Head to head
PRE-SCHOOL’S NEXT GOLDEN WONDER? Acamar Films really means business this year and having secured a new toy partner for its pre-school series Bing, the firm is only just getting started. Chief commercial officer Sandra Vauthier-Cellier sits down with Golden Bear’s vice chairman and director of PD, Christine Nicholls to talk the new toy line Sandra Vauthier-Cellier: We were delighted to announce Golden Bear as the new master toy licensee for our hit pre-school property, Bing during the run-up to BLE this year. Golden Bear is known for being a leading force within the pre-school sector and we're thrilled with the response we've had to the announcement. The new Bing toy line is wide ranging and will feature 26 | toy news | November 2018
Bing, Flop and friends in plush lines, figurines and playsets, role play items, bath toys and wooden peg puzzles. The first products will launch in the second half of 2019 across the UK, Ireland, EMEA and of course, Australia. We are particularly excited about the extensive range of plush, which covers basic, talking, feature, night time and jumbo
options as we know these will resonate particularly well with our Bingsters and their grown-ups. Christine Nicholls: Yes, for us capturing the essence of the brand is of paramount importance in the planning of our new Bing toy collection. We focus on bringing the characters to life with the emphasis on design, quality and competitive pricing.