keeping projects on time, we’re actually going to be able to do more projects across the state and get them done faster.” U.S. Sen. Tammy Baldwin (D-Madison), who wrote a letter of support for the grant application, also issued a statement saying she was proud to work across party lines to secure the funding. n



TECHCANARY OW N E R / DE V E LOPE R : Dan Druml, Paul Davis Restoration & Remodeling

A RC H I T E C T: Quorum Architects Inc. C O N T R AC T O R : Paul Davis Restoration & Remodeling C O S T: N/A C O M P L E T E D : April 2018

WHEN REID HOLZWORTH decided to move his company TechCanary, a fast-growing technology firm, from Glendale to downtown Milwaukee, he wanted an office that showed the startup had matured. The 11,000-square-foot open concept space at 1322 N. Eighth St., which overlooks the new Milwaukee Bucks arena, has all the bells and whistles of a company that has arrived. It also has a car. The office, which is leased from Dan Druml, includes Holzworth’s race car, a built-in saltwater aquarium, and “The Chapel,” a loft with six overstuffed bean bag chairs where employees can rest or work. The TechCanary office is a long way from where Holzworth was in

2013, when he founded the insurance agency automation software company in a one-room office above the Panda Express restaurant at the Bayshore Town Center food court. TechCanary’s last office was above Trader Joe’s at Bayshore. “The funny thing is, this took a year to build out and when we first started doing this, we were afraid we wouldn’t have enough people to fill it,” Holzworth said. “Now, we’re going to outgrow it by the end of the year.” TechCanary currently has 60 employees and could eventually lease another one of Druml’s properties to accommodate continued growth, Holzworth said. n – Corrinne Hess / 5

Leading Edge

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Executive chef and general manager, Ristorante Bartolotta

Juan Urbieta has served since 2002 as the executive chef and general manager at Ristorante Bartolotta, The Bartolotta Restaurants’ flagship concept. Urbieta joined the Milwaukee-based restaurant group in 1998 as a sous chef at Nonna Bartolotta’s and later at Mr. B’s - A Bartolotta Steakhouse. A native of Oaxaca, Mexico, Urbieta started his culinary career in 1993 in Los Angeles. He has since worked at restaurants in Denver, and at Spiaggia in Chicago, where he was trained by Paul Bartolotta and sent to Italy for a year to learn about Italian cuisine. As a head chef – and a family man – Urbieta relies on the following tech tools to follow industry trends and to stay in touch with friends and family members abroad:

TWITTER “I love Twitter. It’s easy to be very selective about what you want to learn or hear about. I follow sports, news, political commentators, and of course chefs, restaurants, wineries and everything that has to do with the restaurant world. You can follow me @J_Urbieta.”

WHATSAPP “I had to get this app to communicate with my numerous family members and old school friends back in Mexico and even Italy. It is a very popular app in other countries because it basically gives users free unlimited texting, calling and video calling, features that are common here in the U.S., but not necessarily elsewhere.”

LIFE360 “This is an app that allows you and your family to keep tabs on each other. Its GPS tells me when my son leaves the house, when he arrives at school and when he comes back home.”

FLIGHTRADAR24 “I’m an aviation fanatic so I love Flightradar24, an app that lets you see a live map of air traffic in your area or anywhere in the world. You can find out flight information, including the altitude, estimated arrival time, speed and direction the plane is flying.” n 6 / BizTimes Milwaukee JUNE 25, 2018




G R O U P C R E AT I V E D I R E C T O R , N O R T H W E S T E R N M U T U A L L I F E I N S U R A N C E C O . Megan Man, group creative director at Northwestern Mutual Life Insurance Co., was the keynote speaker at the Northwestern Mutual Luncheon: Becoming a Boss (Lady) during Milwaukee Young Professionals Week in April. She leads a team of more than 30 designers to create financial wellness products for Northwestern Mutual’s LearnVest division, and previously spent seven years at Huge leading design initiatives for brands like Google and American Express. n

“Directing is different from doing. Making great work happen through other people takes so much time and experience. The more you start to trust your team and empower your team, the happier they will be and you will be.”

“As women, how do we be decisive without being labeled aggressive, bossy, cold, tough? It’s something that some people might push you to be a little softer spoken or figure out different ways to sell your ideas. In the end, you just got to do what you got to do – sometimes, it takes being upfront to get your work out there and to get people to take you seriously.”

“Put yourself first. Figure out what you need and you’ll be surprised, as I was, to see that there are places out there that will create roles for you if they respect your work and they want to have you.”

“Since I’ve been in my design leadership role, I realized that not only is it important to design great products yourself – that is really satisfying – but it is also just as satisfying to get great work out of other people.”

“When I went back to work from maternity leave with my oldest child, I was back to working 60 hours a week and I reached a point where it was making me hate my job. As a mother, you need to make a decision about setting your boundaries and making sure you have your priorities straight, and that your team knows your priorities and that you work at a place that really respects those. Otherwise, it’s just going to burn you out.” / 7

Leading Edge


PROJECT PITCH IT LEADERSHIP: Andrew and Isaac Weins A D D R E S S: 12733 W. Arden Place, Butler WEBSITE: menomonee-falls W H AT I T D O E S: Junk removal and disposal F O U N D E D: 2016

JDog puts $10,000 prize toward entrepreneur training By Molly Dill, staff writer


Butler-based franchise of JDog Junk Removal & Hauling, run by Andrew and Isaac Weins, has achieved top franchise status among all 90 JDog franchises nationwide. The company, which hauls junk away from commercial or residential properties, recently appeared on the Milwaukee iteration of popular entrepreneur pitch show “Shark Tank,” called “Project Pitch It,” which airs on WISN-TV Channel 12. “We basically remove anything except for hazardous waste, chemicals and spouses,” Andrew Weins joked to the judges, who are Milwaukee-area business moguls. JDog franchises are run exclusively by veterans. The Berwyn, Pennsylvania-based company’s goal is to hire 10,000 veterans by 2025. The Weins brothers are helping JDog establish four more Wisconsin franchises, in Green Bay, Appleton, Madison and Janesville, by identifying and training veteran franchisees. JDog was seeking a cash infusion to help. “They touched on the trust a couple of times but when you hire movers, sometimes you’re just a little nervous,” said entrepreneur Jim Lindenberg, a judge on the show. “With a veteran, feeling like you have that trust, that integrity there, that’s a great concept.” The Weins brothers also plan to help open 40 new JDog franchises covering 125 territories across the country over the next three years, Andrew said. “We’re not a master franchisee because we don’t sell the franchises…but we buy them basically at bulk pricing and then launch them across the country,” Andrew said. The Weins have about 15 employees in Butler, where they are currently renovating the new headquarters facility they bought in October. A



Andrew Weins

grand opening will be held June 27. “We’re developing our Butler site into also our training facility for all of our sites across the country,” Andrew said. Long-term, the Butler facility could house 50 employees between the franchise and the headquarters, Weins said. The franchise had about $900,000 in revenue in 2017. At the end of the “Project Pitch It” episode, JDog was awarded a $10,000 cash prize. “We were able to build our training program with that money … part of it was allowing our guys to travel to different sites and also bring people in to Milwaukee to train,” Andrew said. Andrew said he’s passionate about training veterans to be entrepreneurs because he struggled to find the right career and fit in to society after his military service, and he doesn’t want others to have the same challenges. “How do we take the skills learned in the military and help veterans reduce barriers to become entrepreneurs?” he asked. n


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PHONE: (414) 286-3784 WEB:

Through Mind Shift’s self-sustaining model, businesses benefit from the detail-oriented skills of people on the autism spectrum while providing meaningful, sustainable employment.


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8 / BizTimes Milwaukee JUNE 25, 2018


Milwaukee Public Library Foundation provides essential support through private contributions for books, materials, programs, and library facilities to ensure continued standing as a great library, responsive to community needs.


To learn more, visit PRODUCED BY

B I Z T R AV E L E R :


LORI ROSENTHAL Vice president and Milwaukee facilities group leader, GRAEF

Lori Rosenthal, vice president and Milwaukee facilities group leader at Milwaukee-based engineering firm GRAEF, is an avid traveler. One destination, New York City, is among Rosenthal’s favorites. n



“I recently flew Southwest Airlines from Milwaukee. Southwest gets you to LaGuardia (Airport), which isn’t the easiest way to get into the city, but I like to challenge myself to use public transportation. It offers a different perspective. We took a bus to the train station and then took the train in to the city – it’s relatively easy, it just takes a little more planning.”


ACCO M M O DAT I O N S A N D F O O D : “The hotel rooms are expensive in New York. Some hotel chains that you might think of being a basic-budget hotel are actually really nice hotels in New York City.” E XC U R S I O N S:

“Certainly, if you’re there for a night or two, you should find a way to see a show. The theaters are small, very intimate compared to some of the places we’re used to in Milwaukee. If you go to the TKTS Discount Booths, you can get day-of tickets, often at half-price.” “There are always the things that you try to do the first few times you go – Times Square, Rockefeller Center, Central Park and Chinatown. The 9/11 Museum is worth visiting – they did a wonderful job with it. Grand Central Station is one of my favorite places. It’s majestic.”

“There is a really beautiful little park between Grand Central Station and a New York Public Library called Bryant Park. There is a nice restaurant right in the park (called Bryant Park Grill). Otherwise, there are so many options – a lot of diners, and I haven’t even mentioned SoHo. All of these places are areas you could stay for days in.”

T R AV E L T I P : “Take advantage of public transportation. It’s extremely easy, it’s safe and you get to see another part of the city, how people live and move around. I think it’s part of the overall experience.” / 9

Leaders are Made, Not Born. Who is Your Organization’s Next Leader?

Leading Edge GenNext BIZ POLL A recent survey of readers. What are you most looking forward to attending at the new arena in downtown Milwaukee? Milwaukee Bucks games:


Nothing, not planning to go there: Marquette basketball games: A concert: Other:





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Who’s on the Board?

HARLEY-DAVIDSON INC. • Michael Cave, chairman, former senior vice president of The Boeing Co. • Troy Alstead, president and chief executive officer of Ocean5, former chief operating officer of Starbucks Corp. • R. John Anderson, former president and CEO of Levi Strauss & Co. • Allan Golston, president U.S. program for the Bill & Melinda Gates Foundation


• Matthew Levatich, president and CEO of Harley-Davidson • Sara Levinson, co-founder and director of Katapult, former executive of NFL Partners Inc. and MTV • N. Thomas Linebarger, chairman and CEO of Cummins Inc. • Brian Niccol, CEO of Chipotle Mexican Grill Inc. • Maryrose Sylvester, president and CEO of Current • Jochen Zeitz, co-founder and co-chair of The B Team



Madalyn Joy Designs LLC to

COMPLETION Manzeck meets with the client one-onone at her Port Washington studio to take measurements and discuss the garment. “This way we’re able to find your measurements and make the garments to fit you.”

Madalyn Manzeck creates bespoke, one-of-a-kind lingerie at her one-woman Port Washington startup, Madalyn Joy Designs LLC. She started the company after she began making her own lingerie while completing her bachelor’s in apparel and textile design at the University of Wisconsin-Madison. “I hated wearing bras growing up, thought they were super uncomfortable, and then when I was at UW-Madison, I ended up making a robe and fell in love with the idea of lingerie.” From start to finish, each garment takes two to three weeks to make.

1 2

The client fills out a form with their personal information, measurements and budget.

Madalyn Joy products include robes, bras, pajamas, bodysuits and other lingerie. Manzeck has shown some of her collections at Milwaukee Fashion Week. “With each collection there’s been a different theme. Those are inspirations from different places and what I’m inspired by at the most at the moment.”



4 Using the client’s preferences, often enhanced with the use of a Pinterest board, Manzeck sketches the garment and shows it to the client.

Manzeck sources materials such as Chantilly lace and silk satin to create the garments. She makes a muslin design on a dress form to create the pattern before sewing the real thing. / 11


Health care industry is transforming through data analytics

Data collection, analysis and application are changing the overall health care landscape by Aundrea Price Health care is a constantly changing industry. Medical equipment, patient care delivery, diagnostic capabilities, treatment options — all are on a spectrum of continuous evolution and improvement. Heightened data collection, analysis and application play increasingly important roles in changing this overall health care landscape. Examples of health care data include:

Aundrea Price Director, Health Care Data Analytics Program Marquette University

claims and cost data, from insurance and other reimbursement agencies

pharmaceutical and research and development (R&D) data

clinical data, from electronic health records (EHRs)


patient behavior data and consumer survey data. MarquetteGradSchool/

While the industry has collected these and other data categories for many years, analysis has more recently been recognized as a critical need. Data is now one of the most valuable and longest lasting assets in health care organizations. Governing and analyzing such an asset requires specialized training. Analyzing the collected data can reveal patterns that, when translated into action, decrease costs, support clinical decisions, cut down on fraud and abuse, help with better patient care coordination, improve patient wellness, and more effectively predict or drive the use of resources. Analysis can also illustrate trends in care delivery that produce the most positive results and provide insights into the most cost-effective approaches for desired patient outcomes. A Health Care Data Analytics Master of Science degree program lies at the intersection between information systems and health care, marrying care delivery with the capture and analysis of data. Job opportunities in health care data analytics are plentiful, particularly in IT departments, supporting electronic health records (EHRs), performance improvement, risk and compliance. While the field offers excellent career challenges and opportunities for individuals who want to expand or revitalize a career, the work also helps improve overall care for patients.

Web: MUGradSchool marquette-university/ Contact: aundrea.price@ (414) 288.5517

This degree provides significant opportunities for individuals who: •

are already in health care, committed to determining the best way to achieve results and exploring options beyond care delivery.

are recent graduates drawn to technology, with mathematics skills who want to be part of the health care industry.

have a computer science degree, thrive as a member of a project team and can utilize IT expertise in the health care arena.

The bottom line in health care is caring for patients. Working in tandem with a team that includes clinicians, administration, operations and other departments, data analysis can identify trends, compile treatment results across patient populations, and yield other significant records that can then be used as a starting point for developing policy, protocol and processes. Individuals have the opportunity to explore an innovative, exciting career option by combining an understanding of one business with another, whether their background is in health care or IT. Marquette’s Health Care Data Analytics Master of Science degree program takes advantage of the strengths and trajectories of mathematics, statistics, computer science and nursing in combination with our Jesuit tradition to make this career path a reality.

12 / BizTimes Milwaukee JUNE 25, 2018

Sponsored Content

BizNews FEATURE STORY Todd Bentley and Tom Bentley III join Gov. Scott Walker. Walker gave the family a proclamation declaring Bentley Company Day on June 5 during a ceremony at the Wisconsin Club.

The secrets to 170 years of family business? Hard work, innovation and some luck By Arthur Thomas, staff writer IT IS A CHALLENGE for a family business to reach a second generation of ownership, much less a third. The percentage reaching a fourth generation is in the single digits. For the Bentley family, reaching a sixth generation after 170 years required hard work, a willingness to innovate and change, and some luck. “All it takes is one big lawsuit or one bad quote or a tough economic deal that puts companies under,” said Todd Bentley, the sixth generation family owner, who turns 40 this year. Today, the family operates Bentley World-Packaging Ltd. from a facility on North Port Washington Road in Milwaukee, helping manufacturers package and ship products around the word. The company has about 100 employees in Wisconsin and Baltimore, Maryland. For decades the Bentleys were in the construction

industry, building iconic buildings from Alexander Mitchell’s mansion that would become the Wisconsin Club, to some of the largest churches in the state. “The construction guys, for four generations before me, they were tough,” said Tom Bentley III, 71. “I mean, they had focus, they were determined … they were just tenacious. They were going to maintain their construction business or die trying.” John Bentley, a Welsh immigrant who came to the United States at the age of 16, started the business in 1848. His son, Thomas R. Bentley, would eventually run the company and was joined in business by his four sons, including Thomas H. Bentley, who was part of the business for 70 years. Thomas Bentley Jr. started with the company in the 1940s and Tom Bentley III started in 1969. Todd Bentley, the current majority owner, got his

start in 2003. “I don’t think we’re as tough now,” Tom said. “Now, we’re smart and we want to change and adapt and find new ways of doing business.” The Bentleys first got into the packaging business in the 1940s and Tom Bentley III would eventually launch the company as its own entity years later. It has continued to evolve from packaging, to helping companies with logistics, warehousing and packaging engineering. Building that business left the family with options when the Great Recession threatened the construction business in 2008. “All of the sudden, every prospect we had was going to sit on their hands for a year or two to see how this panned out and so there wasn’t a whole lot of choice, as every contractor either started to tighten their belt, let people go, start to save expenses, start to

mothball some equipment,” Tom said. “That’s when I sat and had a long conversation with myself.” Tom ultimately decided to close the construction business to focus on packaging, and while he felt like there wasn’t much of a choice, it wasn’t an easy decision. “I had nightmares of my grandfather getting out of his grave with a two-by-four and beating me because he didn’t want me to close the construction,” Tom said. “Those images went through my mind, but when we had the packing company that was bigger, more profitable, had (better) margins, export was booming, I just said, ‘Why would I fight this out and lose money probably for a year or two until the whole industry started to come back?’ Why would I do that? Just because of sentimental reasons or something like that? It wasn’t an easy choice – I’m not going to say it was – but it seemed to be the only rational, logical choice.” Todd and Tom both say the family has been fortunate over the years to have relatively straightforward ownership structures focused on one person. “There was almost always one Bentley, from John to Thomas R. to Thomas H. to my dad to me. There weren’t uncles and sisters and aunts that were owners,” Tom said. “That was a pretty clean track that way. A lot of times these businesses go haywire because there’s too many owners that own part of it or they have to sell it because they all want their money.” The transition in ownership from the fifth to sixth generation was complicated by Tom’s divorce from Todd’s mother, Sally, which left her owning 45 percent of the company. Todd, who had been / 13




buying shares in the business for about a decade, eventually bought his dad’s 45 percent stake last year using proceeds from the sale of the company’s facilities in Pittsburgh, Cleveland and Cincinnati. “You don’t want exes involved that have large percentages of any

Todd said the dynamics will probably be similar with his children – two daughters and one son – if they take an interest in the business. At this point, however, all three are too young for succession planning. They come to the office with their dad occasionally


“If we’re in a position to pass it to the PIC OPPORTU NIT



seventh generation, whoever would end up in the seventh generation taking it needs to deserve to own it.” —Todd Bentley


Reserve your space in the 2018 Giving Guide

Your involvement in this annual publication includes an in-depth profile, plus several advertising elements in BizTimes Milwaukee magazine, BizTimes Nonprofit Weekly enewsletter and Take advantage of the opportunity for your organization to be seen by the Region’s Business and Philanthropic Leaders all year long.

Publication Date: November 12, 2018

Contact Media Sales today! (414) 336-7112 or A SUPPLEMENT OF

14 / BizTimes Milwaukee JUNE 25, 2018

family business,” Tom said. Todd acknowledged working through the complexities of ownership made the transition difficult at times, but said the intergenerational dynamics of managing the business added to the challenge. He said many family businesses might falter if the older generation is not willing to hand over control. “It’s actually very rare that that works well,” Todd said. “Even in our situation, I wouldn’t say it worked well. It worked, we got through it, but it wasn’t pretty.” A parent-child relationship is not the same as the relationship with an outside hire, which Todd noted further complicates the dynamics as one generation’s influence rises while the other’s falls. “I think it’s hard between the generations to fully support that next generation, at some point to your detriment,” he said. Having built the packaging business and hired many of the key employees, Tom said he recognized he needed to step aside to allow Todd to be in charge. “If I was coming to a meeting, often people I hired were looking to me for a stamp of approval on things and I had to get out of here just for that reason alone,” Tom said.

on weekends and might have an opportunity to start working in the future. “I think they’ll do what you and I both did,” Tom said to Todd, “which is get their feet wet at some point while they’re in school and start to decide a little bit whether this sounds like fun or doesn’t.” Todd is sure of one thing: the next generation will have to earn the right to take over the business. “If we’re in a position to pass it to the seventh generation, whoever would end up in the seventh generation taking it needs to deserve to own it,” he said. “They’re not going to get there because they happen to be a son or daughter of mine. They have to get there because they are better and more capable and willing to work harder than anyone else.” He said when the time comes, it will be important to have a plan with clear hurdles and expectations for the next generation to overcome. For now, the focus is on positioning the business itself for the future. “The focus right now is to really strengthen and grow the business and hopefully I’ve got a kid who has the ability and desire to come in and someday run it,” Todd said. n



What should be done about rising prescription drug prices?

U.S. Health and Human Services Secretary Alex Azar recently testified before the Senate’s Health, Education, Labor and Pensions Committee about the Trump administration’s plans to reduce prescription drug costs. Sen. Tammy Baldwin (D-Wisconsin) is a member of the committee. n

TAMMY BALDWIN ALEX AZAR U.S. Senator (D-Wisconsin)

Secretary U.S. Department of Health & Human Services

ACKNOWLEDGING THE PROBLEM “I’ve heard from countless Wisconsinites who continue to see dramatic price increases. They are struggling to afford their prescriptions that they have relied on for years and they want Washington to act.”

“(The U.S. Department of Health and Human Services) is firmly committed to an aggressive, long-term plan to solve the drug pricing problem.”

PHARMACEUTICAL INDUSTRY ROLE “The evidence is clear: brand-name drug corporations continue to jack up prescription drug prices.”

“A real market for drugs requires improvements in open, responsible communication between drug companies and those who make drug reimbursement decisions.”

For the Fun in You. Saturday, August 18 700 W Lexington Blvd Milwaukee, WI

HOW TO ADDRESS THE ISSUE “It’s unfortunate that when it comes to skyrocketing drug costs, this administration is still all talk and no action. My bipartisan FAIR Drug Pricing Act would require transparency and accountability for drug corporations who are jacking up prices for families in need of affordable lifesaving treatments, and I am disappointed that the administration has not yet joined me by supporting this bipartisan effort with Sen. (John) McCain.”

“We want to encourage competitive contracting based on measures of value that matter most to purchasers and patients. The FDA issued guidance…providing clarifying recommendations for how drug companies can share certain information with insurers and payers about drug effectiveness and other matters.”

Presented by:

Sponsored by:

Reserve your ticket! | 414.418.3148 / 15

Real Estate

REAL ESTATE WEEKLY – The week’s most significant real estate news →

Milwaukee Public Market executive director Paul Schwartz.

Creating the recipe for Public Market 2.0

IN FEBRUARY 2016, Chuck Biller, one of the owners of the Shops of Grand Avenue, sat down with BizTimes to discuss the vision he and his business partners had for the struggling downtown Milwaukee mall they had purchased two months before. One of the ideas was to create a “Public Market 2.0.”

Fast forward two-and-a-half years, and sources indicate the Grand Avenue owners have tapped Milwaukee restaurateur Omar Shaikh to run a food hall at the mall. If the plans come to fruition, the Grand Avenue food hall will join several others planned for the area, including New Land Enterprises LLP’s Crossroads Collective food hall, which is expected to open this fall in the former Rosati’s space on North Farwell Avenue on the East Side; the food hall that will be part of the Sherman Phoenix project in Sherman Park; and the Mequon Public Market. But before Public Market 2.0 could even be imagined, the original Milwaukee Public Market in the Historic Third Ward had to be created, and become a proven success. Wendy Baumann, president of the Wisconsin Women’s Business Initiative Corp., first presented the idea of a European-style market to former Milwaukee Mayor John Norquist after visiting Pike Place Market in Seattle. For the next eight years, Baumann led the fundraising efforts with retired Northwestern Mutual executive Dick Wright and Einar Tangen, former president of the


ADDRESS: West Golf Parkway and Discovery Drive in Brookfield BUYER: LFT Real Estate Company Inc. SELLER: Deer Creek Development Partners LLC PRICE: $7.6 million 16 / BizTimes Milwaukee JUNE 25, 2018

Chanhassen, Minnesota-based Life Time Inc., which operates a chain of Life Time Fitness health clubs across the U.S. and Canada, purchased 12.5 acres of land in Brookfield from Irgens Partners LLC, where it will build its first Wisconsin club. The 125,000-square-foot, two-story facility will be part of Irgens’ Corridor development. Life Time Fitness is expected to break ground soon, with a 2019 opening date. The gym will include an outdoor aquatic center with zero-depth entry pools, lap pools and waterslides. There will also be dance, art, music and tumbling studios available for children, indoor and outdoor cafes, and a full-service salon and spa. The Corridor is a 66-acre mixed-use development along the north side of I-94, bounded by West Bluemound Road to the north and North Calhoun Road to the east. Other tenants include Dick’s Sporting Goods and Portillo’s. Two hotels, a Holiday Inn Express & Suites and a Fairfield Inn & Suites by Marriott, will also be part of the development.

Historic Third Ward Association, for the $11.5 million project. The cost was split between private donations and grants, including a $2.5 million grant from the U.S. Department of Commerce, said Ron San Felippo, chairman of the Historic Third Ward Business Improvement District. The market opened at 400 N. Water St. in October 2005, with a focus on fresh ingredients. But within 18 months, the market was floundering. “We were a little bit ahead of the game of public markets in the United States and with Milwaukee at the time,” Baumann said. “Whole Foods was not even on the scene yet. People knew food courts, not public markets. And we were probably too aggressive in the sense of cash flow and onboarding.” The BID had always owned the Public Market, but suddenly found itself as its operator. “When we took it over, it was three weeks from closing,” San Felippo said. “We were plenty scared. The first year was the hairiest. We had just taken a place that no one wanted to buy anything from.” The BID started having events, and changed its offerings from fresh food to prepared food. Today, seven of the 17 vendors, including C. Adam’s Bakery, West Allis Cheese & Sausage Shoppe and St. Paul Fish Co., are original to the market. “The early group had a concept that didn’t work,” San Felippo said. “On the other hand, we wouldn’t be here if they didn’t have the vision.” The Milwaukee Public Market is 28,000 square feet, with 13,000 square feet of rentable space. Since the day it opened, no public dollars have been spent to operate it. The market reported $16.5 million in sales in 2017, up 5 percent from $15.8 million in 2016. Customer visits increased nearly 6 percent in 2017 over the previous year, to 1.6 million people. The market runs as a business and vendors pay downtown real estate prices to be there, San Felippo said.

“(The tenants) would say they pay too much,” San Felippo said. “We are a for-profit business. No one would suggest we subsidize them. But the difference with the BID operating the business is we keep an eye on the bottom line, but our bottom line goes back into the community.” The market’s success has led developers from across the country to seek out advice from Milwaukee, particularly after travel guide publisher Frommer’s listed it as one of “America’s Best Public Markets,” in 2011. Paul Schwartz, the market’s executive director, is happy to help, as long as the developers give a donation to a local charity. “We feel that imitation is the sincerest form of flattery,” Schwartz said. As far as the other food halls planned in the Milwaukee area, Schwartz believes they will serve different audiences. “Competition elevates everyone’s game,” Schwartz said. “We are very happy with what we have accomplished here and we are not worried about our business being taken away.” San Felippo said as a developer, he believes everyone is entitled to try; however, he doesn’t foresee all of the food halls/public markets succeeding. “What is it? Two out of 10 restaurants make it,” San Felippo said. “But I’m happy 10 try. In the end, the two that make it end up providing really good food and service.” n

MILWAUKEE BALLET CO. Construction work for the Milwaukee Ballet Baumgartner Center for Dance broke ground in early June in the city’s Historic Third Ward neighborhood. The two-story, 52,000-square-foot center will replace the Ballet’s training studio and offices at 504 W. National Ave. in Walker’s Point. It will include two large rehearsal halls for the ballet’s main dance company, multiple classrooms for children and adults, and five other rehearsal studios for children. So far, the ballet has raised $22 million of its $26 million goal for the project. The center will bear the name of the campaign’s lead donors, Donna and Donald Baumgartner. The construction will be managed by Catalyst Construction. OWNER: Milwaukee Ballet Co. ARCHITECT: HGA Architects and Engineers COST: $26 million

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Three keys to successful wellness programs Increase employee health through engagement and participation by Korina Konkol What is wellness? If you ask 20 people, you’ll probably receive 20 different answers. The truth is, wellness in the workplace is a newer trend here in the Midwest, and many employers are still trying to figure out what it means to them. Why should organizations have a wellness program and how can it benefit their organization? While programs themselves will vary from one business to the next, the results are indisputable. 1. Reduce absenteeism and presenteeism – Healthy employees are less likely to miss work, and when they’re in the workplace they’re more attentive and engaged. 2. Protect the aging workforce – In 2000, only 13 percent of the working population was over 55. By 2020, one in four American workers will be over 55. 3. Lower health insurance costs – Employers with well and engaged employees on average see lower insurance renewal rates each year.

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The first step is always the hardest, but if organizations are able to increase engagement and employee participation, they’ll see a drastic increase in the success of their wellness program and in turn the health of their employees. There are three things that successful wellness programs have in common:

1. Senior leadership buy-in


Studies show employees’ perception of organizational leadership support for wellness programs contributes to participation in wellness activities, perceived job stress levels, and health behaviors.


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2. Awareness & understanding Employers need to understand their population. What do employees want out of a wellness program? What do employees need out of a wellness program? What are the day-to-day operations? How do you best communicate with employees? What is the age, gender, etc. of the population? Understanding these answers allows employers to customize a wellness program unique to their workforce. The idea of health insurance can be cumbersome to many employees. A successful wellness program has an awareness of benefits offered and an understanding of how to utilize them in their life. What is currently offered in the employee benefits plan that is free and/or at a discounted rate? The national average for a “good” company is 40 percent of employees use the FREE preventative visits. Locally, only 20-25 percent utilizes free preventative visits. Know your numbers. Employers should benchmark peers and their own population. Through the use of confidential employee surveys, they can identify areas of opportunity and gauge employee interest. Use this data to establish wellness programs that pinpoint tactics and opportunities designed to have the greatest impact on behavioral change and population health improvement. 3. Have a plan. “What gets measured, gets done.” On average, health insurance costs increase 3 percent annually per employee without an active wellness program. Putting one in place can be daunting, but will offer great rewards. To begin, organizations should set realistic expectations for themselves. Pick one to two goals every year that are attainable for their population. The key is to continue building on those successes and sustain changed behavior for the future. Some ideas for low-cost / no-cost wellness initiatives: • Employee interest survey and culture audit • Monthly wellness newsletter and/or calendar • Employee payroll stuffers and/or posters • Activities: walking programs, nutritional challenges, educational lunch & learns • Utilize community resources, vendor partnerships, and insurance company offerings. Take the first step to a wellness program. Do something little: exchange an apple for a bag of chips or a water for a soda. At the core, a wellness program is doing something more today than you did yesterday. What will you do today? 18 / BizTimes Milwaukee JUNE 25, 2018

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1: Parts head towards the paint booth at the West Burleigh Street plant. 2: Parts entering the paint booth. 3: Parts are handled after emerging from the paint booth.

20 / BizTimes Milwaukee JUNE 25, 2018

By Arthur Thomas, staff writer


tep outside on a summer day in the neighborhoods and subdivisions of metro Milwaukee and it’s not uncommon to hear the hum of a lawn mower cutting grass. There’s also a good chance the engine on that mower was made by Wauwatosa-based Briggs & Stratton Corp. The challenge for Briggs, however, is the odds that the lawn mower operator is also the homeowner are decreasing, and it is increasingly likely the lawn is being cut by a landscape professional with equipment trucked from job to job, instead of stored in a garage. For a company that hit its stride by helping bring lawn and garden equipment to the masses and was known for serving the residential market, the trend away from do-it-yourself towards do-itfor-me is a recipe for a major issue. Limited housing inventory for younger, first-time homebuyers only compounds the potential problem. “The business was oftentimes focused on residential and when housing was going straight up, the business was good,” said Todd Teske, chair-

man, president and chief executive officer of Briggs & Stratton. Sales of lawn mowers track closely with the new housing market and in the early 2000s, Briggs saw its revenue grow rapidly, peaking at $2.65 billion during its 2005 Todd Teske fiscal year. While that year was the first of eight straight years with more than $2 billion in revenue, it was also a high-water mark, and 10 of the next 12 years saw sales declines. Briggs divides its business into two segments. The engines segment provides engines to lawn and garden OEMs like Husqvarna Outdoor Products Group, MTD Products and Deere & Co. Major competitors include Honda Motor Co., Kawasaki Heavy Industries Ltd. and Kohler Co. The products segment produces lawn and garden equipment,

turf care products, portable and standby generators, pressure washers, snow throwers and job site products. That segment competes against Honda, Generac Power Systems Inc., Techtronic Industries Co. Ltd., Deere & Co., Scag Power Equipment Inc. and others. Both segments have offerings for commercial and residential markets. Briggs made the strategic decision in 2012 to exit the mass market for lawn and garden products, opting to focus on supplying its OEM customers instead of competing against them, while still producing some high-end products. The decision, combined with a weak storm cycle since 2013 and an uneven housing market recovery, has pushed sales down by $324 million since 2011. “Right now we’re in really kind of a weird spot in terms of the housing cycle,” Teske said. But potential problems also create potential opportunities. So for the past eight years, Teske and his team have been working on the evolution of Briggs & Stratton. Those efforts appear to be paying off. / 21



The company’s guidance calls for a 7 percent revenue increase when it reports full-year results later this summer, even after a slow start to the selling season. Gross profit margins have also been trending in the right direction, steadily climbing from 16.3 percent in 2012 to 21.5 percent in 2017. After Teske and Briggs executives outlined their plan for increased emphasis on commercial growth, Tim Wojs, a senior research analyst at Robert W. Baird & Co. Inc., wrote in a research memo that it was good to have increased visibility, but the plan also calls for an acceleration of revenue growth and the expansion of margins. “We prefer to see some initial traction play out,” Wojs wrote. The transformation has the company expanding its focus on the faster growing commercial side of the business. Engineers are now thinking

22 / BizTimes Milwaukee JUNE 25, 2018

about and introducing electric, battery-powered products, and innovation – or “user-driven problem solving,” as Teske calls it – has become a new point of emphasis. “Customers are important,” Teske said. “But when we use the word customer around here, no one ever seems to know who we’re talking about. Are we talking about an OEM? Are we talking about a retailer or dealer? Are we talking about the end user? So we very deliberately started talking about users, people who use the equipment.” Even the goal of innovation has changed. Teske, who has been with the company for 22 years, acknowledged that Briggs had tried to be a fast-follower, seeking to quickly match the innovations of others. “What we found is we should be a leader in innovation,” he said.

CONNECTING WITH THE USER Briggs has introduced plenty of new features on its residential and commercial engines and products, including things designed to limit the storage space needed, reduce or eliminate the frequency of oil changes, and improve starting. But last fall, the company introduced an Internet of Things offering aimed at making life easier for commercial cutters, an increasingly important user for Briggs. InfoHub is a small device installed on a piece of gas-powered equipment. Users pay $260 upfront and a monthly subscription fee of $23 for each unit. Company officials say a key feature is that it doesn’t matter what brand of equipment the device is on; it just needs a spark plug and a battery to work. The device transmits data to a user interface,


6 4: A screenshot of the InfoHub system showing mowing patterns. 5: A screenshot of the InfoHub system with different color markers when a lawn mower is running or not. 6: The InfoHub gateway device installed on a Ferris lawn mower.


where businesses can track crew and equipment locations, mowing patterns and speeds, whether equipment is running, and log maintenance information. The offering also has tools to improve quoting and bidding and for demonstrating proof of service. “For us, it’s the first time something

doesn’t come off a line and we’re not bending metal,” said Carissa Gingras, director of marketing for global support at Briggs. The commercial turf InfoHub offering is an evolution of a similar product Briggs offers for its standby generators. The company launched the commercial lawn product with a pilot study on about 100 pieces of equipment in 2016. “We … thought that a lot of what would be valuable data to end users, to landscapers, would in fact be engine data,” Gingras said. “Wouldn’t they want to know how their engine is running on all of their equipment?” The landscapers Briggs worked with liked the tool, but Gingras said what they really wanted was a way to track their crews and equipment. So the InfoHub team – a core group of about a dozen people within Briggs’ support group – reconfigured the offering to reflect the lessons of the first

pilot and tried it out again, this time on 200 pieces of equipment. By tracking crews and equipment, one of the companies using the device discovered a potential two-hour time savings on cutting a 100-acre property that for years had taken a crew of 12 up to nine hours to complete, Gingras said. It turned out the team was actually waiting 30 minutes to start, double cutting some areas and then waiting 30 minutes to return to the shop. “These guys are not making money unless they’re out cutting grass,” said Andrew Ewig, a marketing manager on the InfoHub team. Briggs has built the InfoHub team from scratch, in some cases looking to the agriculture industry – where precise tracking of equipment is more advanced – for talent. The company worked with outside firms to develop the gateway and the user interface, but the team drove the design, customer research and development of sales tools. The work also extended to the legal department, to make sure data privacy protections were in place, and to accounting, to address the recognition of recurring revenue. Teske said it was important for the InfoHub team to be based in the Briggs & Stratton support business. That group works with the company’s three other business groups – engine and power, turf and consumer, and job site and standby – and he said the technology can eventually go across all three. “It’s going to go well beyond just commercial cut- / 23





8 7: Products are assembled at the West Burleigh Street plant in space that was a warehouse a few years ago. 8: Production of pressure washers was among the work brought to Wisconsin from Georgia.



24 / BizTimes Milwaukee JUNE 25, 2018

ting, but we wanted to make sure we launched it the right way first to prove out the concept,” Teske said. He said his work on the board of Brown Deerbased Badger Meter Inc. and Texas-based Lennox International Inc., both of which have connected offerings in their own industries, helped inform the development of InfoHub. “It’s a cool space to be in, it’s a fun space to be in because it is untapped right now in a big way,” Teske said, describing the challenge as focusing on problems that users need addressed. “If you’re trying to solve a problem that doesn’t exist, no one is going to value it,” he said. “The cool factor lasts only so long; the value factor lasts a long time.”

The cultural shifts needed to understand connected technology and recurring revenue streams pale in comparison to a gas-powered engine maker breaking into battery-powered products. “That was a huge culture shift because essentially, we have historically thought ‘internal combustion engines’ all day, every day,” Teske said. The company increasingly thinks of its mission as providing power, not building engines. Just as a shift to think about users instead of customers has helped fuel innovation, the change in word choice has propelled Briggs’ battery work. For years, Briggs maintained an engine application center at its West Burleigh Street plant. The highly secure area is where customers bring their next generation of equipment to make sure it works with a Briggs engine. That work has given Briggs & Stratton engineers a lot of experience in using the power of an internal combustion engine to get the most work out of a piece of equipment. But to Teske, the experience was more about applying power and less about the source, so the company changed the testing facility’s name to the power application center to help shift the mindset toward batteries. “We know what torque curves are, we know what kind of conditions a blade needs to cut grass in, we know all these different kinds of conditions. How do we now take the power in that battery and apply it to get work done?” Teske asked. Like InfoHub, corporate structure has also played a role in the company’s development of battery technology. In 2010, Teske created a centralized research and development function that reports to him. Previously, those functions were embedded within each of the business groups. When the head of R&D retired a few years ago, Teske made it a point to find a battery expert to lead the team and ended up hiring one from the power tool industry. “People asked me, ‘Why are you hiring somebody that doesn’t have internal combustion engine experience?’” Teske recalled. “I said, ‘Because we have a lot of those around here; we don’t have many battery people.” In a little more than two years, Briggs has introduced 16 battery-powered products and 97


9 9: Snapper lawn tractors on an assembly line.

SKUs, including an 82-volt lithium ion battery that powers a series of engines. Steve Ryczek, global product manager for battery products at Briggs, said the company is having to evolve just as the automobile companies are evolving with electric vehicles. He said it is important for outdoor power equipment to have batteries built with that purpose in mind and added there will still likely be gas or diesel options moving forward. Teske said he feels “really good” about where Briggs is positioned for the electrification of lawn and garden equipment. “We’ll see how the market plays out. There is a

place for battery,” he said, adding the company will ultimately seek to be agnostic about the type of power source and it will be up to what users want. “Right now it’s really impossible to tell you how the mix shifts over time.”

INVESTING IN COMMERCIAL One clear shift in mix is the increasing emphasis on the commercial portion of the business. According to research from Baird analysts, Briggs has increased commercial revenue from $250 million

in fiscal 2012 to $434 million in fiscal 2017. The 12 percent compound annual growth rate included 6 percent organic growth. Briggs acquired Nebraska-based Allmand Bros. Inc., a maker of towable light towers, industrial heaters and solar LED arrow boards, in 2014. The next year, the company added Missouri-based Billy Goat Industries Inc., a maker of specialty turf equipment including aerators, sod cutters, overseeders, power rakes and brush cutters. Late last year, the company acquired the assets of Nebraska-based Ground Logic Inc., which designs and makes commercial spreaders and

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10 10: Brett Birschbach, senior engineer manager at Briggs, discusses work in the noise, vibration and harshness lab.

sprayers used to apply fertilizers, pesticide and herbicide to lawns. The idea behind Briggs’ commercial strategy is to “fill out the trailer” of the professionals caring for many lawns today. Teske said there is more

the company can do to offer products to those companies, particularly with battery-powered tools. Ultimately, he said, it comes down to providing solid equipment that’s easy to use and allows commercial cutters to run their business better.

“To the extent that you can do things that allow businesses to be more productive with the people they do have, there’s huge value there,” he said, noting landscape firms are already finding it difficult to find enough help. Whether filling out the trailer comes from internal product development or acquisition depends, Teske said. If something will take a long time to develop and a potential acquisition target has a lot of intellectual property in the idea, Briggs is more likely to try to buy it. “A lot of times it comes back to speed to market,” he said. Briggs is also investing in its own operations. Last year, the company announced a $55 million business optimization program that includes moving Ferris commercial mower production to a new facility in New York and on-shoring production of Vanguard commercial engines to facilities in Auburn, Alabama and Statesboro, Georgia. Most Vanguard engines were previously produced in Japan as part of a joint venture with Daihatsu. Teske said the joint venture, which dates back to the 1980s, was in need of investment, with some equipment getting too old. “Any time we need to make an investment we’ll think about where should it be, rather than just putting it in somewhere,” he said. Bringing the Vanguard work to Georgia and Alabama will improve speed to market and keep

Thank You

attendees and sponsors On June 14, a distinguished group of family business owners and leaders of family-owned and closely held businesses in southeastern Wisconsin gathered at the Italian Community Center for the fourth annual Family & Closely Held Business Summit, presented by BizTimes Media. The morning event kicked-off with a presentation from Deb Houden, Ph.D., senior consultant with The Family Business Consulting Group. A family business presentation featuring Louie Gentine and Tom Faley followed. They shared their insights, philosophies and stories about three generations of Gentine family leadership at Sargento Foods. Attendees were then able to learn more at the 14 roundtable discussions on family and closely held business topics.




production closer to the main customer base in the U.S., Teske said. It also brings production closer to engineering, most of which is based in Wisconsin.

WISCONSIN INVESTMENTS The Milwaukee area could also see some additional investment. BizTimes reported in April the company was in talks with Zilber Property Group to occupy a $28 million, 700,000-square-foot industrial building in Germantown. The company confirmed its interest in the project in early June, but Teske declined to discuss details during a recent interview. Any investment in local operations would be following a 2014 decision to close a manufacturing facility in McDonough, Georgia. Production of pressure washers, snow throwers and lawn tractors moved to the Burleigh facility in Wauwatosa, while zero-turn lawn mowers moved to New York. The investment in Wauwatosa brought former warehouse space back to life with manufacturing activity. The facility also saw new investment in its sound, vibration and harshness testing facility. The previous lab space was built in 1972, while the revamped version was opened in early 2017. “We had one, but this is state-of-the-art stuff now,” Teske said. The trend for most manufacturers has been to move work from the Midwest to southern states,

and Briggs was no different, with a chapter in its company history titled “Moving South.” Teske said the business climate in Wisconsin has become “dramatically better” than when he started with the company, and his commitment to the local workforce was that its Milwaukee-area plants would have an opportunity to get more work when it became available. “They came through,” he said of the local workforce.

automation has come down,” Teske said, adding employee skill levels have had to go up to handle the added technology. “We’ve been able to remain competitive, but we’ve invested a lot in our plants. We have more robots in one manufacturing cell than we had in the whole company 22 years ago when I started.” Teske said it is easy to get caught up in the things that cause fluctuations from quarter to quarter. The late start to this year’s spring, for in-

“To the extent that you can do things that allow businesses to be more productive with the people they do have, there’s huge value there.” — Todd Teske, Briggs & Stratton Corp. Ross Winklbauer, a subdistrict director with the United Steelworkers, which represents more than 500 Briggs employees in the area, declined to comment on the union’s relationship with the company, citing ongoing contract negotiations. Briggs has 1,556 local employees and 5,195 worldwide. “A big part of the reason we’ve been able to stay in the U.S. over the last several years is the cost of

stance, could cost the company up to $40 million in revenue in the current fiscal year. Compared to the past, however, he said the underpinnings of the business are “so different than what (they were) and different in a really, really good way.” “I’m paid to be optimistic about the future,” he said. “I’m paid to help create a vision, but I’ll tell you, I’ve been optimistic. I’ve never been this optimistic.” n

The 14th annual BizExpo, held on May 31st at Potawatomi Hotel & Casino was a great success! Area professionals enhanced relationships, discovered new leads, closed deals and garnered exposure for their businesses. Furthermore, creativity was sparked, area entrepreneurs and innovators were honored and insights were shared at two major events and 18 strategy seminars. To learn more, see pictures or watch video clips from the event visit

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Dr. Federico Sanchez, principal investigator on the clinical trial at Aurora Health Care, and Becky Dienberg consult with a patient.

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toxicity,” said Dr. Federico Sanchez, medical director for oncology services at Aurora Cancer Care and the principal investigator for Aurora Research Institute. “Many of them go bankrupt from the treatment because there aren’t enough support systems built into our country.” To gather a full financial picture, researchers are taking a comprehensive look at participants’ financial status, including their income, assets, debt, employment status, health insurance coverage and quality of life. Participants complete questionnaires each time they report for treatment regarding their financial status and how cancer has affected it. Can they afford to take their children to the movies? Has their spouse had to take on extra work? Have they declared bankruptcy? While similar financial burdens are associated with all types of cancer, the study is focused on colorectal cancer because patients are often diagnosed around the age of 50 – a population group largely comprised of working professionals. Sanchez said the financial burden of cancer is particularly felt among this age group, as the condition precludes many patients’ ability to work while undergoing treatment.

“People can’t work with chemotherapy every week,” he said. “If you can’t work, you can’t produce. And if your family relies on you, you’re in trouble.” “For a family of three making the average income of $55,000 with employer-related insurance, most insurances now have a deductible between $4,000 to $6,000,” Sanchez added. “That’s 10 percent of your yearly income. If you get metastatic colorectal cancer, it’s about $16,000 a month for treatment. So you have to get payment plans and you’re not working and, with that, you can’t make your mortgage or car payments. What do you do? That’s financial toxicity.” It’s the first such federally-sponsored trial of its kind. The goal is to gather data from 275 to 400 patients nationwide. Ultimately, data collected from Aurora and other participating partners could leverage change at the federal level, Sanchez said. According to American Cancer Society data, average out-of-pocket costs for a patient diagnosed with stage II colorectal cancer who is covered on employer-sponsored insurance is $5,748. That’s compared to $10,114 for a patient

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on an individual plan and $8,573 for a patient covered by Medicare. Even with insurance, cancer patients often face unpredictable costs, including high co-insurance or deductibles, having to seek out-ofnetwork care, and needing treatment that’s not covered by their plan, according to the ACS. “You never anticipate that you need to save up for a potential cancer diagnosis,” said Laurie Bertrand, executive director in Wisconsin of the American Cancer Society. “It’s clear that having insurance is critical if Bertrand you’re diagnosed with cancer. And even with insurance, cancer patients often face unpredictability or unmanageable costs depending on what their policies cover. I know personally, watching a family member go through treatment, seeing those bills stack up and add up was just astonishing to see.” Gary Grunau, a Milwaukee real estate developer who is currently battling brain cancer, has observed firsthand the rising cost of cancer treatment. Fifteen years ago, he was diagnosed with prostate cancer, which he ultimately beat.



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The Business of Nonprofits

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Contact Linda Crawford today! Phone: 414.336.7112 Email: / 29

“When I had prostate cancer, I had no problems with the cost of drugs,” he said. “But now, as drugs get more and more sophisticated, they’re getting more expensive.” Grunau, who is covered under Medicare and a supplemental insurance plan, said the burden of cancer costs often falls on those who

lived a long life and I’ve had medical problems and I’ve found if you listen to your doctor and take care yourself, a lot of it will clear up. And sometimes you have to spend money you don’t think is necessary.” Oncology social workers at Aurora Health Care in recent years have added financial

“Over the years, more and more patients have come to us with their primary concerns being financial in nature.” – Brad Zimmerman, oncology social worker, Aurora Health Care

don’t have adequate insurance coverage to begin with. “There is always a hesitancy to spend money (on insurance) because you don’t know if you will need it,” he said. “You don’t want to buy it because you don’t think you will need it and when you need it, you can’t afford it … But I’ve

counseling to their array of patient services, responding to an increased demand for that type of care. “Over the years, more and more patients have come to us with their primary concerns being financial in nature,” said Brad Zimmerman, oncology social worker for Aurora Health



Care. “It’s often the result of a number of different factors – the potential loss of employment as a result of the cancer diagnosis, the insurance aspect of it, deductibles and out-ofpocket costs, the cost of care itself. Many of the treatments can be costly and take their financial toll on folks.” Zimmerman said social workers will take a holistic look at patients’ financial status and help them find better footing. It could look like helping patients find better insurance coverage, securing lower-cost medications through national foundations and pharmaceutical manufacturers, or working with them on their employment options. Zimmerman said he is glad to see more research conducted around financial toxicity. “It’s another potential side effect of cancer,” he said. “Not only should we be treating patients for their physical needs, but also the financial piece because that impacts their decisions surrounding whether they could continue to afford to pursue care. It’s quite an exciting time right now because, as this type of concept is becoming more recognizable, there’s more that’s being done about it.” n

Nominate Today! 2018 Awards Categories

Call for Nominations BizTimes Media presents the fourth annual awards program to salute southeastern Wisconsin’s best corporate citizens and most effective nonprofit organizations. The awards will shine a light on excellence in philanthropy and nonprofit leadership. The recipients of the awards will be saluted at a breakfast program on November 2nd, 2018. Nominate the people and for-profit organizations who are making a positive difference in the community by donating their time, talent and treasure. Nominate the nonprofit organizations that are making the region a better place to live, work and play. Self-nominations also are encouraged! 30 / BizTimes Milwaukee JUNE 25, 2018

Corporate Citizenship Awards • Corporate Citizen of the Year • Next Generation Leadership • In-Kind Supporter • Corporate Volunteer of the Year • Lifetime Achievement Nonprofit Organizations, Leadership & Support Team Awards • Nonprofit organization of the year (Small & Large Categories) • Nonprofit Collaboration of the year award • Nonprofit Executive of the Year • Social Enterprise

Submit your nomination at Nomination deadline: September 6, 2018 Event date: November 2, 2018


Higher education leaders form alliance to meet workforce needs By Lauren Anderson, staff writer AS SOON AS Foxconn Technology Group announced its plans to build a factory in southeastern Wisconsin, the region’s colleges were quick to pledge their willingness to add curricula, build new programs and customize training to meet the Taiwanese technology manufacturer’s needs. But the sheer size of the company’s planned operations in Mount Pleasant, including plans to eventually hire as many as 13,000 workers, has raised many questions about whether those individual colleges’ efforts will be sufficient to confront talent shortages. As the region prepares for Foxconn and braces itself for workforce shortages in many industries, it has prompted a new sense of urgency among southeastern Wisconsin’s higher education leaders to work in concert with one another. A steering committee of leaders from several higher education institutions has been

quietly working toward that end in recent months. Called Higher Education Regional Alliance, and known as HERA, the committee comprises leaders from the region’s three technical colleges, the University of Wisconsin-Milwaukee, Marquette University and Carthage College. It also includes Julia Taylor, president of the Greater Milwaukee Committee, Eve Hall, president of the Milwaukee Urban League, and leaders of education-related nonprofits Milwaukee Succeeds and Higher Expectations for Racine County. Committee members came together after realizing that the many separate conversations they were having related to workforce development could be more effective if all the region’s key players were at the table together. “We were having these discussions,” said Mark Mone, chancellor of the University of Wisconsin-Milwaukee, of the region’s higher

education leaders. “We were overlapping and running into each other and asking, ‘Who’s doing what?’ We thought there had to be a more efficient and effective way for us to have these discussions.” Not only that, Mone said, but there had to be a better way for employers to get connected to the pipeline of talent coming from the region’s schools. “From an employer’s perspective, it’s not very realistic for an employer to have more than four or five significant relationships with talent pipeline (institutions),” Mone said. “Let alone if there are 23 institutions of higher ed in southeast Wisconsin, they’re stretched. How about if we can band together and provide greater access to higher ed institutions from an employment portal, and vice-versa? What if we could have a better understanding of what the employer demands are and lining up our curriculum accordingly?” A dozen committee members gathered on a recent morning at Milwaukee Area Technical College’s Oak Creek campus to define and solidify HERA’s goals. Convening all of the leaders at that table – the steering committee’s fourth

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meeting in roughly the past three months – is the beginning point for greater collaboration, members say, as the group plans to invite representatives from all 23 colleges in the region to be part of the effort moving forward. The steering committee has distilled its conversations into three areas that HERA will tackle: raising the region’s college completion rate; increasing program innovation, growth and alignment; and better connecting employers with the talent coming out of the colleges. “Foxconn was a galvanizing force that really showed us what we’re not doing,” Mone said. “But while Foxconn will benefit, all regional employers should benefit considerably from this type of collaboration among higher ed.” The committee’s first goal – to increase college completion – is aimed at an issue particularly prevalent in Milwaukee, where only about 37 percent of residents have completed a post-secondary degree. “That’s a problem when you look at the state, which is at 48 percent,” said Vicki Martin, president of MATC. “Canada is at 59 percent. And South Korea is at 69 percent. To compete with the world, we really have to increase the (college) completion rate.” HERA’s work will also involve reimagining existing programs and pathways to accelerate the process of preparing students for the workforce. That could look like an expansion of dual enrollment programs, or pairing students with internships early on in their high school careers, or forging new articulation agreements among the region’s colleges. Julia Taylor said part of the solution could also be found in programs like The Commons, a Milwaukee student entrepreneurship program that gives students exposure to entrepreneur-


A dozen higher education and community leaders gathered recently to solidify the goals of the Higher Education Regional Alliance.

ial activities, as well as local corporations and mentors. Those kinds of programs promote the retention of homegrown talent. “A lot of students think of Kohl’s as a department store that their mom has shopped at or they think of Briggs & Stratton as a type of lawnmower, but don’t understand the types of innovations and technologies that are happening within these corporations,” Taylor said. The committee will rely on data that’s currently being collected from area employers about their current and future workforce needs. That survey – commissioned by the Milwaukee 7 economic development partnership and Metropolitan Milwaukee Association of Commerce – is currently underway. “It’s a data-driven process that will allow us to work ahead as to where the needs are,” Taylor said. “What do we need to develop in order to close those gaps for students and employers?” HERA will also focus on improving employers’ access to talent and providing more streamlined communication. This will benefit not only employers, but colleges, committee members said. Having better lines of communication will allow higher education to be more responsive to industry needs. Debbie Ford, chancellor of the University

of Wisconsin-Parkside, said the university has already started making adjustments in preparation for Foxconn, which will be located five miles away from the campus. It’s propelled the university’s curriculum to be more future-oriented, she said. “(Foxconn’s) focus is beyond just being a business,” Ford said. “They are focused on building out a science and technology park and really advancing technology and thinking more futuristically. One of the opportunities is to have us think more into the future – how do we make sure our curriculum is not just preparing students for today’s opportunities, but continues to prepare them for what’s on the horizon?” Still in its infancy stages, HERA has already proven to quell competition and increase collaboration among higher education institutions, Martin said. “We all get funded by the number of students we have,” Martin said. “So in the past it would be more like, ‘I need more students in my institution. It’s important that I get the lion’s share of folks out there.’ But now it’s more about making sure it’s a good student fit, that they’re at the right institution, that they complete, that they continue their education, that they get a family-sustaining wage. We’ve come together in ways we’ve never come together in the past.” n

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What’s in a name? Big implications for your family and business When people build a business with their name on it, many things go into the decision. Ego is one thing, but so is risk. Confidence is another thing, but so is faith. But at the end of the current generation, there remains a decision: Do we pass the business along, sell it, or close it? My research has indicated that one way to improve the odds of business survival from one generation to another is to sell the business to the next generation – don’t gift it! Selling the business, and the name, within the family gives ownership. Selling the business outside the family risks the legacy and gives up control of the one thing they can’t take away from you. This is why so many family businesses are deciding on the tough direction of closing the business. Yes, walking away from the business, walking away from residual income, walking away and taking the name off the door. Now that is a tough decision. But why do this? The name. There are very few things in life that can’t be taken away from you. Your life, your liberty and freedom can all be taken away. Some have said that death and taxes are the only two certainties. Perhaps true, but so are degrees and your name. Once you have earned an academic degree, unless you cheated and it can be proven, the degree is yours. Same with your name – once granted, it is yours. That is why it is so important to protect it. Recently, I ran into a thriving business that was closing its doors after decades of success. The firm had worth beyond the owners oper-

ating the business and could have been sold to an outside party and the company could have continued. I asked the owners why they were closing the business. Two words: the name. They wanted to protect their good reputation and they were not sure they could do that by selling it to another. There was no value high enough to cover the potential shame of losing the name or having it dragged through the mud in the future. So, the business closed. But that begs another question. Should a firm ever be named after the owner? Names are replete with an energy all their own. They carry history, hope for the future, but sometimes negativity. Need a demonstration? If my name was David Trump, what would go through your mind? You see, names have strong connotations attached to them, both right and wrong. When an owner decides she doesn’t want to risk the goodwill her name has accumulated after many years, do you blame her for self-preservation? The question this begs even more is, why name your business after yourself in the first place? Isn’t a name like Giganto or Acme safer than using your name? At a time of hysteria over #metoo, what if your last name was Cosby or Weinstein? Or let us give this a more historical context – Jefferson or Washington. Many a statue has fallen because of the name of the person, once heralded and now harangued. The decision to walk away from a business with your name on it is a tough one. Perhaps before we decide on naming the business, we really need to think about whether the joys of having our name so boldly proclaimed is worth the agony should our name be sullied. When I named my pocket square business Borst: The Brand, I was not too worried that my product would be in some way demonized. Besides, every fashion house has its name on the door: Dior, Gucci, Wang, McCarthy. But remember, we can sometimes be tainted by others who work there

and who have become infamous in their own right. Remember the chocolate company where Jeffrey Dahmer worked? What about the North Shore company that had millions stolen from it – rhymes with loss? See, I don’t even need to name the company… The name, your name, is very important. Safeguard it by thinking long and hard before you share it with a door or a company. n

DAVID BORST David Borst, Ed.D., is executive director and chief operating officer of the Family Business Legacy Institute, a regional resource hub for family business. He can be reached at / 33

Strategies COACHING

The second half of life Not all teams come out in the second half with a completely different strategy – sometimes it just takes a new play or a slight tweak to help them win. The same approach can be taken in our personal and professional lives. Reflecting on how we’ve been playing the “game” of life may help us realize we need some minor, or major adjustments. As we face the third and fourth quarters of life, a transition or change of perspective is often on the horizon. In my latest book, “After Further Review,” I go deeper into the concepts that helped me develop a game plan for times of change and transition, and the third and fourth quarters of my life. In this third installment of my series for BizTimes Milwaukee readers, I’ll share tips and tools to help you practice ways to make this the best season of your life.

THIRD QUARTER: LIFE ON AUTOPILOT The third quarter of life takes place roughly from the late 40s into the 60s and has the potential to be the most dynamic stage of your life. It can also feel like a stage of gradual decline where your life is on autopilot – going through the motions day in and day out. Most describe this feeling as being “stuck in a rut.” For me, this was the feeling of smoldering discontent I experienced after the things that energized me in the second quarter no longer created the same excitement or satisfaction they once did. I needed to take a few actionable steps to set myself up to find a purpose that really mattered in the second half of my life. I recommend instituting the following: 34 / BizTimes Milwaukee JUNE 25, 2018

1. Look at what you bring to the table. It’s likely you are at a point in your life where you have enormous capacity and fewer obligations, such as younger children and the demands of a career. Why not invest this time into things that really matter to you? 2. Do things that bring you joy. You don’t have to quit your job to invest time and capacity into things that excite you. How can you use your time and talents to make the world a better place? In the process, you may discover the life you’ve always wanted. 3. Get off your “but.” One of the most common practices of an individual with a life on autopilot is making excuses for inaction each day. By committing to get off your “but,” you are essentially committing to stop making excuses like… “I should join that group, but I’m so tired after work.”… “I know, but what if I fail?”… “I should change careers, but I am too old.” 4. Disconnect from technology. There is no doubt that our nation’s obsession with busyness is a side effect of technology and the noise in our lives. Everyone experiences a variety of distractions, but one of the most common themes is our inability to disconnect from our phones, tablets, and more. When we tune out the noise, we have time to think. Use this time to reflect on your daily priorities and life goals. 5. Develop practical, healthy habits. It’s important to find out what the triggers are for your habits and what actions you can use to replace routine behavior that is not serving you well. Maybe you check email first thing in the morning and become sidetracked for hours instead of doing work that makes you feel fulfilled. When this becomes an everyday occurrence and you habitually put off fulfilling work, it’s time to discover the cues that are causing you to become sidetracked and experiment

with replacement activities. 6. Make a plan. My friend Jack Canfield truly believes in the power of goal setting. He believes whatever goal you give to your subconscious mind, it will work day and night to achieve. To engage your subconscious mind, a goal has to be measurable. Are you unhappy about something that is happening right now or do you want to make a change in a single area of your life? Make requests that will make it more desirable to you and take the steps to change it yourself.

FOURTH QUARTER: TIME IS RUNNING OUT In football, the fourth quarter brings a sense of urgency and wondering of how you will finish. In life, the fourth quarter represents old age, and all too often you hear of people simply giving up as they enter their 70s. My model for the fourth quarter astronaut and senator John Glenn. He went back into outer space at the age of 78. When discussing his achievement, he said, “Just because I am aging doesn’t mean I stop having dreams.” I plan to keep dreaming to the end, and I recommend you do the same. n

JOE SWEENEY Joe Sweeney is a New York Times bestselling author of “Networking is a Contact Sport,” “Moving the Needle” and “After Further Review.” He is also a speaker, coach and trainer. He can be reached at


It works best when coupled with the systematic, hands-on guidance of a discerning coach, and not necessarily from a subject matter expert.

Developing future leaders How to build your bench strength In sports, the head coach trains and develops all of the players on the team; particularly those who are key to winning now, but also the upand-coming leaders and future stars. It’s called building bench strength. And it’s no different from what a CEO, president or business owner must do to grow and improve business performance over the long haul. In a company, the person at the top must deal with a variety of critical issues such as operations, sales, financials and strategy. Like sports, building and sustaining a business requires a strong bench of “playmakers” who are best supported by a company culture that stresses ongoing leadership development.

TRAINING VERSUS DEVELOPMENT These two learning models often become blurred. Training follows more of a classroom-style format, and includes learning about mainstream tools and techniques to improve business operations. Leadership development gives employees a chance to collaborate. It creates a dynamic “living laboratory” to address real-world issues and challenges. It builds upon improving problem-solving skills and people-solving skills, known as emotional intelligence. At its very core, leadership development must be experiential, contextual and mindful for participants. Typically, this is much more of a process rather than a traditional learning program. Think of it in terms of a journey, not a destination.

LEADERSHIP DEVELOPMENT BEST PRACTICES Best practices for leadership development should include: »» Learning through experiences that most closely match the real world. This usually works best in a smaller group setting in which employees are encouraged to discuss contrarian viewpoints. It creates space for greater analysis and critical thinking. It’s known as experiential learning. »» Contextual thinking to help equip aspiring leaders with skills to better understand the evolving business environment, deal with ambiguity and complexity, and align resources with objectives in order to capitalize on new opportunities. »» Interpersonal development that teaches listening skills, time management, collaboration among teams, accountability and leadership. Even with this renewed understanding of leadership development, can anything go wrong? Yes, indeed. Here are some of the missteps to avoid: »» Not giving employees a chance to use their new leadership skills in their current jobs. »» Burdensome “day job” responsibilities, which allow little or no time to make positive changes. »» Lapsing into old work habits and routines, which go unchecked over time. »» Resisting change. A fixed mindset of “this is the way we’ve always done things around here.” »» Conflicting policies, unclear strategies, and little or no support by the CEO, who fails to communicate priorities. These landmines strain the effectiveness of outcome-based leadership development. They discourage key employees from being motivat-

ed and, as a result, harm succession planning. They set up people to fail and leave little chance for the company to recoup its investment. Avoid these problems at all costs. More than ever, today’s businesses must be fertile grounds for new ideas, attitudes and processes. They must create an environment where it’s “psychologically safe” to question everything and challenge the status quo. The benefit of an ongoing leadership development process for key employees most often results in greater engagement, more accountability and better decision-making and communication. A business culture that focuses on continuous learning and leadership development, particularly at the key executive level, capitalizes on the only remaining competitive advantage other companies can’t analyze or copy. n

GEORGE SATULA George Satula is an executive leadership coach working primarily as a chair for three TEC CEO groups in southeastern Wisconsin. He is also a speaker and leadership development consultant. He can be reached at (262) 786-7400 or gsatula@ / 35


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Would you like to be featured in BizTimes Milwaukee? Tell us what makes you interesting!

Visit: BizTimes Milwaukee is seeking subjects and ideas for numerous features in our magazine. If you are interested in being featured, please fill out a questionnaire about your company. All submissions are reviewed by our editorial team and selected at their discretion.

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BizConnections NONPROFIT NEWS IMPACT10 0 AWARDS $10 0,0 0 0 TO ACTS HOUSING, IMPACT AND DOWN SYNDROME ASSOCIATION Impact100 Greater Milwaukee, a local chapter of a national women’s nonprofit, has awarded $100,000 grants to ACTS Housing, Down Syndrome Association of Wisconsin and IMPACT Inc. The three nonprofits were chosen at Impact100’s annual awards celebration, held at the Italian Community Center. The 334 female members of Impact100 Greater Milwaukee voted on the winners after hearing from five nonprofit finalists. “Each member casts her vote for the organizations she would like to receive a $100,000 grant,” said Anne Trunzo, co-president of Impact100 Greater Milwaukee. “Impact100

Greater Milwaukee allows each member’s $1,000 gift to have a much bigger impact than if we gave separately.” The five finalists included the three winning nonprofits, as well as Neighborhood House of Milwaukee Inc. and Radio Milwaukee Inc. Neighborhood House and Radio Milwaukee each received $17,000 merit grants. “Each of our five finalists is filling a critical role in our communities,” said Jamy Malatesta, co-president of Impact100 Greater Milwaukee. “We are excited to help support and highlight these programs that will have a great impact in the greater Milwaukee area.” — Lauren Anderson

c alendar Girl Scouts of Wisconsin Southeast will host its second annual Celebrate the Promise event from 6 to 9 p.m. on June 28 at the Milwaukee Public Museum, 800 W. Wells St. The event will honor four women leaders who are engaged in strengthening and building the community through their philanthropic and corporate leadership, and who serve as role models for girls. More information is available at The Milwaukee Brewers will host the 20th annual 5K Famous Racing Sausages Run/Walk at 8 a.m. on July 21 at Miller Park. The course will go around and through Miller Park, with the starting line located on Frederick Miller Way. All proceeds will benefit the Brewers Community Foundation and Fisher House Wisconsin. More information is available at

D O N AT I O N R O U N D U P Germantown-based Gehl Foods has awarded three $5,000 scholarships to dependents of Gehl Foods employees located at the company’s Germantown facility, and two $5,000 scholarships to those at its Lathrop, California facility | The Milwaukee Brewers recently donated new gloves, bats, baseballs, helmets and other equipment to Boys & Girls Clubs of Greater Milwaukee’s RBI program, which serves hundreds of youth in the city | West Bend Mutual Insurance Co. recently celebrated its childcare providers with a donation to Milestones, Programs for Children at Indian Hill School in River Hills. The donation included planters, plants and gardening supplies to support the center’s existing garden.




275 W. Wisconsin Ave., Milwaukee (414) 931-1121 | Facebook: | Twitter: @bublrbikes

Year founded: 2013 Mission statement: Bublr Bikes delivers a sustainable, excellent bike share system for all. Primary focus: Bublr Bikes has grown from a handful of bikeshare stations in 2014 to 89 stations (with another 26 coming in 2019) and 750 bikes in Milwaukee, Shorewood, Wauwatosa and West Allis. Bublr was established to promote health, economic development, quality of life and preservation of the environment. Bublr is committed to making our system a viable transportation option for the diverse range of people who live, work and play in Milwaukee. Other focuses: Bublr supports the only job-readiness bike-tech training program in the country, in collaboration with the Boys and Girls Clubs, Dream Bikes and MATC. Employees at this location: 17 Executive leadership: Sally Sheperdson, executive director; James Davies, senior vice president of operations and planning Board of directors: Bruce Keyes, Barry Mainwood, Radhika Maheshwari, Tonieh Welland

Members at large: Deshea Agee, Michele Bria, Jennifer Ferguson, Juli Kaufmann, Noel Kegel, Eugene Manzanet, John Miller, Jeff Polenske, Rese Schneider, David Stamm Is your organization actively seeking board members for the upcoming term? Yes. What roles are you looking to fill? Marketing expertise; entrepreneur. Ways the business community can help your nonprofit: As with other forms of public transit, Bublr’s ridership revenue is not sufficient to cover our operating costs. Bublr is seeking financial support from companies and individuals who understand the value of bikeshare to the greater Milwaukee area and who are interested in helping Bublr remain a viable, thriving part of the community. Companies can fund a station near their location, sponsor a station or stations in other locations or help support our community engagement programming with a donation. Key fundraising events: Bublr recently held its first friend/ fundraiser, The Bublr Bash, which will be an annual event. / 37

BizConnections AROUND TOWN

BizExpo 2018 BizTimes Media recently held its 14th annual BizExpo at Potawatomi Hotel & Casino. The daylong event featured more than 100 area exhibitors, 18 strategy seminars, two main stage events, and an after hours networking event.












JULIE ANN BITTNER of Tricom and ERIC BECHER of Hatch Staffing Services.


KURT BOOS of Image360 Brookfield, DAVE WENDLAND of Hamacher Resource Group and NANCY ROBJOHNS of Hayat Pharmacy.


RICK APPLEBY of ActionCOACH of Elm Grove and JESSE DILL of Ogletree, Deakins, Nash, Smoak & Stewart P.C.




MERI FRAHM and ERICA CONWAY, both of C2 Graphics Productivity Solutions LLC.


SUE MARKS of Cielo and KURT HEIKKINEN of Montage.




MARY KEANE, SEAN MANNION and DEB ZULEGER , all of Golden Angels Investors.


DAN MEYER of BizTimes Media and JULI KAUFMANN of Fix Development. Photos by Maredithe Meyer and John O’Hara

Date with a Plate ABCD: After Breast Cancer Diagnosis held its annual Date with a Plate fundraiser event recently at the InterContinental Hotel in downtown Milwaukee. 10. ROHINI DESAI and BONNIE ANDERSON, both of Milwaukee Catholic Home.




11. JESSIE BUPP, LESLIE WALTKE, and MEGAN HAGEN, all of Aurora Health Care. 12. LIZ LISOTA of Zizzo Group and BETTY CALDWELL , retired. 13. JESSIE SCHWADE of Northwestern Mutual and SHARI SCHWADE , retired.




14. BRETT LUDWIG of the U.S. Bankruptcy Court of the Eastern District of Wisconsin, and KEVIN RICH and MELISSA BLEIDORN, both of Marquette University. 15. CHLOE CHIUMINATTO of Wipfli LLP and WALTER WENZEL of DCI-Artform. 16. GLENN KLEIMAN and DORI ZORI , both of 88Nine Radio Milwaukee, and GISELA TERNER of Gisela Terner Educational Consulting. 17. MARGARET WELCH of Robert W. Baird & Co. Inc. and MIKE WELCH of Johnson Controls International plc.



38 / BizTimes Milwaukee JUNE 25, 2018


18. NORA BADI and MOHAMMED MOHAMMED, both of Aurora Health Care. Photos by Maredithe Meyer

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In October 2017, Keith Mardak, Chairman and CEO of the Hal Leonard Corporation, offered ABCD a four-year, $2 million challenge grant to launch the Mardak 2020 Breast Cancer Initiative, a comprehensive outreach program to increase awareness about ABCD’s free, personalized, nonclinical support for anyone affected by a breast cancer diagnosis. Matched in part with ABCD’s own fundraising, this grant is the largest single gift in the organization’s history. To ensure receipt of the full match, ABCD must raise an additional $250,000 year after year. With increased funds, ABCD’s goal is to double the number of people served each year by: ~ Deepening and expanding relationships with healthcare facilities ~ Investing in marketing and outreach initiatives ~ Strengthening programs for underserved populations


To each and every caller, we say, “Yes, we can help you. Yes, we hear you. Yes, we understand.”

As we move toward our 20th anniversary, our vision is that every woman or man affected by breast cancer knows about ABCD and has access to our free services, starting in Southeastern Wisconsin and building to the national level.

For more information: 414.977.1780

BizConnections VOLUME 24, NUMBER 7 | JUN 25, 2018


126 N. Jefferson St., Suite 403, Milwaukee, WI 53202-6120 PHONE: 414-277-8181 FAX: 414-277-8191 WEBSITE: CIRCULATION: 414-336-7100 | ADVERTISING: 414-336-7112 | EDITORIAL: 414-336-7120 | REPRINTS: 414-336-7128 | PUBLISHER / OWNER Dan Meyer



EDITORIAL EDITOR Andrew Weiland MANAGING EDITOR Molly Dill REPORTER Lauren Anderson REPORTER Corrinne Hess REPORTER Maredithe Meyer REPORTER Arthur Thomas

— This photo is from the Milwaukee Public Museum’s Photo Archives collection.


Trump vs. Trudeau CANADA IS WISCONSIN’S most important international trade partner, by far. In 2017, Wisconsin businesses exported $6.89 billion worth of goods to Canada. The second highest export destination for state businesses was Mexico at $3.2 billion. Wisconsin imports from Canada in 2017 totaled $4.25 billion, so the state had a trade surplus of about $2.64 billion last year with Canada. Considering that, it’s troublesome to see tensions rising between President Donald Trump’s administration and Canada over trade issues. Making good on a major campaign pledge, Trump is taking a tough stand on trade, using tariffs to address what he says are “unfair” trade deals for the United States. In March, the Trump administration imposed a 25 percent tariff on steel and a 10 percent tariff on aluminum imports. Canada and Mexico were initially exempt pending a renegotiation of the North American Free Trade Agreement. But after seeing little progress 40 / BizTimes Milwaukee JUNE 25, 2018

there, Trump imposed the steel and aluminum tariffs on Canada, Mexico and the European Union on May 31. Earlier this year, Trump also instructed the U.S. Trade Representative to apply tariffs of $50 billion on Chinese goods. Leaders of the countries the tariffs were imposed upon were critical and threatened retaliatory tariffs, sparking fears of a trade war. But Trump isn’t concerned about that. “When a country (USA) is losing many billions of dollars on trade with virtually every country it does business with, trade wars are good, and easy to win,” Trump tweeted in March. “Example, when we are down $100 billion with a certain country and they get cute, don’t trade anymore-we win big. It’s easy!” It’s not surprising to see Trump get into a trade dispute with China, but who anticipated a fight with Canada? At a press conference after the recent G7 meetings in Quebec, Canadian Prime Minister Justin Trudeau said it was “kind of insulting” for Trump to use national security concerns as a justification for the steel and aluminum tariffs. He said Canada would respond with retaliatory “equivalent tariffs.” Trump, as he usually does, punched back,



Milwaukee River This photo, taken by Robert Barnes circa 1889, shows the Grand Avenue Bridge over the Milwaukee River, looking up Wisconsin Street (West Wisconsin Avenue). The photo was a souvenir of the 23rd encampment of the Grand Army of the Republic, a Civil War veterans’ fraternal organization, published by the Milwaukee County Historical Society in 1889.



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—  Founded 1995 —

on Twitter saying Trudeau was being “very dishonest and weak.” Trump said the U.S. tariffs on Canadian steel and aluminum were in response to steep tariffs Canada levies on dairy products. He used a figure of 270 percent, a claim that Politifact called “mostly true.” “Not fair to our farmers,” Trump said on Twitter. Still, U.S. farmers exported about $227 million in dairy goods to Canada last year, compared to $113 million in dairy imports from Canada, a 2-to-1 U.S. dairy trade surplus, according to Bloomberg. Overall, the U.S. had a $2.76 billion trade surplus from Canada last year. Despite Trump’s rhetoric, history shows trade wars have often been disruptive. A prolonged trade fight with Canada could hurt Wisconsin’s economy. n


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Celtic Inc., Milwaukee

Horizon Retail Construction Inc., Sturtevant

TechCanary, Milwaukee

Celtic Inc. has promoted Kristen Johnson to media director. In her new role, Johnson is responsible for developing paid media strategies for agency clients and is involved in all aspects of the media planning process, including research, planning, negotiating, buying and evaluation.


HGA Architects, Milwaukee HGA Architects, Milwaukee, has hired Adaheid Mestad as design anthropologist and senior associate. In addition to working in the Milwaukee and Minneapolis offices, she will collaborate across national offices with HGA’s multidisciplinary research collaborative group to understand and design relevant features that enhance the user experience within space planning and design.


PNC Bank, Milwaukee



PNC Bank has appointed Emily Alwood to relationship manager for public finance in Wisconsin, and Tessa Lewis to vice president, business banking. Based in Milwaukee, Alwood will lead the provision of capital solutions and tailored financial services to public sector and nonprofit entities, including state and local governments, school districts, higher education institutions and other not-for-profit organizations. Lewis will manage and develop small business banking relationships for clients based in Menomonee Falls, Germantown, Hartford, Kewaskum, West Bend and the greater Milwaukee region.



Horizon Retail Construction Inc. has hired Eric Fuehrer as senior human resources manager, promoted Portia Kekahbah O’Bryant from accounting supervisor to accounting risk manager, and promoted Colleen Kekahbah to business operations manager. Fuehrer will focus on training, organizational development and performance management. O’Bryant will be responsible for managing all accounting risk functions. Kekahbah will analyze and evaluate the effectiveness of program operations, develop life cycle cost analyses of projects, and create new or improved business practices.


La Macchia Group, Milwaukee La Macchia Group has named Kevin Mineard chief financial officer. Mineard has more than 18 years of finance and accounting experience for both public and private sector employers. His primary responsibilities are to oversee all financial operations and direct the preparation of financial reports, ensuring the reliability and integrity of all corporate assets.


Luther Manor, Wauwatosa Luther Manor has hired Debby Boyd as director of hospice.

TechCanary has hired Aaron Bowman as its new director of implementation, professional services. He will direct a team providing leadingedge cloud solutions on the Salesforce platform for insurance organizations.


Lindner & Marsack S.C., Milwaukee Lindner & Marsack S.C. has hired David Keating as an attorney. Keating comes to Lindner & Marsack after serving as chief legal officer and secretary for Fortis Management Group LLC, where he provided legal advice and assistance on issues relating to resident care, regulatory compliance, reimbursement, fraud and abuse, human resources, labor relations, transactions and other areas affecting client operations.


Arandell Corp., Menomonee Falls Arandell Corp. has hired V. Clark Vialle as a sales executive on its new business development sales team for its Northeastern/ Greater Boston market. Vialle will be responsible for new client acquisition and client consultation in areas of marketing strategy, quality and color improvements, paper, print production, and postal optimization.


the continued growth in the power systems markets for IEA LLC and the data center and facilities markets for Silver Linings Systems LLC.


Steele Solutions Inc., Franklin Steele Solutions Inc. has named Perry Pabich as chief operating officer. Pabich has experience in management and operations with manufacturers in Wisconsin and Illinois, including companies in the material handling industry.


YWCA Southeast Wisconsin, Milwaukee YWCA Southeast Wisconsin has named Ginny Finn chief development officer. She will provide organizational leadership in the areas of revenue and asset building; strategic communications; and public, private and community sector collaborations. An attorney who has consulted for nonprofits for more than 25 years, Finn most recently served as executive director for ABCD: After Breast Cancer Diagnosis.


Lammi Sports Management, Milwaukee Lammi Sports Management has promoted Carley Sanfilippo to director of events and special projects.

Engendren Corp., Kenosha Engendren Corp. has hired Jerry Vastine as business development manager. He will be responsible for

Submit new hire and promotion announcements to: / 41





JIM MUELLER Position: President Company: mueller QAAS What it does: Health benefits consulting firm Career: Mueller founded mueller QAAS in 2012. Prior to forming the company, he served as president of Frank F. Haack & Associates for more than 20 years. From 1995 to 2005, Mueller served simultaneously as president of Haack and Wauwatosa-based insurance technology company Zywave Inc.

THE CHALLENGE In 1993, the Clinton health care plan sent insurance brokers into panic mode. Mueller and business partner Bill Haack took a proactive stance, creating a new electronic platform for their customers. Industry peers caught wind of what Haack & Associates had developed and asked to purchase the technology. “It seemed easy, then we realized when you export software, you are no longer an insurance company, you are a software company,” Mueller said. “We had about six months to learn 10 years’ worth of the software business.” With his integrity on the line, Mueller did not sleep well for six months. He said it was the worst time in his life, professionally. THE RESOLUTION Jim Emling, who was a University of Wisconsin-Madison engineering student at the time, was hired. Between late 1995 and early 1996, Zywave was formed. (Emling later served as Zywave’s president from 2008 to 2013). The company has continued to grow, and today employs more than 300 people. But Zywave’s success created another challenge. In 2004, Mueller and Haack, the third-generation owner of Frank F. Haack & Associates, which was started in 1917, decided to sell Frank F. Haack & Associates to Hilb Rogal & Hobbs. Two people could no longer fund a technology company and an insurance company, which is why they sold Frank F. Haack, Mueller said. Four years later, New York City-based global firm Willis Group Holdings Ltd. purchased HRH for $2.1 billion.



42 / BizTimes Milwaukee JUNE 25, 2018

At the time of the sale, Mueller was 46. Haack was 49. Mueller said neither saw it coming. “That was gut-wrenching. We had such a special culture, so we knew it was going to be different. When we sold, my heart was broken. But it was twice as hard when it was sold again to Willis,” Mueller said. Mueller learned that when an asset is sold, you no longer have control over the future, despite the best laid plans. “Even if you try to plan a soft landing, business is all about the money,” Mueller said. “The success of Zywave triggered an event we had control of, but we didn’t see the future unfolding the way it ultimately did when we started it in 1996.” n

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BizTimes Milwaukee | June 25, 2018  

Mowing a new path: Briggs & Stratton innovates to adapt to market shifts | Aurora studying cancer’s financial toll | Higher ed leaders form...

BizTimes Milwaukee | June 25, 2018  

Mowing a new path: Briggs & Stratton innovates to adapt to market shifts | Aurora studying cancer’s financial toll | Higher ed leaders form...