The Power of
(AUGMENTED) PRINT by Chr is O’Sullivan, Publisher BizN evada I hope you had a great Fourth of July. Of course, now we are headed into event season. Kicking it off with Hot August Nights, and going deep into fall with the Air Races, Balloon Races and so much more. It’s also Artown this month. So much great stuff to do and see here. It’s a great time to be here in the Reno/Tahoe area. This month we are proud to be offering the first phase of our strategy to bring you the very best, very latest, and very coolest technology available. Many of you have heard of “Augmented Reality” in one form or another. At the same time, I’m certain that there are an equal number of you that have no idea what in the world I’m talking about! Augmented Reality (AR) and Virtual Reality (VR) are two of the hottest buzz words in tech today. VR is the ability to immerse yourself in a digital world, through goggles or some sort of headset, that blocks out the real world and only let’s you experience what the programmer has created in their virtual world. AR on the other hand, is a layer of digital content that you can experience by viewing the real world through a device, such as your phone or a tablet. We are launching the first of a series of content and ads that use AR to give you content, previously unavailable through printed material. In this first and simplest instance, we are going to show you how we can deliver video through our magazine. Yes, you can watch a short video through your phone, right on this page!! First, we’ll ask you to download our bizNEVADA App. Just go to the App Store (iOS) or the Google Play Store (Android) and search bizNEVADA. The app is free to download and gives you access to past issues of bizNEVADA, a link to our sortable calendar of business events, a sign up for our email newsletter and a link to our AR viewer. Each time you see this icon at the bottom of a page, that’s your clue that there is hidden AR content on that page. Open up your viewer and see what there is to see. Each month we will dive deeper into the possibilities of this amazing technology and what it means to you. This page, for instance, has a special greeting from me to you. Try it out! AR will be available for our cover stories and articles, our expert contributors and our advertisers. The types of content can vary from animated charts and graphs to live hyperlinks, call buttons, mailto. and even 3D animation. So, download the free app and check out our new AR content every month. The future of print is here!
BIZ NEVADA MAGAZINE · WWW.BIZNEVADA.COM · 5