INTERVIEW
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The majority of the UK’s largest retailers are stocking the brand, with the major success story being Tern’s electric folding commuter bike, the Vektron, and its do-it-all cargo bike model, GSD (which stands for Get Stuff Done). We have recently launched a brand new collection of Cuda Junior bikes too, which are performing exceptionally well and collectively offer the most comprehensive range of junior bikes in the marketplace, covering most categories from entry level balance bikes to premium road, race BMX and full suspension MTBs. The bikes look exceptional and have seen some excellent commitment from over 200 dealers nationwide. What’s in the pipeline for 2019? Any big plans? Forme will launch around 30 new models for 2019 across Road Adventure, Junior, Cyclo Cross, e-bike and MTB, in our quest to become the largest British multi-category bicycle brand. Tern also has some show-stopping new products in the pipeline that cannot be revealed until the new year – keep an eye out for those. For Tern, we are looking to select around a dozen stores across the country to work with as selected partners to become Tern Corner Stores. These will be a store-in-store type retailer, providing us with the very best visual brand presence and a place customers can test ride and view every series within the Tern range. Corner Stores will get full branding and merchandising, demo day support and the highest level of support, margin and terms on offer.
40 | December 2018
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We are working on a new project at present to offer the very best digital support for our retailers. Furthermore, the lion’s share of our marketing and promotional spend will be geared towards boosting our brand presence in store to give our consumers the very best online and in-store shopping experience. A major addition to Moore Large products was Tannus Tyres; what were the motivations behind that deal and how do you see the brand evolving? With the cycling infrastructure constantly changing and evolving here in the UK we have been on the lookout for new products and categories to reflect those changes. This motivated us to take on Tannus, and through our extensive dealer base we can expand its presence here in the UK. Exciting things are coming soon from Tannus and if you were lucky enough to attend the NEC Cycle Show you may have had a sneak peek of a few of the new models. A major loss was Haro Bikes, who you had a partnership with for 24 years. You immediately added WeThePeople, Radio and Salt. Tell us a bit about that. We had a long and successful relationship with Haro, but as the BMX market continuingly evolves, brands need to also drive progression. We have always admired WeThePeople and what it brings to BMX. It is the number one brand in that sector and has been our main competitor for many years having such strength and depth to the brand. We are delighted to be working with
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21/11/2018 10:44