1 minute read

2019 C-Suite Software Sentiment Study (Preview)

C-Suite Software Sentiment Study C-Suite Software Sentiment Study (2019)

The 2019 C-Suite Software Sentiment Study by the Business Software Education Center was conducted in May of 2019 with the goal of providing a mid-year check regarding what executives are thinking, planning and prioritizing on the increasingly mission-critical subject of software and technology. Over 500 executives participated across all company types, sizes, and geographies. Hence, the study is statistically “projectionable” and valid for the United States market. As a benchmark, future studies can identify changes in sentiment that will be powerful insights.

“The C-Suite Software Sentiment Study will provide new insights into how executives view software and related technology as strategic drivers. The published results allow decision makers to benchmark peers, and roadmap priorities,” shares Bart Nachimow, Chairman of the Business Software Education Center.

Highlights and key takeaways of this important study include the following:

Top Technology and Strategic initiatives for 2019 include

• A majority (55%) plan to increase investment in software and related technology in 2019; only 15% plan to decrease investment. Buyers seem to appreciate the strategic value of software for their business.

Cloud Adoption and Migration (21%) and Mobile Solutions (20%); while Business Continuity ranked last with only 7.3% implementation. 

Accounting/Financial Management software, Invoicing/Billing software, Cloud Management/Storage, and CRM software rated most important; followed closely by Database Management and Collaboration software. MA, ERP, BI and HR software were rated very important. This trend suggests that businesses feel empowered to improve business-facing software.

Information technology (IT) leads all other roles in determining software and technology requirements with 30%; Finance/Accounting (18%), Operations (17%), and the C-Suite (16%) follow with near equal influence. This finding shows that although non-IT stakeholders are part of the decision making process, IT is still very much in the lead.

The following report details and summarizes the responses for each question, followed by respondent classifications. Download this here: https://businesssoftwareeducationcenter.org/resources/c-suite-software-sentiment-study-2019/