BikeBiz July 2021

Page 9


‘I’ve very rarely felt excluded or out of place’ Clare Dewey, founder of Epic Road Rides, talks passion for travel and cycling, the gender gap and winning BikeBiz Woman of the Year 2020 Tell us how you founded Epic Road Rides. I have always had a passion for travel and cycling. Together with my cycling-mad husband, our holidays have always involved discovering the best places to ride. After over a decade of working as a lawyer in London I finally plucked up the courage to take the plunge into Epic Road Rides full time. I don’t work any less, but there is much better job satisfaction! Getting going was daunting. I started from a blank page in 2018 to create a travel website for road cyclists, sharing my in-depth experience with inspiring routes, photos, videos and social media. I love to share my passion for cycling and the best places to ride. Over time, I have expanded with contributors in great cycling locations around the world, built out social media and worked with some wonderful partners. Now that Epic Road Rides has been established a few years, I get a lot of positive feedback and partnership opportunities, which is very rewarding.

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What is your proudest moment to date? Winning the BikeBiz Woman of the Year, of course! It was genuinely lovely to be recognised by my partners and the industry, as well as getting to know some other inspiring women in cycling. On a day-to-day basis, I absolutely love getting enthusiastic messages from passionate cyclists around the world who have been inspired to travel by Epic Road Rides. It’s brilliant to open my inbox and find emails from cyclists thanking me for the website and sharing stories of having visited a destination (or stayed at a hotel or used a tour provider) because of an article they read on the website. It’s wonderful to know we’re helping people have a great time on their bikes. What are your experiences of being a woman in cycling? The cycling industry is very multi-faceted, from health and wellbeing, adventure, travel to professional cycling. I admit that I’m less excited by tyre compounds and the latest

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