BikeBiz April 2021

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FEATURE Vivacity Labs recently partnered with Sutton and Kingston Councils to help improve active travel insight

How can artificial intelligence improve active travel insights? Sutton and Kingston Councils recently partnered with UK-based transport AI company Vivacity Labs. Rebecca Morley catches up with Vivacity Labs’ CEO Mark Nicholson to find out how the technology can help improve active travel insight and the safety of high footfall areas


he way we travel has changed dramatically over the past year – with COVID-19 lockdowns resulting in a rise in walking and cycling as a hobby and means of exercise. In fact, research from National Rail and Cycling UK last year found that two-thirds of Brits may avoid public transport as the nation returns to office work, with one-fifth weighing up commuting by bike. And some local authorities have been looking into travel behaviours too – Sutton and Kingston Councils announced earlier this year that they will be working with UK-based transport AI company Vivacity Labs to help improve active travel insight and the safety of high footfall areas.

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The councils, as part of the InnOvaTe project, are utilising Vivacity’s AI and IoT technology to provide data on different transport modes and movement patterns. The project follows initiatives such as the trial Low Traffic Neighbourhoods and School Streets scheme, with both councils committed to addressing issues that affect the environment and health of their communities with the resources available. These infrastructure changes can, in particular, help to improve active travel routes, enhance space and safety and, as a result, encourage and accommodate more walking and cycling. The project data will help the councils understand more about travel behaviours and patterns and to assess and improve the impact any changes are having.

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