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Five minutes with:

BikeBiz catches up with Mike Douglass, co-founder of Little Rider – a kids brand aimed at ages one to eight

Can you give us a little background on the Little Rider brand? Our brand is the only dedicated bike gear company that makes high quality and designed focused products for Little Riders (aged one to eight) across the world, with a focus on style, safety and sizing; all whilst being influenced by the mountain bike, BMX and moto scenes that the parents dig! We are a family-based brand, born out of the frustration of a lack of high-quality jerseys and clothing in the market for young children. Our core range is jerseys with an apparel range for the entire two-wheel crazy family. We also have in development technical pants, gloves and safety gear for young kids. For children, we want to encourage them to be active at an early age, happy and creative on two wheels. For parents, we want to provide products designed specifically for Little Riders with a focus on fit and quality to encourage children to get more involved with two-wheel sports so they can ride with the family. What is your vision for the brand? Our vision is to positively influence 100,000+ Little Riders across the world! We want to do that by building a Little Rider army of young children and their families that all love to ride. Through our brand, we want little riders to be able to start younger, be safer and look like a pro. Where is the majority of your business made? Our priority right now is the UK market and ensuring we deliver quality products to the Little Rider community here. However, we are getting a lot of international interest and are either dealing direct or via small partners across the world.


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