DATA AND ANALYSIS
The charge of e-bikes According to Mintel research,, 14% of UK cyclists intend to purchase an e-bike within the next 12 months…
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he Ultra Low Emission Zone (ULEZ), which started on 8th April, offers no better time to ditch the polluting motor and hop on an e-bike. Those choosing to do so will be joining the e-bike revolution, as according to latest Mintel research - an impressive 70,000 e-bikes were sold in the UK in 2018. Going up a gear, over the past year there has been an estimated 8% increase in e-bike sales by volume, while sales by value climbed 15%. Although only 6% of cyclists currently own an e-bike, things are set to www.bikebiz.com
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take off for these pedal-assisted bikes - as 14% of cyclists intend to buy one in 2019, a rise from 11% in 2017. Overall, 45% of current cyclists say they would be interested in test-riding an e-bike, while 32% of ‘potential cyclists’ are also interested in trying one out. Just as men of a certain age love their lycra, it seems they love their e-bikes too. Male cyclists are four times (8%) more likely than female cyclists (2%) to own an e-bike. Among male cyclists aged 25-44, e-bike ownership has reached double-digit percentages (11%). May 2019 | 55
25/04/2019 11:55