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Vol. 1 Issue 5 • July 2011

inspiring the creative spirit in every business leader

Daring Marketing SEO, YouTube and QR Codes



Try the BEST BEERS of Sioux Falls


Meet 5 Risk Takers of the Sioux Empire T h e P r e m i e r B u s i n e s s M a g a z i n e f o r t h e S i o u x EJuly m p201 i r 1e| | 1

SURGICAL WEIGHT LOSS SEMINAR Have you thought about surgical weight loss, but you’re not sure where to start? Join us for a FREE seminar hosted by the Avera Bariatric Institute. An expert panel will be on hand to help you learn if surgical weight loss is right for you! Discuss the different weight loss procedure options, learn about insurance coverage, hear success stories and ask weight loss surgery experts your questions.

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FREE Surgical Weight Loss Seminar Thursday, July 7 • Registration at 6:30 p.m., Event at 7 p.m. Avera McKennan Auditorium, 810 East 23rd Street Register online at or call 1 (877) AT-AVERA (1-877-282-8372).

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Bradley C. Thaemert, MD, FACS Surgical Institute of South Dakota

Darcie Schmidt, RN Avera Bariatric Institute

in every issue

Inside Biz.......................................4

notes from the publishers

Biz Spotlight..........................12

get connected

Smart Biz.......................................8

insight, inspiration, innovation from local leaders

Biz Profile.................................14 people on the fast track

Style NOW...................28-30

fashion that gets you noticed

YOUR Biz.................................32

ask the experts

Biz Bookshelf....................33 what's on the bookshelf

What's NOW....................34


july 2011


Profiles: Helicopter Pilot Bruce Knudtson Making Time Stand Still


Daring Marketing: YouTube, SEO and QR CODES The 3 fabulous strategies that can put your business far ahead of the competition. Be sure to scan the special BizNOW QR coupon on page 8 – it will SAVE YOU MONEY!

Race-car Driver Debby Lund The “Need for Speed”! Police Officer Tarah Walton Pledge to Protect Crane Operator Nate Holtrop Taking His Career to New Heights


Spotlight: Fire Captain Mike Clauson: Running In When Others Run Out He’s cut people out of vehicles, given CPR, and rushed into burning buildings. “Every day we go to work and know it could be our last,” he says…


Beer – the new wine? Did you know beer has gone “uptown?” Get adventurous with your taste in beer this summer by checking out some of the sophisticated new microbrews coming into the Sioux Empire. The Biz Beer Buzz tells all, including a REVIEW of local brews. Plus, How to do a BeerTasting!

calendar of upcoming events July 201 1 | | 3


inside BIZ

Publisher BizNOW Magazine, LLC.

Sales and Marketing Steffanie Liston-Holtrop 605-366-1479 Editor Charlotte Hofer 605-275-3610

Char Steff

Design Director/Creative Ally Vogel Vogel Design Shop, Inc. 605-759-5615 Creative Coordinator/ Fashion Editor Taryn Sonnenfeld Account Executive Jill Van Zee 712-449-5984

Are You a Risk Taker? Are you a leader who dares to think differently in business? If so, you're going to love our July issue… Dangerous Biz. Inside, you’ll find profiles on Sioux Empire professionals who are pushing the limits – on the job, and in their thinking! The fire captain who races to save lives every day, the police officer who specializes in hostage negotiation; plus interviews with a helicopter pilot, crane operator, and race car driver – let their stories inspire you. Dare to try new strategies with your Marketing – find out how QR Codes can help your business and win you customers! And be sure to scan the special BizNOW QR coupon on page 8 to SAVE MONEY! Did you know that beer is the new “elegant” beverage? Dare to get adventurous with your beer this summer by checking out some of the delicious new microbrews in the Sioux Empire. The Biz Beer Buzz tells all, including how to do a Beer-Tasting! This issue is all about encouraging the risk-taker within YOU. Because that’s what Biz is all about… inspiring you to become everything you can be. So if you’ve been playing it safe, be bold, get creative, take a risk and do one thing – just one thingdifferent today. Who knows? It could transform your life! The sky’s the limit. Biz is behind you all the way! Char Hofer

Steff Liston-Holtrop

Associate Publisher/Editor

Associate Publisher/Sales & Marketing

Kevin Talley 712-449-5985 Kelli Johnson 605-366-9357 Contributing Photographer Studio Blu Social Media Contributors Corey Gross Andrea Johnson Distribution Jeff DeZeeuw Intern Kilee Kading Reproduction or use of the contents of this magazine is prohibited. BizNOW Magazine is published 12 times a year by BizNOW Magazine, LLC and strives to publish only accurate information, however BizNOW Magazine, LLC cannot be held responsible for consequences resulting from errors or omissions. All material in this magazine is the property of BizNOW Magazine, LLC and cannot be reproduced without permission of the publisher. Send magazine feedback and advertising and sales inquiries to ©2011 BizNOW Magazine, LLC All Rights Reserved.


4 | | July 201 1

Follow us for news that affects the Sioux Empire business community



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Confused about which health insurance benefits are best for your employees? co-pay deductibles EAP


Assisting with Buying or Selling a Business, Business Valuations, Franchises, Financing, and Exit Planning.

Rey Gonzales Business Broker/Valuation Expert 605.275.6464 office 605.929.3760 cell Murphy Business & Financial Corporation

Let Avera Health Plans Help You. We offer group health insurance benefits for small and large employers. Once quoted, you will receive an innovative sales tool which lets you choose the right co-pays, deductibles and benefits for your business and employees.

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Look no further. 6 | | July 201 1

Biz Contributors BizWriters Angie Bakke, MBA, is the Director of Communications and Marketing at the South Dakota Association of Healthcare Organizations. Angie has 19-years in health care marketing experience, working in a marketing/ business development capacity for hospitals, skilled nursing facilities and an ambulance company. A surprising fact, until you hear her voice, she also has over 25-years in broadcasting as a radio and television personality. She is an adjunct faculty member at two institutions of higher learning in South Dakota. She and her new husband Todd Bakke live in Sioux Falls with their three children. Ashley White is fairly new to

the world of business. A recent graduate of Augustana College in Sioux Falls, she currently works as a writer and editor for the PACER Center, a nonprofit organization based in Minneapolis. She has also written for the West Central Tribune in Willmar, MN. Most of the time, Ashley can be found with a pen in one hand and a cup of coffee in the other.

Andrea Johnson works for SD Achieve. She has a

degree from the University of South Dakota and enjoys all things communications. Public relations, marketing, journalism – she thrives on it all, and writing for BizNOW allows her to put it all together! In her spare time she consults in marketing, and is currently developing a customer relations strategy for her family's business, ProClean Mobile Truck Wash. Andrea loves hanging with her Yorkie, Sampson, and her close friends and family more than anything.

Kristina L. Johnson is an

Augustana College student who loves coffee, traveling and reading a good book. Kristina keeps busy on Viking Daysthe Homecoming planning committee on campus as well as volunteering with local organizations. Kristina also works part time for her three-generation family business, Auto Body Specialties.

Biz Fashion Fashion Editor: Taryn Sonnenfeld

is new to Sioux Falls, but not to style and fashion. As the Biz Fashion Editor, Taryn works with retailers and designers in the area to pull the latest looks and trends to be showcased on the pages of Biz. It is her motto that style is not something you can put on... it’s something you exude. You cannot buy style; it does not carry a price. Ever changing…If you try to capture style, it may evade you. Style, ultimately, is something YOU define.

Guest Fashion Contributor: J&L Harley Davidson

Hair Stylist: Peggy Rathjen, Eclips Salon Make-up Artist: Shannon Barnes Models: Todd Bakke, Dean Foods Rachael Weissenburger, Rosewood Homes Location for the Fashion shoot and Publisher’s photos J&L

Harley Davidson, Sioux Falls

July 201 1 | | 7

Smart BIZ

Taking a Risk with Marketing

QR Codes...they're free, they're a great tool to help set your business or ad campaign apart from many others.

– Phil Brinks, Brinks Web Solutions

Scan the QR code below and see where it takes you!

Dangerous Marketing! Daring to do things different could bring you BIG REWARDS by Andrea Johnson Lets face it: when it comes to how you reach your potential customers, the Internet has changed everything. By now you probably have a Facebook page, and maybe a Twitter account. But there are other ways for you to get “dangerous” and daring with your marketing strategies by using the Internet to its full potential. “We as consumers don't always have to go looking for the products or services we want and need; they're coming to us,” says Phil Brinks, Project Manager for Brinks Web Solutions. “The information and technology online are allowing companies to track buying habits, relate to customers and place ads and marketing in front of the people who are most likely to purchase.” Here are 3 cutting-edge marketing tips that will get your business noticed: Get a YouTube channel. YouTube is an inexpensive way to spread the word about your business; not only is it a free service, but tell me you don’t have some kind of video recording device lying around. What does your business do? Capture it and upload it. Do you have a jingle? Capture your staff singing it and upload it. Get creative – and of course, be smart about it.

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Search Engine Optimization (SEO). Yes, you’ve heard the hype. But it can fundamentally change the way people find your business on Google, Yahoo, Bing, etc. SEO adjusts the content of your website so that it shows up towards the top, if not at the top of a search list. Most companies who build websites are also capable of optimizing your website, so check it out. QR Codes – Fun and totally now! QR code is short for “quick response” and is a matrix barcode that is readable by smart phone scanner applications. You can use it to link to your website – like our example on this page. “I would place QR codes in the realm of social media in the sense that because they're free, they're a great tool to utilize and will help set your business or ad campaign apart from many others,” says Brinks. Give your business a boost by using any – or all – of these marketing methods. Not only will you reach a greater number of potential consumers, but you will show that you and your business are right on the cutting edge. How to scan a QR Code: Download a scanner application to your Smartphone. u

Smart BIZ

Biz can help YOU create a QR Code! If you are interested in integrating a QR code into your advertising, contact BizNOW at And start drawing more people to your web site today! u

July 201 1 | | 9

Call Ann, TODAY!

Help-U-Sell Out West

1714 S. Marion Road, Sioux Falls

Ann Den Boer


Do Your Marketing Materials Need a Makeover?

Ally Vogel 605.759.5615 Taryn Sonnenfeld 605.660.3124


vogel design shop inc.

8th & Railroad Center • 401 E. 8th St. Ste 205 • Sioux Falls, SD 57105

10 | | July 201 1

BIZ Profile

It’s often tempting to play it safe. But heroes have another plan. And that’s what this issue is all about – leaders who have the courage to try new things, who are daring to take risks that can reap big rewards and bring amazing success! Leaders like you.

Z I B S U O R E G N DA Welcome to our July issue…

In this issue, you’ll find 5 profiles on Sioux Empire professionals who are pushing the limits - on the job, and in their thinking. Let their stories inspire you to act boldly, to think outside the limits, to take a risk and reach for the stars. It could transform your business – and your life! >

July 201 1 | | 11

BIZ Spotlight

Running In When Others Run Out by Ashley White

Fire Captain Mike Clauson is in the business of saving lives. He’s cut people out of vehicles, given CPR countless times and gone into burning buildings to save another person. He doesn’t keep track of the exact number of people he’s saved, but he estimates the number is between 20 and 25 people since he became a firefighter seven years ago. “There are some guys who keep track of their number, but I don’t keep track. I try not to think about it too much,” says Clauson, fire captain of engine one at station one in Sioux Falls. “That feeling after you save someone is priceless, though.” That feeling never fails to bring a smile to his face. Helping people is something he’s wanted to do since he was a young boy. “I’ve always had a deep-seated feeling that I wanted to help people,” he says. “It’s a great feeling to get to do that for a living.” Clauson has been a firefighter with the Sioux Falls Fire Department since 2004 and was promoted to fire captain in January. He’s been preparing to become a firefighter, though, since shortly after he graduated from high school. After completing a fire science program at Kilian College in Sioux Falls, he found a mentor who advised him to earn his paramedic’s degree. Then, he joined the military and went through basic training and a 15-week fire academy at the U.S. Air Force Fire Academy in St. Angelo, Texas. “I knew it was so important for me to have that military background,” Clauson says. “The fire department is similar to the military in that there’s a chain of command we must follow. When you have that military background, people know that you’ll follow orders and that you’ve been trained well.” 12 | | July 201 1


BIZ Spotlight

"We put our gear on and go in when other people are running out. And we won’t quit. We’ll do whatever it takes. Ultimately, it’s our job to save lives." - Mike Clauson Once he’d completed the fire academy, Clauson took a job at a cardiac cath lab in St. Paul while waiting to find a job at a fire department. At the cath lab, he learned how to deal with something that would become as much a part of his firefighting job as saving lives: seeing people die. “Working in the hospital, I saw many people die,” Clauson says. “It sounds morbid, but I knew I needed to see that in order to be a better paramedic. It made me appreciate my job and my life so much more.” All of Clauson’s medical and military training prepared him for what he would experience as a firefighter, but he still acknowledges that 90 percent of his job is thinking on his feet. The job is so dynamic that when he and his team go on calls, they often have no idea what’s waiting for them when they arrive. That’s when the adrenaline kicks in and the instincts take over. “Every call is different,” he says. “I would be a liar if I said I’m not anxious, but that’s not a bad thing. That makes us more aware of our surroundings and what we need to do.” That’s not to say that mistakes never get made. “I make wrong decisions,” Clauson says. “Would I do some things differently? Absolutely. But I believe in learning from every single call I go on. We’re going to make mistakes. As long as we don’t make mistakes that get ourselves or other people hurt, I’m okay with that.” Clauson admits that his job is different than most, but he – and his fellow firefighters, he says – can’t imagine doing anything else. “To other people, it may sound a little strange. Every day we go to work and know that it could be our last,” he says. “But we just love going into burning buildings. We all like that challenge of needing to put the fire out. So we put our gear on and go in when other people are running out. And we won’t quit. We’ll do whatever it takes. Ultimately, it’s our job to save lives.” u

July 201 1 | | 13

BIZ Profile

stand still Making Time by Kristina L. Johnson

Bruce Knudtson is no stranger to adrenaline pumping activities. A member of the volunteer fire department for ten years, Knudtson now owns a body shop in Brandon and flies his helicopter in his free time. His time with the fire department is what first interested him in flying. Observing Emergency Medical Services (EMS) and their use of helicopters to transport people and save lives inspired him to begin the training needed to get his helicopter license.

"Flying a helicopter makes time stand still. I feel free." - Bruce Knudtson Earning a license takes commitment. Knutson achieved his by completing a self-study; 40 hours of fly time both solo and with an instructor, followed by practical and written examinations by the Federal Aviation Administration. Flying a helicopter hones traits that are also useful as a businessman. “In order to fly well, you have to stay extremely calm and stay ahead of the situation,” says Knudtson. Being calm and proactive are useful qualities for any person to do well in business.

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He even uses his helicopter occasionally for his company, flying to pick up auto parts from salvage yards or distributors that his shop in Brandon requires. Although considered a dangerous activity by some, Knudtson believes helicopter piloting to be very safe. The training required for a license ensures that pilots are capable and seasoned. As a result, part of the training requires responding to various weather conditions and hypothetical situations. Knudtson, because of his instruction, feels prepared to handle anything the sky might throw his way, including "fowl" play. The only close call he ever had while flying was hitting a goose – and even that was resolved without worry. Over 920 logged hours, and 15 years of experience give him the confidence to fly in all types of weather including snow or rain. His favorite time to fly is at night. Most of his trips are around the Sioux Falls area, but he takes an annual trip to Minneapolis for a helicopter check. According to Knudtson, everything looks cooler when flying in a helicopter because of the totally unobstructed view. “Flying a helicopter makes time stand still,” he says, “I feel free.” In fact, he enjoys the hobby so much that he’s considering turning it into a living by attempting to find a commercial use for his piloting skills. For him, finding a way to get paid for his favorite pastime wouldn’t be work, it would be a dream. u

Z I B S U O R E G N A D July 201 1 | | 15


She's Got the

need for spe

16 | | July 201 1

BIZ Profile

"I'm having fun and that's what counts." – Debby Lund At all of “5-foot nothing,” 59-year-old Debby Lund stands like a giant among those in the vintage racing crowd. Driving a classic 1938 Chevy Sedan, you’ll find Debby and her husband and fellow vintage car driver, Bruce Lund racing on a variety of tracks throughout the tri-state area. Hitting speeds of up to 80-miles-per-hour in a male-dominated field, Lund jokes, “My husband says it’s one woman out there (me) and 15 nervous men!” Quick to laugh, she shares that fortunately, she’s never been seriously hurt other than the normal bumps and bruises along with being stiff and sore following the race. However, there have been some “near misses” that could have been extremely serious! When looking back at Lund’s job history – she’s always been working in maleorientated dangerous lines of work. From working construction, to her favorite job as an over-the-road truck driver delivering livestock, produce and lumber all across the country. The big attraction was the variety in the people you met and the situations encountered. “I was raised on the farm and was the son my Dad never had! I always traded with my sister to get the outside chores, like slopping hogs, feeding cattle and baling hay.”

peed by Angie Bakke

Lund says, “When we weren’t in the field we were at the races watching my cousin Bill race his old jalopy Ford!” These days, it’s Lund or husband Bruce that are doing the racing. Racing isn’t just a dangerous hobby, it’s also expensive, spending on the average $500-$600 per race between gas, food, hotel and pit passes. Lund reflects back to her first race in 1992 in Jefferson, SD that she was so nervous; she could barely get her safety harnesses fastened! Her favorite trophy from Columbus, Nebraska’s US 30 Speedway stands almost as tall as Lund. “I might not win a lot of races, but I’m having fun and that’s what counts!” While Lund is thinking about wrapping up her racing career at age 60, you won’t find her slowing down any. When she’s not on the track or getting ready to race, you’ll find her and Bruce whipping down the back roads of the Sioux Empire on their ’76 Harley Davidson Shovelhead. So the “need for speed” is always there, it’s just the mode of transportation that is different! u

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BIZ Profile


Pledge Protect by Kristina L. Johnson

Most jobs don’t require a bullet proof vest, pepper spray, or a handgun. But as a police officer and a member of the Crisis Negotiation Unit (CNU) in Sioux Falls, Tarah Walton uses these tools to solve hostage, barricaded persons, and suicidal situations. They also ensure her, and her team’s safety. A CNU officer for 5 years, Walton and her colleagues have been very successful with their negotiations.

Walton and her team are on call 7 days a week, 24 hours of the day. Every situation they are called to is different and potentially life threatening for the officers. But they are trained well to deal with the stress of their job. “The department provides wonderful training for all of the officers,” says Walton. “It’s the training we fall back on when things become scary. We know there is a job to do, we made a pledge and there are people relying on us.”

Serving others seems to run in her family. Walton was first attracted to the field of Criminal Justice because her brother enjoyed his job as a deputy. Her father, a fireman, was also instrumental in her choosing a profession of life-saving.

She and her colleagues meet after every mission to debrief, and participate in frequent training throughout the year. Walton admits that her job may seem as though it would be difficult to separate work and social life, but she tries hard to not take the stress home with her.

"I'ts our job to help people see that even though they've done something wrong, it's still worth it to do something right." - Tarah Walton

A self-declared tomboy, she enjoyed and was able to do the same activities as her brother -- playing in the fields and not afraid of getting a little dirty. Her early childhood play experiences led her to become more receptive to taking on a nontraditional female occupation.

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Her job requires frequent entry into the dangerous or unknown, but the biggest adrenaline rush she has ever experienced as an officer was delivering someone’s baby while on duty. A background in Psychology and Sociology and a Masters in Therapy help her with hostage negotiation. “As a member of the Crisis Negotiation Unit, you have to be able to work with the mind,” explains Walton. “It’s our job to help people see that even though they’ve done something wrong, it’s still worth it to do something right.” When she isn’t out with her CNU crew, Walton works the morning shift as a patrol officer, responding to calls, while also monitoring traffic and problem areas of the city. Although the job is dangerous, Walton finds much satisfaction in her work and appreciates that no two days are ever alike. Putting her life on the line has a worthy reward-- the pride that follows helping others and keeping Sioux Falls safe. u


Z I B S U O NGER July 201 1 | | 19

Z I B S U O R E DANG 20 | | July 201 1

BIZ Profile

Taking His Career to

new heights by Ashley White

Crane operator Nate Holtrop still gets nervous on the job – but that’s a good thing. Nate Holtrop would be the first to admit he still gets a little nervous every day he goes to work. But he’ll also tell you that if he didn’t get nervous, he wouldn’t be doing his job right. Holtrop, a crane operator with Dakota Contracting in Sioux Falls, spends his days surrounded by heavy equipment and machinery. “I still get nervous some days,” he says. “There are still days where I have a big lift or something I have to be extremely careful with. But I would say that’s a good thing. If you’re not nervous anymore, you shouldn’t be in a crane.” A self-proclaimed thrill seeker, Holtrop says he knew he wanted to be a crane operator at a young age. He went to school for heavy equipment and worked in construction before getting his first chance to operate a crane. Once he decided to make the transition to crane operator, he had to take several hours worth of written exams and a day long operating test. “It took me a while to get used to being a crane operator every day and having that as my job,” he says. “It’s exciting and fun, and I look forward to going to work every day.” The most important skill a crane operator must have, according to Holtrop, is the ability to stay focused on the task at hand. “You need to have the patience to wait to do what you have to do, making sure everything’s done properly,” he says. Keeping potential problems in mind is another important skill. Every day, Holtrop does a thorough check of his equipment and makes sure everything is running properly.

But despite all the safety precautions, he still acknowledges that something with the machinery could malfunction or stop working at any time. And that could spell disaster – especially if there are other people near the work site. “Probably the most dangerous part of my job is the fact that even if you do everything right, something could still break down,” he says. “Things could go really wrong, especially if it’s a really heavy lift or if there are people underneath you. That’s why it’s so important to be aware of potential problems and always keep those in the back of your mind.

"The most dangerous part of my job is that even if you do everything right, something could still break down. It’s so important to be aware of potential problems." - Nate Holtrop “But even while you keep those things in the back of your mind, you can’t spend all your time thinking about it,” he adds. “After all, you could get hit by a bus walking across the street. You just do your best every day to be on top of things and make sure nothing happens.” u

July 201 1 | | 21

22 | | July 201 1


June Vol. 1 Issue 4 •



usiness in every b ive spirit the creat inspiring




x Empire or the Siou Magazine f r Business The Premie

Because you asked... r PowerPrenue BarB Stork: ccess Secrets for Su Plus: ur How to Get yock! energy Ba 5 tips to keep the Pounds oFF .com | 1

OWmagazine June 201 1 | BizN

What’s BizNOW?

BizNOW is the Premier Business Magazine for the Sioux Empire. It’s business news you need to know now, fresh business news published monthly! Biz is packed with great tips and ideas to help you succeed at work and catapult your career! Each month we feature profiles of local power leaders who are changing our city.  

What can BizNOW do for ME as an advertiser?

BizNOW puts you center spotlight -- in front of the entire business community! Copies are mailed to business owners throughout the Sioux Empire, and available at places business people meet, so if you want to reach the Sioux Empire business community with your advertising, in the magazine everyone's talking about! – just give us a call at BizNOW at 366-1479 or email

Where can I find BizNOW?

You can find BizNOW all over town at places business people go: coffee shops, restaurants, in the Mall and so on – check our web site for a complete list.  It’s also available online. Is the magazine posted online? Yes. BizNOW is posted on our web site at www. Each issue is filled with exciting stories, so don’t miss out on a single issue!

What if I have a story idea for BizNOW?

Great! We want to hear from you. If you have story ideas, or YOU want to be featured in BizNOW, email char@biznowmagazine. com.

How can I get involved?

We’re always looking for people to give quotes for our BizQuote section, to do book reviews (2 paragraphs about a business book you liked and why), and people to model for our Fashion section (we want to showcase local people – with vitality, energy, and a warm smile!)

How can I subscribe to BizNOW?

Sign up on our web site to receive BizNOW in the mail. It’s FREE. And tell a friend about BizNOW – so they can subscribe, too!

July 201 1 | | 23

BIZ Feature

by Charlotte Hofer

The Biz Beer

BUZZ Feeling adventurous this summer? Then you’ve gotta try some of the tasty microbrews here in the local area! Dare to think different about beer. Microbrews are the new “elite” drink… the new “elegant” beverage.

What’s a microbrew? A microbrew is a beer produced in a small commercial brewery - one that brews no more than 15,000 barrels of beer per year. The emphasis of a microbrew is the quality of the product rather than its mass production. History of beer. Did you know beer is one of the oldest beverages in the world, dating back to at least the 5th millennium BC and recorded in the written history of Mesopotamia? In Mesopotamia, the oldest evidence of beer is thought to be a 6,000 year-old Sumerian (modern day Iraq) clay tablet depicting people drinking a beverage through straws from a shared bowl. A 3900-year-old Sumarian poem honoring Ninkasi, the patron goddess of beer, contains the 24 | | July 201 1

oldest surviving beer recipe. The clay tablets of ancient Mesopotamia indicate that brewing was a fairly well respected job at the time, and that the majority of brewers were women. Drawings of people brewing and drinking beer are found in ruined villages and forgotten tombs scattered throughout the ancient world. Beer was part of the daily diet of Egyptian Pharaohs over 5,000 years ago. In Egyptian society, the role of beer was more than just a drink. Beer was prescribed as a remedy for many illnesses. Beer was considered to be the most proper gift to give to Egyptian Pharaohs, and it was also used in religious practices. The process of brewing beer flourished during the rise of Christianity. This was because of the role that monks had in the production of beer. Monasteries were some of the first places to brew beer as a trade. Monks built breweries as part of their work to provide food, safe haven, and drink to travelers*. * Wikipedia

BIZ Feature

Biz Beer REVIEW After searching the internet for this article, there was still more research to do. So it just made sense to go to Granite City Food & Brewery, Sioux Falls to sample beers created from their Master Brewers. (Oh, the things we do for the Biz readers!) Here’s the Biz Editor review:

Northern Light Lager

Wag’s Wheat American

A classic Light Lager, this golden beer has a mild, clean taste. It’s Granite City’s most popular microbrew, and it really is delicious! Very smooth. Smoother with each sip. Made me really like beer-tasting! 5 Beer Steins

Billed as an “intentionally hazy beer”. While the light, sweet and crisp flavors of barley and wheat did come through, I couldn’t get past the haze. 3 Beer Steins

Brother Benedict’s Bock

This was a microbrew Specialty that featured bubblegum and banana flavors. Ok, in my opinion bubblegum, banana and beer just don’t mix. I don’t even want them all in the same room!

Garnet-brown, with a sweet, smooth malt flavor. Pleasant, enjoyable. 4 Beer Steins

Broad Axe Stout

The Opaque blackness of an Oatmeal Stout, we could actually taste the rich chocolately tones and coffee notes. Coffee, chocolate, and beer; what’s not to love?! 5 Beer Steins

Belgian Gold

Co-publisher Steff – who had to get in on the beer research too (funny, she never wanted to help me research an article before!) – was more vocal: “This is torture. Give me a Flying Monkey any day!” Steff: Half Beer Stein

Char: 1 charity Beer Stein

Duke of Wellington IPA This may be the oldest written recipe in the world. And guess what? It's for beer.

A coppery Pale Ale with bold, malt character and boasting huge, hoppy flavors. Makes you hoppy and happy. With grapefruity undertones. 4.5 Beer Steins

Bottom line – Beer-tasting is a blast! There’s no right or wrong, and everyone has their own opinion on what’s a good beer. Now that you know the steps to beer-tasting, you might even want to consider hosting your own beer-tasting party!

July 201 1 | | 25

Biz Feature –

The Lighter Side... Note: While BizNOW does not endorse drinking, we do endorse laughter. Enjoy…


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ead Beeric… R z i e B e crit the h Bikz t s i e h Ta U be t hinkSioux t U O in Y

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Company Policy While most companies refrain from allowing consumption of alcohol on the premises, there are some arguments for changing that policy.

10 Reasons for allowing drinking at work: 1. It's an incentive to show up. 2. It reduces stress. 3. It reduces complaints about low pay. 4. It encourages carpooling. 5. Increases job satisfaction because if you have a bad job, you don't care. 6. It eliminates vacations because people would rather come to work. 7. It makes the cafeteria food taste better. 8. Bosses are more likely to hand out raises when they are having a beer. 9. Salary negotiations are a lot more profitable. 10. No one will remember what you did at the Christmas Party. adapted from:

26 | | July 201 1

How to Taste Beer According to Joshua Keen, Managing Partner at Granite City, beer is becoming a more sophisticated beverage. “The palate of the public is changing,” he says. He sees Sioux Empire patrons getting more refined in their taste for beer, and the demand for microbrews is growing. “Beer tasting is similar to wine tasting,” he says. Here are the steps on how to taste beer:

Study it. Take a moment and marvel at the beer. Raise it in front of you, but don’t hold beer to direct light as that will dilute its true color. Note the beer’s color, carbonation, head and its retention (foam). Is it clear or cloudy? Does it look dull or alive and inviting? Swirl it. Agitate it gently in the glass. This will pull out aromas, slight nuances, loosen and stimulate carbonation and test head retention. Smell it. Note the beer’s aromatic qualities. Malts: Is it sweet, roasty, smoky, chocolately, nutty, carmelly? Hops: Is it herbal, perfumy, spicy, leafy, grassy, floral, citrusy? Enjoy the bouquet.

Taste it. Not gulp. Sip. Resist swallowing it. Savor it; let it wander and explore your palate. Let your taste buds speak. Note any flavors. Is there a balance between ingredients? Try to detect any sweetness, salty flavors, or general bitterness. Try tasting the beer after it warms up a bit (just a bit!) Very cold beer tends to mask some of the flavors and nuances. As beer warms, the true flavors pull through, becoming more distinct. Take another sip. How does the beer feel? Is it light, heavy, watery, smooth or coarse? Was the beer flat, over-carbonated? Between tasting different samples, cleanse the palate with water. With the variety of microbrews now coming into the Sioux Empire, step outside of your ordinary drinking routine and taste something new and exotic. The myriad of brews are just waiting to be discovered! Who knows, you may even find a new favorite. Cheers!






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Women and Beer: The Facts Think it’s just guys that love the beer? You may be surprised. Here are facts about women and beer: • The sale of beer to women is a growing market. • Women account for 25 percent of beer consumption in the US. • Women ages 21 - 30 are drinking more beer than women in other age groups.

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• Beer drinking among women in the 50-plus age group is on the rise, a fact that beer advertisers worldwide are noticing.

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in Soci the Big Falls ety - th Sioux B brew area cl e Sioux rewing "Brewers. Th ub of h loca sday" ey meet omehom l pub to(Tuesda every 3r ebrew y) d s s! hare and at a http:/ samp /gro le u ahom o ebrew ers m/group/



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(605) 359.4100 July 201 1 | | 27

Cool, Calm, Collected

Want to model for BizNOW? Want to be a Guest Fashion Contributor? Contact us at for details.

28 | | July 201 1

These two are ready to ride! He is wearing a classic, cool button up while she went for the Tank and graphic tee. Let's face it, if you're on that bike, people are gonna be looking! Do yourself a favor and throw on some sexy jeans...those boots don't hurt either!


g n i r a DFashion by Taryn Sonnenfeld

Surprise Them You can be a bad biker girl and still care about style! This neutral scarf adds a touch of unexpected femininity, and can also be used to tie your hair back if needed.

When you think "Harley", you may think leather...all black... and boots. But it may be time to revisit your thinking and the store! This month Harley Davidson, Sioux Falls stepped up as our Fashion Contributor. Not only did they lend us some clothing but also let us take some great shots with their beautiful bikes. Check out their clothing selection. They have everything from tank tops to jackets to gloves to jeans. They also offer a wide variety of colors and sizes sure to please any Biker or Babe. Lots of color and bling on shirts, bandanas, hats, you name it! Whether the all-black look is your thing or you just want to add a little edge to an outfit (like a diamond-encrusted belt buckle), J&L Harley Davidson has sales associates that are happy to outfit you!

Bad Boy?

It's summer, go on...try it! Start with a buckle, you may end up A cool, crisp button up underneath a sexy, structured with a bike! u logo jacket is a great look for any guy. Add a Flaming Skull helmet for that touch of "tough." What's more stylish than safety? July 201 1 | | 29


TIP of the MONTH Ladies: When is it too much? The leather, the boots, the denim? After all, it is summer. Break up the heaviness of this look by adding a thin, graphic Tee or a brightly colored Tank for a pop of color. No need for jewelry...especially when you're sitting on that much chrome!

30 | | July 201 1

BIZ Bookshelf “Naked service is better for everyone.” Review by Tony Trussell

Getting Naked by Patrick Lencioni Lencioni challenges traditional thinking in this book. Although the concepts he lays out have been tested in his own consulting practice, they are not for everyone. Those who are faint of heart need not waste their time reading this book. Those who are willing to face their fears with courage and humility will find a competitive edge that is worth the risk. The essence of this book is placing our client’s success above our own success. For businesses that use expertise to create value for clients, this means overcoming three fears. When we are willing to risk losing a client, being embarrassed, and feeling inferior a number of very powerful behaviors become possible. These behaviors include tackling the issues everyone else is afraid to tackle, asking the questions everyone else is afraid to ask, accepting responsibility for poor results, and giving away the recognition for successes. This book provided me with a powerful reminder that putting on airs and guarding image ultimately diminishes my ability to create value for clients. Naked service is better for everyone. u


inspiring the creative spirit in every business leader

insert your photo here

Do you have what it takes?

Steff Liston-Holtrop 6 0 5 . 3 6 6 . 1 4 79

Great Idea #3

We are your source for cutting edge QR Codes


Cathy Krueger 605-376-3038 July 201 1 | | 31

askQuotes Biz the EXPERTS

Thought Leaders in the Sioux Empire share their ideas and expertise

We want to hear from YOU. “I’m currently co-owner of two businesses, Wireless World and Supercuts. With both businesses I took a risk, but without taking the risk I would have never become successful. I feel it is KEY to have a goal and believe in your business.” Jill Solberg Owner Wireless World and Supercuts

Send your comments to and we'll feature quotes in each issue to share with our readers.

32 | | July 201 1

BizNOW is interested in your thoughts and ideas on business and the strategies that work for you.

st thing I can do “Sometimes the be ll them what for my patients is te not what they they need to hear, want to hear.” Stephanie Wubben Audiologist Stanford Hearing Aids


calendar July

July 1 Rotary North Downtown Meeting Speaker: July Program Chair Pam Miller


July 5 Sioux Falls Sioux Land Lions Club Meeting SD Lions Eye Bank 4501 West 61st Street 5:30pm Dinner 6:30pm Meeting

July 6 BNI- Business Networking International Memorial Lutheran Church- 7:30am

July 11 Sioux Falls Jaycees General Membership Meeting Non-Profit Center, 1000 N. West Ave. 7:00pm Guests welcome


Do you have an event you would like posted on our calendar? Send to

July 18 Rotary Downtown Club Meeting Speaker: Dr. Josh Pauli, Ph.D., Director of Internet Security Program at DSU, Madison

July 11 Rotary Downtown Club Meeting Speaker: Pat Sutliff, District Governor, Mission: Lifeline of South Dakota

July 13 BNI- Business Networking International Memorial Lutheran Church 7:30am

July 14 YPN Family Picnic & Summer Games Spellerberg Park Picnic Shelter 22nd Street & Western 5:30pm Cost: $2/Individuals and $5/ families (Includes picnic dinner)


July 19 Sioux Falls Sioux Land Lions Club Meeting SD Lions Eye Bank 4501 West 61st Street 5:30pm Dinner 6:30pm Meeting

July 20 BNI- Business Networking International Memorial Lutheran Church- 7:30am

July 21 A Seat at the Table with Michael Bender Sioux Falls Area Chamber of Commerce 200 N. Phillips Ave. #102 11:30am Seating is limited to 25. YPN Members only


cont. >

July 201 1 | | 33


calendar 27 25 July

July 25 Rotary Downtown Club Meeting Speaker: Bryan Hagg, Lincoln High School Oral Interpretation Coach

July 27 BNI- Business Networking International Memorial Lutheran Church- 7:30am

July 27 July 2011 Chamber CafÊ 200 N. Phillips Ave. Ste. 102 Presenter: John Small, Sunny Radio $10/Chamber members and employees or $20/Non-members, (includes breakfast) New Chamber Members – use your VIP Pass and attend at no cost. RSVP to Kate Foley at 605.373.2002 or

19 17 16 34 | | July 201 1

Want to Reach the Sioux Falls Business Community?

NOW 2011 Vol. 1 Issue 4 • June


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BizNOW Magazine -July 2011  

Taking Risk in Business. The business news you need to know NOW!