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Bayshore plans reinvention


APR 15 - 28, 2019 » $3.25

Sink or swim


WAUKESHA COUNTY 2035 April 26, 2019 | 7:00-11:00 am | The Ingleside Hotel

Register Today! “Competing in a New Era of Innovation” Join us on April 26th as author Greg Satell (1) shares his insights on how the new era of innovation is transforming connections and interactions with customers, partners, vendors and employees. Greg is a popular author, speaker, and trusted adviser whose new book, Cascades: How to Create a Movement that Drives Transformational Change, will be published by McGraw-Hill in April, 2019. His previous effort, Mapping Innovation, was selected as one of the best business books of 2017.



As an accomplished entrepreneur, executive and one of the foremost experts on innovation today, Greg speaks to audiences around the world and works with leading organizations to better compete in today’s disruptive marketplace. He was recently named by Innovation Excellence as #2 on its global list of “Top 40 Innovation Bloggers” and by IDG as one of “10 Digital Transformation Influencers to Follow Today.”



Following the keynote presentation, local CEOs will discuss how technology and innovation are changing their business and what they are doing now to stay relevant for the next two decades. • W. Kent Lorenz, Retired Chairman, CEO - Acieta LLC (2) Topic: IoT Technology trends for manufacturers • Joel Quadracci, Chairman, President, CEO - Quad (3) Topic: From Disrupted to Disruptor • John C. Hill, Jr. (“Jay”), CTO and COO, Imaging, GE Healthcare (4] Topic: Cutting Edge: Staying competitive in the ever-changing world of health care

Following the presentations, it’s time to roll up your sleeves as the program continues with 12 unique roundtable discussions. Attend any three. Each table will be led by an expert discussion leader. Topics include: • • • • • •

Best Practices for Building Expansions Creating Work Environments that Support Strong Cultures Disrupt or Be Disrupted: The Rise of Digital Ecosystems Economic Development – Planning for 2035 Investing in Leadership IoT Technology Trends for Manufacturers

Sponsors: W E A L T H


• • • • • •

Rethinking Agility for a Post Digital Age Talent Attraction Trends & Tools The Future of Housing In and Around Waukesha County Three Retirement Questions You Should Ask Upskilling your Workforce for a Competitive Advantage Waukesha County Transportation Infrastructure Event Partners:


» APR 15 - 28, 2019

Sink or swim Bayshore plans reinvention

BizTimes Milwaukee (ISSN 1095-936X & USPS # 017813) Volume 25, Number 2, April 15, 2019 – April 28, 2019. BizTimes Milwaukee is published bi-weekly, except monthly in January, July and December by BizTimes Media LLC at 126 N. Jefferson St., Suite 403, Milwaukee, WI 53202-6120, USA. Basic annual subscription rate is $42. Single copy price is $3.25. Back issues are $5 each. Periodicals postage paid at Milwaukee, WI and additional mailing offices. POSTMASTER: Send all UAA to CFS. NON-POSTAL AND MILITARY FACILITIES: Send address corrections to BizTimes Milwaukee, 126 N. Jefferson St., Suite 403, Milwaukee, WI 53202-6120. Entire contents copyright 2019 by BizTimes Media LLC. All rights reserved.




16 Real Estate 29 The Executive COVER STORY

41 Strategies


41 MANAGEMENT Phil Mydlach 42 COACHING George Satula 43 TIP SHEET

45 Biz Connections

Special Report 26 International Trade

Coverage includes a report on best practices for international export, and insights on navigating the shifting winds of trade and tariffs.



Leading Edge

BIZTIMES DAILY – The day’s most significant news →



Gilbane exec promises busy year of construction on Foxconn project By Arthur Thomas, staff writer After months of speculation over Foxconn’s plans in Wisconsin, the company said last month construction on an LCD fabrication facility would begin this year. At a recent contractor information session, the Gilbane Building Co. executive leading construction efforts on the Foxconn campus in Racine County said contractors should

expect to see a number of bid packages released as work ramps up at the Mount Pleasant site. “Now it’s go time,” said Adam Jelen, senior vice president at Gilbane. “You’re going to see things come out at a rapid pace.” Jelen spoke at a contractor information session held by Gilbane|Exyte at the S.C. Johnson

BY THE NUMBERS Foxconn Technology Group and Gilbane|Exyte recently awarded



in contracts to five Wisconsin companies for site utilities and road work at the Mount Pleasant campus Foxconn is developing. 4 / BizTimes Milwaukee APRIL 15, 2019

iMet Center in Sturtevant. Exyte, formerly The M+W Group, and Gilbane are leading construction of the Foxconn project as part of a joint venture. The companies held two similar information sessions last year to detail the bid process for the project. Jelen said similar events will not be held ahead of every bid package release, but the companies do plan to continue holding pre-bid matchmaking sessions to connect subcontractors. The pending release and potential award of bid packages for the Gen 6 fabrication facility is another concrete step forward for the Foxconn project, which has been under intense public scrutiny since it was first announced. Jenny Trick, executive director of the Racine Economic Development Corp., said the information sessions provide an opportunity to communicate specifics with the public and get businesses involved. “If you’re not hearing something or hearing enough you start to finish your own story, be it factual or otherwise,” she said, acknowledging it will likely continue to be a challenge for project supporters to explain the ins and outs of Foxconn’s plans. “I don’t know if you’ll ever satisfy all of the questions that are out there.” In January, Foxconn executives acknowledged the company was reconsidering whether it would

make LCD panels in Wisconsin. But within a few days – and after talks with the White House –the company said it would move forward with a Gen 6 plant at its Mount Pleasant campus, a facility that would make smaller LCD panels and provide more flexibility than the factory originally planned there. In March, Foxconn announced it would begin construction on the plant this summer with the goal of beginning screen production by the fourth quarter of 2020. At the time, Foxconn said it would announce the awards for site utilities and roadways on its Mount Pleasant campus by April 1 and release bid packages for the plant in May. The $34 million roadway and utility packages were announced on March 28 and the recent contractor information session gave some indication of which bids would be available and when for the plant and related buildings. In the second and third quarters of this year, Foxconn will release bid packages for the delegated design and construction of a number of buildings and systems related to the plant. “We’re looking forward to the participation of all of you,” said Bob Brandherm, director of project management, construction and facilities at Foxconn, to the audience at the contractor information session. “Please, sharpen your pencils.” n

inf cus Bradley Center demo WALK BY THE partially demolished BMO Harris Bradley Center in downtown Milwaukee and it is still easy to recognize the building as a former sports arena. In late March, onlookers could see the escalators in the east atrium that took fans to the upper levels. Signage for seating and sponsors like MillerCoors LLC and Harley-Davidson Inc. was visible from the west side. The image of a former arena will not last much longer, however. By the end of May, crews expect to complete the vertical demolition of the building, according to Mike Abrams, senior director for CAA Icon, the project manager. Demolition of the Bradley Center started last fall with volunteers working with Milwaukee Habitat for Humanity removing and salvaging 52,500 pounds of reusable materials. Brookfield-based Hunzinger Construction Co. and Rogers, Minnesota-based  Veit & Co. Inc.  have been working on the demolition. The process took a big step forward in January when crews used explosives to bring down the building’s roof. Since then, the roof materials have been cleaned up and processed, as has the western wall of the building, Abrams said. Once the vertical demolition is finished, crews will turn to removing the building foundation over the summer. The future of the Bradley Center site is less certain, however. The latest renderings from the Milwaukee Bucks depict a mix of offices, a full-service hotel, a movie theater, residential and retail space at the site, but no specific plans have been announced. n — Arthur Thomas / 5

Leading Edge

@BIZTIMESMEDIA – Real-time news


INTERIORSCAPES INC. 5600 W. North Ave., Milwaukee NEIGHBORHOOD: Milwaukee’s Uptown FOUNDED: 1975 OWNER: Sharon Lavin and Joe Neuman SERVICE: Corporate plant rental and maintenance

What does Interiorscapes do? Luke Struve, vice president of Interiorscapes: “We service about 500 to 550 accounts throughout southeast Wisconsin. Last time I checked we had about 22,000 plants out in the field, so it’s a constant cycle. Part of our service is bringing in new plants so they always look professionally maintained. We also do holiday decorating. We have a separate location (at South 76th Street and West Main Street in West Allis) that we do that out of.” Where do the plants come from? “About 95% are from

Florida. The other 5% comes from California or Hawaii.”

How do you help customers pick out the right plants? “We consult with them and go in and assess light levels to select something that’s going to be successful in those conditions. We custom design all our installations for our customers; container selection, plant selection and different color options.” What’s something a passerby wouldn’t know about this place? “Most people don’t realize this industry exists, because it’s a small niche. I think people

see plants and they don’t think what goes into it and that there’s a company behind that. We also have this mysterious factor; there seems to be mystery about what we are and why we’re not open all the time to the public. But we do have a sale on the first Saturday of every month, except January, from 10 a.m. to 2 p.m. It’s old school rummage sale style – cash or check only. It has exploded in the last year and a half.”

Why is that? “Millennials are very aware that being around nature and plants is good and healthy, and I think that’s why.” n

BANKING BEYOND EXPECTATIONS For my clients, having a financial concierge means I’m a partner on their financial journey, keeping my eyes on their goals as they realize their dreams. Sometimes I coordinate their banking or structure financing, and sometimes I collaborate with other experts on our team. Convenient. Easy. Trustworthy. They tell me that I help them achieve more than they have in years. I tell them — it’s what we do here. AMY SCHNEIDER, NMLS#780006



6 / BizTimes Milwaukee APRIL 15, 2019



LEADERSHIP: Ashok Seetharam and Ilya Preston H E A D Q U A R T E R S: 313 N. Plankinton Ave., Suite 211, Milwaukee WEBSITE: W H AT I T D O E S: Smart shipping containers for high-value goods F O U N D E D: November 2018 E M P L OY E E S: Three

FUNDING: Wrapping up $400,000 pre-seed round; plans for a seed round in the fall.

Milwaukee transplant PAXAFE completing pre-seed round By Molly Dill, staff writer


NEX T GOAL: Get the product to market and establish product-market fit.

Ashok Seetharam and Ilya Preston

ILYA PRESTON AND ASHOK SEETHARAM met each other at the XLerate Health accelerator in Louisville, Kentucky in 2017, when each was working for a different startup. Two years later, the pair has formed a new startup together, completed the gener8tor accelerator in Milwaukee, moved the company’s headquarters from Minnesota to Milwaukee and is completing a $400,000 seed round. “We actually started out as a different company. … we were focused in serving the health care vertical,” Preston said. “A few members of the team essentially saw an opportunity that was in this vertical.” That vertical is the shipment of high-end jewelry. Their startup, Paxafe, works with jewelers, logistics operators and insurance companies to carefully track packages containing valuable jewelry from door to door. By drawing on their combined experience – Preston’s in supply chain, Seetharam’s in hardware – the co-founders were able to accelerate the growth of the software-hardware firm. “Before starting Paxafe, I had (worked at) two startups of my own. I understand the difficulties, the challenges you have to face,” Seetharam said. Current shipping methods for jewelry are often outdated, with aluminum safes often being shipped in standard cardboard boxes

without traceability and beholden to time-consuming paperwork, Preston said. PAXAFE’s smart packaging includes security and real-time tracking. The shipper locks the high-value item into its package, and an online portal linked to a barcode on the package includes the shipment information. The receiver can track the package location, and even whether it has been dropped, via the portal. The software and hardware are sold on a per-month or per-shipment basis. This month, PAXAFE launched customer alpha testing for its prototypes, and plans to launch a paid pilot in May for the beta version of its packaging. “For those paid beta pilots, we’re building a larger amount of beta units,” Preston said. “They’re not going to be production ready, but they’re going to be as close to the real thing as possible.” Launching a startup that focuses not just on software, but also on hardware, has added some complexity and is more capital intensive, but the co-founders are confident it will be successful in its target market. The data collected by PAXAFE can be used to help improve insurance companies’ underwriting, Preston said. While Paxafe is currently focused on jewelry, it could eventually expand to include cash and other valuable items, Preston said. n / 7

Leading Edge BIZ POLL


A recent survey of readers.

The latest area economic data.

How far will the Milwaukee Bucks advance in the NBA playoffs? Win the championship:


Lose in the finals:


Eastern Conference finals:


Eastern Conference semifinals:


Lose in the first round:



Wisconsin’s unemployment rate dipped to

in February.


Milwaukee’s average physician compensation is


the highest among the 50 largest metro areas.

Amtrak’s Hiawatha service between Milwaukee and Chicago served more than


Share your opinion! Visit to cast your vote in the next Biz Poll.

passengers in 2018, a 3.6% increase over 2017 and a new record for the line.


The Milwaukee-area manufacturing index was

in March, down from 55.09 in February. Any reading greater than 50 indicates growth.

2.39 million,

Total cargo tonnage shipped through Port Milwaukee in 2018 was about

down about 7% from about 2.57 million in 2017.

8 / BizTimes Milwaukee APRIL 15, 2019


FRAN C H I S E E GYMGUYZ vans carry workout equipment such as dumbbells, medicine balls and TRX bands.


GYMGUYZ trainers lead small group boot camps at various public locations throughout the area.

“I was trying to figure out what would fit within my skill set as well as be something that I would be proud of presenting on a daily basis,” Corsi said.

THE FRANCHISE: Plainview, New York-based GYMGUYZ is a mobile fitness company that offers in-home personal training services to people of all ages and athletic abilities. GYMGUYZ trainers bring the gym to their clients, traveling by vans equipped with 365 mobile fitness tools used to lead hour-long training sessions and health assessments. CEO and founder Josh York first launched the business in 2008, and it has since grown to employ approximately 400 trainers, operating 200 vans in 27 states and two countries. SUMMER 2017 Scott Rossman, who also owns Bronzer Image Tanning in Hartland, becomes interested in buying into a franchise and hires a consultant to help with the research and decision process. Meanwhile, Scott Corsi, who has almost 20 years of business experience, is also exploring franchise opportunities. DECEMBER 2017 Both Rossman and Corsi, who at the time did not know one another, decided to buy in to the GYMGUYZ brand, launching the company’s first two franchise territories in Wisconsin. Corsi owns the company’s Milwaukee-area franchise and Rossman co-owns its Greater Waukesha County franchise. Rossman and Corsi first connect just before traveling to New York together for a weeklong training session at GYMGUYZ corporate headquarters. LATE SUMMER 2018 Rossman and Corsi team up to hold a boot camp event at The Corners of Brookfield as one of their first collaborations. Although they cover separate areas, Rossman and Corsi said they often work together on marketing opportunities and touch base almost every day to discuss a range of business-related topics, including employee relations, promotions and pricing.

Scott Corsi and his wife Cindy

Between the two of them, Corsi and Rossman employ seven trainers and have two vans. They plan to collaborate on efforts to expand their in-home training services to senior living facilities and corporate settings.

Scott Rossman

“We help each other along in terms of setting benchmarks, not only for ourselves but then, discussing each other’s territory and seeing what’s effective and what’s not effective,” Rossman said.

THE FRANCHISE FEE The fee to own a GYMGUYZ franchise is $35,000. / 9

Leading Edge



What emerging technology




Co-owner, Performance Running Outfitters LLC

“Since we’re in the physical fitness category, technology in medicine is the most exciting for me. New approaches are being developed to make complex procedures less invasive with faster recovery times that can greatly improve quality of life. Also, since I’m a former computer programmer, I geek out about AI-led molecular design and quantum computing.”


Co-founder and president, Stack41 LLC

1 3

“The Industrial Internet of Things is the next big industrial frontier and the next competitive advantage. Manufacturers can save money by making their processes more efficient and can build a direct relationship with their end-user customers by developing new services with new revenue streams.”


Partner in charge, cybersecurity, Sikich LLP

“The emerging technologies that excite me center around the proliferation of the Internet of Things. We are only scratching the surface of its impact. As a security professional, the need to secure and anonymize this data will be a key business metric for the majority of organizations we work with for the foreseeable future.”



IT director – CISO, Briggs & Stratton Corp.

“I am most excited about the intelligence found in today’s information security software to detect and remediate attacks that have never been previously seen. What this means for me is that the shelf life of this advanced protection will continue to mature and provide information safeguards at the pace of future highly aggressive unknown attacks.”



Senior vice president, construction, mining & utility, Association of Equipment Manufacturers

5 10 / BizTimes Milwaukee APRIL 15, 2019

“I am most excited about the convergence of multiple technologies. Throughout history, we only had ‘one’ technology at a time. Today we have 3D printing, 5G, AI, IoT, autonomous transportation, magnetic vacuum technology, and the list goes on. The potential for growth and importance of these technologies in manufacturing and construction is exponential.” n


MAY 30, 2019 7:30 AM - 9:30 AM Presented By:



REINVENTING YOURSELF Choosing a new vision for your future

Join us on May 30th as we kick off the 15th annual BizExpo. BizTimes Managing editor Molly Dill will lead a discussion with four of the region’s business and community leaders on the various paths each has taken in her career. You’ll hear about the drive, curiosity and leadership skills they leveraged to choose new roles that have allowed them to continue to grow and have fulfilling careers. From corporate to entrepreneur to nonprofit, each of the panelists made a conscious decision to change her career path. Listen as they discuss the opportunities, setbacks and lessons learned from changing industries and careers.






Panelists: Deborah Allen, President & CEO, DNA Network LLC (1) Maggie Fernandes, Software Developer, MacGregor Partners (2) Kathy Thornton-Bias, President & CEO, Boys & Girls Clubs of Greater Milwaukee (3) Julie Waterman, Owner, Indulgence Chocolatiers (4)

Moderator: Molly Dill - Managing editor, BizTimes Milwaukee (5) Price: $45/person or $360/table of 8

Woman Executive of the Year: Mary Lou Young, retired CEO of United Way of Greater Milwaukee & Waukesha County Sponsor:

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Can Milwaukee handle the DNC? City prepares for national spotlight By Maredithe Meyer, staff writer A GROUP OF CITY LEADERS and local politicians on March 11 occupied the atrium of Fiserv Forum, raising cups of beer in a ceremonial – and “Milwaukee-esque” – toast to a victory that many didn’t see coming. At the front of that group stood Tom Perez, chairman of the Democratic National Committee, who earlier had announced he had selected Milwaukee’s bid to host the party’s upcoming national convention in 2020. Now, about one month later, the city and state are preparing to take center stage for when more than 50,000 politicians, delegates, lobbyists, dignitaries and members of the national and international media descend upon Milwaukee from July 13 to 16, 2020. Over the past year, the local bid committee had worked hard at convincing Perez that Milwaukee – a small-market city once defined by its place along America’s Rust Belt – could take on an event historically hosted by top-tier metros. But after impressing party officials during two site visits and hitting all the marks on their list of requirements (including quotas for available hotel rooms and event venues), Milwaukee had won him over and in doing so, could give the Democrats a better shot at winning a crucial swing state and taking back the White House. With that influx projected to exceed $200 million, the state and region’s hospitality industry is expecting, and preparing, to cash in on a mammoth opportunity. “To have 50,000 visitors over that four-day period, that’s going to really bring an influx of dollars to our community,” said Milwaukee Mayor Tom Barrett. “It’s really about creating an economic opportunity… and to make sure that the fruits of the labor are spread 12 / BizTimes Milwaukee APRIL 15, 2019

Host committee chair Alex Lasry, DNC chairman Tom Perez, Milwaukee Mayor Tom Barrett and Lt. Gov. Mandela Barnes, along with other city and party leaders, celebrate after announcing that Milwaukee will host the 2020 Democratic National Convention.

throughout this entire community.” Hotel rooms in cities as far away as Green Bay and in Lake County, Illinois have been blocked; Milwaukee’s Airbnb hosts are raising rates; construction timelines for hotel and infrastructure projects have been pushed up; and area restaurants are being trained on how to serve mass amounts of diners. Now that Milwaukee has won the bid, local organizers have turned their attention to what needs to be done in order to put on an event of this scale and significance. Those efforts will be led by a host committee, formally known as The Good Land Committee Inc., which has not officially been staffed yet, said Milwaukee Bucks senior vice president Alex Lasry, who will serve as chair of that committee. Lasry anticipates hiring 10 to 20 staff members, with an executive director as the most immediate hire, he said. Lasry, who also headed the local bid committee for the DNC, has been and will continue to be heavily involved in fundraising efforts for the convention. Since no state or city taxpayer dollars will be used, that’s a major item on the host committee’s to-do list. Before Milwaukee was selected as host city, $11 million in local donations had already been secured, but with a $70 million total fundraising goal, the committee will now rely on both local and national donors to

close that funding gap, Lasry said. “We’re seeing a renewed interest locally from corporations and individuals who want to be involved in the biggest (event) that has ever been in Milwaukee,” Lasry said. “We’re also seeing nationals coming in to talk to us because they’re very interested in playing a big part in an event this special.” Lasry did not disclose the names of those donors. However, the bid committee’s June 2018 bid proposal, recently obtained by BizTimes from the City of Milwaukee, includes a list of “corporations and other entities” that will make financial contributions to the host committee while serving as its members and on its finance committee. That list includes local business leaders Andy Nunemaker of Dynamis Software Corp., Hannah Rosenthal of Milwaukee Jewish Federation, Cory Nettles of Generation Growth Capital Inc., Ted Kellner of TM Partners, Omar Shaik of SURG Restaurant Group LLC, JoAnne Anton of Herb Kohl Philanthropies and local philanthropist Marianne Lubar. Bucks owners Marc Lasry and Jamie Dinan, Milwaukee Brewers owner Mark Attanasio and Chicago Bulls CEO Michael Reinsdorf are also listed. The document additionally contains letters of vocal support from Todd Teske of Briggs & Stratton, Tim Sheehy of the Metropolitan Milwaukee Association

of Commerce, Gavin Hattersley of MillerCoors LLC, David Jacobson of BMO Financial Group and John Donofrio of Johnson Controls International plc. “The response I’ve gotten from the business community is that this is not a partisan affair, this is a civic affair… and they understand you invest in a community in order to get visitors,” Barrett said. The committee has also continued to recruit and register local, diverse businesses for its Supplier Diversity Initiative, an effort led by local DNC activists Jason Rae and Martha Love, Lasry said. Those businesses will be included in a directory provided to convention organizers as they start to plan the upwards of 1,500 related events set to take place at venues throughout the city. “They’re going to need any type of vendor to make sure that they’re able to put on their events,” Lasry said. “…We want to make sure the contracted businesses are as local and as diverse as possible.” The initiative so far has held five informational meetings, with more planned for the next few months, Lasry said. In addition to contractors, 12,000 volunteers will be recruited from across the state to serve during the convention as local resources for attendees and to help the event go off without a hitch, Lasry said.

The committee is currently using digital and social media platforms to spark public interest and direct potential volunteers to sign up on its website. As far as security and transportation, Lasry said the local host committee plans to work closely with the DNC’s convention committee and state, city and county entities to “figure out how we make sure that this event allows people to move around freely, but also make sure everyone is safe and protected.” Considering all of the logistics that go into an event of this scale, the DNC seems like a massive undertaking for any city. But organizers and supporters remain confident that, as a city that knows how to throw a party, Milwaukee is up to the task. Summerfest attracts upwards of 825,000 attendees during its annual 11-day music festival along

Milwaukee’s lakefront. But unlike the DNC, which will bring in mostly out-of-state visitors who need lodging accommodations, Summerfest’s draw is heavily local. Still, visitors travel from all 50 states (many from the Chicago area) and 40 countries to attend the iconic event, now in its 52nd year, said Don Smiley, who has served for 15 years as president and chief executive officer of Summerfest and its nonprofit operator, Milwaukee World Festival Inc. Although Milwaukee has been home to Summerfest for decades, there’s always room for year-overyear improvement, Smiley said. “You really need to have the right people in the right positions to effectively plan the event, execute the event, and really have impeccable communication skills up and down the ladder,” he said. Logistics surrounding transportation and security alone require

An evening of food and festivities benefitting SHARP Literacy A culinary challenge where local chefs use SHARP’s

We Love to Learn books as inspiration to create delicious

dishes using McDonald’s ingredients. SHARP Literacy provides STEAM-integrated literacy programs to 8,500 urban elementary students in Milwaukee and Waukesha County.

“months and months” of planning, both internal and external collaboration and, when appropriate, transparent communication with the public via news media and social media outlets. As early as January, Smiley and his leadership team meet with a taskforce of law enforcement agencies, including the Milwaukee Police Department, the Milwaukee County Sheriff’s Office, the Drug Enforcement Administration, the FBI, Homeland Security and the Federal Aviation Administration to draft a security plan for that year’s festival. Traffic control near the festival grounds is a crucial part of that strategy, Smiley said. He expects the DNC to present a different security challenge with the number of venues it will use throughout the city. Harley-Davidson Inc.’s massive anniversary celebrations are perhaps more comparable to the

DNC, at least in terms of scope and attendee base. When the company rang in its 115th year last summer, an estimated 150,000 motorcyclists from across the globe came to town for a five-day party that took place throughout the region. As Harley’s global operations manager, Chris Urban led the planning and execution of the event. Asked how the company made efforts to welcome out-of-town riders who attended, he said that was one thing he didn’t have to worry about. “The local population takes care of that from a level of excitement and hospitality,” he said. “Citizens and business owners love sharing the city, so fortunately, folks who live here take care of showing visitors around… People genuinely appreciate the welcoming nature and sense of hospitality that Milwaukeeans have.” n

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Design Specialties strives for quick delivery of custom fireplace doors ON THE PRODUCTION FLOOR at Milwaukee-based Design Specialties LLC, you will find a high-tech laser cutter next to a 100-year-old anvil. One cuts precise steel parts, while the other serves as a base for grinding or hammering detail into custom fireplace doors. The mixture of modern precision techniques and old-fashioned craftsmanship is part of what differentiates the company’s products in a niche market. Ralph Howard, president and chief executive officer of Design Specialties, said finishes like a hammered edge could be automated, but the product would lose its unique characteristics. Plus, watching a skilled employee mark the edge, it’s hard to imagine a machine going faster. Founded in 1983, Design Specialties is now owned by Brookfield private equity firm Blackthorne Partners. The company focused on fireplace doors from the start and views offering custom products as a key differentiator. The doors consumers might find at big box home improvement centers have a wider frame, allowing them to fit a variety of fireplaces. Design Specialties’ products are built to fit a specific fireplace, which only adds to the challenges of production. “We have to hit bullseyes all the way through the process,” Howard said. “If you order it wrong or the dealer does something or we do something wrong or we enter a wrong dimension, a wrong color, anything else, we can’t bring it back and put it back on the shelf because 14 / BizTimes Milwaukee APRIL 15, 2019

it was made just for your fireplace.” Customization does not stop with the color and size of a fireplace door. Design Specialties is also able to add personalized designs, with examples ranging from the simple addition of reeds of grass to a fish jumping out of water to two children playing tennis. “We don’t do a lot of two of the same thing,” Howard said. “A typical order for us is a quantity of one.” In addition to the doors, Design specialties makes and sells products that go around the fireplace, like spark guards, freestanding screens, tool sets and log baskets. A new fireplace door is not a common purchase. Most consumers will only buy one or two in their life, if they purchase one at all. Howard said purchases – made through one of around 400 specialty retail dealers – are typically the result of not liking the style of door in a recently purchased house. Dealers also typically install the product for consumers. “People don’t like to work around a fire and a fireplace,” Howard said. “It’s not a consumer category that consumers are terribly familiar with so they’ll look for the expertise.” The market itself is not particularly competitive, but Design Specialties tries to differentiate itself through quality and faster deliveries. Howard said its average lead times are about a week shorter than its main competitors. For any manufacturer, doing custom work only adds to the challenge of delivering products quick-

Milwaukee-based Design Specialties makes custom glass fireplace doors.

DESIGN SPECIALTIES LLC 11100 W. Heather Ave., Milwaukee INDUSTRY: Fireplace doors EMPLOYEES: 40

ly, and when most processes are not repeated exactly the same way each time, it is difficult to automate them. The company has counteracted those challenges by keeping as many processes in-house as possible and focusing on lean implementation. Standardizing workstations, for example, allows a well-trained employee to assemble eight to 10 steel doors or 35 to 45 aluminum doors per day. Howard said the company has also found some areas where automation does help. A packaging machine helps prepare boxes perfectly sized for each door and the company is exploring ways to add CNC machining capabilities. Sales of fireplace doors are particularly seasonal, Howard said, with the busy months running from October to March. The slowdown in the late spring and summer gives the company time to refine its systems, install new machinery, perform maintenance and make floor plan changes as needed.

But the company is also working to reduce some of the seasonal variation in sales and has begun selling outdoor products on Amazon, including launching a line of raised planters in March. “We’ve learned a lot in the last seven, eight months so now we know how to do it,” Howard said of online sales. “Now we just need to get into selling some new categories.” n


P / 414-336-7123 E / T / @arthur8823


Take time to look ahead at Waukesha 2035 event By Arthur Thomas, staff writer WHAT WILL Waukesha County’s economy and business community look like in 2035? In the early 2000s, companies were just starting to grapple with the changes digital technology and increased global trade would bring to the economy. Some of the most disruptive companies and ideas were just gaining traction or had not even been invented or founded. Like many communities, Waukesha County has seen a lot of changes brought on by digital technologies, global trade and demographic trends. In the past 15 years, for example, the number of manufacturing jobs in the county has declined by nearly 11,500. The sector now makes up less than 20 percent of private sector employment, compared to more than 26 percent in the early 2000s. At the same time, the number of jobs in areas like professional and business services, education and health care has increased dramatically. Those areas now make up more than 30 percent of employment, compared to around 20 percent in the early 2000s. Waukesha County has grown, adding nearly 40,000 residents and more than 23,000 housing units, and grown older; the median age has increased five years since the 2000 Census. Commutes have also gotten longer, with the average increasing nearly two minutes, to 24 minutes, even as more people work from home. The next 15 years promise even more change than the past 20. As digital technologies mature and productivity gains begin to level off, the challenge for the region’s business community is to look ahead to the next wave of change. Researchers and innovators are pushing ahead in areas like artificial intelligence, materials science and genomics in ways that

promise greater opportunities than digitization for businesses and communities. “We need to avoid fighting the last war,” said Greg Satell, author, advisor and Harvard Business Review contributor. “Over the past few decades, the digital revolution was at the forefront, Satell but the future will not be digital. This new future will be far more impactful than anything we’ve seen in our lifetimes and we have to start preparing for it now.” Satell will provide the keynote address at Waukesha 2035, a new BizTimes Media event focused on competing in a new era of innovation. The event will take place from 7 a.m. to 11 a.m. on Friday, April 26 at The Ingleside Hotel in Waukesha. The event will also feature presentations by W. Kent Lorenz, retired chairman and CEO of Waukesha-based industrial automation firm Acieta LLC, and Jay Hill Jr., chief technology officer and chief operating officer, imaging at GE Healthcare. The event will conclude with roundtable discussions on making investments in leadership, expanding facilities, digital ecosystems, talent attraction, economic development, housing and transportation. “We know Waukesha County will look very different in 2035 than it does today,” said Suzanne Kelley, president and CEO of the Waukesha County Business Alliance, an event partner. “We have amazing businesses, a talented workforce and a strong educational system at all levels, so I’m very optimistic about the future of Waukesha County. However, we cannot become complacent.” n



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REAL ESTATE WEEKLY – The week’s most significant real estate news →


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5 1111 N. Old World Third St. Owner: Old World Third Properties LLC Tenant: Truth Lounge 16 / BizTimes Milwaukee APRIL 15, 2019

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3 1103 N. Old World Third St. Owner: Old World Dev LLC Tenant: The Pub Club

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Northridge Mall, located at 9009 N. Granville Station Road on Milwaukee’s far northwest side, has largely sat vacant since the shopping center closed in 2003, but has received plenty of attention in the years following. In 2013, Bill Penzey, owner of Penzeys Spices, tried to buy the mall property out of foreclosure from its current owners, China-based U.S. Black Spruce Enterprise Group Inc., and planned to move the company’s corporate offices there. However he was never able to acquire the entire mall and eventually gave to the city the portion he did own, the former Boston Store building at 8919 N. Granville Station Road. City officials plan to demolish that building in hopes it will lead to industrial development at the site. And in 2017, Menard Inc. purchased the vacant Pick ’n Save building at the former Northridge Mall site and expanded its presence there. Menards is the only store open at the former mall site. The fate of the rest of the unused mall is uncertain.

SCHUSTER’S DEPARTMENT STORE REDEVELOPMENT In late March, the Medical College of Wisconsin and Greater Milwaukee Foundation announced they had selected the former Schuster’s department store building in Milwaukee’s Halyard Park neighborhood as the location of the groups’ new partnership. The building, located at 2153 N. Dr. Martin Luther King Jr. Drive, is to undergo a $100 million redevelopment. The MCW/ GMF initiative will occupy about 150,000 square feet of the 470,000-square-foot building, where MCW will locate its community engagement programs and the Greater Milwaukee Foundation will put its headquarters. The partnership between the two organizations aims to address social determinants of health in a neighborhood where health disparities are acute. The project will take up to 16 months to complete. OWNER: Schusters Redevelopment LLC DEVELOPER: Royal Capital Group LLC COST: $100 million

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Thriving In a Digital World

Alonzo Kelly, President, Kelly Leadership Group, LLC

John Howman, Allied Consulting Group, LLC, Vistage Group Chair

Your Customers Are on YouTube. Now Let’s Get in Front of Them

Making plans come to life to scale your business with an engaged staff

Joe Martinez, Director of Client Strategy, Clix Marketing

Jerry Jendusa, Co Founder and Partner, STUCK, LLC

Christine McMahon, Christine McMahon & Associates

Instantaneous Differentiation: How to Make Yourself Memorable

Business Planning - From Vision to Action

What Talent Really Wants

Steve Riege, President, Ovation Leadership

Angela Damiani, Co-Founder & CEO, Newaukee

Reputation Management: It’s Only an Afterthought Until It’s on Everyone’s Mind

Approach Difficult Conversations with Confidence

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Kimberly Kane, President & CEO and Sarah Fracek, Director, Marketing & Brand Strategy, Kane Communications Group

Aleta Norris, Co-Founder and Partner, Living As a Leader

Can Your Business Survive an IT Attack?

What Blind Spots – what we don’t see can ruin our business

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Dave Molenda, Founder, Positive Polarity LLC

Christina Steder, EVP and Cassy Richardson, SEO/ PPC Lead, Trivera Interactive

Cracking the Code: Using Digital Transformation to Elevate Customer Experience and Productivity

Creating a Research Fueled Digital Marketing Strategy

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Tom Palzewicz, CEO, Business Coach, Master Coach, International Speaker, Author, ActionCOACH

Jim Morgan, Vice President, MRA - The Management Association

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Sink or swim Bayshore plans reinvention


By Maredithe Meyer, staff writer

n 2004, construction began on a $300 million project that would transform an outdated Milwaukee-area shopping mall into what was then considered to be one of the most modern and innovative retail destinations in Wisconsin. When it reached completion, the bigger and better Bayshore Town Center in

Glendale was seen as a North Shore jewel, and a trendsetter for the other area

shopping centers. But after 12 years of ownership changes, a global financial crisis and major shifts in the retail industry, the mall seems to have lost its sparkle. Two of its major anchors have disappeared and other brick-and-mortar stores and restaurants have followed, leaving Bayshore with more than 50 available tenant spaces. In 2017, New York-based AIG Global Real Estate Services, acquired the mall in a deed-in-lieu-of-foreclosure transfer, and has since promised to breathe new life into the troubled mall with a $75 million redevelopment plan that is set to take off soon. Now, in the midst of a disrupted retail industry driven by the rise of e-commerce and the decline of brick and mortar, Bayshore stands at a crossroads as it tries to adapt.

20 / BizTimes Milwaukee APRIL 15, 2019 / 21


FIRST REDEVELOPMENT Glendale’s Bayshore Town Center, which first opened in 1954 as Bay Shore Shopping Center, was the first regional shopping center in the state to shift away from its standard format, transitioning from an enclosed 500,000-square-foot retail structure to an outdoor pseudo-city with 1.2 million square feet of mixed-use offerings. The massive redevelopment, led by Columbus, Ohio-based developer Steiner & Associates, was aimed at giving Bayshore a pedestrian-friendly, downtown feel. At its 2006 opening, it added to the site 11 new buildings, a grid of city streets and a central public square for hosting year-round community events. It also added an indoor central rotunda with space for entertainment. Existing anchor stores Sears, Boston Store and Kohl’s remained, but were now complemented by high-end brick-and-mortar tenants including J.Crew, Brooks Brothers and Vera Bradley, as well as restaurants such as California Pizza Kitchen, The Cheesecake Factory and Devon Seafood + Steak. The area’s first Trader Joe’s location, an Apple store, an iPic Entertainment movie theater and bowling alley, and an LA Fitness also joined the lineup, helping Bayshore compete with other area malls, like Mayfair in Wauwatosa, which had dominated the local retail scene. And with the addition of office space and residential units, Bayshore could attract more shoppers and boost sales, which averaged $300 per square foot (compared to Mayfair’s $500) before the redevelopment, according to a 2009 case study by ULI Development.

A CHALLENGING ENVIRONMENT As part Steiner’s original plans for Bayshore, additional residential and retail developments were to be constructed on the northern portion of the property and along North Lydell Avenue, its eastern border with Whitefish Bay. Some of that development would have replaced the now-demolished

Sears building, which would have been vacated and razed at the end of the store’s leasing period. But in late 2007, the Great Recession hit, so the second phase of Bayshore’s redevelopment never made it past the planning stage. Unable to fully complete the project, Steiner sold its portion in 2010 to New York-based Olshan Properties LLC, a junior partner in the development. New York-based Corrigan Holdings also owned a portion of the mall, but Olshan later bought out that company to take full ownership of Bayshore. After that, things started to go downhill, said Glendale Mayor Bryan Kennedy. “Olshan never invested in the mall at all,” Kennedy said. “As a matter of fact, they severed all ties to local community groups, they did a real disservice to the city in that they tried to stretch every dollar bill until George Washington tried to scream for mercy. They didn’t invest, they didn’t do upkeep, they raised the rate for tenants and they basically severed their ties with the school district and the JCC and all these groups that used to hold events here.” Not only did Olshan mismanage the mall, it also stopped making mortgage payments, which later led to the property’s near-foreclosure, Kennedy said. The mall’s mortgage lender at the time was AIG, which later acquired the property. As it was, the mall was already up against challenges that simply came with the territory. The 52-acre site has long been considered prime real estate because of its location along I-43 in one of Milwaukee’s most affluent areas, but the area’s retail market is limited by its close proximity to Lake Michigan to the east and by lower income neighborhoods to the west, where many residents lack disposable income. Bayshore’s decline was brought on by more than just internal or geographical issues, though. “Further, the issues are amplified by some of the tenants that were (at Bayshore) originally and have since gone in there, just because of, not only the recession, of course, which cleared out a lot of that, but just the changes in retail as a whole right

now that are going on – the evolution of e-commerce and Amazon and digitally native brands,” said Cory Sovine, senior vice president of retail at Colliers International in Milwaukee. As the ease of online shopping and the rise of Amazon took the place of brick-and-mortar shopping, numerous anchor stores and large retailers were forced to close locations or to shut down completely. And as a result, regional malls everywhere were taking a hit. For Bayshore, that meant losing Sears in 2014, Sports Authority in 2016 and most recently, Boston Store, which closed in 2018 as a result of Milwaukee-based The Bon-Ton Stores Inc.’s liquidation. Smaller, more specialized retailers have also been affected. Over the past few years, Bayshore has lost Vera Bradley, J.Crew, Teavana, American Eagle, Shaw’s Jewelers, Charlotte Russe, Payless ShoeSource, Abercrombie & Fitch and Gymboree, among others. “As you see a lot of these generational retailers such as the Sears and the Bon Tons and the Gaps, Abercrombie & Fitch and all these other retailers that had been there, it’s not necessarily reflective of the mall, but they’re just kind of obsolete retailers right now,” Sovine said. “Many of them are bankrupt or in the process of going bankrupt.” In addition, restaurants Hom Wood Fired Grill and Sprecher’s Restaurant & Pub have shuttered within the past year, and iPic Entertainment closed its movie theater and bowling alley in 2018.

RIGHT-SIZING RETAIL Dallas-based Cypress Equities Managed Services L.P., which was hired by AIG to manage and lease the property and to take the lead on Bayshore’s redevelopment plans, says the town center’s store closures – and the upwards of 50 available spaces throughout the mall – are not a cause of concern. “Because we are nationally-based, we are aware of what’s going on on a national basis with all tenants, so any closure that has happened has not been a surprise,” said Kirk Williams, managing director of Cypress Equities. “We look at it as an opportunity to right-size the retail offering and bring in the right mix that resonates with the community.”


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0.86 acres - retail use


3.05 acres - senior housing use


0.86 acres - medical office building use


1.29 acres - market rent multi-family


1.54 acres - market rent multi-family


0.84 acres - hospitality


0.81 acres - office

For Bayshore, “right-sizing” retail would mean downsizing that space by almost half – from 828,000 square feet to 522,000 square feet – and demolishing or converting existing buildings for other uses. That’s according to redevelopment plans that were submitted by Cypress to the City of Glendale in November. Williams said those preliminary plans have since “changed significantly,” but Cypress could not yet provide a full update. The project’s centerpiece would be the demolition of Bayshore’s original mall portion on the property’s north side and the 167,100-square-foot former Boston Store building on the property’s east side. Those structures, which Williams referred to as “disconnected retail,” would then be replaced by a “horizontal mixed-use development” for non-retail uses, including residential units, a hotel, independent senior living, a medical facility, restaurants and office space. According to the original plan, the indoor portion of the mall’s second floor retail space would be converted into additional offices or co-working space, increasing office space from 213,000 square feet to about 248,000 square feet. Those new and converted developments will be connected to the mall’s existing portions by way of its rotunda and attached east side parking structure, which was built in 2006. An “activated interior area” would be created around the rotunda, which would connect to the parking structure with an entrance on the second level, Williams said. Another focal point is the mall’s centralized public square, an open green area that sports a fountain in the summer and a Christmas tree during the holidays. Currently, the square sits about three feet below street level and is surrounded by large planters, disconnecting it from surrounding restaurants and passers-by. Cypress plans to raise and open the space to better connect it with the rest of the mall, Williams said. Upgrades to the mall’s general appearance are also on tap, including landscape and cityscape features and building facades, which would undergo cosmetic changes, Williams said. Construction is set to begin this summer. Asked when further details about the project would be released, Williams said he could not say, but “probably not that far off.”

A NEW PURPOSE The underlying vision for the project, Williams said, is to position Bayshore as a community gathering place, which is part of the experience people can’t get from shopping online or communicating with their smartphones. Tenants that will continue operating at Bayshore after the redevelopment – Cypress’ plan lists a lineup of 40 businesses, including Athleta, Brooks Brothers, Trader Joe’s, Forever 21 and The Cheesecake Factory – along with new stores that will join the roster, such as Total Wine & More, will reflect the evolving tastes and preferences of consumers, Sovine said.

Renderings from preliminary redevelopment plans for Bayshore Town Center, submitted in November. “On the surface, it seems like there’s a lot of vacancy (at Bayshore), but in reality it probably works to their advantage – it gives them an opportunity to turn over some of those generational retailers that maybe aren’t as relevant right now and get in some new and exciting experiential retailers that are go-

ing to resonate more with the customer,” he said. In today’s retail world, a 7,000-square-foot tenant space that houses retailers like Apple will drive 10 times the foot traffic that a 70,000-squarefoot department store would, so mall owners are typically not afraid to let those stores go, Sovine said. / 23


ern by Marcus cinema. No such plans have been in the works for Bayshore, which Sovine suspects is likely a reflection of the mall’s previous ownership and its lack of capital to make an investment of that size. And as the current ownership works to redevelop the mall, it will be more cost effective for them to have large blocks of vacant space to work with, he said.

HELP FROM THE CITY In 2002, Glendale created a tax increment financing district to help pay for Bayshore’s original $300 million redevelopment project, including demolition, environmental cleanup and new infrastructure costs. Bayshore makes up a huge portion of Glendale’s tax base. There are more than 50 vacant spaces at Bayshore Town Center. That, combined with its TIF investment, shows the city has a lot “They can repurpose that space into a much at stake in the shopping center’s success. more efficient and better drawing space, which “In a city with a gross equalized value of a litwill ultimately create more revenue for the land- tle over $2 billion, Bayshore is $300 million of it,” lord,” he said. Kennedy said. “It is the largest single property tax Other area malls have recently turned to food payer in the city. and beverage, entertainment, and specialty or disOf the annual property taxes paid by Bayshore, count retail as fillers for empty spaces. $7 million of it goes toward paying off the TIF The former Sears building at Southridge Mall bonds from the original project. Those bonds could in Greendale was redeveloped and is now occupied be paid off by 2026, and once that happens, “(local by Dick’s Sporting Goods, Golf Galaxy and Round1 government would) see a huge influx of (tax) reveBowling & Amusement. nue,” Kennedy said. Brookfield Square demolished its former Sears But as part of the new redevelopment proposal, building and is currently constructing a building the city would provide some funding, restructurthat will house Chicago-based restaurant and en- ing the TIF and extending it to 2033. tertainment center WhirlyBall and a Movie TavIn exchange, AIG plans to pay off the city’s re24 / BizTimes Milwaukee APRIL 15, 2019

maining $56.6 million in outstanding tax financing debt and invest a total of $75 million in the new Bayshore redevelopment project, according to city documents. “They see that there is a lot of great opportunity here and they want to tap into where the market is headed over the next 10 to 20 years so that the kind of development that they do is the kind of development that is sustainable and profitable year after year,” Kennedy said. He said Bayshore’s previous owners had never defaulted on their annual bond payments, but considering its struggles over the past decade, the city started to question the mall’s ability to pay off the bonds in time. So when AIG rolled out plans to invest in the property and pay off the debt from the original project, the city loved the idea, Kennedy said. The next step for the city is reassessing Bayshore at its fair market value, Kennedy said. Currently, the mall is assessed at $310 million. In the early 2000s, before it was redeveloped, it was valued at $70 million. The mall’s reassessment will be part of a citywide assessment of all 7,000 Glendale properties, which is set to take place over the next few months, Kennedy said. Although the original timeline has changed, Kennedy expects Bayshore will one day fulfill its original purpose of generating more revenue for Glendale. That could help lower property taxes and fund capital infrastructure and improvements.

FUTURE UNCLEAR Only time will tell if another redevelopment project will turn Bayshore around, but Kevin Schmoldt, a senior vice president at MLG Commercial, said the thriving retail landscape in its immediate vicinity could be a good sign. Various retail strips along North Port Washington Road have been successful in recent years. Those include a development anchored by Pick ’n Save at the intersection of North Port Washington and West Green Tree roads and one just south on North Port Washington Road at West Bender Road. Both retail centers are fully occupied, Schmoldt said. Chick-fil-A earlier this year proposed plans to construct a standalone restaurant on a commercial lot just south of Bayshore on North Port Washington Road. However, Bayshore’s retail woes, most of which are no fault of its own, seem to have given the area a negative reputation. Schmoldt said he recently spoke to a tenant who had no interest in looking at sites near Bayshore because he didn’t want to be under the mall’s shadow. Schmoldt said he wants to change the narrative surrounding Bayshore, citing the other successful developments nearby. But he also thinks Bayshore “needs to find a new audience as it adapts to a changing retail environment.” “It has the potential to become vibrant again,” he said. n


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Best practices for exporting around the world By Arthur Thomas, staff writer IT IS NOT HARD TO SEE the draw of exporting for Wisconsin companies. The U.S. population is a little under 330 million while the rest of the world has another 7.23 billion people, meaning more than 95 percent of the world’s population and potential customers are outside of the United States. Most companies also like the idea of new customers. So, when a random order shows up from China or Germany or the Middle East, the natural inclination is to find a way to fulfill it. In a situation like that, some companies might even bend from their normal payment terms, thinking the opportunity for a foothold in a new market outweighs the risk. But the problem with that line of thinking, according to international trade experts, is even if it works perfectly, businesses filling orders in situations like that are still exporting by accident. They are not necessarily going after the best opportunities and there are still plenty of risks. Maybe the company’s product runs afoul of import regulations in the new country and ends up stuck in customs. Maybe the potential buyer misrepresented itself and had no intention of paying. Wisconsin experts say the best way to approach exporting is to be intentional and strategic. Among the resources is ExporTech, a program run by the Wisconsin Manufacturing Extension Partnership with support from the Wisconsin Economic Development Corp. The program helps companies identify potential target markets while 26 / BizTimes Milwaukee APRIL 15, 2019

also helping them learn about financing, logistics, payment terms, trade agreements, regulations and documentation and other risk factors. John Cornell, president of Grafton-based Crescendo Trade Inc., is not involved with the program but said, “It really is a soup to nuts platform to best help you succeed” “Really the alternative is you kind of figure it out as you go. That is the exact opposite of what I would recommend,” said Cornell, whose business offers trade credit insurance. Beyond ExporTech, there are some key approaches to having more success internationally, including targeting specific markets and understanding their nuances, having buy-in from senior leadership and using resources and partners to mitigate risk. Which markets to target will be a decision that is specific to each company and country. Last year, for example, the top Wisconsin export to China was related to x-ray equipment, according to U.S. Census data, but to Germany it was aircraft parts and to Mexico it was parts and accessories for motor vehicles. Just as the target markets vary by company or product, so too do cultural practices. Katy Sinnott, vice president of international business development, pointed out a German CEO is generally much more likely to be well versed in the engineering and technical aspects of a product or production than their American counterpart, po-

tentially altering how to prepare or who to bring to a meeting. “It’s important to understand those cultural nuances,” she said. Cornell pointed out things like exchanging a business card in China or seeking payment in Latin America are done much differently than in the U.S. Taking the time to learn local norms or the proper pronunciation of a name can go a long way. “You’ve got to start off respecting their norms,” he said, noting that even getting something wrong but showing an effort to do it properly will help. With targeted markets identified and an appreciation for cultural differences, companies can set about the task of finding new business. However, Paul Byrne, global vice president of sales and marketing at Menomonee Falls-based Bradley Corp. said those new to exporting should expect things to take a little longer than planned to develop. “You have to have patience and this is the hardest thing for senior leadership,” Byrne said during a panel discussion at the Manufacturing Matters conference presented by WMEP. “If your CFO is looking for a hard nuts ROI, it’ll come, but it won’t come early.” Byrne said part of the return on investment comes from lessons learned in international markets that can be applied in the domestic part of the business, including new product ideas, process improvements or just ways of doing business.

“Those things are worth their weight in gold,” he said. Patience is important, but sometimes things do not go according to plan. Brian Wagner, president and CEO of Stevens Point-based Gamber-Johnson LLC, said his company decided to target Brazil while going through the ExporTech program. When the company tried to execute on that plan, it realized the market was not as ready as expected. In that case, it was important to be impatient and fail quickly, he said. Gamber-Johnson moved on to other targets and has since returned to Brazil and found success. “It really was just a matter of a few years, but we were just a little bit early at the beginning,” he said during the WMEP panel. It is important to have senior leadership involved to make strategic decisions when it comes to exporting. Roxanne Baumann, director of global engagement for WMEP and moderator of the panel, said in her career she has most often seen international sales efforts fall apart when they are left isolated and on their own. “You always want to have that executive buyin and if you don’t you have to start cultivating it,” Baumann said. The ExporTech program, which she runs, requires at least two senior

executives to attend. While much of exporting will be the same as doing business domestically, there are key differences. A product could have different labeling or packaging requirements or perhaps freight has to be handled in a certain way. “It can be all kinds of different things you don’t normally run into,” Byrne said. “It’s not difficult, it’s different.” He said it is important for a business’ support function to be trained on what to expect from international orders and how to handle the differences, not necessarily for the first orders but for when the initial excitement is gone. “You’re going to hand carry (the first few orders) through,” Bryne said. “The CEO is really interested. It’s when the CEO stops talking about it that things start to revert back, that’s when you start to have issues.” Tom Gaglione, a consultant and former vice president for global trade at J.P. Morgan Chase, said it is important for businesses to have people from their international sales, credit, compliance, legal, treasury and finance teams all working on export deals concurrently. “Too often I find this to be a sequential process

in a lot of companies,” he said, noting that working on the deal simultaneously can help surface potential problems earlier in the process. As a banker, he said he would rather hear about an issue earlier instead of dealing with it at the last minute. “If you come to us sooner, we can help make it easier, Gaglione said during the WMEP panel. Having strong external partners can help mitigate the additional risks – be they compliance, political or payment related – that come with doing business internationally. Baumann said a banker that understands trade credit is important; Cornell said a strong freight forwarder is also key. Many exports pointed to available government resources like WEDC and the U.S. Commercial Service. Sinnott said WEDC’s programs are designed to help small and medium businesses. “They’re the ones that really need this support,” she said. In addition to scholarships for ExporTech, WEDC also runs global trade ventures that are subsidized by the state. There are annual trips to Mexico, Canada and China while other countries are selected based on interest. The agency also has access to a network of trade representatives on a fee basis in 82 countries. n

Work with Exporting Experts to Develop Your Plan Congratulations to ExporTech™ Alumni, Gamber-Johnson & Hydro-Thermal, 2018 winners of the President’s “E-STAR” award! This award is only given to previous “E” award winners who demonstrate an additional four years of revenue increases.

Contact Roxanne Baumann today for a no-obligation, free consultation: | 262.442.8279 / 27

Special Report



The dining room of a western hotel at noon in the Chinese city of Changzhou.

Navigating the shifting winds of trade and tariffs By Arthur Thomas, staff writer JOE JURKEN HAS BEEN doing business in China for 30 years. During a recent trip, he stopped to take a picture of the main dining room in a large western hotel in the city of Changzhou. The picture was remarkable for what it did not show – people. Throughout his trip, Jurken, principal and senior partner at Milwaukee-based ABC Group, noticed the level of activity in China seemed to be lower than in previous years. Hotels felt like ghost towns and normally sold out trains seemed empty. The question is whether the lack of activity is a normal slowdown in the Chinese economy or if the tariffs put in place by President Donald Trump are having an effect. In Jurken’s view, the Chinese economy has been slower for the last several years. It is the result of a number of factors including cracking down on kickbacks to government officials, losing work to lower cost countries and a weaker domestic market. “The tariffs if anything have been an excuse for the Chinese to acknowledge lower GDP,” said Jurken, whose business helps companies source from and export to Asia. The tariffs President Donald Trump levied against China have also served the purpose of 28 / BizTimes Milwaukee APRIL 15, 2019

prompting negotiations between the two countries. The Trump administration initially put the tariffs in place in response to its own investigation into China’s handling of intellectual property and the forced transfer of technology to Chinese firms. After rapidly escalating over the summer, a potential jump from a 10% to 25% tariff on $200 billion in Chinese exports to the U.S. was set to take place at the start of the year. The two sides were able to agree to a 90-day delay and then postponed the increase indefinitely as talks continued. Even if the two countries strike a deal, it is unlikely the tariffs will be going away any time soon. “We’re talking about leaving them for a substantial period of time, because we have to make sure that if we do the deal with China, that China lives by the deal,” Trump told reporters in March. Jurken said he does not expect the 25% tariff will go into place, but he also cautioned a final deal might be difficult to achieve. “This is probably going to be an ongoing dilemma as long as President Trump is in office,” Jurken said. “I think there will be a lot of contingencies. I think the Chinese are probably hesitant to have their feet held to the fire on certain levels or criteria being met.”

The uncertainty and potential cost increases has sent many manufactures that source from China looking to other low cost countries like Thailand or Vietnam. “They’re there for the short- to midterm and you’ll see more and more industries going there, but because of the lack of population and lack of other things I think China will remain the number one importer of products for the foreseeable future, just because they have everything in place,” Jurken said. Increasing trade tensions with China of course are not the only place Trump has taken action. He also increased tariffs on foreign steel and aluminum. Those prompted retaliatory tariffs from the European Union, leading Harley-Davidson Inc. to move assembly of motorcycles destined for Europe to a new facility in Thailand. While the conflict with China or Harley’s decision-making draw plenty of headlines, more than 46% of Wisconsin’s exports go to Canada or Mexico. Trump and his Canadian and Mexican counterparts signed the United States-Mexico-Canada Agreement or USMCA as a replacement for the North American Free Trade Agreement. The deal, which has not been approved by Congress, includes requirements for 75% of auto content to be made in North America and 40 to 45% of auto content to be made by workers earning at least $16 per hour. In the dairy industry, it includes provisions intended to expand access for U.S. producers to the Canadian market. There are also provisions that seek to establish intellectual property protections. The USMCA also runs initially for 16 years and requires all three countries to agree to a 16-year extension. There are also provisions for regular reviews starting six years after implementation. While the USMCA is signed, it still needs to make its way through Congress. In early April, House Speaker Nancy Pelosi said her members have concerns about provisions on worker’s rights, the environment and pharmaceuticals. She added enforcement provisions needed to be in the treaty for Democrats to move forward on the deal. “No enforcement, no treaty,” she said at an event hosted by Politico. Adam Schlicht, director of Port Milwaukee, said having a modernized version of NAFTA approved would help reopen some trade opportunities from the port. He added the port has also been strategic in trying to identify other opportunities beyond traditional trading partners. “We did some shipments to Tunisia (last year),” he said. “We need to stay diligent in 2019 and beyond, identifying what are those developing economies that Wisconsin-based manufacturers can utilize if some of the traditional trade lanes via the port have been constricted as the result of tariffs.” n












V A C AT I O N S / 29


590 S. Lake Shore Drive, Lake Geneva


$13.9 million

This premier Lake Geneva estate sits on 3.5 manicured acres with 210 feet of lake frontage, located within walking distance of town. Built in 2009, the roughly 13,000-square-foot home totals 25 rooms in all, including 13 bedrooms and 13 full bathrooms. Features include a gorgeous white kitchen with two islands and a separate breakfast room, as well as a library, an exercise room, an expansive veranda overlooking the lake and in-ground pool, and a resort-sized pier. It is listed for sale by Anne DuBray with Coldwell Banker Residential Brokerage.

35308 Pabst Road, Oconomowoc $10.5 million


The 16,000-square-foot Minnewoc mansion is a replica of Anne Boleyn’s castle built in 1892. The home was completely renovated in recent years, including a large addition in 2014. The 7.2-acre property includes more than 800 feet of lake frontage. The high-tech home can be run off a tablet, including the temperature and lights. It also has 73 solar panels on the roof. Six bathrooms, four half bathrooms and six bedrooms are included. It is listed for sale by Jon Spheeris with Coldwell Banker Elite.

30 / BizTimes Milwaukee APRIL 15, 2019

1002 S. Knoll Lane, Lake Geneva $4.5 million


Another Lake Geneva beauty, this 5,500-square-foot home offers a view all the way to Fontana from Geneva Bay. In addition to the 139 feet of lake frontage and private pier, this home features an infinity edge pool with diving board and slide, a hot tub and a gazebo. The living room boasts beamed cathedral ceilings, a stone fireplace and floor-toceiling windows. If you need to practice your swing, there’s a golfing simulator located in the additional finished building. It is listed for sale by Sal Dimiceli’s team with Lake Geneva Area Realty Inc.

31885 W. Treasure Island Drive, Chenequa $3.5 million


This Treasure Island Drive home was designed and built to accommodate gatherings both large and small. The 11,000-square-foot home sits on a nearly 3-acre lot, including more than 200 feet of lake frontage. Entertaining guests is made easy with a grand front entry, stone patios with dipping pools and easy access to the lake. It includes five full bathrooms, two half bathrooms and five bedrooms. It is listed for sale by Karen Trimble with Keller Williams. / 31


825 N. Prospect Ave., #2102, Milwaukee


$2.5 million

The University Club Tower offers a world of amenities and picturesque views of the city. This nearly 3,700-square-foot, two-bedroom and two-bathroom condo is completely customized with an eye toward modern living. For those looking for a home as smart as they are, this condo has extensive home automation. Other highlights include eightfoot interior doors, an open-concept kitchen and gleaming hardwood floors. It is listed for sale by Andrea Woda with Mahler Sotheby’s International Realty.

4325 W. Beach Road, Oconomowoc $2.39 million


With this house, you also get a piece of history. The Fred Miller estate, once home to the founder of Miller Brewing Co., is a historic Victorian mansion that is situated on a bluff overlooking Oconomowoc Lake. Built in 1871, the nearly 10,400-square-foot home comes with 11 bedrooms, five bathrooms and a large screened-in front porch. It is listed for sale by Jon Spheeris with Coldwell Banker Elite.

32 / BizTimes Milwaukee APRIL 15, 2019

109 Raven Turn E, Wind Point This elegant lakefront home sits on nearly 2 acres, with 233 feet of Lake Michigan shoreline, offering homeowners their own private sand beach. Expansive windows on the east side of the six-bedroom, six-bathroom home provide views of the lake from almost every room. The windowed doors in the dining room slide open to a screened porch. There is plenty of space for entertaining, including a game room, built-in bar and party room. It is listed for sale by John Crimmings of First Weber.


$2 million

3266 N. Lake Drive, Milwaukee This Lake Drive mansion, designed by architect Alexander C. Eschweiler, is modeled after the Chateau d’Azay-le-Rideau in France’s Loire Valley. The roughly 9,200-square-foot home, built in 1912, offers a regal front with lake views in the back. Visitors will admire the vaulted ceilings in the family room and the attention to detail in the remodeled great room. The grand staircase leads to the master suite with attached dressing room. It is listed for sale by Melanie Gilmore-Gaar of First Weber Inc.


$1.7 million

W151N7314 Paseo Lane, Menomonee Falls Every detail in this custom-built home, built in 2016, was carefully selected with a top area designer. Some features of the 8,800-squarefoot home include a striking foyer with hand-forged iron curved staircase, heated acacia hardwood floor in the great room and a temperature-controlled wine room on the main level. The pub wing features barnwood floors, a bar and a family room that flows to the screened porch. It is listed for sale by Mary Deeken of First Weber Inc.


$1.6 million / 33


120 W. Miller Drive, Mequon


$1.48 million


1927 Ford Model T Tudor

Eido Walny | Founder and managing partner, Walny Legal Group LLC Though it was produced in April of 1927, Eido Walny has no problem still driving this Ford Model T Tudor. This car was produced right before the production of Model Ts ended. As a result, Walny, founder and managing partner of Walny Legal Group LLC in Milwaukee, owns one of the very last of the 15 million Model Ts pro34 / BizTimes Milwaukee APRIL 15, 2019

This two-story custom brick colonial was built with careful attention to detail by one of the developers of Vintage Estates. This home has a two-story grand foyer with double elliptical staircase, marble floors and a large chandelier welcoming guests into the one-of-a-kind residence. The second floor of this nearly 7,000-square-foot home features an expansive master suite with fireplace, 15-foot vaulted ceilings and spa-like bath. It is listed for sale by Lisa Ashley with Mahler Sotheby’s International Realty.

duced. In 1927, the Model T came standard with wire wheels, but Walny’s has the old, reliable hickory spoked wheels, giving his car a more traditional look, especially coupled with the black paint. This old Ford also features an ahooga horn. “The wood spokes gives the car the klackety-klack sound people like to hear as it rolls down the street at 25 miles per hour, to be sure no one would confuse this car with a Ferrari or Lamborghini,” Walny joked. Walny purchased the car in 2016 from a couple in Racine who had inherited the car. According to Walny, the car was assembled in Milwaukee at the old Ford assembly line on the corner of North Prospect Avenue and East Kenilworth Place. Walny is the car’s third owner in its 92 years of existence and plans to pass it along to his son. With the help of the Greater Milwaukee Model T Ford Club, Walny was able to completely rewire the car, change the carburetor system, reassemble the rear axle, fix the exhaust system, and refresh a few tired parts in the engine. He also got the car with the original 1927 spokes on it, so he sent the wheels to Ohio, where an Amish craftsman hand-carved each individual spoke out of hickory wood. This summer, he plans to install a new radiator and work on its magneto system, which is the only thing not working properly. Walny said the car is simple to work on. “The Model T is a car that gives people nostalgic feelings,” he said. “These days, it’s becoming more and more rare, especially in the condition of my car.” Walny has no plans to sell the car, but says it is most likely worth about $15,000. “As a lawyer and business owner, life can be stressful. But this car reminds you to focus on what’s ahead of you and to take things slowly,” Walny said. “With everyone waving and smiling at you, it is hard to be angry or stressed out. I also call it my ‘happy car.’ Without a doubt this car brings me great pleasure.”



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2008 Chevrolet Corvette Michael Berns | The Brickyard Inc.

U.S Route 66 sees travelers from all over the country, but one car definitely turned heads on the Mother Road. Michael Berns, who works in outside sales at masonry distributor The Brickyard Inc. in Milwaukee, drove his 2008 Chevrolet Corvette from Chicago to Santa Monica, California with his wife, Luann, in the passenger seat. The sleek black vehicle had no problem taking on the 19-day trip. Racking up more than 5,000 miles on the journey there and back, Berns was proud to showcase his beloved Corvette. Berns’ vehicle is loaded with a six-speed transmission, chrome wheels, five-spoke rims, a power top, 436 horsepower, and a top speed of 194 miles per hour. The car also features a white and black two-tone leather interior, making it one out of only 300 corvettes with this unique look. “My granddaughter dubbed it ‘Pengy’ for penguin for the black and white,” Berns said. Berns purchased the vehicle in 2016 online. After searching online and at dealerships for a corvette and never being able to find the right one, Berns decided to narrow down the search. He decided to look for a black Corvette after previously owning a black Chevelle and a black Camaro. When Berns finally found the perfect match, he recalls going home to his Luann and telling her, “I found a new girlfriend” and she responded, “You found a car?” The problem, however, was the car was in New Jersey. Berns and Luann planned to go on the Woodward Dream Cruise with the new car in a few weeks and didn’t have time to take a trip to go see the car in person. After extensive homework, Berns took a leap a faith and wired the money to the dealership in New Jersey, despite the bank’s warnings. The car was shipped to him in Wisconsin a few days later with show car quality finish and it’s been an affair ever since. “It isn’t a supercar by any stretch of the imagination,” Berns said. “But it is fantastic. It has enough horsepower for the average car enthusiast.” Berns was able to debut the car on the 2016 Woodward Dream Cruise, a classic car event that begins in Detroit, Michigan. He returned for the 2017 and 2018 cruises, as well. As for future cruises, Berns and his wife will be taking the Corvette on its first Hot Rod Power Tour in June. It is a seven-day, seven-city journey starting in Concord, North Carolina and ending in Norwalk, Ohio. It is the largest traveling car show in the world, bringing in more than 6,000 vehicles and 100,000 spectators. Berns covers his Corvette during the winter and unwraps it, twine and all, as the warmer season draws near.

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Lynn Tarrence, owner and lead designer at Milwaukee-based The Egg Design Group LLC, and her husband, Dan, bought their historic Milwaukee home about three years ago. While the whole house underwent an extensive makeover — infusing original details with modern conveniences and other enhancements — the kitchen is especially noteworthy. The original kitchen was rid of things like its large radiators on two walls and the massive icebox. But other things were kept and made into key features of the room, such as the silver washing sink in the wet bar that proudly displays all of its original dents. The space between the kitchen and dining room was opened up, with a roughly 36-inch doorway becoming a seven-foot opening. They also installed in-floor heating, natural stone countertops that look like liquid and a large chandelier. Tarrence said her favorite feature in the kitchen is the area that displays open live-edge wood shelves, which still have bark on their edges, being held up by galvanized plumbing pipe with caps on them. These shelves are placed next to an old chimney that was brought out from the walls to show off the cream city brick. Also displayed there is a piece of artwork the couple bought from a Milwaukee art gallery. “It was very fun to do, and I get tickled every time I look at it,” Tarrence said of that wall.



36 / BizTimes Milwaukee APRIL 15, 2019

Waukesha-based Swimming Pool Services Inc. was recruited by Pewaukee homeowners to completely re-envision their backyard pool area. They were unhappy with the existing fiberglass pool and felt like it looked like an afterthought to the home. The task was to make this area look like it was part of the original construction of the home and serve as a place to entertain guests. The pool was replaced with a vinyl-lined pool that better handles the freeze and thaw cycles of the Wisconsin climate. Also, the existing retaining walls, which were too short and did not prevent water from washing dirt into the patio area, were redone. The new retaining walls were pushed into the hill at the shallow end of the pool, and one part of the wall was kept shorter to create a seat wall. The entertainment space includes a barbecue island, a bar island, a covered area and a fire pit. Added to the pool was a diving board and sundeck. Without many options for the location of the homeowners’ desired covered area, the contractor decided to weatherproof the underside of an existing overhead deck. The covered area provided for a great location for a bar island. The covered bar area and main patio area made the space more functional by offering the family and guests other options for activities beyond just swimming.

This new master suite was just one component of a wholehome remodel in Greendale that J&J Contractors I LLC performed for clients who loved their neighborhood and large private yard, but with an expanding family, needed more space. As part of this project, one objective was to expand the lower level to have a full basement, as the majority of the home only had a crawl space underneath. In expanding that crawl space, the original plan was to keep the existing back of the home intact and excavate below while lifting up the existing structure. Once construction began, it became clear the most effective way to perform this work would be to instead remove 900 square feet from the back of the home, excavate the basement and rebuild. However, this gave the clients the ability to redesign the main floor layout and add an extra bedroom, as well as design a true master bedroom suite, complete with a walk-in closet and bathroom. The suite features a tall, arched ceiling, with a chandelier light fixture hanging over the bed. And at the center of the master bathroom sits a large tub, with an additional large glass shower stall behind it. Other work performed on the house included opening up the main living space, adding a bedroom and bathroom, redesigning the existing play room and family room, and adding more entertainment space.


Master suite

AB&K Bath & Kitchen was tasked with transforming a Mequon homeowners’ basement into a “light, bright man cave.” What started out with dated cabinetry, appliances and countertops in a dark basement was turned into a bright, fresh and multi-functional space fit for many types of occasions. A storage closet located in the center of the basement had divided the large room into two smaller spaces. Removing that closet, as well as reorienting the bar, opened the basement into a true family entertainment area. The bar was recreated with white countertops that stood out in contrast to the dark, cherry-stained and more modern-looking cabinetry, which provided more storage space for different types of bar supplies and drinkware. Behind the bar, which can seat half a dozen people, the contractor added a sleek new beer and soft-drink fridge right underneath the countertop. Stacked stone accents on the front of the bar, around the column and on the back wall add a great texture to the space. Unique lighting accents the split-faced stone, and generally brightens the whole basement area. Near the bar area is now an expansive space to be used for wine storage with wine racks, shelves with similar materials to the bar cabinets and more tabletop space. Elsewhere, behind a wall of glass is a fitness area, equipped with weights, cardio equipment and plenty of open space for any type of workout.


Basement / 37



Jane Svinicki | President, Svinicki Association Management Inc. Located in South Asia with a population of nearly 30 million, is the landlocked country of Nepal. Tethered mainly to the Himalayas, Nepal is known for its natural beauty moreso than its standard tourist spots. Jane Svinicki, president and owner of

New Zealand

Matthew Buerosse | Core Consulting LLC Resting just southeast of Australia in the Pacific Ocean is New Zealand, a country that comprises two main islands. Both islands are famously discernable by their volcanoes and glaciation. Matthew Buerosse, the chief executive officer of Thiensville-based CORE Consulting LLC, in March 2018 took a three-week vacation to New Zealand, sightseeing across the 38 / BizTimes Milwaukee APRIL 15, 2019

Svinicki Association Management Inc. in Milwaukee, experienced a three-week trip in Nepal, which included seven days of low-altitude hiking in the Annapurna mountains. For several other days, she rafted the Seti River and stayed at a rustic camp. Her trip ended with a stay in Chitwan National Park for animal viewings and personal encounters. Svinicki began her trip in the capital city of Kathmandu. It boasts a population of about 1 million and is the largest city in the Himalayan hill region. Kathmandu is known for its fantastic temples, such as the Swayambhunath, Boudhanath, and the Pashupatinath Temple. Svinicki also visited the historic city of Bhaktapur, which is a UNESCO World Heritage Site. Then she flew to Pokhara, which is the starting point for hiking the Annapurna circuit. During the hike, she stayed in guest lodges in very small villages such as Ghandruk. She ended her trip with a flight over Mount Everest, the tallest mountain in the world. Svinicki’s trip was organized by a company that specialized in trips for small groups of women. The trip consisted of 14 women with a focus on activity and learning, particularly about the lives of women in the country. “Learning about the lives of women and going to remote areas really appealed to me,”

Svinicki said. “I visited small craft enterprises such as weaving and papermaking, and we were able to speak with women about their lives.” Due to the remote nature of the lodges, meat storage can be challenging, so the food Svinicki ate in Nepal was mostly vegetarian. She recommends trying momos, a dumpling filled with meat (pork, chicken or goat) or vegetables. Wine is also not made in Nepal; however, Svinicki praised the Everest beer. The accommodations in Nepal include Western-style hotels. Svinicki enjoyed the mountain lodges she stayed in, despite there being no heat. Heavy quilts, parkas, gloves and hats were provided. As for transportation, main airlines fly to Kathmandu and Yeti Airlines flies small planes to other cities within Nepal. For those planning a trip to Nepal, Svinicki recommends hiring an outfitter or local guide to ensure a valuable and authentic experience. She also suggests traveling light, with comfortable shoes, due to difficult and rough hiking trails. “Take lots of photos, but also put the phone down and be in the moment,” Svinicki said. “Wander the side streets, talk to the people, even if it is just hand gestures. The Nepalese people are kind and generous, with a spirit of hospitality.”

incredible landscapes with his wife, Nicole, and their four children. New Zealand is famously known for standing in for the mythical Middle Earth in Peter Jackson’s “Lord of the Rings” films, an expedition Buerosse toured. The capital city, Wellington, is at the foot of Mount Victoria, which offers a view of the area. By Buerosse’s recommendation, any bakery good is exceptional in New Zealand. From rolls and croissants to sandwiches and scones, Buerosse suggests trying it all. As for traveling to New Zealand, he says to plan accordingly and pack light. This includes sunscreen and a hat, because the sun is more powerful in the southern hemisphere. But it wasn’t Buerosse and his family’s first trip to New Zealand. In 2014, they visited friends for a month. Since on the first trip they remained on the northern island, Buerosse made sure on the second trip that they would hit as many sites as possible by driving. The excursions are so expansive that in the three weeks of his vacation, the family racked up more than 4,000 miles on their rented car. “That’s what I like to do with my family, even here in the states,” Buerosse said. “We basically drive everywhere. You miss so much when you fly. It’s moreso about the journey

than it is about the destination.” New Zealand is a country known for its colorful and endangered birds. The country is working to eradicate rats and other ground predators to bring back the number of endangered birds. The country’s national bird, the kiwi, is a flightless bird that was recently endangered. Buerosse and his family visited one of the many bird sanctuaries the country has to offer, on an island they traveled to by ferry. Buerosse hiked mountains that overlooked the ocean while exotic birds landed on his shoulders. The family also drove to different coasts and stumbled upon a seal colony. They found baby seals hidden in rocks and stood two feet away from them. Penguins and 200-pound seals sunned themselves as the family explored what the country had to offer. They also took a boat tour on the southern tip of Queenstown and saw numerous mountain ranges and hidden valleys. As for the nightlife, Buerosse caught a show by Jim Gaffigan, a comedian whose wife is from Milwaukee. But above all, Buerosse notes New Zealand for its phenomenal natural beauty. “You feel like you’re one with God in God’s creation,” Buerosse said. “It is a very spiritual type of feeling you get from being there. There is so much greenery, hiking and beauty.”

! AY Dly TOami R com/f TE es. IS iztim G b RE


Thursday, June 13, 2019 7:00 AM - 11:30 AM | Italian Community Center

An Owner’s Guide to the Future We’re surrounded by inevitable changes, from AI to generational workforce shifts, but not all change is progress and sometimes knowing what shouldn’t change is more than half the battle. Join nationally-recognized futurist David Zach for some fascinating forecasts and clear-headed observations about what traditions we should hold onto. Following the keynote presentation, the owners of Bartolottas Restaurants, Wisconsin Lift Truck (part of Wolter Group LLC) and Ariens Company will share insights, philosophies and stories about how they have navigated the complex issues related to growing a successful closely held business. »

Joe Bartolotta, President & Co-Owner, and Paul Bartolotta, Chef & Co-Owner, The Bartolotta Restaurants


Keith Trafton, COO & Managing Partner, The Bartolotta Restaurants


Jerry Weidmann, President, Wisconsin Lift Truck, part of Wolter Group LLC


Dan Ariens, Chairman & CEO, Ariens Company





Roundtable Discussions After the presentations, roll up your sleeves and join the 12 concurrent roundtable sessions led by family & closely-held company leaders. Confirmed roundtable speakers include representatives from Maglio Companies, Trester Metropolitan, Crescent Electric Supply Company, Chiappetta Shoes, JCP Construction and Rupenas Fine Foods. » Sam Maglio, President, Maglio Companies » James Phelps, President, JCP Construction » Tony Chiappetta, CEO, and Nick Chiappetta, COO, Chiappetta Shoes


Throughout the morning, the presenters will share their insights and experiences on topics such as: • Accountability • Communication & Culture • Conflict management

• Crucial conversations & Family Dynamics • Estate planning & Family Legacy • Family Council



• Leadership Development • Strategic Planning & Growth • Succession Planning

This is your annual opportunity to learn from those who are on the same journey as they strive to build wealth and create a lasting legacy.




Reserve your space in the 2020 Giving Guide!


MISSION The MACC Fund raises funds for research in Wisconsin for childhood cancer and related blood disorders like sickle cell disease and aplastic anemia providing a Gift of Hope Through Research.

A Gift of Hope Through Research

10000 W. Innovation Dr., Suite 135 Milwaukee, WI 53226 (414) 955-5830

Your involvement in this annual publication includes an in-depth @maccfund TOTAL EMPLOYEES: ANNUAL REVENUE:

6 $4,854,837 1976

profile, plus several advertising elements in BizTimes Milwaukee


SERVICE AREA Research is supported at The Medical College of Wisconsin, Children’s Hospital of Wisconsin, the UW Carbone Cancer Center and Marshfield Clinic.




The goal of the MACC Fund is to find a cure by providing funding for research. The MACC Fund raises money and benefits from a number of exciting events throughout the course of the year. Please visit as well as the MACC Fund Facebook page and the MACC Fund Twitter and Instagram accounts to keep up to date on what the MACC Fund is doing!

The MACC Fund benefits from a number of exciting events throughout the year. Please visit and follow the MACC Fund on Facebook, Twitter and Instagram.

VOLUNTEER OPPORTUNITIES Trek 100 volunteers manage rest stops, help on the routes and serve food to appreciative riders. Milwaukee Brewers Mini Marathon, 5K and 10K volunteers help in a number of ways. Volunteers play key roles soliciting items for events which they stage working with MACC Fund staff. Whatever the volunteer role, it has a common goal of helping the MACC Fund help children.

n Special Events .......................................................... 75% n Memorial Donations ..................................................9% n General Donations ..................................................... 7% n Foundations..................................................................6% n Major Gifts ....................................................................3%


Scott Falk (Treasurer) ★ Robert W. Baird & Co.

Kevin Steiner (Vice Chair) ★ West Bend Mutual Insurance Company

Junior Bridgeman

Heartland Coca-Cola Bottling Company

Jon McGlocklin (President and Co-Founder) ★ Milwaukee Bucks and MACC Fund

Al Costigan

Costigan Family Foundation

Wm. O. Steinberg (Chair Emeritus) ★ Strategic Leverage Partners Eddie Doucette (Honorary VP and Co-Founder) Doucette Promotions, Inc. Jan Lennon (Secretary) ★ Community Volunteer


magazine, BizTimes Nonprofit Weekly enewsletter and The MACC Fund supports research for childhood cancer and related blood disorders like sickle cell disease and aplastic anemia. Thanks to generous supporters, the MACC Fund has contributed over $63 million to research in Wisconsin benefiting children throughout the world and helping the overall cure rate for childhood cancer to increase from 20% to 80% since the MACC Fund began in 1976, yet children can relapse and have “late effect” issues that require additional research. MACC Fund supported research impacts the treatment of children throughout the state, the nation and the world.


Knoebel and Associates


GIVING OPPORTUNITIES The MACC Fund affords many giving opportunities whether as a volunteer, event participant, sponsor or generous donor. Donors can remember a loved one or honor a friend with a donation in their name. Donations can be made through company sponsored events corporate or individual giving. Gifts of securities and insurance as well as planned giving and estate planning are all vehicles that can be part of a Gift of Hope Through Research.

BOARD OF DIRECTORS Paul Knoebel (Chairman) ★

Paul Knoebel

Publication Date: November 11, 2019

Paul Griepentrog Godfrey & Kahn, S.C. ★

Greg Klimek

Kenan Advantage Group

T.J. Marini

Wells Fargo Private Bank

Tim Michels

Tammie Miller TKO Miller

Lindsay Schweikert Fiserv

John F. Steinmiller ★ Phone: 414.955.5830 ★ Fax: 414.955.6170 10000 W. Innovation Drive, Suite 135 ★ Milwaukee, WI 53226

Milwaukee Bucks

Aldo Madrigrano

Retired, Beer Capitol Distributing


Take advantage of the opportunity for your organization to be seen

Michels Corporation

by the Region’s Business and Philanthropic Leaders all year long.


Stay Connected! Contact Media Sales today! (414) 336-7112 or A SUPPLEMENT OF

• Subscribe to the BizTimes Milwaukee Nonprofit Weekly eNewsletter • Submit your organizations listing to the BizTimes Nonprofit Directory For more information, visit


Don’t fear failure It’s okay to be human WHEN I TELL CEOS that they need to give themselves and their employees permission to be human, I sometimes get skeptical looks. It sounds so far from the conversations we have about operational efficiencies, priorities and performance that it may sound unrelated or even hokey. But really, giving permission to be human is a reference to the fact that as humans, we all have a set of natural strengths and natural weaknesses, and when we focus on developing and leveraging our natural strengths, we grow. If we focus on and obsess over our weaknesses and past failures, we become our own impediment to realizing our full potential.

FAILURE IS NOT FATAL It’s human nature to have weaknesses and to experience failure. That’s why we try to design systems and processes that minimize the opportunity for human error – for small things like spelling mistakes on a website or bigger things like piloting a commercial jet. But our egos don’t like failure. We want to be good at everything, or at least not so bad that our public image is diminished. So what’s the problem with hiding weakness or a failure? No Olympic athlete, successful CEO, or genius artist or engineer has gotten to where they are by thinking, “At least I never made a mistake.” Successful people have screwed up plenty – dozens, hundreds, thousands of times before they realized their full potential. So why do we keep looking at failure so negatively? Many organizations encourage this fear of fail-

ure, creating and maintaining a culture in which mistakes are seen as career-enders and the high performers are expected to be flawless. These environments tend to be rigid, high-stress and low in morale, for starters. People wear a veneer of perfection but spend every day feeling like a fraud and waiting for others to find out. What happens to performance when people are afraid to fail? They hide things. They try to make themselves indispensable in other ways, which might mean hoarding information or work. And they’re afraid to innovate, to push themselves and others to take risks – all qualities that businesses (and people) need to grow. No one has ever ended the year saying, “I’m proud of how well we stayed exactly the same.” What I want to drive home is that failure gives you freedom – the freedom to experiment, to learn and to succeed. And when you embrace failure as a tool for growth, you will create acceleration and momentum personally and professionally.

A NEW SPIN ON STRENGTHS AND WEAKNESSES People who view their failures as critical building blocks to future growth are what I call accelerators. They accept their goof-ups as a part of life, learning, growth and a necessary step to acquiring insights that will only make them better. They don’t beat themselves up. People who are afraid of stepping out of their comfort zone tend to be overly focused on the potential of failure and on their ANTs (automatic negative thoughts) and insecurities. When you’re mostly looking at yourself through this negative lens, hearing every negative voice in your head, you won’t see what’s most important to your success: your natural strengths. Permission to be human means we acknowledge that we all have a set of natural strengths and natural weaknesses. And the secret to achieving sustainable growth is to focus on developing and fully leveraging your natural strengths. This is what creates meaningful acceleration and sustainable success, individually and corporately. I find that many people approach having both

strengths and weaknesses the wrong way. They identify their natural weaknesses and then work very hard to bolster them. Although it may be important to shore up some key areas of weakness, if strengthening your set of natural weaknesses becomes your primary focus, then at the end of your life you’re going to have a stronger set of natural born weaknesses, while having missed the opportunity to realize your full potential. Conversely, if you spent that same amount of time fully developing and then leveraging your natural strengths, you will have created real success. Imagine how much more you could accomplish if you changed your perspective on failures. What if you saw yourself through the lens of your own genius and not your insecurities? What if you identified two or three natural strengths, worked to develop them into super-strengths, and aligned the majority of your responsibilities to more fully leverage them? What else could you accomplish for yourself, your family, and your company? Start this conversation with yourself and decide what’s possible for you. n

PHIL MYDLACH Phil Mydlach is a business and leadership coach. As a serial entrepreneur, he has more than 30 years of experience leading companies and developing people.  He can be reached at / 41

Strategies COACHING

3. C  HECK EMOTIONS AT THE DOOR. We aren’t machines devoid of emotion. But clear thinking that focuses on the task, rather than the emotion, is key to success.

In search of serenity The art of managing stress

LIFE IN THE 21ST CENTURY, particularly in the world of business, accelerates faster than at any time in history. This frenetic pace brings many benefits, particularly with advances in areas such as science and technology. But it causes high levels of stress. Unlike the computers and machines that help propel our civilization forward, humans have biological and emotional limitations. This can work against us, making us confused, irritable and anxious. Those reactions often lead to declining physical health and personal relationships. Stress will always be with us, but we can cope better and manage our stress levels. To think and act more clearly and function effectively, consider the following practices:

1. IDENTIFY THE PROBLEM. Try to identify the type and severity of the problem. Is it a people issue, a limited resource, a communications problem, a time constraint, a deadline, a rule or a regulation? A problem clearly identified often leads to a solution.

2. S  IMPLIFY THE REAL PROBLEM. Address only a real problem. Perceived problems only confuse and distract you from focusing time and resources on what matters most. 42 / BizTimes Milwaukee APRIL 15, 2019

4. M  ANAGE YOUR RESPONSES AND THINKING. When it looks like you might fail, a “silver lining” mindset could prove valuable. In the book “Happiness at Work,” author Srikumar S. Rao suggests asking two questions. 1. First, “Is there any possible scenario by which this (problem) could actually turn out to be a good thing someday?” 2. Second, “What can I – and my team – do to make this scenario come about?” These questions open the door to a different emotional, more pragmatic response, which can lead to innovative solutions rather than only dwelling on defensiveness.

5. TAKE ACTION. Consider these coping skills and actions, which work well: »» Focus on what you can control or influence in your business and personal life, and direct your energy toward it. Spending time and resources on things beyond your control could distract you and make you anxious. »» Learn how to say no. You’ll always feel pressure to do more. But if you say yes to something, balance it by saying no to something else or find a way to delegate responsibilities already on your plate. »» Don’t overcommit. The compounding effect of more projects and deadlines that go beyond your capacity will only lead to bigger professional and personal problems. Better yet, try to pare down your to-do list. Focus on what you do best to maximize value for your company and its customers. »» Adjust your standards. We all want to do well in our business and personal life. But being a

perfectionist will inhibit success and satisfaction. Learn how to reframe the specific problem and be willing to reasonably compromise on performance and expected results. »» Create a network of support. When faced with a vexing problem, don’t think you can perform do-it-yourself brain surgery. Instead, ask for support, or build relationships with people who can help you. Sharing your thoughts and concerns – even your shortfalls – with someone you can trust is cathartic and therapeutic. »» Keep cool. “Never let them see you sweat” is key to team success. People who rely on you need to feel that you’re in control, there’s a sense of direction and stability, and that success is achievable. Without a cool head, a lack of confidence and intolerance creep in, innovation erodes and teamwork stalls. Stress is here to stay. So heed the advice in the Serenity Prayer, written by Reinhold Niebuhr: “God, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” n

GEORGE SATULA George Satula is an executive leadership coach working primarily as a Vistage chairman, leading three CEO mastermind groups in southeastern Wisconsin. He is also a speaker and leadership development consultant. He can be reached at (262) 7867400 or

Tip Sheet

pressure to reduce reaction time. In an article recently published by Mckinsey & Co., authors Patrick Guggenberger and Patrick Simon argue consumer-facing companies need to find ways to “(reduce) the time needed from product development to shelf, shortening payback periods on R&D investments, and capturing market trends and sales opportunities before competitors do.” They suggest six employee-focused action steps to promote that shift:

Boosting operational speed and agility


1. “Give power to your people.” Take a hands-off approach to leadership by allowing agile employees and teams enough autonomy to use their own judgments and follow through on tasks.

s the rise of e-commerce, Amazon and new technologies have transformed today’s consumer market, large consumer goods companies are feeling

2. “Foster an entrepreneurial mindset.” Using the mantra, “If you were the owner, what would you do?” guide smaller, cross-functional teams to pursue original ideas, even if it ends in occasional failure.

3. “Make change personal.” Find motivational role models to help depict what it means to work more efficiently and effectively. 4. “Offer a change narrative.” Developing the “how” and “why” of the company’s plans to improve will help employees better understand the transformation process. 5. “De-stack and de-clutter.” Promote companywide focus by doing away with time-draining and unnecessary meetings, events and travel when possible. Video conferences and phone calls are better options. 6. “‘Let go’ in a healthy way.” For globally-based companies, put more responsibilities into the hands of local entrepreneurs, who “have their finger on the pulse of local tastes more than headquarters ever can.” n

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GET THE WORD OUT! News? Press Releases? Awards? Show them off in BizTimes’ new BizUpdates section. Submit your company news at 44 / BizTimes Milwaukee APRIL 15, 2019

BizConnections NONPROFIT NONPROFIT ACADEMY OF WISCONSIN TO PROVIDE EDUCATION, SUPPORT FOR AREA ORGANIZATIONS A former chief executive officer of the now-closed Nonprofit Center of Milwaukee has launched a new organization to provide area nonprofits with educational programs and support. Rob Meiksins, a longtime nonprofit consultant who led the Nonprofit Center for two years until retiring in 2017, said the new Nonprofit Academy of Wisconsin is focused on supporting small- and mid-sized nonprofits. When he was still working for the Nonprofit Center, Meiksins said he realized there was a need for providing more “intentional” and uniform curriculum for nonprofits based on best practices in the sector.

“Nonprofits have an opportunity to be intentional and smart about what it is they want to work on and develop a capacity-building plan, to really look at their organization from top to bottom, from management to how do you answer the door, and start talking to each other about what aspects of how we manage our business, how we develop our internal culture, how we work with each other that they would like to pay attention to,” Meiksins said. The Nonprofit Academy recently received 501(c)3 status and is overseen by a three-person board, which includes Meiksins. — Lauren Anderson

c alendar The Women’s Center will host its (em)Power Luncheon featuring Terry Crews in honor of Denim Day on April 24 at Potawatomi Hotel & Casino. The event will be held from 10:30 a.m. to 1:30 p.m. More information is available at Kathy’s House will host its annual gala on May 11 at 5 p.m. at Hilton Milwaukee City Center, 509 W. Wisconsin Ave. The event begins at 5 p.m. and will include a cocktail hour and silent auction, followed by dinner, program and awards, and a live auction. More information is available at Hispanic Professionals of Greater Milwaukee’s Five Star Gala will be held May 11 at The Pfister Hotel, 424 E. Wisconsin Ave. The event will feature musician José Feliciano as its keynote speaker. A silent auction, networking and cocktails will be held from 5-7 p.m., followed by dinner and the program, and live music and dancing with Lynne Jordan & the Shivers and N’Semble Latino. More information is available at

D O N AT I O N R O U N D U P Kohl’s Corp. donated $5 million to Children’s Hospital of Wisconsin in support of mental health services for children and families. | The Milwaukee-based Argosy Foundation  has given $500,000 to the Milwaukee Ballet’s capital campaign in support of its new headquarters. | Milwaukee Habitat for Humanity has received a $200,000 grant from Wells Fargo in support of its three-year initiative to build or restore 100 homes in the city’s Midtown neighborhood. | The Citi Foundation and Local Initiatives Support Corp. awarded $190,000 to Journey House to help job seekers increase their incomes and improve their credit. | The Medical Society of Milwaukee County made a $100,000 donation to the Milwaukee County Housing First program to fund two part-time housing health navigators, provide on-site health screenings for the homeless and place Medical Society Board Members on the Community Justice Council.




505 N. East Ave., Waukesha (262) 547-4600 | 24-hour hotline: (262) 542-3828 | Facebook: Twitter and Instagram: @TWCWaukesha Year founded: 1977 Mission statement: To provide safety, shelter, and support to empower all impacted by domestic violence, sexual assault, child abuse and trafficking. Primary focus: Ensuring adult and child survivors of domestic and sexual violence receive the care and support needed to overcome their trauma, and providing free and comprehensive programs and services to all genders: Emergency shelter, 24-hour hotline, individual counseling, support groups, legal advocacy, employment counseling, life-skills development, AODA and mental health support, transitional living, rape crisis response and community education. Translation and interpretation are available in any language, and free child care is offered while using any of our services. Employees at this location: 35 Key donors: Private donations from individuals, companies and foundations make up over half our budget each year. Additional support comes from United Way and government grants and contracts. Executive leadership: Angela Mancuso, executive director Board members: Julia Kellogg, Nancy Lindenberg, Alan Johnson, Jim Orth, Sarah Grooms, Theresa Barry, Alissa Braatz, Jay Cashmore, Alison Holub, Cari Kazik,

Susan Kim, Dipti Krishnan, Dawn Leader, Amanda Medina-Roddy, Cynthia Minuti and Peter Peterson. Is your organization actively seeking board members for the upcoming term? Yes, we welcome board applications from compassionate volunteers with a passion for our mission, and especially those with expertise in marketing and communications, fundraising and/or law. Ways the business community can help your nonprofit: Building awareness through participation in April’s Sexual Assault Awareness Month activities and October’s Domestic Violence Awareness Month activities; inviting us to speak to employees and/or civic groups about the issues and our services; sponsoring one of our events or providing a grant or corporate donation; hosting a drive to collect items on our wish list; bringing a team to our facility to volunteer. Key fundraising events: On Denim Day and as part of Sexual Assault Awareness Month, The Women’s Center hosts its largest event, the (em)Power Luncheon, this year featuring Terry Crews on April 24. In fall, TWC presents A Noteworthy Evening, a night of notable flavors, sights and sounds, this year at Historic Courthouse 1843 in downtown Waukesha with access to Waukesha’s own Les Paul exhibit, to be held on Nov. 14. / 45


Advertising Section: New Hires, Promotions, Accolades and Board Appointments





Engineered Security Solutions, Inc. New Berlin

New Resources Consulting, Milwaukee

MSOE, Milwaukee

Foley & Lardner LLP, Milwaukee

Dennis Snider brings 25 years of experience in the commercial security technology industry to Engineered Security Solutions, Inc. and joins ESS at a time of unprecedented growth. Dennis began his career in security on the technical side and has held various positions in service and management. Prior to that, he served our country in the United States Air Force. Dennis will be an integral part of the leadership team as Operations Manager.

Lorne Tappa has been promoted to NRC’s VP of Finance & Administration. Since 2008, Lorne has been instrumental in NRC’s 300% growth, as well as our automated on-boarding process, training reimbursement program, and competitive healthcare benefits.

Laura Schmidt is the director of corporate relations at MSOE, where she will build and maintain strategic relationships for the university while exploring ways in which faculty, staff and students can complement the needs of interested organizations.

Jeff Costakos has been named chairman of the Intellectual Property Litigation Dept. at Foley & Lardner, LLP. He previously served as vice chairman of the practice group.

ESS is a Wisconsin security leader providing cutting-edge solutions for commercial, industrial, municipal, law enforcement, education, financial customers and more for nearly 20 years.



Foley & Lardner LLP, Milwaukee

Foley & Lardner LLP, Milwaukee

Kadie Jelenchick, a partner at Foley & Lardner LLP, has been named vice chairperson of the firm’s IP Litigation Practice Group. She previously served as chair of the IP Department in Foley’s Milwaukee office.

David Luettgen has been named chairman of the Intellectual Property Dept. in the Milwaukee office of Foley & Lardner LLP.

To place your listing, or for more information, please visit

New Hire? Share the news with the business community! Announce new hires, promotions, accolades, and board appointments with BizPeople.

Visit to submit your news!

BizConnections SBA LOANS: FEBRUARY The U.S. Small Business Administration approved the following loan guarantees in February: JEFFERSON COUNTY

Andbuerg Inc., 116 W. Candise St., Jefferson, $150,000, Independence Bank; KKC Rentals LLC, N8302 West Road, Watertown, $10,000, Bank of Lake Mills; Paradiddle’s LLC, 1003 N. Monroe St., Waterloo, $177,000, Waukesha State Bank;

Tini & Dini LLC, 300 W. Main St., Palmyra, $307,000, First Citizens State Bank; KENOSHA COUNTY

Best Bargains Inc., 6515 352nd Ave., New Munster, $4.23 million, Fox River State Bank; Black Ops Bristol LLC, 8025 128th Ave., Bristol, $274,500, BMO Harris Bank; BMT Holdings LLC, 19630 87th St., Bristol, $1,093,000, CenTrust Bank; Bridan Manufacturing Inc., 6915 30th Ave., Kenosha, $507,000, U.S. Bank; Bridan Manufacturing Inc., 6915 30th Ave., Kenosha, $50,000, U.S. Bank; Closet Improvements Inc., 9732 343rd Ave., Twin Lakes, $35,000, Community State Bank; Closet Improvements Inc., 9732 343rd Ave., Twin Lakes, $35,000, Community State Bank; Lake Shore Yacht Care Services LLC, 4900 68th Ave., Kenosha, $145,300, Wisconsin Women’s Business Initiative Corp.; S&E Restaurants Inc., 927 S. Cogswell Drive, Silver Lake, $500,000, State Bank of the Lakes; MILWAUKEE COUNTY

Adept Manufacturing and Gauging LLC, 4545 W. Burnham St., Milwaukee, $250,000, Milwaukee Economic Development Corp.; Casual Dining Inc., 2727 N. Mayfair Road, Milwaukee, $45,000, U.S. Bank;

Clearwing Productions Inc., 11101 W. Mitchell St., West Allis, $1.03 million, WBD Inc.; Dream Growth Learning Center LLC, 9400 N. 107th St., Milwaukee, $545,000, U.S. Bank; Franklin Food & Beverage LLC, 9643 S. 76th St., Franklin, $1.25 million, Byline Bank; H&S Enterprises LLC, 6001 N. Teutonia Ave., Milwaukee, $2.04 million, Byline Bank; Paulie’s Pub & Eatery LLC, 8031 Greenfield Ave., West Allis, $685,500, Byline Bank;

Resident Holdings LLC, 9035 N. 97th St., Milwaukee, $1.45 million, Central Illinois Bank; Revision Real Estate LLC, 3049 W. Bridge St., Milwaukee, $55,000, U.S. Bank; Supportive Personal Care Services LLC, 5600 W. Brown Deer Road, Suite 103, Milwaukee, $98,000, First Home Bank; Swoon LLC, 5422 W. Vliet St., Milwaukee, $350,000, CRF Small Business Loan Company LLC;


Becker Design LLC, 137 Green Bay Road, Thiensville, $197,400, Associated Bank;

Community State Bank; RWB Enterprises LLC, 3214 Taylor Ave., Racine, $389,000, Newtek Small Business Finance Inc.; Sawfish General Contracting LLC, 4144 Northwest Highway, Waterford, $100,000, Community State Bank; SHEBOYGAN COUNTY

Endries Solar & Electric LLC, 2601 19th St., Sheboygan, $50,000, Oostburg State Bank; Knosh Eatery and Catering LLC, 437 E. Mill St., Plymouth, $60,000, Commerce State Bank; Three Sheeps Brewing Co. LLC, 1837 North Ave., Sheboygan, $250,000, Investors Community Bank; WALWORTH COUNTY

Delco Estate Planning Services LLC, 715 W. Walworth St., Elkhorn, $25,000, The Huntington National Bank; Delco Estate Planning Services LLC, 715 W. Walworth St., Elkhorn, $495,000, The Huntington National Bank;

CMG Ventures LLC, N144 W6460 Pioneer Road, Cedarburg, $150,000, Wisconsin Women’s Business Initiative Corp.;

Northshore/DG/TWK LLC, 11295 Cedarburg Road, #205, Mequon, $59,400, Partnership Bank;

Allen Executive Search Ltd., 141 E. Wisconsin Ave., Oconomowoc, $150,000, First Bank Financial Centre;


Bear Country Holdings LLC, 8425 Highway 38, Caledonia, $5 million, Racine County Business Development Corp.; Eagle Disposal Inc., 21107 Omega Circle, Franksville, $125,000, First Bank Financial Centre;

Francisco J. Aceves, 3047 Southwood Drive, Racine, $150,000, Independence Bank; Michelau Tree Service LLC, 32737 Seidel Drive, Burlington, $105,000,

FADS Acquisition LLC, 615 Ryan St., Pewaukee, $350,000, The Huntington National Bank; Homebody LLC, 108 N. Main St., Oconomowoc, $20,000, First Bank Financial Centre;

Ideal Property Management of Wisconsin LLC, 20316 W. Main St., Lannon, $347,000, First Bank Financial Centre; IN8 Holdings LLC, 603 N. Rochester St., Mukwonago, $200,000, Commerce State Bank;

$905,000, Byline Bank; Macromatic Industrial Controls Inc., W134 N5345 Campbell Drive, Menomonee Falls, $4.45 million, Byline Bank; Mathison Manufacturing Inc., W246 S3245 Industrial Lane, Waukesha, $206,000, Waukesha State Bank; Mohr Renovations LLC, 810 Medina Drive, Mukwonago, $30,000, U.S. Bank; MWMP Properties LLC, W144 S6343-47 College Court, Muskego, $262,000, WBD Inc.;

IN8 Holdings LLC, 603 N. Rochester St., Mukwonago, $642,000, Commerce State Bank;

Nagel Services LLC, 13100 Watertown Plank Road, #2, Elm Grove, $125,000, Waukesha State Bank;

Integrity Farms LLC, N87 W36615 Mapleton Road, Oconomowoc, $173,500, U.S. Bank;

North Prairie Market LLC, 102 E. State Road, North Prairie, $1.84 million, First Bank Financial Centre;

Jade Reef Properties LLC, 221 W. Wisconsin Ave., Pewaukee, $1.32 million, Summit Credit Union;

Patel Logistics Inc., N96 W14849 County Line Road, Menomonee Falls, $145,000, Stearns Bank;

JBaur Holdings LLC, 4285 S. Sunnyslope Road, New Berlin,

Patel Logistics Inc., N96 W14849 County Line

Road, Menomonee Falls, $125,400, Stearns Bank; Poppert Preschool LLC, 14665 Lisbon Road, Brookfield, $100,000, Wisconsin Women’s Business Initiative Corp.; Rick’s Classic Cleaning LLC, 17390 W. National Ave., New Berlin, $20,000, Associated Bank;

SEM Initiatives LLC, W248 N5250 Executive Drive, Sussex, $2.14 million, Byline Bank; SEM Initiatives LLC, W248 N5250 Executive Drive, Sussex, $75,000, Byline Bank; Solenoid Systems LLC, 246 Enterprise Road, Delafield, $137,800, U.S Bank; Solenoid Systems LLC, 246 Enterprise Road, Delafield, $75,000, U.S Bank;

Springman LLC, W237 N6587 Orchard Drive, Sussex, $14,400, U.S. Bank; Strive Chiropractic LLC, 19555 W. Bluemound Road, Suite 6, Brookfield, $150,000, Waukesha State Bank.



Custom Engraving Ltd., 420 Winfield Ct., Slinger, $200,000, First Home Bank;

Sahale Ale Works LLC, 1505 Wisconsin Ave., Suite 170, Grafton, $170,000, Wisconsin Women’s Business Initiative Corp.;

$140,000, U.S. Bank;

20th Anniversary Celebration Saturday, May 18, 2019 - 5:00pm The Pfister Hotel


Animal Wellness Center Waukesha LLC, S31 W28883 Sunset Dr., Waukesha, $1.03 million, Live Oak Bank Co.; Battle House LLC, W229 N1400 Westwood Drive, #C, Waukesha, $350,000, Live Oak Banking Co.;

Core Chiropractic LLC, 1195 Summit Ave., Suite 400, Oconomowoc, $135,000, Waukesha State Bank;

DAJ81 LLC, 1921 Silvernail Road, Pewaukee, $350,000, The Huntington National Bank; DAJ81 LLC, 1921 Silvernail Road, Pewaukee, $25,000, The Huntington National Bank; Demark’s LLC, 1421 Pearl St., Waukesha,


Entertainment During the Event FEATURING: Naima Adedapo (Milwaukee’s own American Idol Star)

Noah Guthrie

(from TV’s GLEE and America’s Got Talent)

The Myles Hayes and Amanda Wolff Swing Band

FOR TICKET, DONATION AND SPONSORSHIP INFORMATION: contact Julie Frinzi at 414.410.3211, or visit / 47

BizConnections VOLUME 25, NUMBER 2 | APR 15, 2019


126 N. Jefferson St., Suite 403, Milwaukee, WI 53202-6120

Water Street This historic photo shows the original Milwaukee streetcars on North Water Street in downtown Milwaukee. City Hall is visible in the background. On the left side, an advertisement for First National Bank is on the side of one of the buildings. Now known as The CityCenter at 735, the building was constructed in 1914 for the bank, which is now part of U.S. Bank. — This photo is from the Milwaukee Public Museum’s Photo Archives collection.

PHONE: 414-277-8181 FAX: 414-277-8191 WEBSITE: CIRCULATION: 414-336-7100 | ADVERTISING: 414-336-7112 | EDITORIAL: 414-336-7120 | REPRINTS: 414-336-7100 | PUBLISHER / OWNER Dan Meyer



EDITORIAL EDITOR Andrew Weiland MANAGING EDITOR Molly Dill REPORTER Lauren Anderson REPORTER Maredithe Meyer REPORTER Arthur Thomas





INTERN REPORTER Madison Goldbeck


 Independent & Locally Owned —  Founded 1995 —


Time to spread vibrancy beyond downtown FOR YEARS, development has boomed in downtown Milwaukee and nearby neighborhoods like the East Side and Historic Third Ward. But some areas of the city have remained mired in poverty, seeing little to no new economic development. While the downtown boom has been great, some have complained not enough attention has been paid to improving the city’s lower income neighborhoods. Recent announcements that Leonardo DRS and Astronautics Corp. of America plan to move operations, and hundreds of jobs, from Milwaukee to the suburbs were significant blows to the central city. However, there is some good news for the central city. There are finally signs that the downtown development boom is starting to spread north and northwest into low-income areas that have been waiting a long time for new investment and job creation. Development activity has been picking up 48 / BizTimes Milwaukee APRIL 15, 2019

along Dr. Martin Luther King Jr. Drive, with several projects in the works. Last year Bader Philanthropies moved its headquarters from the Third Ward to a redeveloped facility on King Drive. The move brought the organization closer to the communities it serves, but also brings jobs into the neighborhood and $9.5 million in investment into the property. A much bigger King Drive project was announced recently. The Medical College of Wisconsin and the Greater Milwaukee Foundation plan to transform the former Schuster’s department store building on King Drive into the new home for MCW’s community engagement programs and the new headquarters for the GMF (currently located at Schlitz Park). MCW and GMF will invest $100 million in the redevelopment project. It’s great to see nonprofit organizations working to improve Milwaukee and serve those most in need by moving their offices directly into neighborhoods where they want to make an impact. But nonprofits are not the only ones showing new confidence in low-income areas near downtown. Milwaukee real estate developer Kalan Haywood Sr. wants to transform the former Sears building at West Fond du Lac and West North avenues into a boutique hotel, a $30 million project that would require a city subsidy. Some are skeptical a hotel could succeed at that location. But Haywood hopes the project can help turn the

neighborhood around. “How do we take our craft, and use brick and mortar to push that vibrancy of downtown into other areas?” he asked. “How do you make this the next best destination spot?” Not far from that spot, Hayat Pharmacy purchased a vacant building at the corner of North 10th Street and West North Avenue and is considering plans to move its headquarters there, which would bring dozens of jobs. Hopefully, the time has finally come to revitalize these neighborhoods just north and northwest of downtown. “The message to other businesses that are thinking about moving to the central city – whether it’s a nonprofit like ourselves or a for-profit – is: Don’t be afraid,” said Daniel Bader, president and chief executive officer of Bader Philanthropies. “There is nothing scary about being in the central city…It’s been a great experience for us.” n


P / 414-336-7120 E / T / @AndrewWeiland

NAIOP Wisconsin Chapter of the Year Celebration


NAIOP Wisconsin recently hosted a celebration at the Central Standard Craft Distillery in Walker’s Point, in honor of being named the NAIOP Chapter of the Year and chief executive officer Jim Villa being named NAIOP Executive of the Year.









TRAVIS PETERSON of Kapur & Associates, DAVID JORGENSEN of VJS Development and JIM SEDGWICK of Colliers International.


RYAN TROST of Phoenix Investors, KEN WEIN of Key Engineering, ROBERT HABICH of Davis & Kuelthau and THOMAS MAAS of Landmark Credit Union.




JIM VILLA of NAIOP Wisconsin, ROBERT HABICH of Davis & Kuelthau and SHAWN CAVIN of First American Title.


JEFF WHIPPLE of Interstate Partners and JASON KORB of Korb + Associates.


REID SPIERING of Core 4 Engineering and DANA LELAND of Brothers Interiors.


BRITTANY YINGLING of NAIOP Wisconsin, JIM VILLA of NAIOP Wisconsin, BRIAN ADAMSON of ICAP Development, SCOTT LANGLOIS of Quarles & Brady and JEREMY FOJUT of NEWaukee.


NICK BANDOCH of Tri City National Bank and JOHN FERGUSON of HGA. Photos by Fran McLaughlin

BizTimes Media’s Executive Forum


BizTimes Media recently hosted its Executive Forum at the Italian Community Center in Milwaukee’s Historic Third Ward.



MIKE MATERA of RF Technologies, DAN PETERSON of Valuation Research Corp. and SEQUOYA BORGMAN of Borgman Capital LLC.

10. ROBERT GROSS of Gross Automation LLC and JIM BERNTHAL of Top Floor.




11. BETH BORST of Park Bank and PADDY KIECKHEFER of BizTimes Media. 12. MICHAEL MANIACI of FarWell Project Advisors and TROY BARTOSHEVICH of Park Bank. 13. MARK HENSCHEL and ASHLEY MUELLER , both of Park Bank.



14. MICHELLE WERNER of Hatch Staffing, RYANN VASSALLO of Hatch Staffing, SCOTT NISSEN of Nissen Staffing Continuum and LORI MALETT of Hatch Staffing. Photos by Lauren Anderson / 49




Why my leadership team doesn’t make decisions John Swallow took the helm of Carthage College as president in 2017. He has brought his philosophy of empowering employees, and not his leadership team, to make decisions. “As a new president, I reserve judgment on a great many subjects until I know enough. But I am clear about one thing: my leadership team does not make decisions. There are two reasons why. “First: at every institution where I’ve served in a leadership capacity, too many issues come to the leadership table for decisions, wasting a great deal of a great many people’s time at the top of the organization. The executive staff is rarely the correct group to weigh in on most issues because as issues bubble up, they move further and further away from those who have the most expertise. In50 / BizTimes Milwaukee APRIL 15, 2019

dividuals on the local level are in the best position to make decisions, and they are disempowered when they are kept away from the process. “Second: bringing many issues to the team reinforces a powerful but false assumption that the members debate issues from various points of view, which are represented by ‘voices at the table.’ Executive team members, people assume, present their deeply-held, narrow views and somehow the group takes a vote, after the debate is held, and every voice is equal on every issue. This advocacy model is wrong for nearly all

Carthage College 2001 Alford Park Drive, Kenosha Industry: Higher education Employees: 685

decisions because every member of the executive team should be charged to think institutionally, and not simply from a professional perspective. “If a leadership team is not primarily a decision-making body, what, then, is it? It is a community, the members of which take collective ownership of the good of the organization. For this to work, the leadership team must function as a team. Therein is the paradox. My team is strong because it does not make decisions.” n



STUFF made and built in southeastern Wisconsin

Recruit tomorrow’s workforce Changing the image of careers in manufacturing and the skilled trades in Wisconsin.

Space reservations now open for STUFF SE Participate in the 3rd annual edition of STUFF Made & Built in SE Wisconsin to raise awareness and recruit employees – going directly to junior high, high school and college students as well as workforce centers throughout the region.

Southeast Edition: 2018 Association Partners: STATE OF WISCONSIN

Publishes: August 2019 | Space reservation: July 10, 2019

To reserve a profile, Contact Linda Crawford today at or 414-336-7112

THESE COMPANIES ARE HIRING! Thank you to our 2018 profile participants!

Profile for BizTimes Media

BizTimes Milwaukee | April 15, 2019  

Sink or swim: Bayshore plans reinvention | Design Specialties strives for quick delivery of custom fireplace doors | Best practices for expo...

BizTimes Milwaukee | April 15, 2019  

Sink or swim: Bayshore plans reinvention | Design Specialties strives for quick delivery of custom fireplace doors | Best practices for expo...