BikeBiz July 2021

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‘Are we, both asinan industry and as a ‘Electric vehicles, inin general, have proved ‘Electric vehicles, general, have proved ‘Electric vehicles, general, have proved country, in danger of allowing this insufficiently practical, accessible insufficiently practical, accessible insufficiently practical, accessible ororor opportunity to pass us by?’ affordable convert the masses’ affordable convert the masses’ affordable tototo convert the masses’

James Groves James Groves James Groves James Groves james.groves@biz-media.co.uk james.groves@biz-media.co.uk james.groves@biz-media.co.uk james.groves@biz-media.co.uk

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Senior staff writer Senior staff writer Senior staff writer Senior staff writer Rebecca Morley Rebecca Morley Rebecca Morley Rebecca Morley rebecca.morley@biz-media.co.uk rebecca.morley@biz-media.co.uk BikeBizOnline BikeBizOnline bikebiz bikebiz rebecca.morley@biz-media.co.uk rebecca.morley@biz-media.co.uk BikeBizOnline bikebiz BikeBizOnline bikebiz BikeBizOnline bikebiz BikeBizOnline bikebiz BikeBizOnline bikebiz BikeBizOnline bikebiz bikebiz BikeBizOnline

Editor Editor Editor Editor Editor Editor Editor Editor Editor James Groves James Groves James Groves James Groves James Groves James Groves James Groves James Groves James Groves ADVERTISING SALES ADVERTISING SALES ADVERTISING SALES ADVERTISING SALES james.groves@biz-media.co.uk james.groves@biz-media.co.uk james.groves@biz-media.co.uk james.groves@biz-media.co.uk james.groves@biz-media.co.uk james.groves@biz-media.co.uk james.groves@biz-media.co.uk james.groves@biz-media.co.uk james.groves@biz-media.co.uk Sales manager Sales manager Sales manager Sales manager Senior staff writer Senior staff writer Senior staff writer Senior staff writer Senior staff writer Senior staff writer Senior staff writer Senior staff writer Senior staff writer Richard Setters Richard Setters Richard Setters Richard Setters Rebecca Morley Rebecca Morley Rebecca Morley Rebecca Morley Rebecca Morley Rebecca Morley Rebecca Morley Rebecca Morley Rebecca Morley richard.setters@biz-media.co.uk richard.setters@biz-media.co.uk richard.setters@biz-media.co.uk richard.setters@biz-media.co.uk rebecca.morley@biz-media.co.uk rebecca.morley@biz-media.co.uk rebecca.morley@biz-media.co.uk rebecca.morley@biz-media.co.uk rebecca.morley@biz-media.co.uk rebecca.morley@biz-media.co.uk rebecca.morley@biz-media.co.uk rebecca.morley@biz-media.co.uk rebecca.morley@biz-media.co.uk +44 (0)779 480 5307 +44 (0)779 480 5307 +44 (0)779 480 5307 +44 (0)779 480 5307 Graphic designer Graphic designer Graphic designer Graphic designer Graphic designer Graphic designer Graphic designer Graphic designer Graphic designer SUBSCRIBER CUSTOMER SERVICE SUBSCRIBER CUSTOMER SERVICE SUBSCRIBER CUSTOMER SERVICE SUBSCRIBER CUSTOMER SERVICE Kirsty Hood Kirsty Hood Kirsty Hood Kirsty Hood Kirsty Hood Kirsty Hood Kirsty Hood Kirsty Hood Kirsty Hood khood@datateam.co.uk khood@datateam.co.uk khood@datateam.co.uk khood@datateam.co.uk khood@datateam.co.uk khood@datateam.co.uk khood@datateam.co.uk khood@datateam.co.uk khood@datateam.co.uk ToTo subscribe, change your address, change your address, Tosubscribe, subscribe, change your address, To subscribe, change your address, oror check on your current account status, on your current account status, orcheck check on your current account status, or check on your current account status, email subscriptions@bizmediauk.co.uk email subscriptions@bizmediauk.co.uk email subscriptions@bizmediauk.co.uk email subscriptions@bizmediauk.co.uk ADVERTISING ADVERTISING SALES SALES ADVERTISING SALES ADVERTISING SALES ADVERTISING SALES

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Sales manager Sales manager Sales manager Sales manager Richard Setters Richard Setters Richard Setters Richard Setters Richard Setters Richard Setters Richard Richard Setters Richard Setters Digital editions ofof the magazine are available tototo Digital editions the magazine are available Digital editions ofSetters the magazine are available Digital editions of the magazine are available to richard.setters@biz-media.co.uk richard.setters@biz-media.co.uk richard.setters@biz-media.co.uk richard.setters@biz-media.co.uk richard.setters@biz-media.co.uk richard.setters@biz-media.co.uk richard.setters@biz-media.co.uk richard.setters@biz-media.co.uk richard.setters@biz-media.co.uk view on ISSUU.com Recent back issues ofof the view on ISSUU.com Recent back issues view on ISSUU.com Recent back issues ofthe the view on ISSUU.com Recent back issues of the +44 (0)779 480 5307 +44 (0)779 480 5307 +44 (0)779 480 5307 +44 (0)779 480 5307 +44 (0)779 480 5307 +44 (0)779 480 5307 +44 (0)779 480 5307 +44 (0)779 480 5307 +44 (0)779 480 5307 printed edition may be available please call printed edition may be available please call printed edition may be available please call printed edition may be available please call +44 (0)203 143 8779 for more information. +44 (0)203 143 8779 for more information. +44 (0)203 143 8779 for more information. +44 (0)203 143 8779 for more information. SUBSCRIBER CUSTOMER SERVICE SUBSCRIBER CUSTOMER SERVICE SUBSCRIBER CUSTOMER SERVICE SUBSCRIBER CUSTOMER SERVICE SUBSCRIBER CUSTOMER SERVICE

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These itbecomes reality, driverless cars or artificial intelligence as aas whole. These our playground. itvirtual reality, driverless cars or artificial intelligence as a whole. These itvirtual virtual reality, driverless cars artificial intelligence as a whole. These itbecomes reality, driverless cars or artificial intelligence as a whole. These Children require minimal encouragement to jump onprove their bikes, but Evolution iswell overdue, and the next will prove pivotal inin Evolution iswell well overdue, and the next 18months months will prove pivotal Evolution is overdue, and the next 1818months will pivotal in Despite these benefits, the number of children owning or having access irrespective of global circumstances. Whether this iscompared acompared prolonged pandemic creations, however, are purely embryonic when with that ofboom the creations, however, are purely embryonic when compared with that of the creations, however, are purely embryonic when with that of the Despite these benefits, the number ofchanges children owning or having access creations, however, are purely embryonic when compared with that of the creations, however, are purely embryonic when compared with that of the creations, however, are purely embryonic when compared with that of the they need permission, and they need support. Our May edition seeks deciding just how efficiently those can bebe implemented. Over 100 deciding just how efficiently those changes can implemented. Over 100 deciding just how efficiently those changes can be implemented. Over 100 ofofof to bikes has been for several years (pre-COVID). Before or the beginnings ofwhich adeclining truly golden age of cycling remains tothis be seen, but allthe signs electric motor, celebrates its 200th anniversary this year. electric motor, which celebrates its 200th anniversary this year. electric motor, which celebrates its 200th anniversary year. toelectric bikes has been declining for several years (pre-COVID). Before the motor, which celebrates its 200th anniversary this year. electric motor, which celebrates its 200th anniversary this year. electric motor, which celebrates its 200th anniversary this year. tothe highlight challenges and solutions incountries this key– –have specialist area, world’s biggest cities over pledged netthe world’s biggest cities –and and over countries –have have pledged toachieve achieve netthe world’s biggest cities – –and over 777777 countries pledged totowith achieve netpandemic hit, it was estimated that 2% of children cycle to –school in the point to another wonderful year inus the bike trade. And while millions among flock tothese these trendy technologies –Amazon’s And while millions among us flock to these trendy technologies –Amazon’s Amazon’s And while millions among us flock to trendy technologies –Amazon’s pandemic hit, it was estimated that 2% of children cycle toCycles school in the And while millions among flock to these trendy technologies –Amazon’s Amazon’s And while millions among flock to these trendy technologies –to And while millions among ususus flock to these trendy technologies experts ranging from Cycle Sprog and Tandem Group Little Rider zero emissions. Governments across the globe have imposed future bans on the zero emissions. Governments across the globe have imposed future bans on the zero emissions. Governments across the globe have imposed future bans on the UK. Compare that to ableak rather inspiring 49% incontinues the Netherlands, We have suffered some times throughout the past 18 months. We have Alexa stands as the most notable example –mobility mobility continues to run Alexa stands out as the most notable example –children mobility to run on Alexa stands out as the most notable example –of continues to run onon UK. Compare that to amost rather inspiring 49% incontinues the Netherlands, Alexa stands out as the most notable example mobility continues run on Alexa stands out as the most notable example –children mobility to run on Alexa stands out asout the notable example –of–mobility continues toto run on and Kiddimoto. sale ofdieseland petrol-powered vehicles, while investors taking sustainability sale ofdieseldieseland petrol-powered vehicles, while investors taking sustainability sale of and petrol-powered vehicles, while investors taking sustainability and you can see just how far the British approach to cycle advocacy dawdles been repeatedly impeded andinin hampered by restrictions. Yet rather than allowing fossil fuels. Electric vehicles, in have proved insufficiently practical, fossil fuels. Electric vehicles, ingeneral, general, have proved insufficiently practical, fossil fuels. Electric vehicles, in general, have proved insufficiently practical, and you can see just how the British approach to cycle advocacy dawdles fossil fuels. Electric vehicles, general, have proved insufficiently practical, fossil fuels. Electric vehicles, in general, have proved insufficiently practical, fossil fuels. Electric vehicles, general, have proved insufficiently practical, Throughout the lastfar 14are months, we’ve witnessed remarkable bike sales astheir their new ‘buzzword’ itching to accelerate the trend awhole. as their new ‘buzzword’ are itching to accelerate the trend awhole. whole. as new ‘buzzword’ are itching to accelerate the trend asasaas behind its peers. the cycle trade to stultify, we have witnessed this innovative marketplace take a accessible or affordable to the masses. accessible or affordable toconvert convert the masses. accessible or affordable to convert the masses. behind its peers. accessible or affordable to convert the masses. accessible or affordable to convert the masses. accessible or affordable to convert the masses. that could lay the groundwork for a factors golden age of cycling. as This evolution was one key launch our micromobility This evolution was one ofthe the key factors inthe the launch ofHowever, our micromobility This evolution was one ofofthe key factors inin the launch ofofour micromobility Children require minimal encouragement to jump on their bikes, but central roleis in our country’s recovery, tackling anxiety over public transportation Evolution iswell well overdue, and the next 18months months will prove pivotal inin Evolution is well overdue, and the next 18jump months will prove pivotal Evolution is overdue, and the next will prove pivotal in Children require encouragement to on their but Evolution is well overdue, and the next 18 months will prove pivotal Evolution isMMB well overdue, and the next 1818 months will prove pivotal in Evolution well overdue, and the next 18 will prove pivotal in Karen Gee (p7) are we, both asmonths an industry and asbikes, aitcountry, in platform, platform, ,probes, in and while many challenges lie ahead, itisitis my hope platform, MMB , 2020, in2020, 2020, and while many challenges lie ahead, isin my hope MMB , minimal in and while many challenges lie ahead, my hope they need permission, and they need support. Our May edition seeks and delivering ahow surge in exercise to an increasingly sedentary population. deciding just how efficiently those changes be implemented. Over deciding just how efficiently those changes can be implemented. Over deciding just efficiently those changes can be implemented. Over 100 they need permission, and they need support. Our May edition seeks deciding just how efficiently those changes can be Over 100 of100 deciding just how efficiently those changes can be implemented. Over 100 ofofofof deciding just how efficiently those changes can becan implemented. Over 100 of100 danger of allowing this opportunity to pass usimplemented. by? that 2021 will finally the year that e-mobility enters the mainstream. that 2021 will finally the year that e-mobility enters the mainstream. that 2021 will finally bebebe the year that e-mobility enters the mainstream. to highlight challenges and solutions in this specialist area, Ifworld’s all goes to plan, you may even open an edition of where the editor has the world’s biggest cities –and over 77 countries –have have pledged towith achieve netthe world’s biggest –and and over 77 countries –pledged have pledged to achieve netthe world’s biggest cities –solutions over 77 countries –BikeBiz pledged to achieve nettothe highlight challenges and in this key specialist area, biggest cities –and and over 77 countries –key pledged towith achieve netthe world’s biggest cities –hope and over 77 countries –have have pledged to achieve netthe world’s biggest cities –cities over 77 countries –technology-focused have to achieve netthe meantime, we hope you enjoy our April edition the meantime, we hope you enjoy our technology-focused April edition InInIn the meantime, we you enjoy our technology-focused April edition experts ranging from Cycle Sprog and Tandem Group Cycles tobans Little Rider something to offer other than his latest take on the pandemic! zero emissions. Governments across the globe have imposed future bans on the zero emissions. Governments across the globe have imposed future bans on the zero emissions. Governments across the globe have imposed future bans on the experts ranging from Cycle Sprog and Tandem Group Cycles to Little Rider zero emissions. Governments across the globe have imposed future on the zero emissions. Governments across the globe have imposed future bans on the zero emissions. Governments across the globe have imposed future bans on the ofBikeBiz ofofBikeBiz BikeBiz ! !! and Kiddimoto. sale ofdieseland petrol-powered vehicles, while investors taking sustainability sale ofdieseldieseland petrol-powered vehicles, while investors taking sustainability sale of and petrol-powered vehicles, while investors taking sustainability and Kiddimoto. sale of dieseland petrol-powered vehicles, while investors taking sustainability sale of dieseland petrol-powered vehicles, while investors taking sustainability sale of dieseland petrol-powered vehicles, while investors taking sustainability James Groves Throughout the 14itching months, we’ve witnessed remarkable bike James Groves astheir their new ‘buzzword’ are itching toaccelerate accelerate the trend awhole. as their new ‘buzzword’ are itching to accelerate the trend awhole. whole. as new ‘buzzword’ are itching the trend aas Throughout the last last 14are months, we’ve witnessed remarkable bike salessales their new ‘buzzword’ toaccelerate accelerate the trend asaasas awhole. whole. as their new ‘buzzword’ are itching toto accelerate the trend aas whole. asas their new ‘buzzword’ are itching to the trend as Editor James Groves James Groves James Groves that could lay the groundwork for a factors golden age of cycling. However, Editor This evolution was one ofkey the key in the launch ofour our micromobility This evolution was one of the key factors inlaunch the launch of our micromobility This evolution was one of the key factors in the launch of micromobility that could lay the groundwork for a golden age of cycling. However, as as This evolution was one of the key factors in the of our micromobility This evolution was one of the key factors in the launch of our micromobility This evolution was one of the factors in the launch of our micromobility james.groves@biz-media.co.uk Editor Editor Editor james.groves@biz-media.co.uk Karen Gee (p7) are we, both as an industry and as ais country, in platform, platform, MMB ,probes, in and while many challenges lie ahead, itmy ishope my hope platform, MMB , 2020, in2020, 2020, and while many challenges lie ahead, ishope my hope MMB ,inin and while many challenges lie ahead, itmy isitmy my hope Karen Gee (p7) probes, are we, both as an industry and as a country, in platform, platform, MMB , in 2020, and while many challenges lie ahead, it platform, MMB , 2020, and while many challenges lie ahead, it is hope MMB , in 2020, and while many challenges lie ahead, it is james.groves@biz-media.co.uk james.groves@biz-media.co.uk james.groves@biz-media.co.uk danger of allowing this opportunity to pass us by? that 2021 will finally be the year that e-mobility enters the mainstream. that 2021 will finally be the year that e-mobility enters the mainstream. that 2021 will finally be the year that e-mobility enters the mainstream. danger of allowing this opportunity to pass usenters by? that 2021 will finally the year that e-mobility enters the mainstream. that 2021 will finally the year that e-mobility enters the mainstream. that 2021 will finally bebebe the year that e-mobility the mainstream. In the meantime, we hope you enjoy our technology-focused April edition In the meantime, we hope you enjoy our technology-focused April edition In the meantime, we hope you enjoy our technology-focused April edition the meantime, we hope you enjoy our technology-focused April edition the meantime, we hope you enjoy our technology-focused April edition InInIn the meantime, we hope you enjoy our technology-focused April edition ofBikeBiz ofBikeBiz BikeBiz BikeBiz ofof ofofBikeBiz BikeBiz ! !!! !!

James Groves Editorial: 07801 291 961 Advertising: 07794 805 307 James Groves Editorial: 07801 291 961 Advertising: 07794 805 307 Editorial: 07801 291 961 Advertising: 07794 805 307 Editorial: 07801 291 961 Advertising: 07794 805 307 Editor James Groves James Groves James Groves Editor James Groves James Groves James Groves james.groves@biz-media.co.uk Editor Editor Editor james.groves@biz-media.co.uk Editor Editor Editor james.groves@biz-media.co.uk james.groves@biz-media.co.uk james.groves@biz-media.co.uk james.groves@biz-media.co.uk james.groves@biz-media.co.uk james.groves@biz-media.co.uk

Editorial: 07801 291 961 Advertising: 07794 805 307 Editorial: 07801 291 961 Advertising: 07794 805 307 Editorial: 07801 291 961 Advertising: 07794 805 307 Editorial: 07801 291 961 Advertising: 07794 805 307 Editorial: 07801 291 961 Advertising: 07794 805 307 Editorial: 07801 291 961 Advertising: 07794 805 307 Rebecca Morley Rebecca Morley Rebecca Morley

Richard Setters Richard Setters Richard Setters

Senior staff writer Sales manager Senior staff writer Sales manager Senior staff writer Sales manager rebecca.morley@biz-media.co.uk richard.setters@biz-media.co.uk rebecca.morley@biz-media.co.uk richard.setters@biz-media.co.uk richard.setters@biz-media.co.uk rebecca.morley@biz-media.co.uk

Kirsty Hood Kirsty Hood Kirsty Hood

Graphic designer Graphic designer Graphic designer khood@datateam.co.uk khood@datateam.co.uk khood@datateam.co.uk

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Rebecca Morley Richard Setters Rebecca Morley Richard Richard Setters Rebecca Morley Richard Setters Rebecca Morley Richard Setters Rebecca Morley Richard Setters Rebecca Morley Setters Senior staff writer Sales manager Senior staff writer Sales manager Senior staff writer Sales manager

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THE EDITOR THE EDITOR THEEDITOR EDITOR THE

THE THE TEAM TEAM THE TEAM THE THE TEAM TEAM THE THE TEAM TEAM THE TEAM THE TEAM

Graphic designer Graphic designer Graphic designer Graphic designer

Kirsty Hood Kirsty Hood Kirsty Hood Kirsty Hood CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT khood@datateam.co.uk khood@datateam.co.uk khood@datateam.co.uk khood@datateam.co.uk

Kirsty Hood Kirsty Hood Kirsty Hood Kirsty Hood Kirsty Hood Kirsty Hood

Graphic designer Graphic designer Graphic designer Senior staff writer Sales manager Graphic designer Senior staff writer Sales manager Graphic designer Senior staff writer Sales manager Graphic designer rebecca.morley@biz-media.co.uk richard.setters@biz-media.co.uk khood@datateam.co.uk rebecca.morley@biz-media.co.uk richard.setters@biz-media.co.uk richard.setters@biz-media.co.uk khood@datateam.co.uk rebecca.morley@biz-media.co.uk khood@datateam.co.uk rebecca.morley@biz-media.co.uk richard.setters@biz-media.co.uk khood@datateam.co.uk rebecca.morley@biz-media.co.uk richard.setters@biz-media.co.uk richard.setters@biz-media.co.uk khood@datateam.co.uk rebecca.morley@biz-media.co.uk khood@datateam.co.uk

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JULY 2021

9

BikeBiz Awards: Clare Dewey Clare Dewey, founder of Epic Road Rides, on passion for travel and cycling, the gender gap and winning BikeBiz Woman of the Year 2020

9

13 A customer for life Unearth Marketing’s Jack Davey talks maintaining customers, from annual services and post-purchase timelines to shop rides and local events

16 Upgrade now distributing SixSixOne Rebecca Morley catches up with SixSixOne’s Andy Gowan and Upgrade’s Rory Hitchens to talk protection, partnerships and being a perfect fit

16

19 How is micromobility changing the face of cities? Per Brilioth, CEO of VNV Global, discusses the transport challenges cities are facing and how infrastructure is adapting

22 Sea Otter Europe returns for 2021 BikeBiz sits down with Marta Torres Ninot, Sea Otter Europe festival coordinator, as the event returns to Girona-Costa Brava

33 NEED

33 Five minutes with… Shotgun This month, BikeBiz sits down with Dan Necklen, co-founder of Kids Ride Shotgun

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bikebiz

22/06/2021 13:59


APPOINTMENTS This month’s movers and shakers throughout the cycle industry...

Pete Drew, Mondraker

Kelly Barnes, Laka

Mondraker has appointed Pete Drew as UK marketing manager. Drew brings with him a considerable knowledge of the UK market and media landscape, having worked with a number of high-profile brands throughout the past 15 years. He has also been at the forefront of Mondraker’s UK marketing for a decade as part of the brand’s previous distribution model. “Joining the Mondraker UK team is a great opportunity. I can’t wait to get started,” said Drew. “Having worked with the brand for the last ten years, it will be good to continue to drive it forward in the UK and share the brand’s passion for performance mountain bikes with consumers and dealers alike.” UK country manager Richie Rowland added: “Having a hugely experienced, UK-specific marketing manager based here further emphasises the commitment Mondraker is making to the UK market. It’s a key territory for us and we know the dealers will welcome the addition of passionate staff like Peter to the team.” n

Laka has promoted the current VP of marketing Kelly Barnes to the newly created role of CMO. In addition to driving the next phase of the company’s growth, both in the UK and internationally, Barnes will oversee the creation and implementation of Laka’s own business diversity plan as well as managing its new partnership with The Change Foundation charity and its Street Elite initiative. Barnes’ appointment is the first ‘C’ level addition to Laka’s original founding team of Tobias Taupitz, Ben Allen and Jens Harwig, and she will be taking on a broad remit. Alongside its B2C product, the company is now seeing accelerated growth in the commercial and B2B cycle insurance market, with various initiatives, including a recently launched bike shop membership programme. Her role will also encompass Laka’s expansion into new international markets, as well as helping to prepare Laka for series ‘A’ funding and beyond. n

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6 | July 2021

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22/06/2021 12:13


Jessica Strange, off.road.cc

Massimo Fregonese, Elastic Interface

F-At Digital’s off-road cycling site off. road.cc has appointed Jessica Strange as editor. Strange boasts an impressive track record in off-road journalism since launching her Velo Me blog in 2015. From there, she went on to write for and edit Total Women’s Cycling followed by stints writing and presenting for GMBN, GMBN Tech, and EMBN for the Play Sports Network. “I’m delighted to be appointed as editor of off.road.cc, a title that’s rich in quality content and backed by a team of talented individuals,” she said. “With a head full of ideas, I’m keen to contribute to the brand to help showcase the wonderful world of off-road riding while further growing its loyal community of readers.” n

Massimo Fregonese is the new CEO of Elastic Interface, Berenis and Bikepad, managing all activities of the CyPad Group’s three owned brands. Fregonese comes from SIGG Switzerland where he held the position of international sales director. He has also held the position of international sales and marketing director at CamelBak. Fregonese said: “At CyPad Group I feel at home and somehow, I’m coming back to where everything started, by taking care of the cyclists’ performances.” n

Jordan Lunn and Ed Braithwaite, Lyon Equipment Lyon Equipment has welcomed Jordan Lunn into the role of cycle market manager and Ed Braithwaite as assistant cycle market manager. With these new additions to the Lyon Cycle team, Nils Amelinckx will step back to adopt a management support and marketing role within the department. Lunn moves across from Ison Distribution where, for the past six years, he worked as Halo Wheels international brand manager and HT-Components UK brand manager. Braithwaite brings a broad set of skills to the team, having worked in the outdoor industry across multiple disciplines for ten years before focusing on the cycling industry. His previous employment includes a mixture of retail sales, time in the workshop as well as mountain bike guiding and coaching across the country.

N NEED

Lunn can be contacted on 07931 229 230 or via email at jordan@lyon.co.uk Braithwaite can be contacted on 07535 807 847 or via email at ed.braithwaite@lyon.co.uk n

? - THINK CHICKEN For the full range visit www.chickenb2b.co.uk

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July 2021 | 7

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E X C U S I V E LY D I S T R I B U T E D I N T H E U K A N D I R E L A N D B Y

17/06/2021 14:03


BIKEBIZ AWARDS

‘I’ve very rarely felt excluded or out of place’ Clare Dewey, founder of Epic Road Rides, talks passion for travel and cycling, the gender gap and winning BikeBiz Woman of the Year 2020 Tell us how you founded Epic Road Rides. I have always had a passion for travel and cycling. Together with my cycling-mad husband, our holidays have always involved discovering the best places to ride. After over a decade of working as a lawyer in London I finally plucked up the courage to take the plunge into Epic Road Rides full time. I don’t work any less, but there is much better job satisfaction! Getting going was daunting. I started from a blank page in 2018 to create a travel website for road cyclists, sharing my in-depth experience with inspiring routes, photos, videos and social media. I love to share my passion for cycling and the best places to ride. Over time, I have expanded with contributors in great cycling locations around the world, built out social media and worked with some wonderful partners. Now that Epic Road Rides has been established a few years, I get a lot of positive feedback and partnership opportunities, which is very rewarding.

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What is your proudest moment to date? Winning the BikeBiz Woman of the Year, of course! It was genuinely lovely to be recognised by my partners and the industry, as well as getting to know some other inspiring women in cycling. On a day-to-day basis, I absolutely love getting enthusiastic messages from passionate cyclists around the world who have been inspired to travel by Epic Road Rides. It’s brilliant to open my inbox and find emails from cyclists thanking me for the website and sharing stories of having visited a destination (or stayed at a hotel or used a tour provider) because of an article they read on the website. It’s wonderful to know we’re helping people have a great time on their bikes. What are your experiences of being a woman in cycling? The cycling industry is very multi-faceted, from health and wellbeing, adventure, travel to professional cycling. I admit that I’m less excited by tyre compounds and the latest

July 2021 | 9

22/06/2021 09:06


BIKEBIZ AWARDS

electronic groupset release than discovering those perfect but little-known cycling destinations! It is true that certain parts of the cycling industry are quite male-dominated. For example, when I first started going to conferences and bike shows, I was surprised at how few women I would come across at the industry-only days. However, I’ve very rarely felt excluded or out-of-place. I’ve found the industry to be open, enthusiastic and inclusive. In the Road Cycling Travel Network, a virtual forum that I set up, we have a really diverse set of members and speakers.

To what extent do you think this differs from other industries and sports? Cycling is benefitting from very broad growth, not just as a sport and a leisure activity, but as a healthy and environmentally friendly form of transport. This breadth means that there are many interesting and exciting opportunities. Whether you want to ride across the USA, work in cycling journalism, travel, retail or lobby for better cycling infrastructure, there are opportunities opening up.

Do you feel that the gender gap is closing at all, and if not, what more could be done? Professional cycling has always had many exceptional and strong women, such as Emma Pooley, Annemiek van Vleuten and Dame Sarah Storey. I would love to see even greater exposure, recognition and opportunities for women athletes from grassroots to the WorldTour. Over recent years I’ve seen a real growth in women’s cycling participation. Whether it’s women’s cycling groups, initiatives like the UK Breeze rides or femalespecific bikes and equipment, women are much better served than in the past. “Shrink it and pink it” is no longer acceptable! Though there’s still more to be done, I think women are becoming more discerning and confident to get cycling.

If you could give one piece of advice to women entering the industry, what would it be? Go for it! I’ve always found cyclists and those in the cycling industry to be friendly and genuine. As I found with Epic Road Rides, sometimes you have to take a big leap, work hard and have faith! n

10 | July 2021

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Contact details Website: www.epicroadrides.com Facebook: www.facebook.com/EpicRoadRides Instagram: www.instagram.com/epicroadrides Twitter: twitter.com/EpicRoadRides

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22/06/2021 09:06


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17/11/2020 15:47


POINTS OF VIEW

A customer for life Unearth Marketing’s Jack Davey talks maintaining customers, from annual services and post-purchase timelines to shop rides and local events

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ver the last 12 months, there’s been a huge spike in interest in outdoor pursuits and the bike trade has seen a good proportion of that. When bikes have been available (I’m sure we’ve all heard enough about supply chain issues), they’ve been handed over to customers before even hitting the shop floor. But what about the future? Inevitably we will start to run out of people to convert to a life behind bars, but that doesn’t mean the end of opportunity. Acquiring new customers is expensive. Keeping hold of a customer you already have is significantly less so. So what do you need to do? Let’s assume that you already deliver worldclass customer service, and the customer thoroughly enjoyed their first experience spending in your shop. They’ve got no reason not to come back, so it’s time to make sure they do. Post-purchase timeline The first couple of years of bicycle ownership contains some lessons to learn and the odd bump in the road, but guide the customer through and they’ll be hooked. Once they’re in, nobody leaves the bicycle life behind.

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Six-week service The first checkup on that new bike you sold is your next point of contact with that customer. Get in touch with them and make sure they book in – it’s easy to set up automated processes for this. As a new rider, all that chat about cable stretch may not have sunk in and you could have a customer out there feeling less and less pleased with their purchase. Chasing up for the six-week service ensures the customer feels cared for, is a chance to address any problems they may have, but most importantly puts them physically back in your shop. If this 15-minute workshop task can be covered while they wait, you also have the opportunity to catch up on how they’ve been getting on and advise if they have questions (but only if they have questions – unsolicited advice is a pretty big turn off). It’s also some time spent in the shop, idly browsing, perhaps considering those accessories that a month ago they didn’t think they needed, but actually that wearable lock would be pretty convenient...

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POINTS OF VIEW

Shop rides and events So your new customer is becoming more acquainted with their ride – perhaps they’ll be interested in learning how to keep on top of basic maintenance, or joining the regular group ride from the shop? Out-of-hours, or offsite, these are occasions to engage with a customer in an alternative setting. Without wanting to seem too mercenary, it’s true that every interaction with a customer is an opportunity to sell something. However, here that should not be the primary focus – try to forget about it. Encouraging their riding career and interest will lead to sales organically. Of course, if they do mention a slipping chain after a group ride and you pop a wear indicator on there it’s pretty likely to lead to our next point. Annual service After about a year of ownership, it’s worth getting in touch with your customer again. All things being well, they’ve been putting that bike to good use and the drivetrain parts will be coming to the end of their useful life. You want to be sure that the customer knows you have their best interests

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at heart, and you’re not simply selling them parts they don’t really need. Explain the whys and hows – keep it simple but don’t be patronising – and direct the customer to articles online if you think it will help them feel informed. Ideally, this will be original content on your own website: always keep them close to home. Equally, if you have a customer who’s really got the bug, this may be the right time to start getting nerdy and talking gear ratios and tyre compounds. Selling upgrades shouldn’t be part of your mechanic’s remit but if the customer’s interest in cycling has been sufficiently propagated then those conversations will come to you. Keep the wheels turning At this point, the process is more or less rinse-and-repeat. You want a customer that feels comfortable talking through their riding gear thoughts, that knows they’re getting honest advice, and will keep coming back happy to put their hand in their pocket. If anybody knows how easy it is to then dip a toe – or a leg – into other disciplines of riding, it’s you lot reading this. And the wheel keeps on turning. n

www.bikebiz.com

22/06/2021 15:59


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22/06/2021 13:54


FEATURE

Upgrade now distributing SixSixOne Rebecca Morley catches up with SixSixOne’s Andy Gowan and Upgrade’s Rory Hitchens to talk protection, partnerships and being a perfect fit

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ixSixOne is a protection brand that has been around since 1999, ensuring riders are covered from head to toe when pushing their limits out on the trails. It will now be distributed by Upgrade, with stock set to arrive in the first half of August. “We appreciate that bricks and mortar stores and local stores play a really important part in the whole retail environment, and it was something that we just haven’t been present in for probably the past five years and consequently, we’d lost a lot of ground in the UK,” begins SixSixOne’s Andy Gowan. “We’ve been hunting for the ideal people to give us that extra bricks and mortar representation, while still covering the whole retail environment. We want to be present everywhere that people potentially are going to buy stuff and Upgrade was a really good target for us to go after because it didn’t have any conflict with our brand at all.”

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“The company’s 25 and a bit years old and we’ve never actually done any protection, which, when you consider the strength of the house brand DMR, is a bit odd in a way because the two go so well together,” says Upgrade’s Rory Hitchens. “DMR has products to make you ride fast, and SixSixOne has the protection to keep you safe while doing it. “Gloves are popular with cyclists, especially mountain bikers. We’ve never done apparel which would include, in a loose sense, protection, but protection, since SixSixOne started, is its own category.” Upgrade has also recently relaunched the Nutcase helmet brand softly to the trade, Hitchens continues, a brand which is connected to SixSixOne as they both have the same owners. But there’s no conflict within Upgrade’s own portfolio – in fact it has a lot of complementary brands.

www.bikebiz.com

22/06/2021 14:13


FEATURE

“DMR and Pivot are good examples,” Gowan says, “Lezyne does a lot that appeals to mountain bikers, so our feeling was that Upgrade’s sales reps have got a really good offer – when they go into stores, they can say: ‘We do everything that’s connected.’ It felt like a good, obvious fit. We also knew the guys at Upgrade really well because we share a number of international distributors.” “It’s not just lip service, IBDs are centrally important to our business,” continues Hitchens. “That’s why brands stick around with us because we have a mix. We partner with brands and we build brands together, and we make things solid. The strength of SixSixOne goes way back, so dealers remember it.” The brand started off in California, says Gowan, but it’s always been a very strong brand in the UK because, little known to most people, most of it has been designed over here for roughly the past 20 years. In fact, it’s Gowan who does the design from a small office on the edge of Dartmoor. “Everything SixSixOne was actually designed over here since probably the early 2000s,” Gowan explains. “We’ve always been a very strong brand in the UK because we understand the UK market and the UK riders, how they ride, what they ride and how the sport is progressing here. “We fell off the map in the UK whilst being very successful in other parts of the world. Everybody was happy with Upgrade, and the team that works there, so for us it was obvious. It’s got an incredibly good reputation. There’s a SixSixOne shaped jigsaw piece missing from its life.” “Now we’re doing e-bikes, Nutcase is a perfect fit for the bikes we’re selling to a broader audience,” says Hitchens.

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“And as Andy said, SixSixOne is a perfect fit for the people that already work with DMR, Pivot and other brands. “There are a lot of people now out riding mountain bikes that are enjoying new adventures, and it’s easy for the dealers. The internet won’t sell [protection] to them because it’s just a product page. “But if a dealer is selling the customer an e-bike, it’s an easy add on. If you’ve just spent £3,000-£5,000 on an e-bike, it’s not difficult to consider spending another £200-£300 on a full set of pads and a decent helmet and some gloves.” The whole market has changed over the last ten years as well in terms of people wanting protection, Gowan continues, with the way that mountain bikes and trails have developed. “People are more capable I think now and there’s a much bigger variety of trails. Bikes are more capable, people still hurt just as much but they’re generally travelling a bit faster and on more technical terrain so the demand for protection has gone through the roof. “We’ve seen, not just through COVID, but steadily over the last 10-15 years that the participation in mountain biking has increased, and it’s gone away from being cross country orientated, and also come away from specifically downhill orientated and settled somewhere in the middle. “People are aggressively trail riding – that’s just their normal ride. People are wanting to ride more challenging terrain, and there are more people doing it. The market for protection, as a whole, has gone through the roof.” n

July 2021 | 17

22/06/2021 14:13


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18/06/2021 10:02


FEATURE

How is micromobility changing the face of cities? Rebecca Morley chats to Per Brilioth, CEO of VNV Global, about what transport challenges cities are facing and how infrastructure is adapting

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ongestion and pollution have been major problems in our cities for some time now, with increasing pressure on authorities to enable greener forms of transport to help protect public health. According to transport data firm Inrix, congestion cost the UK economy £6.9 billion in 2019, with UK road users losing on average 115 hours and £894 to congestion. At the global level, Bogota topped the list of the cities most impacted by traffic congestion with drivers losing 191 hours a year, followed by Rio de Janeiro (190 hours), Mexico City (158 hours) and Istanbul (150 hours). Sao Paulo, Rome, Paris, London, Boston and Chicago completed the top ten most congested cities in the world in 2019. “With more people settling in urban areas, cities in Europe and beyond are facing huge problems of congestion and pollution,” says Per Brilioth, CEO of VNV Global. “As populations grow, existing transport infrastructure is under even greater strain.

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“Air pollution is causing premature deaths and Governments are urgently trying to reduce the contribution to carbon emissions from transport. It’s clear that something has to change. We see this in Europe and in North Africa and the Middle East, where people have lower levels of personal wealth and are therefore heavily dependent on public transport. “Cities are having to think hard about regulation and investment in infrastructure, to keep people moving at an affordable price. At the same time, the private sector is producing innovative new ways of travelling including electric vehicles and self-driving cars.” The looming crisis in transport was accelerated by the COVID-19 pandemic, continues Brilioth, with cities under pressure to minimise use of public transport – but this has also created an opportunity for new forms of transport to flourish, including electric micromobility such as e-bikes and e-scooters.

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FEATURE

Solving problems There are many technology start-ups that are working to address these challenges in a number of ways, with e-bikes and e-scooters bringing new ways of travelling to people across the world. Voi, which VNV Global has a 10% stake in, is providing e-scooter services to 50 cities across Europe and has seen over 35 million rides taken, Brilioth says. “It’s not just about providing the means to get people places. Many transport start-ups are looking to integrate and use data around journeys, making it easier for cities and consumers to make seamless journeys. “City authorities also need access to this data to improve safety and congestion levels. By understanding traffic flows, they hope to encourage and nudge people towards more environmentally-friendly, or simply quicker, ways to travel. “Mobility as a service, or MaaS, is another area that is growing fast. It’s helping people to rethink how they travel: instead of owning a car or vehicle and tying up your capital, someone else can provide you with the service.”

“Their impact will be felt first amongst younger city dwellers who are often natural early adopters when it comes to new forms of technology. “However, there will be a knock-on effect outside of urban areas. What we don’t know right now is the extent to which travel and transport will return to a postpandemic normal. Now that we have all discovered remote working, its impact will be profound and may end up being the biggest driver on how cities are reshaped and what transport looks like in future.” n

Personal choice Physically, cities are adapting their infrastructure rapidly to provide more space for bikes, e-scooters and walkers, continues Brilioth. “With a new reality of working from home and people staying in the suburbs rather than city centres, the potential for small personal electric vehicles has suddenly been made real. “Just under half of VNV Global’s capital is invested in different mobility services. Voi Technology was born out of the founder’s frustration with congestion and pollution in Moscow. Micromobility gives people more personal choice in the way that they move – the vehicle adapts to their life, rather than them having to adapt to the mode of transport. “We have always been interested in investing in businesses with strong network effects and a company like Voi has this. This market is now evolving from a B2C market to a B2B2C market and regulators are the gatekeepers here which can control a company’s growth. This means when an operator like Voi secures access, particularly exclusive access, to a city, it is very hard for any other operator to compete.” There are record levels of venture capital around right now in Europe, some of which is flowing into tech and transport tech, says Brilioth. “At the same time, we are seeing people abandon the modes of transport on which they have spent billions of euros in the last three decades, such as private cars and regular long commutes. “Micromobility, car-sharing and ride-hailing, electric cars and self-driving cars, or at least great automation, are all likely to increase in importance in the next ten years.

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www.bikebiz.com

22/06/2021 09:10


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24/03/2021 12:43


FEATURE

FEATURE

Sea Otter returns for 2021 BikeBiz sits down with Marta Torres Ninot, Sea Otter Europe festival coordinator, as the event returns to Girona-Costa Brava Three months before the event takes place, how many available places at Sea Otter Europe have been snapped up? We now have 160 exhibitors and 70% of the expo zone booked up. Many brands made an early decision to take part in the festival, booking as soon as registration opened. Others carried over their booking from last year when the expo zone was cancelled, and some cancelled their participation out of fear but are now set to return more enthusiastically than ever. Finally, some new brands are joining the event for the first time and we also know of a few that will be making last minute decisions. This year, reservations can be made in a straightforward manner via the new booking platform through which you can purchase and manage your space. It can be accessed through the Sea Otter Europe website and allows you to select your preferred location and add any services on the spot.

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Compared to the 2019 edition, has there been more interest from brands or companies linked to cycling? We have more brands linked to urban mobility and more electric brands (the sustainable mobility sector is constantly growing). Top brands specialising in bicycles, accessories and components, and services that will be highly interesting for visitors will also be participating once again. There is also a lot of interest in the bike test riding programme, although some brands are already anticipating stock issues. The fact the Mobile World Congress is going ahead on the weekend of 28th June to 1st July in Barcelona is great news because it indicates a sense of normality and means trade fair events are starting up again (B2B and B2C). We are looking forward to the return of events, especially cycling ones.

www.bikebiz.com

22/06/2021 14:01


FEATURE

How many new brands have signed up so far? At the moment we have identified a total of 30 new brands. Some exhibitors have yet to complete their profile on the website, so we still don’t have a full list of attending brands, which will be finalised in the coming months. Local administrations, including Girona Provincial Council, the Costa Brava-Girona Tourist Board, Girona City Council and Turisme Catalunya, are still committed to the festival, in addition to the unconditional support of Continental and Canyon as main sponsors. They go hand in hand with Cetelem, Wear Design and ABUS, who have been firmly committed to the festival from almost the very beginning. In terms of new sponsors, Garmin joins as the technological brand of the festival, together with its brand of Tacx bike trainers, Goufone as the official telecommunications brand of the festival, and Wikiloc as the official mapping brand. Littium by Kaos has also joined as an urban brand by means of the Littium Girona Urban Ride. How is the bike boom affecting the organisation? Cycling is undergoing a real upsurge among end consumers and more people are cycling than ever before. The number of people taking up cycling for

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sporting and health reasons has increased and there has been a real resurgence. We are also seeing cities moving towards a transition towards urban and sustainable mobility. The standstill brought about by COVID shows how important it is to let the environment breathe. Cycling is the best way to do that and this is having a direct impact on the sector’s growth. Everything related to technology and gaming with online and interactive cycling platforms has also had an upsurge, boosted by restrictions on movement. It’s a great counterpart to traditional cycling and has a long future ahead of it. All this means new exhibitors with more varied backgrounds taking out space in the expo zone. What reasons for signing up would you give to a brand that has not yet done so? If you are directly or indirectly involved in the cycling industry, Sea Otter Europe is the festival for you. The festival offers business opportunities and direct contact with final consumers and is the perfect place to continue establishing your brand. It is a meeting point for sector professionals and end users. Our visitors are keen cyclists and highly committed to the sport. Sea Otter is Europe’s leading event in festival

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FEATURE

format, held in the city of Girona-Costa Brava, regarded by many as a cycling paradise. We attract 60,000 visitors from over 50 different countries – figures that are on the rise – and 6,500 race participants. We also boast a sporting programme with all the different categories represented (road, mountain bike, gravel, urban e-bike and kids) and the largest bike testing programme in Europe. To what extent do you expect bike brands to present key new products at the fair? Sea Otter Europe is an excellent place for a product launch, because it brings together the general public, media outlets and competitors thanks to the festival’s high profile. Moreover, somewhere like Girona-Costa Brava, which has such a long history in terms of cycling and is such an attractive place for visitors, is a perfect place to present a product launch. Brands must seize the moment and try to stand out. Presentations or product launches are a great form of brand activation and in a setting such as Sea Otter Europe, they can be carried out in a very creative way alongside participants.

It will be a double-header, with one competition on the Friday and a second on the Saturday. Another new addition to the sports programme is the Littium Girona Urban Ride. An e-bike ride through the city centre of Girona (in tour format) with a stop for refreshments. The Canyon E-MTB Experience returns with a new format, more similar to a cycle tour, with a stop at a farmhouse for a hearty breakfast halfway through, and a spectacular route through the forest and along trails typical of the Costa Brava region. The Continental Ciclobrava (the event that won everyone over in 2020), the Girona Gravel Ride (in the gravel discipline), the thrilling Canyon Pirienxus Challenge (also in in the gravel discipline) and the Scott Marathon Cup (part of the UCI Marathon Series circuit) will also be returning for another edition. The Enduro Sea Otter Europe, a 37-km enduro event that will also be part of the Sea Otter Europe programme, has been added to the programme. It will take place in Riudarenes, just 20 minutes from the festival by car. n

How will visitors gain access to the festival and what protocols are you working on? Ticket access (free of charge) is being implemented. Visitors will be able to get tickets via the Sea Otter Europe website. There will be three entrances at the festival and at each one visitors will have to scan the QR code that appears on the ticket. This will serve a double purpose: to control capacity and track visitors in case of a COVID outbreak. What’s more, it offers us highly-interesting quantitative-qualitative information for postevent analysis. We are still waiting to see if COVID measures will remain in force. It’s looking like we will no longer have to wear masks in September. In any case, for the time being, we will continue with protocol based on capacity control, temperature checks, masks, social distancing and hand washing. The same measures will apply to participants when collecting race bibs, and to exhibitors and media during accreditation. Are there any new additions to the sports programme that haven’t been announced yet? The World E-Bike Series, the e-bike world cup, has already been presented as a major new addition for 2021.

24 | July 2021

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www.bikebiz.com

22/06/2021 14:01


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26/05/2021 14:40


FEATURE

Combining virtual with physical: CABDA on 2021’s hybrid events Rebecca Morley catches up CABDA Expo show director Jim Kersten

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ith the pandemic forcing the postponement and cancellation of many trade shows and events throughout last year, it’s encouraging to see organisers hopeful of a return to physical exhibitions in the coming months as restrictions continue to ease around the world. In the US, CABDA’s 2021 expo series will be hosted as hybrid events, with show activities taking place both in-person and virtually on the new online platform CABDA Connect. Each expo will feature two days of physical exhibits, seminars, keynotes and meetings, followed a few days later by a day of virtual activities. Booming sales COVID has had a huge impact on the bike trade around the world, and the US cycling industry saw ‘unprecedented’ growth last year according to the NPD Group, with the 63% year-over-

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year growth for bike sales in June primarily stemming from higher-end bikes typically purchased by enthusiasts, including road, gravel and full suspension mountain bikes, as well as e-bikes. Sales of bikes with average selling prices above $1,000 also experienced growth in June 2020 compared to the same month the year before. Full suspension mountain bikes were up 92% in dollars, gravel bikes up 144%, sport performance road bikes up 87% and e-bikes up 190%. In April last year, sales for traditional bikes, indoor bikes, parts, helmets and other accessories grew a combined 75% to $1 billion compared to the year before. Lifestyle/leisure bikes grew by 203%, front suspension mountain bikes were up by more than 150% and children’s bikes increased by 107% for the month.

www.bikebiz.com

22/06/2021 14:57


FEATURE

“For far too long the cycling industry has been solely focused on the pinnacle athlete, but these results show that a broader, family and beginner focus can reap gains,” says Matt Powell, NPD’s sports industry advisor. “This is a silver lining, and one of the important sports retail lessons to come out of the pandemic.” “The excitement that consumers are showing in cycling, particularly in recreational and family riding, is an absolutely amazing moment for the bike community,” says Dirk Sorenson, sports industry analyst at the NPD. “This is a unique and powerful chance for retailers, manufacturers, and non-profit organisations to engage new riders. “Continued growth will require them not only to have product in stock, but to focus on new riders’ basic needs such as how to fix a flat tyre, or locating a family-friendly trail to ride. Addressing these basics right now has immeasurable ROI, and the industry should be laser-focused on servicing these new riders.” Show time CABDA Expo show director Jim Kersten says it’s been a case of ‘constantly changing expectations’, based on what they’ve heard from exhibitors, suppliers and dealers. “First, there was production, then supply. “And now all of our dealers are mostly having to pivot into other areas of the industry, so if they can’t get bicycles, they have to focus on something else. And I think last year it was mostly the service end of it. I think a lot of the suppliers are throwing everything they have at the OEM side. A lot of our people are shifting into accessories and trailers.” CABDA’s online platform CABDA Connect will feature virtual exhibitor booths, meeting scheduling, video libraries, tech clinics and sales demos. It will also host multiple, interactive webinars

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over the summer. Access to the platform will be available free of charge to all registered attendees. On the shows being hybrid events this year, Kersten says: “I didn’t know how many people they would let me put into a building. I didn’t know if there were going to be capacity restrictions, socially distanced seminar rooms. We started early, trying to come up with a technology solution for the areas that are normally concentrated – so our seminar rooms, our breakout spaces and our clinics. “We ran an online only event, a strictly virtual event in February, and we were able to learn from that, what works and what doesn’t – as far as engaging people just on their phones or computers.” February’s virtual event featured over 40 breakout sessions including sales and tech training, an industry panel discussion led by National Bicycle Dealers Association (NBDA) president Heather Mason and a keynote presentation from sales trainer Joe Marcoux. Attendees were also able to visit 50 virtual exhibit booths and schedule meetings with sales reps, as well as attend industry Q&As, live tech clinics from SRAM and a virtual job fair. CABDA has also partnered with the NBDA for its upcoming 2021 expos, which will produce a series of breakout sessions focused on actionable industry intelligence and improving the retail experience at each of the three CABDA Expos. NBDA dealer receptions, member-focused events and IBD networking opportunities are also planned. “So far, we’re hearing good news out of most of our venues,” says Kersten, “and it’s likely that, if we hold three events, we’ll end up with three different parameters for what we can do. We wanted to have a baseline of, at a minimum, we know we can get this information out to folks, we know we can connect with them.

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“We also weren’t certain what the demand for travel was going to be. Maybe folks didn’t want to get on a plane or didn’t want to come out and travel to one of these events. But with virtual, they can do it in their house. I think the main thrust of our events will still be in person. It’s very hard to move that online – you can’t feel or touch things. “But between the two things, if we can convert some online connections into physical encounters, I think that works. That was the idea behind the hybrid event. There was a lot of confusion as to what we’ll be allowed to do, and then not being sure what people’s demand for interactions was going to be. “We had the rug pulled out from us many times,” continues Kersten. “We’re going to roll with the punches. I wanted to have something that we could always perform, so we know that the online event can always take place.” Organisers have also been keeping a close eye on other industries’ events, to evaluate how additional safety measures can be deployed to protect participants. Temperature checks, dedicated entrances and exits, contactless registration, increased sanitisation intervals and prepackaged foodservice are some of the measures being put into place. “Trying to create our own space and our own methodology for how to do stuff – the bulk of my time for the past year was how do we adapt these experiences into virtual or hybrid. We started early in the process of how do we adapt this,” continues Kersten. “We were already halfway there because we started introducing interactive apps last year for our attendees. Coming up with a way for folks to interact on site without actually going into a room with people, we already had that technology in place but

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getting folks at home involved in it – that was the missing part of it.” COVID impact Looking forward, Kersten doesn’t think the current level of demand the industry has seen will be sustained. “I see it plateauing as other options become available again – movie theatres or vacations or gyms and stuff like that coming back online. Certainly a lot of the demand will subside. But I think we’ll still be left with significantly elevated demand from pre-COVID. “I think [COVID] had a massive impact. Year-on-year, we might see a little bit up or a little bit down but it’s been mostly stagnant for the past decade. COVID injected a whole bunch of riders, and whether they’re temporary or permanent depends a great deal on how they were welcomed into our industry. “It’s incumbent on us as event planners or bike shop owners or bike brands to come up with ways to keep these people engaged. Whether that’s more charity rides or more inclusivity in our shops – anything we can to maintain this new group of people.” n

2021 CABDA Expo dates CABDA Midwest (Chicago Metro Area) 15th-16th September CABDA West (Los Angeles Metro Area) 12th-13th October CABDA East (New York City Metro Area) 8th-9th December

www.bikebiz.com

22/06/2021 14:58


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16/06/2021 11:39


TALKING POINTS JAMES SMITH

Are we losing our team cohesion? A

s the pandemic changes our working practices, and many of us adapt to a home working environment, just how affected is the way in which we communicate and collaborate with our teams? As organisational structures become flatter and flatter, increasing numbers of employees will find themselves working within teams. This more modern focus on teams has represented a move away from a Taylorist perception of employees as a cost, switching instead to a more dynamic approach that views people as a resource. Teams are given clear, collaborative goals, must be wellorganised and in line with an overall strategic business goal. This means that, when individuals are making decisions, they must take into account the needs of their teams, contemplating the strengths and weaknesses of each member. No strategic plan will succeed unless you have your teams on board. Teams are a resource of the organisation. In fact, Kelly (2015) suggests that the organisation allocates teams much like we do computers and other hardware. “Resource allocation (also called resource management) is the process of assigning team members and assets (like hardware) to balance the competing needs and priorities of a team. Management then determines the most effective course of action to maximise the effective use of limited resources and gain the best return on investment.”

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Humans, of course, are not like hardware; they have personal needs, they have individual skills and abilities, and they have a willingness to change. We can allocate teams to tasks and offer goals and rewards, but we cannot expect a one-sizefits-all result. The very difficult task of ensuring that the individual or team goals are lined up with the organisational strategy is further explained by Hutchinson (2013). “Performance management is most effective when it aligns individual and team contribution with organisational priorities to provide a ‘line of sight’ between what an individual does and the organisation’s goals.” To gain an understanding of the team contribution, the organisation should have a clear communication and appraisal method allowing for 360-degree feedback. Examples of poorly aligned team/individual goals could be an IT engineer working in the canteen whilst the organisation is attempting to recruit a new IT engineer to join the IT team. An understanding of the individual or team goals and aspirations will only further support the organisation’s strategic plans. This understanding of the individual needs within the team means being aware of individual desires, conflicts and aspirations within the team. It is important that each individual feels as though they belong to a team. As Burkus (2012) explains, there are a number of ways to ensure the individual in the team is supported:

www.bikebiz.com

22/06/2021 09:11


JAMES SMITH

Golden rules of teams 1. Make expectations clear 2. Provide continuous feedback 3. Correct or admonish in private 4. Believe in your employees 5. Praise publicly Individual rewards vs team rewards Team-driven rewards are intended to foster a collaborative environment in which team members are focused on helping one another. Synthesise and critically support arguments on how a system of team rewards may be developed and how team incentives may be different from individual reward schemes. The Business Dictionary defines the ‘team’ as “a group of individuals that come together to complete a task, job, or project.” (BusinessDictionary.com, 2018) Team members share a collective responsibility to achieve a goal, motivated to achieve through individual and collective reward. Team rewards have been popular for many years; these can take the form of monetary rewards based on team performance right through to collective rewards, for example, cinema tickets.

www.bikebiz.com

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TALKING POINTS

These rewards encourage team cohesion and a vision of the current goal (Hutchinson 2013). An individual reward differs by the simple fact that the individual, not the team, benefit from the reward. Therefore, it could be argued that an individual reward may be detrimental in a team environment. This can be countered as Ladley, Wilkinson and Young describe in the Journal of Business Research that a “group based evaluation and reward systems outperforms individual based or mixed reward systems for a large number of group situations. Individual based systems outperform group and mixed systems only when individual and group interests are aligned, that is when the action that benefits an individual also benefits the group.” Each organisation needs to understand how any rewards systems will affect team morale and performance. Therefore, performance-based rewards that are developed in a team environment must ensure that all individuals within that team understand the reward and that any individual reward is aligned with the team goals. n

July 2021 | 31

22/06/2021 09:11


LEATT.COM

LEATT 2022 ORDER NOW

2021 has been a huge year for Leatt. Thank you to all our UK dealers!

It’s time to get fresh plans laid, and a range secured from the best headto-toe MTB brand on the market. The Leatt 2022 order window is now open for October delivery. Innovations include the 360-degree turbine technology: fitted in all helmets, it reduces both rotation acceleration and concussion level impact energy to your head and brain. An easy sell to any rider. Pads, body protectors, neck braces, goggles and shoes all offer incredible

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performance with great features and styling. Protection levels and price points are easy to understand and sell in store. Apparel is the next big development with a stunning range of jackets, jerseys, trousers, shorts and gloves. Loud and lairy bike park looks, or understated technical gear for big days in the mountains. All pre-sales will be supported with a free POS package and staff training.

Contact sales@hotlines-uk.com if you would like a member of the team to visit with the new range, or e-mail all the MY22 information.

17/06/2021 08:06


5

minutes with... This month, BikeBiz sits down with Dan Necklen, co-founder of Kids Ride Shotgun

Can you give us a little background on Shotgun? Shotgun started in 2016, when I was looking to take my three-year-old son riding, and I couldn’t find a child seat suitable for my full suspension bike. So I asked my friend and product designer Tom to make something for me, and it kind of escalated from there. All of a sudden, Tom and I had friends asking where to buy the product, and the local newspaper wrote a story about us after

www.bikebiz.com

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seeing one of our Facebook posts – and that’s when it kicked off. We launched the shotgun seat in New Zealand first (we’re based near Rotorua), then Australia before taking on the US and UK. More recently, we’ve added a tow rope to our range, hired Trev Worsey to head up our UK and EU operations, and we’ve also started selling into Europe. We now have over 2,000 retailers globally, and it’s been a wild ride so far!

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What makes Shotgun unique? What does it offer that its competitors perhaps do not? The Shotgun seat helps families share more riding adventures, create beautiful moments, and encourage an early love for the outdoors. It’s fully adjustable to fit a wide range of mountain bikes, has full rubber frame protection on all points of contact – and once you’ve taken it off your bike, there’s no clamp or adaptors left on your frame. It’s also different to most child seats, as it’s for kids aged two to five, and encourages active participation, teaching valuable riding skills. We also have a pretty unique handlebar accessory, essentially a small set of handlebars for your little one to hold onto so that they don’t play with your gears or surprise you by operating your dropper post mid-ride. What is your distribution model, and how could UK IBDs go about stocking Shotgun products? We’re distributed by Velobrands, and we’re super grateful to have 470 stores stocking our products in the UK. We also sell online via our website, but we never discount – and we often find that customers want to buy from their local bike shop so that they can see it in the flesh – and make sure it’s going to fit their bike. We also make a point of having exclusive retail only products from time to time, like our seat + bar combo pack, which for the first few months were only available in retail stores. What sort of feedback have you received from the industry? For the most part, the feedback has been awesome. In New Zealand, the front mounted seat idea isn’t new – it’s been around for 20 plus years, so parents and bike retailers are pretty comfortable with the concept. In other markets, it’s a newer idea, so we have to do a bit more work. Ultimately, we’re on a mission to raise the next generation of mountain bikers, plus get more families into the sport, and thankfully most bike retailers see what we’re trying to do and are keen to get behind that vision. For customers and retailers who are on the fence, we find they’re able to be persuaded once they’ve had a try riding Shotgun with their little one – it really is an

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awesome experience that’s pretty hard to explain in words, you just have to try it. We often have customers tell us it’s the best mountain biking purchase they’ve ever made. In a rather bizarre twist of fate, COVID-19 has provided a significant boost to the cycling industry. What impact has it had on Shotgun? Like much of the bike industry, we’re grateful to have experienced solid growth due to the bike boom. We’re also a little bit fortunate in our particular child seat niche, as we don’t deal with traditional bicycle component suppliers, so we haven’t been heavily impacted by supply chain delays. Another positive is that we also managed to launch a kids ABC book called ‘Shred Til Bed’ during the lockdown – designed to keep kids entertained when they couldn’t get out and ride their bikes, so overall, we’re really fortunate. What are your plans for 2021 and beyond? We want to help raise the next generation of mountain bikers, and we’re keen to provide parents with all the tools to make doing that easier and more fun. For 2021 and beyond, we have many new team members to recruit, and we also have some epic new products in the pipeline. We can’t wait to share what we’re working on, but for now – we’d like to say a massive thanks to our team, our customers and our retailers for getting behind us. We’re looking forward to what lies ahead! n

www.bikebiz.com

22/06/2021 14:15


Winter Range 2021/2022 PR1600

SRP £139.99

PR SERIES

• Max 1600 lumens • 3 modes - Road, Mountain & Emergency • 8 brightness levels

- Wireless remote switch with instant max output and brightness adjustment - USB output to charge portable digital devices - Real-time LED display to show remaining runtime in each brightness level - LED: 2*CREE XM-L2 with a lifespan of 50000 hours

PR1200

Dual LEDs for HiLo beam system, providing illuminating light similar to automotive headlight with far reaching high beam DuaLens optical low beam, providing broad flood light with cutoff line for commuting, no dazzle and glare for oncoming riders

SRP £99.99

PR2400

SRP £199.99

• Max 1200 lumens • 3 modes - Road, Mountain & Emergency • 8 brightness levels

- USB output to charge portable digital devices - LED real-time display to show remaining runtime in each brightness level - Remote switch with instant max output and brightness adjustment - LED: 2*CREE XM-L2 with a lifespan of 50000 hours - Battery: 5200mAh/3.7V rechargeable Lithium-ion battery

PR900

SRP £79.99 • Max 900 lumens • 3 modes - Road, Mountain & Emergency • 8 brightness levels

- USB output to charge portable digital devices - LED real-time display to show remaining runtime in each brightness level - Remote switch with instant max output and brightness adjustment - LED: 2*CREE XM-L2 with a lifespan of 50000 hours - Battery: 5200mAh/3.7V rechargeable Lithium-ion battery

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• Max 2400 lumens • 3 modes - Road, Mountain & Emergency • 8 brightness levels

- Anti glare optical lens for road biking mode to reduce glare for other road users and provide close-range wide flood light and long distance spot light for urban riding - HiLo beam system for mountain biking mode with far reaching high beam and wide low beam for all-terrain riding - OLED real-time display shows remaining runtime of each brightness level - Wireless remote switch with instant max output - Type-C input port for charging and USB output port to charge your digital devices - LED: 5*high-efficiency white LED - Battery: 8000mAh/3.6V rechargeable Lithium-ion battery

26/05/2021 16:23


CR SERIES T-shaped beam, illuminating the road with close-range flood light and long range spotlight visibility whilst not dazzling other road users Intelligent memory circuit remembers the last used brightness level and mode when turned on again Wired remote button included increasing levels of safety and convenience to switch between modes

CR1000

SRP £74.99

CR800

• Max 800 lumens • 2 modes - Low beam & Emergency • 6 brightness levels

• Max 1000 lumens • 2 modes - Low beam & Emergency • 6 brightness levels

- Anti Glare: T shaped lens is the second generation anti-glare lens from Ravemen - Dual side lights increase side visibility and riding safety - Intelligent circuit remembers the last used brightness for when the light is turned on again - LED: 1*CREE XM-L2 with lifespan of 50000 hours

CR600

SRP £54.99

• Max 600 lumens • 2 modes - Low beam & Emergency • 6 brightness levels

- Anti Glare: T shaped lens is the second generation anti-glare lens from Ravemen - Dual side lights increase side visibility and riding safety - Intelligent circuit remembers the last used brightness for when the light is turned on again - LED: 1*high-efficiency white LED

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SRP £64.99

- Anti Glare: T shaped lens is the second generation anti-glare lens from Ravemen - Dual side lights increase side visibility and riding safety - Intelligent circuit remembers the last used brightness for when the light is turned on again - LED: 1*high-efficiency white LED

CR450

SRP £44.99

• Max 450 lumens • 2 modes - Low beam & Emergency • 6 brightness levels

- Anti Glare: T shaped lens is the second generation anti-glare lens from Ravemen - Dual side lights increase side visibility and riding safety - Intelligent circuit remembers the last used brightness for when the light is turned on again - LED: 1*high-efficiency white LED

26/05/2021 16:23


CL and TR SERIES CL05

SRP £25.99

CL06

• 50 lumens • 6 brightness levels

• 30 lumens • 6 brightness levels

- Highly efficient 30 lumens COB LED - Built-in light sensor to activate max output for warning when detecting headlights from rear approaching vehicles - Built-in mode memory function - IPX6 water-resistant - Battery: 200mAh/3.7V rechargeable Li-polymer battery

TR300

SRP £49.99

- Highly efficient 50 lumens COB LED - Built-in brake sensor to activate max output for warning when braking - Built-in light sensor to activate max output for warning when detecting headlights from rear approaching vehicles - Battery: 200mAh/3.7V rechargeable Li-polymer battery

TR50

- Highly efficient 50 lumens COB LED - Specifically designed lens providing front and side visibility - Auto power save and indicator for low battery - Built-in Mode memory function - Battery: 200mAh/3.7V rechargeable Li-polymer battery

- Max 300 LED lumens, providing great visibility for daytime riding - Internal side reflecting stripes, enhancing the side visibility - Anodized aluminium body compatible with round and aero seatposts - LED: 3*CREE XP-E2 red LED - Battery: 1600mAh/3.7V rechargeable Li-ion

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SRP £29.99

SRP £39.99 • Max 50 lumens • 5 brightness levels

• Max 300 lumens • 6 brightness levels

TR30M

SRP £31.99

TR20

SRP £19.99

• Max 30 lumens • 5 brightness levels

• Max 20 lumens • 5 brightness levels

- Transparent body and special internal reflecting patterns providing 360-degree visibility - Adjust the angle for max visibility or for group riding without dazzling following riders - Dual LEDs with max 30 lumens - Battery: 200mAh/3.7V rechargeable Li-polymer battery

- Highly efficient 20 lumens COB LED - Quick release designed for various situations - Specifically designed lens providing front and side visibility - Auto power save and indicator for low battery - Battery: 200mAh/3.7V rechargeable Li-polymer battery

26/05/2021 16:23


LR SERIES LR800P

LR500S

SRP £49.99

• Max 800 lumens • Wide beam mode • 4 brightness levels

SRP £39.99

• Max 500 lumens • Wide beam mode • 4 brightness levels

- Specifically designed curved lens with even distributed flood beam and side visibility - Max 500 Lumens, multiple brightness levels and daytime visible rapid flashing - LED: 1*CREE XP-G2 with a lifespan of 50000 hours - Battery: 2200mAh/3.7V Lithium-ion

- Specifically designed curved lens with even distributed flood beam and side visibility - Max 800 Lumens, multiple brightness levels and daytime visible rapid flashing - LED: 1*CREE XP-G2 with a lifespan of 50000 hours - Battery: 2200mAh/3.7V Lithium-ion

VALUE TWINSETS LS-CT02 USB Rechargeable Twinset

LS10 USB Rechargeable Twinset

SRP £54.99

SRP £64.99

LR500S Front (500 Lumens) TR20 Rear (20 Lumens)

CR600 Front (600 Lumens) TR20 Rear (20 Lumens)

LS15 USB Rechargeable Twinset

LS20 USB Rechargeable Twinset

SRP £79.99

SRP £99.99

CR800 Front (800 Lumens) TR30M Rear (30 Lumens)

CR1000 Front (1000 Lumens) CL05 Rear (30 Lumens)

Distributed in the UK exclusively by Bob Elliot & Co. Ltd. For details on stocking opportunities and full technical specifications of all products, go to www.bob-elliot.co.uk or call 01772 459887

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26/05/2021 16:23


FEATURE

Cost-effective, efficient and low-maintenance: Madison on distributing the CRC SmartWasher BikeBiz catches up with Alex Cubbage, CRC SmartWasher brand manager at Madison, to find out more about the bioremediating parts washing system

Tell us a little about the CRC SmartWasher – what makes it unique? The CRC SmartWasher system is the original, eco-friendly parts washer system. Thanks to the use of the bioremediation, the system is extremely cost-effective, efficient and lowmaintenance for a large number of cleaning applications. The SW-23 SmartWasher is also a mobile unit, allowing it to be moved around any workshop and can easily fit under a workstand, saving time on removing anything such as chains, chainsets and mechs. Thanks to the specially formulated Ozzy Microbes in the OzzyMat and OzzyJuice degreasers, the system recycles the fluid ensuring any grease and grime build up is safely and efficiently broken down, leaving the component cleaned and ready to use. How did the partnership come about, and how does it fit into Madison’s portfolio? CRC Industries was keen to expand the brand into the cycle industry with the SmartWasher and contacted Madison to discuss the possibilities. We already offer an extensive range of products suited to workshops through existing brands but have, until now, not been able to provide any form of parts cleaner to our customers. With the introduction of the CRC SmartWasher system, we can offer a complete workshop package to our dealers from tooling to cleaning, all from one source. There has been no time greater than now to introduce a product such as the SW-23 SmartWasher to the trade.

Helped by our Madison B2B platform and sales team, customers can easily and quickly order anything from the SW-23 system to degreasers or filters within no time at all without trouble. How does it help bike shops stay environmentally-friendly? Using the bioremediation process, the SW-23 SmartWasher does not need to be drained or serviced like many other washing systems out there as it cleans and recycles the degreaser in the system itself. Aside from replacing the filter mat once a month and adding a 20-litre pail of degreaser when needed, there are no other service costs, unlike alternative cleaners currently in the market. The OzzyJuice degreasers are non-harmful and non-toxic, producing no dangerous smells or bi-products as part of the cleaning process within the workshop. As long as the OzzyJuice is topped up when needed, it will clean as well as it did on day one as it does after a year of constant use. The system recycles the OzzyJuice so there is no need to drain or dispose of it too. In terms of running costs, the SmartWasher uses similar power to that of a regular household fridge and runs on a normal mains plug socket, so is cost-friendly as well. n

What has the reaction from bike shops been like so far? The reaction on the SW-23 has been great so far, we’re working towards selling through our first initial drop of stock and ordering more as we speak within our first week of going live with the brand. Given the recent demand for repairs and supply issues with items such as chains and cassettes currently, the SmartWasher system can help ensure that these items are kept free of grime build up and degreased with the aim of maintaining their lifespans as best as possible.

www.bikebiz.com

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July 2021 | 39

22/06/2021 09:13


TALKING POINTS

Help fix the bike industry’s skills shortage havebike CEO Nick Brown has penned a letter to Gillian Keegan MP, Minister of State for Apprenticeships and Skills, calling for bicycle mechanic qualifications to be included in free Level 3 adult qualifications

Dear Gillian, I hope this letter finds you well. I am writing to you in my capacity as the CEO of havebike, Britain’s largest collect-and-return bike repair company, regarding the Government’s recent announcement within the Queen’s speech on Level 3 qualifications. I want to start by welcoming the Government’s commitment to measures that aim to bring about a significant increase in cycling in this country. As the CEO of a cycling business, I know how beneficial cycling can be; not only for individual enjoyment, convenience and health, but for the country as a whole, reducing congestion and pollution, improving public health, and making our towns and cities more pleasant environments to live in. It gives me great confidence to see the Prime Minister’s personal support for making Britain a genuinely great cycling nation. It was particularly encouraging to note the commitment (detailed in Gear Change) to seeing half of all journeys in towns and cities being walked or cycled by 2030. I also

40 | July 2021

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welcome the Government’s recent Fix Your Bike voucher scheme, giving people the opportunity to get back on their bikes. According to announcements in the recent Queen’s speech, almost 400 free courses are now available to adults without a full qualification at Level 3, ranging from engineering to healthcare to conservation, backed by government funding. I know just how challenging the coronavirus pandemic has been for both employees and businesses, and so this support is absolutely to be welcomed. It is vital that people are provided with the opportunity to reskill, or build on transferable skills from previous careers. However, it was disappointing to see that bicycle mechanic qualifications were not included in the list. If we are to realise the ambitious levels of cycling that the Government is aiming for, we need a significant increase in the number of mechanics, to ensure that the bikes people are riding are safe and roadworthy. With the number of people cycling continuing to increase, and many bike shops continuing to experience long delays for

www.bikebiz.com

22/06/2021 14:07


NICK BROWN

repairs and servicing, investing in these qualifications is essential for the future. I know from speaking to others in my industry that there are real concerns about a shortage of qualified mechanics to meet expected demand. Recent figures found that there are estimated to be over 38 million unused bikes in the UK. That is a significant and thus far untapped potential number of people who could take up cycling, if we build the infrastructure and have the skills capacity. We need to do everything we can to harness the enthusiasm we saw for cycling over the past year and a half. According to figures from the Department for Transport, “when interviewed between May and July 2020, 39% reported to walk more and 38% reported to cycle more than before the outbreak of the coronavirus. Of those that reported to walk or cycle more, 94% thought it likely that they would continue to cycle and

walk more once travel restrictions were removed.” It would be incredibly disappointing if, for avoidable reasons, people’s enthusiasm was limited by a lack of access to well-trained and qualified bike mechanics. I would therefore be grateful if you would consider updating this list to include bicycle mechanic qualifications.

Yours sincerely, Nick Brown, CEO, havebike

GEAR HANGERS Over

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www.bikebiz.com

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TEL 01484 665055 EMAIL sales@thecycledivision.com WEBSITE thecycledivision.com 08/06/2021 13:56

July 2021 | 41

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16/06/2021 16/06/2021 10:26 11:13 am


IBD FOCUS

Shouting from the rooftops

Rebecca Morley looks at how Independents’ Day UK is celebrating the ingenuity of small indie shops following a challenging year

W

ith COVID-19 restrictions easing and the successful vaccination rollout continuing, high streets are slowly but steadily seeing a recovery in footfall following a boost in consumer confidence. And while bike shops have been able to remain open throughout each lockdown, the slow return to ‘normality’ will be welcome to many who had to adapt operations or even decided to close temporarily. And this year’s Independents’ Day is asking consumers to “pledge a few pounds” to indie retailers, aiming to promote and celebrate the businesses around the UK. Each year, it culminates on 4th July but this year, it has been extended to the whole weekend of 3rd-4th July. The aim is to create a campaign that independent retailers can join in with, free of charge, and use to promote their businesses. The team estimates that last year, over 8,500 small shops across the UK engaged with the campaign – and is hoping that figure will reach at least 20,000 this year. www.bikebiz.com

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It is sponsored by Local Rewards, a programme developed by Maybe* Tech, and is supported by and works closely with, among others, the British Independent Retailers Association (Bira), the Independent Retail Consortium (IRC) and the Association of Town and City Management (ATCM). “This year is probably the most important year for indie retail, as businesses look to rebuild following the pandemic,” said Andrew Goodacre, CEO of Bira. “The money spent in local, independent shops makes a real difference to business owners and the local economy, so it would be great if the general public could support this campaign and spend at independents.” Choice, diversity and service There are two main differences to Independents’ Day this year, explains Howard Robinson, a spokesperson for the campaign. First, extending Independents’ Day across a whole weekend, and secondly, to use the campaign to July 2021 | 43

22/06/2021 14:08


IBD FOCUS

celebrate the ingenuity of small indie shops as they have pivoted their businesses through successive lockdowns and to ‘shout from the rooftops’ that they are open and ready to serve their local communities. “We also promote the choice, diversity and service that local indies offer as well as the contribution they make to their local communities both in terms of employment, income into the local economy and character,” says Robinson. “One of the most inspiring features of the last 18 months or so has been to see the way in which many indie retailers have completely transformed their businesses in the face of successive lockdowns – whether that has been embracing online and social media where they haven’t previously done so or, in some cases, literally getting on their bikes to offer local delivery services to keep their customers served. “As a result, we have seen the extent to which people value their local independent retailers, not least because so many of us have been working more locally.” But it’s been very tough too, Robinson continues, with the uncertainty of closing, the stress for owners and their staff and the cost of ensuring that their shops have been COVID compliant so that their customers feel safe. But will the long term impacts of the pandemic be on these businesses? “The answer is mixed,” says Robinson. “Primarily, we are optimistic that the support for local independent shops will continue and that many of the new routes to market that indies have been forced to create will actually supplement their bricks and mortar income moving forward and keep them even more connected with their customer base. “But undoubtedly, there will also be independent retailers that continue to struggle and some who will 44 | July 2021

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not survive. Many have found rent and rates at a time of impaired income to be a particularly challenging factor. “The key is to continue to make your shop a destination that people want to go to; that provides them with a great experience and, together with other local independents, gives people a reason to come out of their homes and come and see you. “Many will say it’s important because if we don’t support our local independent retailers now then they will not survive – a use them or lose them argument,” continues Robinson. “But we don’t think this is about guilt-tripping people into supporting indies. “Our message is that your local independents have specialist knowledge about their products to give you great advice, that they offer a range of products and choices that you don’t find in larger chain stores, that they deliver a level of personal service that you don’t get elsewhere and that by shopping with them, you’re contributing to your local economy. So, don’t go because you feel sorry for them – go because they’re the best place to get what you’re looking for.” On tips and advice for independents, Robinson says they should make full use of the many initiatives that are available – like Local Rewards, which is partnering with Independents’ Day this year. “Latch onto campaigns like Independents’ Day and really make them work for your business. Work as closely as you can with other local indies, BID teams and town centre management teams to collectively promote yourselves – the whole is always greater than the sum of its parts. And use social media to engage in conversation with your local shoppers – you don’t have to be selling online to be engaging with people online.” n

www.bikebiz.com

22/06/2021 14:09


PERFORMANCE COMPONENTS MAGURA.COM

MT eSTOP

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The three perfectly-matched eSTOP components will bring even heavy e-bikes safely to a standstill. The stiffened MDR brake discs also reduce brake noise, making the MT eSTOP even more comfortable and reliable for riders. Available as MT4 eSTOP for City / Trekking and MT5 eSTOP for E-MTBs.

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Indoor training and power meters 1 2

3 4

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Rocker Plate

Omnium Trainer

Distributor: Raleigh Bike Parts

Distributor: Chicken CycleKit

Distributor: Hotlines

Distributor: 2pure

The MP1 brings the freedom of riding outside to training indoors. Compatible with most brands of turbo trainer, it aims to make indoor training more enjoyable, more realistic and more beneficial. How? By allowing the bike to move left, right, forwards and backwards; with 6 degrees of angle and 23.5cm (9.5”) of fore and aft travel to recreate how the bike moves under a rider.

An accessible and rider optimised, performance driven electromagnetic trainer. It comes pre-assembled with an 11-speed cassette, making it super easy to start riding. It has been designed with industry standard protocols and electronics to seamlessly connect with most popular training platforms, including Zwift.

The LifeLine Rocker Plate adds an extra level of realism to your indoor training. The 13-degree side to side rock simulates the balance of road riding and requires the rider to maintain balance on the bike. This helps to build your core strength and has the added benefit of relieving some of the stress on the bike frame that is associated with long term static training.

The Omnium Bike Trainer series with Live Ride Technology offers the most natural and enjoyable ride experience available. The adaptable fork mount and folding compact design delivers unmatched compatibility and portability. Whether you need a travel trainer for work, or for that upcoming A-priority race – train anywhere, on any bike, any day on the Omnium Portable Trainer.

NEED

? - THINK CHICKEN For the full range visit www.chickenb2b.co.uk

www.bikebiz.com

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SECTOR GUIDE

6 5

7

8

5

7

6

8

Garmin

4iiii Innovations

FSA

Miche

Rally Power Pedals

Precision Factory Install

Powerbox Carbon Road

Attiva SRM

Distributor: Madison

Distributor: Pinpoint CE

Distributor: Windwave

Distributor: Chicken CycleKit

Coming in three different flavours depending on what type of pedals you want to ride (SPD, SPD-SL and LOOK), the Garmin Rally power meters are designed to transfer seamlessly between bikes, making power measurement easier than ever. They provide total cycling dynamics including total power, cadence, left/right balance and pedal stroke analysis. They also come in a single-sided version which can be upgraded later.

Known for their accuracy and reliability, 4iiii power meters are ridden by top professionals, including Israel Start-Up Nation’s Alex Dowsett and Chris Froome. IBDs can now offer their customers the same Precision power meter to be fitted to their own left-sided crank arm. Installed under laboratory conditions here in the UK and with a one week turnaround time. 4iiii power meters come with a three-year warranty.

FSA’s Road PowerBox C arbon crankset employs a P2M convertible spider design for multiple chainring options. FSA’s hollow carbon arms and BB386EVO spindle mated together produce a very lightweight, extremely versatile power meter crankset available with a double chaining configuration.

This chainset is something of a phenomenon in the power meter market; a combination of Miche’s component manufacturing expertise and SRM’s vast knowledge of power meter technology, creating the most affordable SRM spider-based power meter on the market. Unlike other chainsets that are adapted to be compatible with SRM, the Attiva doesn’t require you to recalibrate when upgrading or changing your chainring ratio.

NEED

? - THINK CHICKEN N For the full range visit www.chickenb2b.co.uk

48 | July 2021

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www.bikebiz.com

22/06/2021 15:11


SECTOR GUIDE

9

10

12

11

10

9

11

12

Look

Saris

Topeak

Continental

Exakt

H3 Direct Drive Smart Trainer

Drybag

Hometrainer II

Distributor: ZyroFisher

Distributor: Raleigh Bike Parts

Distributor: Extra UK

Distributor: Various

The Exakt power meter is the result of a close collaboration between two leaders: Look and SRM. Look invented the first automatic pedal in 1984, revolutionising the world of cycling. Imagine a totally integrated power meter, extremely accurate, reliable and ultra-light! The Exakt power meter changes the rules and redefines the limits to enter in a world of precision, control and constant progression.

Capable of withstanding up to 2000 watts, replicating gradients of up to 20% and producing less than 59 decibels whilst doing so, the H3 Direct Drive Smart Trainer is Saris’ flagship model. The H3 is cheaper than comparable models from competitor brands, but every bit as accurate. The trainer is direct drive, so no need for a rear wheel, whilst the freehub is compatible with 8-11 speed cassettes.

Perfect for mounting a smartphone on your handlebars for navigation and quick access, but the waterproof, sonically welded construction makes it perfect for running the latest training apps paired with a smart trainer or power meter to keep all your stats within easy reach, and your phone protected. Available in versions for 6” and 5” screen as well as iPhone specific fitments, making it the ideal addition to any training bike.

Indoor trainers which require use of the rear wheel put unusual demands on your tyre that can result in premature wear. The Hometrainer tyre has a special low temperature compound which is both hardwearing and smooth running. This ensures that the tyre lasts, coping easily with the added lateral stresses of trainer use. The quiet running tread helps not to disturb the neighbours too much! Available in sizes 700x23/32, 26x1.75, 27.5x2.0.

N NEED

? - THINK CHICKEN For the full range visit www.chickenb2b.co.uk

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Plug

NEW

For every day, every ride, for everybody

BRIGHT Front: 250 lumens Rear: 10 lumens

SIDE VISIBILITY

LIGHTWEIGHT Front: 65 grams Rear: 30 grams

USB RECHARGE No cable needed to charge. Economical and environmentally friendly

100% WATERPROOF INTERCHANGEABLE STRAPS

BATTERY INDICATOR Visible through lens and LHS side window

SOFT TOUCH RUBBER Overmoulded TPU

TALK TO US NOW ABOUT OUR GREAT LIGHTING OFFERS ACROSS THE WHOLE KNOG RANGE Strong Margins + Impactful POS + Exciting New Lines Contact your Area Sales Manager, call 01752 843882 or email: sales@silverfish-uk.com

BB-JUL21-SILVERFISH 1.indd 1

www.silverfish-uk.co.uk

15/06/2021 14:13


SECTOR GUIDE

Cycle lights 2

1

4

3

3

2

1

4

Ravemen

Knog

Pulse

Oxford

LR800P

Blinder

Pulse Torch

Ultratorch CL Series

Distributor: Bob Elliot

Distributor: Silverfish UK

Distributor: Tandem Group Cycles

Distributor: Oxford

– Specifically designed curved lens with even-distributed flood beam and side visibility, great for road cycling and commuting – Extending battery runtime by connecting with external power – Multiple brightness levels and daytime visible rapid flashing for night and daytime riding – Wired remote button (sold separately) to change brightness levels safely without releasing the gripcharging indicator

Using new COB technology, the Blinder produces a punchy 200 lumens on the front and 100 lumens on the rear to ensure you’re seen and safe in all light conditions. With a stylish, sleek design, it fits any bike and is available in four patterns all with eight modes. An integrated USB handles recharging and a 100% waterproof construction keeps it going for up to 60 hours of run time (eco flash).

Built with a robust alloy body, the Pulse Torch headlight packs a 450 lumen punch and is ideal for use on and off the bike. Easily attach it to your handlebars using the tool free strap, then when you’re not on two wheels, you can remove the unit and use it like any hand held torch. Its compact size allows you to carry it in a pocket, but with an output to rival lights twice the price!

The new Ultratorch CL series headlight range of four headlights launches this autumn. With output from 200 to 1600 lumen, LCD runtime info and power-bank facility (500, 1000 and 1600 lumen) and utilising an in-house designed CLIQR-mini handlebar bracket, the new range has everything from the daily commute to off-road adventure covered.

NEED

? - THINK CHICKEN For the full range visit www.chickenb2b.co.uk

www.bikebiz.com

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SECTOR GUIDE

6 5

8

7

5

7

6

8

Ravemen

Knog

Pulse

Oxford

CL05

Plugger

Pulse Mini Blaze

Ultratorch R75 Rear Light

Distributor: Bob Elliot

Distributor: Silverfish UK

Distributor: Tandem Group Cycles

Distributor: Oxford

– Highly efficient COB LED with max 30 LED lumens – Built-in light sensor to activate max output for warning when detecting headlights from rear approaching vehicles – Auto power save and indicator for low battery – Quick release design for various ways of mounting – USB-C charging port for convenient use – Built-in mode memory

The Plugger is a light inspired by Knog’s roots, and like its little sibling the Plug, comes in overmolded soft touch TPU (rubber like material) in three fun colours. The Plugger produces a powerful 350 lumens and is packed with innovative touches like a low battery indicator, cut-outs in the front light body for improved side visibility and like all Knog bike lights, it is fully USB rechargeable.

Measuring just 70mm front to back, the Mini Blaze lives up to its name size wise, but it’s no wiener when it comes to output! The rechargeable lithium battery helps the super bright LED push out 150 lumens. IPX4 water proofing means it’s great for even the worst of our lovely British weather and the easy to use rubber strap allows you to mount it on your handlebars with ease!

A 75-lumen rear light with four modes and runtimes ranging from 2–6 hours. It comes with 24 COB LED and is ideal for either city or countryside commutes. No need to worry about the weather as the R75 is waterproof to IP65. A rubber strap attaches the light to your bike. USB rechargeable, micro-USB cable provided.

NEED

? - THINK CHICKEN For the full range visit www.chickenb2b.co.uk

52 | July 2021

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22/06/2021 15:51


BB-JUL21-USE.indd 1

17/06/2021 08:05


SECTOR GUIDE

9 10

11 12

10

9

11

12

Oxford

Moon

Kryptonite

LifeLine

Ultratorch Cube set

Cerberus

Incite X6

Pavo 2000L

Distributor: Oxford

Distributor: Raleigh Bike Parts

Distributor: Madison

Distributor: Hotlines

The set contains a 75-lumen front light and a 25-lumen rear light, both with 36 chip-on-board LED. With each light having five modes and a run time varying from 3.5 hrs–to 8.5 hrs. The lights have a fantastic 270° visibility. IPX4 waterproof rating making them great for more city commutes. USB rechargeable, micro-USB cable provided.

The Cerberus is Moon’s pioneering, ‘IF Design Award’-winning rear bicycle light. It is the first in the industry to address one of the main issues facing cyclists whilst riding amongst traffic side visibility. Three COB (chip on-board) LEDs provide 270-degree visibility from the rear and becomes even more eye-catching as you advance through traffic.

The Incite X6 smart light is 60 LUX, fully USB rechargeable, has seven modes and features an auto light sensor that measures ambient brightness adjusting the light output automatically. Its double lens technology provides high quality, precise light distribution that gives riders light where they need it most with the display showing the remaining battery run time.

Possesses an output of 2000 lumens, a precision optical lens, four constant beams and a flashing mode. The Li-ion battery has automatic temperature control and a low battery indicator. It attaches to handlebars with a compact and robust alloy mount with a secure and convenient twist lock interface that’s perfect for fitting and removing the light with gloves on.

NEED

? - THINK CHICKEN N For the full range visit www.chickenb2b.co.uk

54 | July 2021

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22/06/2021 15:51


SECTOR GUIDE

13

14

15

16

15

16

Exposure Lights

SP Dynamo

Blackburn

Strada Road Sport AKTiv

Front Hubs

Dayblazer 1100

Distributor: ZyroFisher

Distributor: USE

Distributor: Ison Distribution

Distributor: ZyroFisher

The AMPP 800 is one of CatEye’s most popular lights for a reason! A compact light with enough luminosity to illuminate the country lanes, this is a go-to light for road riders and commuters alike. Building on the performance of the best-selling Volt 800, the AMPP 800 has increased side visibility, making you more visible to other road users.

The Strada, with its already market leading road specific beam pattern that enables the spot and spread beam to be “dipped” at different lumen output levels, has now engaged with the latest technology from the automotive industry. AKTiv will automatically dip your Strada’s beam when it detects an oncoming vehicle’s headlights. This is to avoid dazzling the driver whilst making sure they can still safely see where you are on the road. Available from August.

It used to be that the majority of bicycle dynamos were a relatively low-end solution to providing some basic lighting to a bicycle. Tyre driven options were commonly noisy with high levels of drag, and hub versions were generally bulky and heavy. SP have changed the dynamo game with their high-quality hub dynamos. Compact, lightweight, reliable with sealed bearings.

Weighing in at just 140 grams, this light hits way above its weight class. Gone are the days of a 10-watt halogen bulb and a bulky water bottle shaped, lead acid battery pack. Now we’ve got it all wound up in a tiny bar mounted front light! Want to hit the local trail for a midnight shred, or commute home on a November evening? The sleek and tiny Dayblazer 1100 has you covered.

14

13 CatEye AMPP 800

N NEED

? - THINK CHICKEN For the full range visit www.chickenb2b.co.uk

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NUMBERS MEAN NOTHING*

Kryptonite x6 smart light 60 lux

*WITH TECHNOLOGY Lumens don’t mean a thing through the wrong lens. With double lens technology, longer run time, and auto brightness, Kryptonite’s new Incite X6 smart light let’s you focus on what really matters. The ride itself. learn more online: www.kryptonitelights.com

BB-JUL21-KRYPTONITE.indd 1

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SECTOR GUIDE

18 17

19

20

19

20

BBB

Hiplok

Moon

NanoStrike 400

FLX

Nebula

Distributor: Oneway

Distributor: Windwave

Distributor: ZyroFisher

Distributor: Raleigh Bike Parts

The Acid Light Set Pro 30 is the smart dream team for cycling safety: the cycling lights are the perfect tools for the job and simple to recharge via Micro-USB cable. With 30 lux to light up the road ahead and a silicone strap for quick and easy fixing to your handlebars, the Pro 30 is perfect for use in traffic. The Acid Rear Light Pro ensures maximum visibility from behind for added safety.

Headlight with unmatched power to size ratio. Day Flash mode (400 lumen) for daytime visibility. City mode (15 lumen) for a very long runtime to bring you home. With strap bracket to mount it almost anywhere on the bike. Aluminium head with AirFlow cooling system (ACS) for optimal performance. Memory mode: The light goes on in the last used mode. Modes: Boost, City, Day Flash, High, Standard.

The Hiplok FLX is a light and lock in one lightweight compact package. Featuring a 10 lumen rear light with flash mode and a 1m retractable steel cable combination lock, the FLX is ideal for those rides when you can only take the essentials. Its integrated clip systems means it fits easily on bag straps or in jersey pockets and you can also reset the lock to your own unique code.

One of Moon’s best-sellers. Its 180 lumens and variety of modes make it ideal for commuters and leisure cyclists alike, particularly with its bright ‘day flash’ feature. Included in the box is a universal mounting system which is compatible with most bike frames. The light is also USB rechargeable and with a battery life of up to 20 hours, there’s no excuse to be caught out without a rear light!

18

17 Cube Acid Light Set Pro 30

NEED

? - THINK CHICKEN For the full range visit www.chickenb2b.co.uk

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SECTOR GUIDE

22

21

24 23

23

24

Supernova

SP Dynamo

Moon

M99 Mini Pro B54

DS-4 Headlight

Canopus

Distributor: Extra UK

Distributor: Magura Bosch Parts & Services

Distributor: Ison Distribution

Distributor: Raleigh Bike Parts

The Taillux 25 USB design features convenient cable-free charging with a direct USB port plug. Two super bright LEDs provide 25 lumens and three light modes, so you can be seen up to 2km away – even on the darkest nights. Bi-directional tool-free mounting and removal is accomplished by a single silicone strap making it simple to use on seatposts, seatstays or Topeak bags.

The new flagship in the Supernova battery segment: the M99 Mini Pro B54 with 54 Wh battery is the world’s brightest StVZO-approved battery front light with low beam and high beam. The battery is charged in just 2.5 hrs and provides up to 50 hrs of maximum lighting time. The Supernova App for Apple iOS and Android (including the Smartwatch version) makes it easy to control the light.

The SP DS-4 is an ideal combination of form and function. Alloy body with integrated lens hood to prevent the rider from receiving excess glare. High tech optical lens delivers a straight cut-off beam pattern – preventing unwanted dazzling of oncoming traffic and allows this light to meet German StVZO regulations.

One of the most powerful lights on the market, the Canopus is Moon’s flagship offering for mountain biking in low light or dark conditions, yet still features a ‘Day Flash’ mode should you need that extra bit of visibility during daylight hours. Capable of pushing out a phenomenal 4000 lumens, the Canopus is equipped with an external battery pack, allowing it to boast an exceptional battery life for the output offered.

21 Topeak Taillux 25 USB

NEED

22

? - THINK CHICKEN For the full range visit www.chickenb2b.co.uk

58 | July 2021

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Blinder

NEW

The superhero of bike lights

BRIGHT:

Front: 200 lumens Rear: 100 lumens

LIGHTWEIGHT

STRAPS

Front: 34 grams Rear: 34 grams

Replaceable straps for tool-less attachment

USB RECHARGE No cable needed to charge. Economical and environmentally friendly

AERO COMPATIBLE Shaped to fit standard and aero posts

UPGRADE FROM THE BLINDER YOU KNOW Upgraded run time and upgraded output (2x current blinders)

BATTERY INDICATOR Stays on for 2 seconds after turning off when B L the I N battery D E R is low P O S & L A U N C H M A T E R I A L

100% WATERPROOF

MODES 4 great flash patterns to choose from, each with 8 modes and brightness settings (Skull has 9)

TALK TO US NOW ABOUT OUR GREAT LIGHTING OFFERS ACROSS THE WHOLE KNOG RANGE Strong Margins + Impactful POS + Exciting New Lines Contact your Area Sales Manager, call 01752 843882 or email: sales@silverfish-uk.com

BB-JUL21-SILVERFISH 2 IBC.indd 1

www.silverfish-uk.co.uk

15/06/2021 14:14


#dominatedescents

EPOWERED BY

BB-JUL21-ISON bike-biz-july.indd 2.indd 1 1

e·til·i·ty \ ē-ti-lə-tē ebike + utility + agility

10/06/2021 16/06/2021 11:35 13:53 am