BikeBiz October 2019

Page 26

Fresh team, fresh prospects Hotlines’ Dirt Factory offered ‘the perfect combination of easy access and a unique place to ride’

Hotlines has undergone something of a restructure in recent months, with new managing director Ewan Pinder bringing a different perspective to the table. BikeBiz caught up with the team to find out more about the distributor’s evolution How has 2019 been for Hotlines? We’ve had a great year with mountain and gravel sales being ridiculously strong. While we don’t deny big challenges exist, we still see lots of market potential and huge opportunity for growth across cycling. Hotlines has a great portfolio of established and innovative new brands, being able to supply such a broad range of products has been key to our success. How has Ewan’s arrival affected Hotlines’ plans for the future? What’s the vision? We have seen huge success in our key brands over the last 12 months with no end in sight.

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Investing in the team will build further momentum as we push high-performing brands like Nukeproof, Rondo, NS, Ragley and SE even harder. We also have some of the strongest P&A brands in the business with the likes of WTB, Leatt, Brand-X and 661 all fuelling rapid expansion. Having such a rich portfolio on MTB, road, gravel and BMX; electric bikes is the next category for us to develop as we broaden our offer significantly to become one of the UK’s best distributors for the rapidly evolving market. Central to all this is obviously our fantastic retailer base. We are surging forwards with their support and

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