BikeBiz February 2020

Page 14


Riding the wave of e-mobility

Rebecca Morley visits Gocycle in Chessington to find out what we should expect from the e-bike market as we enter a new decade


he e-bike industry has grown substantially in recent times, with major retailers experiencing a doubling in sales year-on-year over the past three years. A recent survey, on behalf of Shimano, of 1,000 people in the UK, found that 34% would choose an e-bike over public transport. This huge growth in the market has been hard to miss – particularly with events such as the inaugural eBike Summit in 2019 discussing any barriers involved and what the industry can do to overcome them. The Summit will return to Oxford in April this year, and a month later we’ll see the first London e-Bike Festival come to Battersea Evolution, launched by the organisers of the Cycle Show.

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One exhibitor will be Gocycle, based in Chessington, which enjoyed its best-ever year in 2019 with the launch of the fast-folding GX driving significant growth globally. The company finished the year with 26% growth in terms of volume year-on-year. It has ambitious plans to grow further in 2020, with the launch of the GXi, and has increased its global sales and support team by 40% in the last three months. Global adoption So with the company’s own growth, and the rising e-bike market, what should we expect as we enter a new decade?

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