Fuel in the fire
Kit Radar is an online retailer with a mission to be the one-stop shop for cyclists looking for exciting new brands. Rebecca Morley speaks to co-founder Dr Bryan Roberts about its origins and the impact it could have on the industry
very year, some 5,000 new sports brands are launched, driven by innovation, creativity and passion. The challenge they all share is to get noticed and find a foothold in a busy cycling industry. Kit Radar is hoping to change that by uniting them. The online retailer is a hub where cyclists can discover exciting new products and where small brands can enjoy the reach of its much greater scale. It believes it’s the missing link between crowdfunding and brands making it big and is also a resource for both early-adopters and journalists to find interesting new products. Through the Ambassador Review Programme, it offers cyclists the chance to receive free product in exchange for an in-depth review.
30 | October 2019
30-33 BBOct19 KitRadar Final.indd 1
It also has its own warehouse with many brands in stock, including around a dozen (and counting) that are exclusive to Kit Radar. It ships internationally and offers free postage on orders over £50. Kit Radar was founded by Dr Bryan Roberts and Peter Smith in early 2017, with the mission of gathering start-ups and small innovative brands into one place in order to help them and their potential customers find each other. Previously, both worked as R&D specialists in the sporting goods industry, with clients including Nike, Reebok and Puma. As ‘futurists’, their work included studies of innovations, often from start-ups, and they became acutely aware of the ‘gulf’ between these brands’ ingenuity and marketing capacity.