BikeBiz August 2019

Page 31

FEATURE

Bike-sharing: The silver bullet for environmental and public health? At the end of June, Beryl introduced its hybrid bike-share scheme to Enfield. Rebecca Morley attended the launch event and caught up with Philip Ellis on this evolving trend

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ycling is growing in the UK. Recent TfL figures show that across the whole of London, 2018 saw the highest and fastest growth in kilometres cycled since monitoring began, increasing almost 5% from the previous year. For the first time, the average daily volume of cycling in London is more than four million kilometres. Beryl is hoping to capitalise on this cycling potential with its bike-share system across London and the rest of the UK. On 28th June, it held a media launch event for the scheme in Enfield.

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This was the first time the scheme has been introduced to London, before being rolled out in other parts of the city, including the City of London. It currently has bikes in Bournemouth, Christchurch and Poole. “The cycling potential is massive in Enfield,” says Beryl CEO Philip Ellis. “It’s one of the boroughs with the highest car ownership at the moment. On top of that, the local authority here has got a really serious strategy that’s funded, with political support, to start encouraging more people to cycle.

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