BikeBiz July 2021

Page 33


minutes with... This month, BikeBiz sits down with Dan Necklen, co-founder of Kids Ride Shotgun

Can you give us a little background on Shotgun? Shotgun started in 2016, when I was looking to take my three-year-old son riding, and I couldn’t find a child seat suitable for my full suspension bike. So I asked my friend and product designer Tom to make something for me, and it kind of escalated from there. All of a sudden, Tom and I had friends asking where to buy the product, and the local newspaper wrote a story about us after

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seeing one of our Facebook posts – and that’s when it kicked off. We launched the shotgun seat in New Zealand first (we’re based near Rotorua), then Australia before taking on the US and UK. More recently, we’ve added a tow rope to our range, hired Trev Worsey to head up our UK and EU operations, and we’ve also started selling into Europe. We now have over 2,000 retailers globally, and it’s been a wild ride so far!

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