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INTERVIEW

www.audiomediainternational.com

20/20 VISION Colby Ramsey speaks to ADAM Audio’s CEO Christian Hellinger about the Berlin-based company’s two decades creating professional studio monitoring solutions... Tell us about how you first got involved with the company. I’ve been at the company for two years now, so unfortunately was not here when it started 20 years ago! I guess I’m still kind of the new guy as many of the people here – especially in production – have been working at ADAM Audio for the whole time. Coming to this role from my long-term background in pro audio software, I have certainly learned a lot about how hardware companies operate. How has the company’s ethos helped it to achieve its goals? We’re always thinking about designing great products, and are constantly trying to push the limits of what a studio monitor is capable of. I think that’s the general approach of a lot of companies out there. We always try to harness the power of our excellent engineering teams as the key to achieving this goal and driving innovation, although we do often try to approach it from an end user perspective, rather than a technical one. It’s about trying to meet demand while also pushing the boundaries of what musicians, producers and engineers know is possible.

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We offer monitoring solutions for a very wide range of budgets and experience levels, which I think makes us rather unique. From the quite methodical T-Series up to our flagship line of S-Series speakers – we are not boutique, and pride ourselves as being the manufacturer of studio monitors that many audio professionals rely on every day. There’s some awesome opportunities, because we are getting in touch with some totally different users out there and we like to follow them through their whole musical journey. We are toolmakers, who like to get our hands dirty. Knowing what the users need and being able to adjust and develop our products is crucial to stay relevant, so keeping that in mind is more or less part of everything we do. I want to keep the passion going at ADAM Audio by staying very pragmatic and hands-on, while combining this with some very professional processes, structures and supply chains that can shift the company up to the next level. How would you describe the company’s recent growth trajectory? ADAM Audio has experienced all kinds of ups and downs. Around four years ago the company went

into insolvency and the entire structure significantly changed. We now have investors on board who have made some major decisions in that we’re not doing hi-fi products anymore, and are instead really putting our focus on pro audio and our studio monitors. I think we owe our recent success in pro audio and significant organic growth to that decision. What our shareholders did was heavily invest their time, effort and funds into the operations departments; supply chain, logistics, purchase, production etc. They put some solid structures and processes in place to allow for future growth, but still kept the spirit that I mentioned earlier – handmade gear with a lot of passion, based on a professional and reliable company structure. Why is ADAM Audio’s 20th anniversary so significant for the company, and what are you doing this year to celebrate? 20 years in the audio industry is quite a long time, and we really have experienced it all, from great success to very tough times. The intention and the approach was always about the product and it has remained that

April 2019

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