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PHOTOS: TONY BROWN/IMIJINATION PHOTOGRAPHY FOR BIZBASH
WASHINGTON Volume 3, Issue 3 Winter 2010–11 © 2010 BizBash Media The Shakespeare Theatre Company embraced one of the Bard’s favorite destinations, Italy, as the theme for the Harman Center for the Arts Gala on October 3. Attendees entered the National Building Museum via an arched wooden bridge constructed by Shakespeare Theatre Company set designers. Atmosphere Inc. draped the building’s interior in rich shades. Close to 500 guests dined and danced at the gala. Venetian masks were incorporated into many of the design elements, including the ﬂoral arrangements by Suzanne Codi Floral Design. Design Cuisine Caterers served a limoncello semifreddo timbale for dessert. More photos and details are on BizBash.com.
On the Cover Clockwise from top left: A touch screen game at Samsung’s Vancouver Olympics pavilion, photo by Grant Harder for BizBash; a ﬂying machine at Red Bull’s 2010 Flugtag tour kickoff in Miami, photo courtesy of Red Bull; cellophane chandeliers at the Chicago Botanic Garden’s summer dance, photo by Tay Kaune; digital graﬁtti at the re-opening of Chanel’s SoHo New York store, photo courtesy of Tangible Interaction; a white neon installation at the opening party for the Hermès men’s store in New York, photo by Clint Spaulding/Patrick McMullan; an artistic interpretation of Lexus’s new hybrid car at the company’s Dark Side of Green environmental debate in Miami, photo by Red Eye Productions
FROM THE EDITORS
4 Tracking the year’s trends
36 National Urban League’s Targetsponsored conference kickoff
37 From Los Angeles: Discovery’s 7
READERS’ FORUM What was the best idea you saw in 2010?
THE SCOUT 11 Wintry curtains made of ice 12 Passed bites for holiday gatherings 14 Festive glasses and small plates for rent 16 What are clever ways to integrate trade show sponsors? 18 Innovative ideas for stage design 20 A new Washington-based custom bakery 20 11 ideas and products to have on your radar
experiential Hub network launch event 38 From Toronto: The ﬁlm festival’s opening-night hockey-themed party 39 From Los Angeles: Blackberry’s custom-built Torch launch party 43 Best of 2010 The top trends, ideas, designs, and events that shaped this year THE DIRECTORY
59 New Washington venues TED KRUCKEL 60 The limits of social media
VENUES 24 Four new Washington venues EVENT REPORTS
27 Meridian International Center’s 50th anniversary black-tie gala
29 From Miami: Thrillist’s branded hotel and weekend getaway
30 Wolf Trap Foundation’s Canadian32 33 34 35
themed ball Greater Washington Sports Alliance’s comfort-minded SneakerBall From New York: Park Avenue Armory’s carnival-themed gala FedScoop’s atypical IT conference Glenn Beck’s 300,000-person Restoring Honor rally
ON BIZBASH.COM Comprehensive local venue and supplier directories The latest industry news Local sites for Boston, Chicago, Las Vegas, Los Angeles, Miami/South Florida, New York, Orlando, Toronto, and Washington
bizbash.com winter 2010–11 3
From the Editors
In the Trend Trenches How do you sum up a year?
BIZBASH EDITOR IN CHIEF Chad Kaydo NEWS EDITOR Courtney Thompson STYLE EDITOR Lisa Cericola ASSOCIATE EDITOR Anna Sekula
CHICAGO EDITOR/BUREAU CHIEF Jenny Berg
LOS ANGELES EDITOR/BUREAU CHIEF Alesandra Dubin
4 bizbash.com winter 2010–11
EDITOR/BUREAU CHIEF D. Channing Muller
ORLANDO EDITOR/BUREAU CHIEF Mitra Sorrells
TORONTO EDITOR/BUREAU CHIEF Susan O’Neill
WASHINGTON EDITOR/BUREAU CHIEF T.J. Walter
ART ART DIRECTOR Joey Bouchard ASSISTANT ART/PRODUCTION DIRECTOR Carolyn Curtis
PHOTO PHOTO EDITOR Jeeyun Lee ASSISTANT PHOTO EDITOR Amber Knowles
COPY & RESEARCH ASSISTANT MANAGING EDITOR Claire Hoffman EDITORIAL INTERN Jessica Flores
CONTRIBUTORS EDITOR AT LARGE Ted Kruckel WRITER AT LARGE, LOS ANGELES Irene Lacher CONTRIBUTING EDITORS Michael O’Connell, Mimi O’Connor, Brendan Spiegel, Erin Souza, Ellen Sturm Niz CONTRIBUTING WRITERS Meryl Rothstein, Andi Teran LOS ANGELES: Rosalba Curiel, Shilpa Gopinath TORONTO: Amy Lazar, Erin Letson WASHINGTON: Adele Chapin, Walter Nicholls COPY EDITORS Libby Estell, Josh Wimmer CONTRIBUTING PHOTOGRAPHERS Vincent Dillio, Roger Dong, Nick Ferrari, Emily Gilbert, Dan Hallman, John Minchillo, Alice and Chris Ross, Keith Sirchio BOSTON: Aviran Levy, Patrick Piasecki CHICAGO: Mireya Acierto, Tyllie Barbosa, Barry Brecheisen, Eric Craig, Jeremy Lawson, Eddie Quinones LOS ANGELES: Matt Armendariz, BEImages, Jessica Boone, Nadine Froger, Line 8 Photography, Zen Sekizawa, Dale Wilcox MIAMI: Joseph Cancellare & Associates, Matthew Horton, Moris Moreno, Elizabeth Renfrow, Mitchell Zachs TORONTO: Gary Beechey, Jill Kitchener, Henry Lin, Emma McIntyre, Nicki Leigh McKean, George Pimentel WASHINGTON: Tony Brown/Imijination Photo, Stephen Elliot, FotoBriceno, Powers and Crewe EDITORIAL OFFICES 21 West 38th St., 13th Floor, New York, NY 10018 phone: 646.638.3600, fax: 646.638.3601 CHICAGO BUREAU 312.436.2525 LOS ANGELES BUREAU 310.659.9510 MIAMI BUREAU 1450 NE 123 St., North Miami, FL 33161 305.808.3535 TORONTO BUREAU 2453 Yonge St., Suite 101, Toronto, ON M4P 2E8 416.425.6380 CONTACT US Editorial Feedback and Ideas: email@example.com Event Invitations, Press Releases: firstname.lastname@example.org Directory Listings: email@example.com Subscription Inquiries: 646.839.6835, firstname.lastname@example.org New Subscriptions: bizbash.com/subscribe Subscription Renewals: bizbash.com/renew Reprints: Dani Rose, The YGS Group 800.494.9051 ext. 125, email@example.com BIZBASH MASTERPLANNER CHAIRMAN Elisabeth Familian NEW YORK EDITOR Alexandra Anza LOS ANGELES EDITOR Leslee Komaiko BIZBASH MEDIA C.E.O. AND FOUNDER David Adler PRESIDENT Richard Aaron BOARD OF DIRECTORS Jonathan Adler (CHAIRMAN), Richard Aaron, David Adler, Beverly Chell, Martin Maleska, Todd Pietri
PHOTOS: MELISSA HORN (ACE HOTEL), MICHAEL TOOLAN (THRILLIST PARTY)
I hate the word trendy. It’s one of those terms that can say more about the person using it than the thing it’s supposed to describe. For some people, what’s trendy is what’s already too popular; for others, it’s the new thing they don’t quite understand yet. For many, trendy suggests something is inauthentic—people always seem to pronounce the word with a note of condescension. It’s like when someone says, “You’re so hip!” They think they sound selfdeprecating (“I can’t keep up with fashion/music/ whatever!”), but often it’s a backhanded compliment (“I don’t have time for such silly things, but You could call the Ace Hotel trendy, it’s cute that you do!”). but I call its restaurant, the Breslin, The fact is, what you my favorite current lunch spot. consider trendy often events in this particular moment? depends on where you How did the top minds adapt to the are on the coolhunting/ new products, cultural inﬂuences, and early-adopter scale. (My economic constraints of the day? apologies if you ﬁnd We hope the 15 pages of photos, those terms equally obcase studies, and comments from noxious.) As connotationThrillist’s party during the New industry folks—and the stories in the ridden as trendy is, often York City Wine & Food Festival its meaning is too hard to had a beer-and-bourbon theme. rest of the issue—tell that story, from food trucks to social media to event pin down. So the word is I’m a fan of both, but we’ve all makeovers, and give you some ideas banned from these pages. seen enough bacon on event for 2011 as well. (See also: party planner, menus for a while, no? There’s also value in questioning fashionista.) some trends, as Ted Kruckel does in his column But you’re likely to ﬁnd its root, trend, here a on the unproven marketing value of promotional lot. We—the editors and you readers, too, not to Twitter messages. mention your guests—are obsessed with trends. One trend we should all be happy to see is a We want to know what’s current, what’s new, growing sense of optimism for the event busiwhat we need to move on from before everyone ness. In a survey of readers we conducted online else is doing it, what we need to move on to. in September, 77 percent chose bullish responses The nature of the event business requires you to when asked to describe the economic state of stay on top of what’s happening in food, design, the industry. Meanwhile, spending appears to be entertainment, technology, art, theater, and pop rising: 41 percent of readers said their September culture, so you can create experiences that feel 2010 budgets were up from September 2009 levcurrent and ahead of the curve. els, 28 percent said their budgets were ﬂat, and Identifying trends was our prime directive in putting together our Best of 2010 package. In ad- 31 percent reported reduced spending. For another take on ’10, we asked our budition to showcasing some of the cleverest ideas reau chiefs to describe 10 highlights in their we saw, we wanted to the story of this year markets—the groundbreaking local venues, new ON BIZBASH.COM tell events, and innovative ideas that kept them for the industry. What 10 highlights of 2010 were the obsessions, co- excited about covering this industry at this time. from each of our local incidences, and innova- You’ll ﬁnd their commentary on BizBash.com in markets tions that characterized December. —Chad Kaydo
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Your Event is Big News 529 14th St. NW Suite 480 | Washington, D.C. 20045
T H E P E R F E C T S E T T I N G Y O U R H O L I D AY E V E N T
F O R
The Sunset Room at National Harbor is the Washington DC area’s most sought after event space. With floor-to-ceiling windows featuring gorgeous views of the Potomac River, and National Harbor’s spectacular Christmas Tree right outside the venue, you won’t find a more picturesque location for your holiday event.
Fireworks on the first 3 Fridays in December!
Located along the Potomac River next to the new Woodrow Wilson Bridge, easily accessed from the Capital Beltway and I-295 or by water taxi from Alexandria.
What was the best idea you saw in 2010? “Throughout the Remarkable Indonesia gala’s seated dinner, the event touched on different aspects of Indonesian culture. The ﬁnale of the evening was when every guest was brought an angklung—an instrument made of bamboo tubes—that played a single note. A music director on stage directed us in a performance. As we were playing, we realized it was an Abba song! The angklung was also a gift to take home.” Barbara Blauhut, director of special events, WETA Public Television & Radio, Washington
“Showtime’s Nurse Jackie RX Games event concept. From the event title to the tournament activities to the idea of engaging and rewarding real nurses for the second-season launch, it was brilliant and certainly targeted to a deserving audience.”
PHOTOS: ELEVIN PHOTOGRAPHY (BRYAN RAFANELLI), COURTESY OF HARGROVE (RON BRACCO)
Jenny Powers, vice president of special events, National Multiple Sclerosis Society, Southern New York Chapter
“I loved the Leukemia Ball’s use of handheld wireless devices. They were given to bidders, enabling them to track their bids as the evening progressed.” Ron Bracco, creative director, events, Hargrove Inc., Washington
“Dessert inside a balloon. Guests are given a pin to pop and eat.” Bryan Rafanelli, owner, Rafanelli Events, Boston
“PDA marketing. More than ever, the event industry has taken to the PDA airwaves to promote and update events, meetings, and trade shows. Within seconds, text message updates can get to attendees. You also gain a database to market next year’s event.” Dargan Watts, director, Birchmore Group Inc., Orlando
“Virtual events. I love the Virtualis Convention Center in Second Life. It is a virtual environment for trade shows, meetings, and even virtual banquets, dances, concerts, etc.” Patti Shock, professor and director of distance learning, Harrah College of Hotel Administration, University of Nevada
“The increased focus on security and eventprofessional responsibilities after crashers made it into the White House last year.” Alison Bossert, senior vice president, special events, Columbia Tristar Marketing Group, Los Angeles
“One of my favorites ideas is the cheesecake ‘ice cream’ cone, where there is a soft center of whipped ﬂavored cheesecake inside a miniature sugar cone. It eliminates the intense labor of scooping out ice cream during an event, and you don’t have to worry about melting. Guests also love the surprise of biting into cheesecake instead of ice cream.” Pasquale Ingenito, executive chef, Windows Catering Company, Washington
“I’ve seen many events make use of the service staff to tie elements into the branding or theme. At Ubisoft’s launch event, [staffers wore] Revenge of the Nerds costumes with taped rimmed glasses, ‘Hello My Name Is NERD’ nametags, and bow ties. The servers have a lot of interaction with the guests and almost act as live, moving decor.” Alison Slight, managing director, Candice & Alison Luxury Event Management, Toronto
Compiled by Claire Hoffman
bizbash.com winter 2010–11 7
SURVEY SAYS We asked readers for their take on this moment in the event business. Here are some highlights.
How would you describe the current economic state of the event industry?
Are you haggling over prices more or less now (September 2010) than you were a year ago (September 2009)?
How would you describe your feelings about your long-term job prospects in the event industry?
It’s going to get worse before it gets better.
I’m a little worried.
I’m very optimistic.
We’re still in the thick of the downturn. 41% We’re just starting to recover.
We’re fully recovered and back to normal.
We’re through the worst of it, and we have settled into a new normal.
Haggling about the same as a year ago
Methodology: The survey was conducted online from September 13 to 23 via a link shared with BizBash email newsletter subscribers and Twitter followers. The data here represents responses from 1,023 people who identiﬁed themselves as event planners (who work in-house, on their own, or at ﬁrms) or owners or employees of venues or industry vendors.
I’m cautiously optimistic.
ON BIZBASH.COM More survey results regarding budgets, holiday parties, and industry stafﬁng levels
HOST YOUR NEXT EVENT AT NATIONALS PARK!
The home of the Nationals can be the home of your next special event! The opportunities at Washingtonâ€™s hottest new venue are limited only by your imagination. t t t t t t t t t t
Awards galas Bachelor/Bachelorette parties Bar/Bat Mitzvahs On-Field Batting Practice Championship games Company outings Concerts Expos and Trade Shows Fund-raising events Holiday and Birthday parties
PHOTO: LIN AND JIRSA PHOTOGRAPHY
COOL CURTAINS To add a wintry look to end-of-the-year gatherings, Ice Bulb (877.423.2852, icebulb.com) offers decorative curtains made of frozen water. A machine cuts ice into gemlike cubes, which the company hand-strings onto cables suspended from trussing. Curtains can be made in any length and height. If used indoors, the pieces last about ﬁve hours; a container below collects drips. Ice Bulb is based in Southern California, but works nationwide and in Canada. While pricing depends on the size of each piece, strands typically cost $140 to $180 each, plus more for assembly and delivery. —Lisa Cericola
holiday party ideas
11 bizbash.com winter 2010–2011
bizbash.com winter 2010–11 11
New on the Menu
holiday party ideas
Seasons’ Eating By LISA CERICOLA
Basil-breaded smoked turkey “ﬁngers” with honey orange marmalade and pomegranate seeds from Great Performances (212.727.2424, greatperfor mances.com) in New York
Tourtière strudel with mustard pickle from Jamie Kennedy Event Catering (416.362.1957, jamiekennedy.ca) in Toronto
Chocolate sorbet popsicles on a bed of crushed peppermints from Limelight Catering (773.883.3080, limelightcatering.com) in Chicago
Goat cheese lollipop trufﬂes rolled in crushed pistachios, sun-dried tomatoes, and other toppings from Windows Catering Company (703.519.3500, catering. com) in Washington
Cranberry maple salmon with pink peppercorn sauce in toast cups from Good Gracious! Events (323.954.2277, goodgraciousevents.com) in Los Angeles
PHOTOS: GREG POWERS (NEW YORK, WASHINGTON), JOANNA DICKINS (TORONTO), TYLLIE BARBOSA (CHICAGO), JESSICA BOONE (LOS ANGELES)
Here are ﬁve passed bites for holiday gatherings of all types.
ALWAYS 4 S T E P S A H E A D PA R T Y R E N TA L LT D.
WWW.PARTYRENTALLTD.COM TETERBORO, NJ V RED BANK, NJ V PENNSAUKEN, NJ V NEW YORK, NY V BRIDGEHAMPTON, NY V LOCUST VALLEY, NY GREENWICH, CT V NEW PRESTON, CT V PHILADELPHIA, PA V LAUREL, MD V BALTIMORE, MD V WASHINGTON, D.C.
holiday party ideas
Serve in Style Make end-of-year gatherings feel festive with these glasses and tasting vessels. By LISA CERICOLA
Toasting glasses, 85 cents, available in Southern California from Town & Country Event Rentals (800.899.2620, townandcountryeventrentals.com)
Champagne Flutes Bella gold champagne ﬂute, $1.95, available in New York from Something Different Party Rental (973.742.1779, something differentparty. com)
Ruby Braid glass, pricing varies, available nationwide from Classic Party Rentals (310.764.0373 ext. 316, classicparty rentals.com)
Paloma ﬂute, pricing upon request, available in New York from Party Rental Ltd. (201.727.4700, partyrentalltd. com)
Spiegelau champagne coupe, $3, available in Toronto from Chair-Man Mills (416.391.0400, chair manmills.com)
Mini fry basket, $2, available in Toronto from Exclusive Affair Rentals (416.759.2611, exclusiveaffair.com)
Teardrop spoon, $1.75, available in Toronto from Chair-Man Mills
14 bizbash.com winter 2010–11
Voss clear plate, pricing upon request, available in New York from Party Rental Ltd.
White oval tasting spoon, $1, available in New York from Something Different Party Rental
PHOTOS: COURTESY OF VENDORS
Seven-inch oyster plate, pricing varies, available nationwide from Classic Party Rentals
Mini leaf plate, 55 cents, available throughout South Florida from Atlas Party Rental (561.547.6565, atlaspartyrental.com)
Bring creativity to life with CORTâ€™s exclusive Endless CollectionTM, a modular seating system designed to fit any event space or party theme. With seating so versatile, the possibilities are truly infinite.
What are clever ways to integrate trade show sponsors? to the show. Key exhibitors are also able to sponsor so-called V.I.P. “closing lounges,” or meeting rooms off the ﬂoor. In the rooms, companies can serve snacks or cocktails, show videos, and brand the space with decor of their choosing. Some companies have also opted to provide services, such as manicures or hairstyling, within the rooms. In August, the BlogHer conference drew about 2,500 bloggers to the Hilton New York, where the three-day event had a traditional trade show setup. “We really tried to ﬁnd creative ways to integrate our sponsors, so they weren’t just a booth on the ﬂoor,” says San Francisco-based director of events Lori Luna. In addition to branding prominent signage, some BlogHer sponsors used celebrities to engage the crowd, both on and off the ﬂoor. Sara Lee called on Top Chef star Padma Lakshmi to judge a sandwich-
At the BlogHer conference, celebrities like Padma Lakshmi participated in events. making contest. Tropicana hosted a breakfast and enlisted spokesperson Bruce Jenner—former Olympic athlete and currently on Keeping Up With the Kardashians—to pour its newest ﬂavors at a juice bar. “When they saw the reality TV stars, people went nuts, especially on Twitter,” says Luna. “We knew we’d get attention on blogs, but we also had 100,000 mentions on Twitter on the ﬁrst day alone.” As director of strategic accounts at Reed Exhibitions, Lawrence Settembrini works with the sponsors of New York Comic Con, which takes place at the Jacob K. Javits Center. “It’s a fairly young show in a large building, and we initially had
concerns about fans ﬁnding their way through the [venue],” says Settembrini. “Our solution was to sell a sponsorship to a company that builds scale statues of superheroes.” Producers placed the statues at key locations throughout the building, and referred to them in directions. “For example, we provide instructions to our conference and panel areas as such: ‘Head to the Superman statue in the north concourse, then take the escalators down to the ﬁrst ﬂoor,’” says Settembrini. “It’s a pretty simple concept that resulted in sponsorship revenue, helped our attendees navigate the building, and provided a photo opportunity.” —Jenny Berg
A New Way to Fill Seats CharityHappenings (charityhappenings.org), an online calendar of fund-raisers, now allows nonproﬁts to promote events and sell tickets. Planners create a customized ticketTIC K E TI NG ing Web page with details about the event, plus other information such as auction items or the organization’s mission. While the service itself is free, CharityHappenings charges 99 cents plus a 3 percent fee per attendee (up to $7.49) at the point of sale. For the time being, tickets can be purchased in American dollars, but the company says a Canadian version is coming soon. —Lisa Cericola
ON BIZBASH.COM More new products and services
16 bizbash.com winter 2010–11
A SPARKLING BAR New from rental company FWR Rental Haus (877.637.3744, fwrental.com), the paillette bar adds a shiny touch to events. The piece, which comes in aqua and silver, can be conﬁgured as a 12- by 10-foot four-sided R E NTA L rectangular bar, or a 12- or 8-foot single-sided bar. For an additional charge, the paillettes can be used to spell out the name of a company or event. The bar is available nationwide, and pricing starts at $750. —L.C.
PHOTOS: COURTESY OF BLOGHER, COURTESY OF CHARITYHAPPENINGS, COURTESY OF FWR RENTAL HAUS
From making unexpected use of celebrity spokespeople to employing superhero statues, here are a few clever ways to increase sponsor visibility at trade shows. At America’s Beauty Show in Chicago, producers ensure that sponsors’ presence extends beyond the show ﬂoor. “We work with major exhibitors to offer an overall program to incorporate within their trade show strategy,” says Paul Dykstra, C.E.O. of Cosmetologists Chicago and America’s Beauty Show. Besides their booths, sponsoring manufacturers who exhibit are invited to brand key cards for hotels associated with the event. Sponsors can place products such as shampoos, conditioners, and face washes in attendees’ rooms at these properties. Sponsors are also invited to host press lounges that surround the show ﬂoor, where they can speak directly to beauty editors who come
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For this summer’s National Scout Jamboree in Virginia, celebrating the Boy Scouts of America’s 100th anniversary, CorporateMagic Inc. created a 395-foot-long stage with three massive LED screens and eight ﬂaming cauldrons.
PROGRESSIVE STAGES Here’s a look at innovative designs from concerts, fashion shows, and other events. By LISA CERICOLA
For a June fund-raiser beneﬁting Design Industries Foundation Fighting AIDS, Chicago’s Kehoe Designs created a platform with a giant, illuminated wall that framed a video screen.
18 bizbash.com winter 2010–11
At Marc Jacobs’s spring 2011 show, a lamp-shade-shaped bronze structure acted as the entrance to the catwalk.
For the Council of Fashion Designers of America’s annual awards in June, scenic designer Scott Pask made a backdrop shaped like Richard Serra’s sculpture “Torqued Ellipse IV.” Producers projected video onto a central cylinder and two wing walls.
PHOTOS: CHRISTOPHER POLK/GETTY IMAGES (MTV MOVIE AWARDS), COURTESY OF CORPORATE MAGIC (BOY SCOUTS), BILLY FARRELL/PATRICKMCMULLAN.COM (CFDA AWARDS), EMMANUEL DUNAND/GETTY IMAGES (MARC JACOBS), RANDY MICHAEL KORWIN/RMK PHOTO (DIFFA)
The MTV Movie Awards in June had a dynamic set with layered projection screens designed by Consortium Studios and lit by Triphoton City.
EVENTS THAT ILLUMINATE Hargrove will light up your next event with a distinct, creative, and innovative approach sure to engage your audience, leave a memorable impact, and produce results. When you need to shine, call Hargrove.
TAKING THE CAKE Baker Lara Stuckey recently moved into a new retail space in McLean, where she creates custom baked goods with artful designs and ﬂavorful combinations. from using her degree in counseling psychology and working with troubled youth and adults. Baking went from a hobby to therapy for Stuckey, who used her time at the mixer as a chance to clear her mind. When a friend asked her for a wedding cake, she decided to go full-time, opening Fluffy Thoughts in 2003. For the ﬁrst seven years, Stuckey turned out custom cakes from a fully licensed galley kitchen in her two-bedroom apartment. “Our neighbors were pretty familiar with the weekend process of us going up and down the elevators with all sort of cakes,” she says. “We now have enough space that we aren’t bumping into each other and asking people to move so that we can open the oven.” What separates Fluffy Thoughts from other bakeshops around town? Stuckey is quick to point to taste. “We put a strong focus on our ﬂavors. We always use the freshest ingredients we can ﬁnd, and we are consistently experimenting
with new ﬂavor combinations for our clients,” she says. Some of her favorite combinations include My Passion, white cake ﬁlled with passion-fruit curd and blackberry buttercream; and the Rosey, pistachio Lara Stuckey cake brushed with rosewater syrup, ﬁlled with rosewater buttercream and pistachio meringue between each layer. While a large portion of her business is generated through wedding cakes and cupcakes, Stuckey also makes designer cakes and cupcakes for corporate clients including SAIC and the Avalon Group. Louise Seghers, an editorial and event consultant, called on Stuckey to create a dessert for the gala reception at the George Washington Masonic Memorial centennial event in February. “We chose Fluffy
Iron Chef-Inspired Classes Open Kitchen (703.942.8148, openkitchen-dcmetro.com), a bistro, catering company, and cooking school in Falls Church, offers TEA MB U I L D I NG cooking contests based on the Food Network’s popular competition show. Available to groups of 12 to 25 people, the four-hour program runs Mondays, Tuesdays, and Wednesdays. Teams of two to four members have an hour and 45 minutes to create a threecourse dinner that is judged on taste, presentation, and the use of ingredients. Pricing is $95 to $115 per person. —T.W.
20 bizbash.com winter 2010–11
Thoughts because of Lara’s artistic and design background,” Seghers says. “Lara helped us decide on the perfect solution to feed more than 700 guests by creating a cake tower ﬁlled with mini cupcakes topped by a small, three-tiered cake. Each cupcake was decorated with the memorial’s logo, and the tier cake incorporated designs from the building’s architecture.” Stuckey also caught the eye of Food Network producers and will be competing in an upcoming episode of Food Network Challenge, to air in 2011. —T.J. Walter
COMFORT FOOD ON WHEELS Eat Wonky (202.709.6659, eatwonky.com) is a food truck specializing in Wonky Fries, a version of the Canadian dish poutine. Menu items include fresh-cut potatoes CATE R I NG fried in peanut oil and topped with “squeaky cheese” (cheddar cheese curds) and gravy, and the Wonky Dog, an all-beef hot dog topped with Wonky Fries and gravy on a sub roll. Also available is a grilled cheese sandwich (melted squeaky cheese and spices served on a grilled sub roll) and whoopie pies from Treet Bakery. Groups can reserve the truck for events, with rates starting at $1,000 for two hours. —T.W.
PHOTOS: TAKENO KANJI (PORTRAIT), COURTESY OF OPEN KITCHEN, COURTESY OF EAT WONKY
Fluffy Thoughts Cakes (703.942.5538, ﬂuffythoughts.com) in suburban McLean, Virginia, has only been open since April, but owner and head designer Lara Stuckey has been baking since she was ﬁve and turning out her towers of cake professionally for seven years. “I got my start with an Easy-Bake Oven, but eventually I worked my way up to what you see now,” Stuckey says while sitting in the quaint, Tiffany-blue tasting room of her 1,300-square-foot shop. While taking graduate courses at Marymount University in 2002, Stuckey needed a part-time job, which led her to Warren Brown’s D.C.-based Cakelove. “Working for Warren was an amazing experience, and hearing his story about how he went from being a lawyer to a full-time baker was inspiring to me, especially as I thought about what I was going to do after I ﬁnished school,” she says. But even Brown’s inspiration wasn’t enough to pull her away
Thereâ€™s A Better Way bizbash.com/jobboard The Best Job Board in the Business FIND JOBS / POST JOBS / GET BACK TO WORK
Forecast Ideas, products, and just plain cool stuff to have on your radar. By LISA CERICOLA
Ideal for events without bartenders, Vino Solo combines a 187-milliliter bottle of wine with a plastic drinking ﬂute. It’s available through Philadelphia-based KDM Global Partners (215.509.7500, kdmglobalpartners.com). Custom labels can be made with a company’s logo.
The AppLounge at the 2010 London Design Festival featured a curated selection of ebooks, MP3s, and online services. The sleek pop-up is a stylish example of how to showcase digital products.
Available November 16, the Food Network South Beach Wine & Food Festival Cookbook from Clarkson Potter commemorates 10 years of the festival with chef interviews, recipes, and other behind-the-scenes tidbits from director Lee Brian Schrager.
Running from November 17 to May 15, 2011, at New York’s Museum of Arts and Design (212.299.7777, mad museum.org), the “Global Africa Project” is an extensive exhibit of contemporary African art, design, and craft, as well as an exploration of the socioeconomic impact of art-making in local communities.
The Lacoste Show
Central Florida-based paper goods company Riﬂe Paper Co. has a charming blog (riﬂemade.squarespace. com) where owner Anna Bond shares her latest projects and design obsessions, from vintage book covers to retro interiors.
The long-gestating Broadway show SpiderMan: Turn Off the Dark (spidermanonbroadway. marvel.com), directed by Julie Taymor—known for her groundbreaking spectacles—with music by Bono and the Edge from U2, debuts November 14 at Foxwoods Theatre in New York.
10. Three feeds worth following on Twitter:
8. For the Hotel Plaza Athénée Paris’s (plazaathenee-paris.com) new winter menu, head pastry chef Christophe Michalak created “Chestnut,” a rum baba with vanilla chantilly cream, spiky points of meringue, and chestnut Bavarian cream.
22 bizbash.com winter 2010–11
Whether in shades of tangerine, pumpkin, or—as Pantone calls it—“coral rose,” orange was one of the hottest color trends during the spring 2011 shows at Mercedes-Benz Fashion Week.
The Design Observer Group (@designobserver) delivers newsy updates on worldwide “design, culture, change.” For cultural, political, and just plain inspirational tweets, Yoko Ono (@yokoono) ﬁts the bill. Zappos C.E.O. Tony Hsieh (@zappos) mixes thoughts on marketing and business with daily (often funny) musings.
11. On My Radar “The chic fashion line Leroy and Perry (leroyand perry.com) has delighted me in spades with its inventive reuse of soda cans this fall. The ﬁne sprays of sequins that give a little sparkle to a new line of shift dresses are, in fact, fashioned from recycled pop cans. Super cool, right?” David Stark, president and creative director, David Stark Design and Production, New York
PHOTOS: METHOD (1), KDM GLOBAL PARTNERS (2), DEFINITION BRANDING & MARKETING (3), COURTESY OF THE FOOD NETWORK SOUTH BEACH WINE AND FOOD FESTIVAL (4), MUSEUM OF ART AND DESIGN (5), COURTESY OF SPIDERMAN TURN OFF THE DARK (7), COURTESY OF DORCHESTER COLLECTION (8), COURTESY OF MERCEDES BENZ FASHION WEEK (9), COURTESY OF DAVID STARK (11)
Ideal for meetings and presentations, the Ediﬁer Soundbar USB ($49.99, available at store. apple.com in December) is a 10-inch speaker that connects to a laptop through a USB port and emits stereo-quality sound.
6ENUE 3UPPLIER $IRECTORY
A Massive New York Transplant Carmine’s, the famous New York Italian restaurant, opened its third location outside of Manhattan in Washington’s Penn Quarter in August. In a space originally designed for a grocery store, Carmine’s is the largest restaurant in the District, with 20,300 square feet and seating for 700 people. Nine private dining rooms offer a range of seating arrangements—including boardroomstyle—that can ﬁt groups as small as 10. Six of the rooms are outﬁtted with ﬂat-panel televisions, personal thermostats, iPod connections, and other wireless audiovisual capabilities. Designed by Bill Johnson Studios, the location features hundreds of black-and-white photos on the walls, antique chandeliers, and large white-clothed tables. (425 7th St. NW, 202.737.7770)
A Tech-Heavy Sports Bar Near Dupont Circle, Public Bar occupies 7,600 square feet on two interior levels and a rooftop deck. The swanky sports bar, which has exposed red brick walls and marble-topped bars, can host 450 people as a whole or be divided for smaller events. Each level offers dedicated presentation capabilities and a segregated sound system, allowing for multiple private events or corporate meetings to take place at once. The main level, referred to as Courtside, can host 150 to 200 people and offers 31 TVs and a large U-shaped bar. The secondlevel lounge, dubbed the Suite, has a private bar, six large-screen TVs, and a range of lounge seating options for as many as 150 people. The Sky Box on the roof can hold 125. (1214 18th St. NW, 202.223.2200)
24 bizbash.com winter 2010–11
An Airport-Adjacent Meeting Space A two-minute drive from Dulles International Airport, the Hyatt Dulles Executive Meeting Center opened in September with 18,000 square feet of function space and 11,000 square feet of prefunction space. For meetings, there are two 1,223-square-foot boardrooms, as well as two smaller rooms that seat 24 each. The largest of two ballrooms, the 8,740-square-foot Luray Ballroom, seats 700 or holds 1,000 for receptions. The center has in-house audiovisual and catering teams, wireless Internet, a complimentary business center, and videoconferencing gear. The attached 316-room hotel offers contemporary American cuisine at its restaurant, Elements, and has a 50-seat private dining room. (2300 Dulles Corner Blvd., Herndon, Va., 703.713.1234)
A Conference Center With a View Just a short walk from the Capitol and Union Station, the 20 F Street Conference Center opened last summer. Owned and managed by the American College of Surgeons, the center has an exclusive catering contract with Windows Catering Company. The venue’s largest space is a 2,500-square-foot meeting room that can be divided into two separate rooms and can host groups of 34 to 250. Also available is a 24-seat boardroom and an 18-seat videoconference room. A 2,500-square-foot roof terrace offers views of downtown Washington and can hold as many as 450. (20 F St. NW, 202.672.1515)
Our comprehensive venue directory
PHOTOS: COURTESY OF CARMINE’S, COURTESY OF PUBLIC BAR, EARL ZUBKOFF (HYATT DULLES), TONY BROWN/IMIJINATION PHOTOGRAPHY (20 F STREET)
By CLAIRE HOFFMAN & T.J. WALTER
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Hotel Palomar Menus Go Local, Organic, Seasonal +IMPTONÂ´S (OTEL 0ALOMAR SHOWED ITS TASTE FOR Â±GREENÂ² PRACTICES BY EARNING THE HIGHLY COVETED 'REEN 3EAL .OW THE HOTEL CHAIN IS PROVING HOW GOOD GREEN CAN TASTE 4HE FALL MENUS AT $OMASO IN (OTEL 0ALOMAR 7ASHINGTON $# AND 5RBANA IN (OTEL 0ALOMAR !RLINGTON FEATURE DISHES SUCH AS WILD STEELHEAD SALMON WITH SWEET POTATO PUREE BRAISED GREENS AND APPLE CIDER GASTRIQUE AND FREE RANGE CHICKEN BROWN BUTTER GNOCCHI WITH WATERCRESS AND CHANTERELLE MUSHROOMS !LL THE INGREDIENTS IN THESE DELIGHTS AND THE REST OF EACH RESTAURANTÂ´S MENU ARE LOCAL ORGANIC AND SEASONAL TO MAKE THEM AS FRIENDLY TO THE ENVIRONMENT AS THEY ARE TO THE PALATE )N ADDITION TO THESE EXCELLENT RESTAURANTS (OTEL 0ALOMAR !RLINGTON AND (OTEL 0ALOMAR 7ASHINGTON $# FEATURE WORLD CLASS VENUES FOR MEETINGS AND EVENTS OF TO GUESTS KIMPTONHOTELSCOM Urbana
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PHOTO: TONY BROWN/IMIJINATION PHOTOGRAPHY FOR BIZBASH
Against the Grain Dried wheat in tromp l’oeil containers served as centerpieces at the Meridian International Center’s annual ball on October 1.
Inside, attendees danced to jazz music, while a DJ spun tunes in the outdoor tent.
Frost Lighting illuminated the outdoor dancing tent with gobos celebrating the anniversary, and David Stark’s design included printed ﬂowers and a host of vases.
Use Your Illusion The Meridian Center celebrated its 50th anniversary with golden hues and trompe l’oeil touches.
The Meridian International Center celebrated its 50th anniversary on October 1 with its annual black-tie Meridian Ball at the center’s White-Meyer House. Beneﬁting the center’s international diplomacy programs, the evening is one of the most anticipated social events of the busy fall gala season, attracting members of Congress, White House staff, and private-sector executives. The center hired New York-based event producer David Stark, of David Stark Design and Production, who worked on last year’s ball for the ﬁrst time. While the look and feel of the gala changes from year to year, the evening’s schedule retained its sense of tradition, as more than 400 of the 600 guests began their evening around 6:30 p.m. at one of 30 residences of ambassadors across The dessert table had town for dinner. The remainder of the guests black-and-white trompe dined in one of several rooms at the White-Meyer l’oeil-themed candelabras, House before everyone came together at 9:30 ﬂowers, and desserts. p.m. for dessert and dancing. As with all the events he produces, Stark said he stuck with a simple goal— “Parties should be fun”—when Meridian International he began planning. “Last year, we Center’s Meridian Ball radically changed the event with Catering Design Cuisine the goal of creating a true afterCaterers Decor, Design, Flowers party that people look forward to David Stark Design and coming to after dinner, and we Production really wanted to build upon that,” DJ Patrick Mondjo he said. Last year’s changes came Entertainment Eric Felton Jazz Orchestra in the form of a large outdoor Event Management tent with a live DJ and a whimsiDufour & Company cal Alice in Wonderland design. For Gifts Keith Lipert Gallery, 2010, the tent remained and Stark Tiffany & Company Lighting Frost Lighting took inspiration from the 50th anLinens, Rentals DC Rental niversary, decking out the tables Print Design Omnivore with golden hues and the rest of Printing Masterpiece the historic space with a host of Printers, Mosaic Printing Sound RCI Sound black-and-white trompe l’oeilMore than 200 attendees dined at the Tenting HDO Productions themed chandeliers, candelabras, White-Meyer House, where Stark topped Valet Marc Parc Valet Inc. ﬂowers, and printed backgrounds. gold-accented tables with centerpieces Venue Meridian House —T.J. Walter made from dried wheat.
The theme extended to the bars in the outdoor tent, which had intricately-designed prints attached to their mirrors and fronts. Stark’s team lined the garden walkways with red carpeting and swathed the trees in sparkling lights.
PHOTOS: TONY BROWN/IMIJINATION PHOTOGRAPHY FOR BIZBASH
xperience our elegant settings, located close to Washington, D.C., Baltimore and northern Virginia.
Equinox Fitness Club conducted morning yoga sessions on the beach behind the hotel.
Red, the Steakhouse and Gotham Steak chefs participated in a barbecue competition on Saturday afternoon.
Guests who signed up for the Jungle Island tour Saturday morning had hands-on experiences with the zooâ€™s residents.
and dinner party in a hotel ballroomâ€”moved from the back lawn when torrential rains and ďŹ‚ooding that afternoon forced the party insideâ€” with the hotelâ€™s restaurants Scarpetta, Hakkasan, Gotham Steak, and Solo providing food stations Thrillist staged a branded hotel in Miami for dinner and dessert. Singer Angela Laino and Beach with three days of parties. band SuĂŠnalo performed during the cocktail reception and dinner, respectively. Thrillist is no stranger to trip giveaways. Saturdayâ€™s planned activities kicked off early MIAMI In October the email newsletter staged with morning yoga on the beach led by Equinox its Jet Mystery event, which ďŹ‚ew 158 guests on Fitness Club instructors and a light breakfast at JetBlue to a surprise location, Jamaica, for a three poolside eatery La Cote. Presenting sponsors Bacdays of activities. In an effort to create a more ardi and Corona supplied poolside liquid libations grounded presence in one of its 16 markets, the throughout the day. New York-based company created the inaugural Other afternoon activities included musicHotel Thrillist in Miami Beach June 4 to 6. spinning lessons from Scratch DJ Academy, caâ€œThrillist recommends the best poeira lessons from Miami Capoeira restaurants and nightclubs [in Project, tours and animal encounHotel Thrillist Miami], and our mission [with this ters at Jungle Island exotic zoo, and Catering, Rentals, Venue initiative] was to showcase just mini massages from Equinox. DJ Fontainebleau Hotel that to a national audience,â€? said Elle spun for the majority of the day, Catering, Venue Red, the Steakhouse the companyâ€™s event manager, Ben and R&B singer Kat Deluna gave a Hindman. â€œWe wanted people to be Catering Gotham Steak, special 30-minute concert complete Hakkasan, Scarpetta, Solo able to experience the brand as a with dancers on the pool deck. at the Fontainebleau local entity and not just an email.â€? That night Thrillist transported Costumes, DJ, Entertainment, Makeup, Thrillist ran national and local everyone to the South of Fifth StafďŹ ng Overthrow online sweepstakes for readers to neighborhood for a dinner party at DJs DJ Elle, Scratch DJ win a hotel room at the FontainebRedâ€™s rooftop event space. DJ SeĂąor Academy leau, which Thrillist rebranded with Entertainment, Venue Stereo from event company OverJungle Island signage and designated activity throw, ďŹ re dancers, and the Miami Entertainment Miami areas, and access to its sponsored Heat dancers entertained throughCapoeira Project, SuĂŠnalo, events. About 200 people from out the night. The Gurkha Cigars around the country, plus 100 locals The company held a farewell Sound Southern Audio Visual and national media, attended. breakfast at Gotham Steak on Transportation Coastal Car The festivities began on Friday Sunday morning before attendees Worldwide night with a welcome reception checked out. â€”D. Channing Muller
PHOTOS: NICK MCGLYNN (BEACH, BIRDS), JUSTIN NAMON/WORLDREDEYE.COM (CHEFS)
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Design Cuisine’s dishes each showcased a different product of Canada.
The Atlantic Provinces of Canada seating section included centerpieces that incorporated real ﬁshing nets.
Light green and chocolate tablecloths along with two different ﬂoral centerpieces highlighted the British Columbia seating section.
Northern Exposure The Wolf Trap Foundation Ball highlighted four regions of Canada.
The Wolf Trap Foundation transformed the Filene Center stage complex into a visual tour of Canada for its 39th annual Wolf Trap Ball on September 24. Per the tradition of partnering with a new host country each year, the foundation teamed up with Canada for 2010 and attracted more than 750 people for the evening black-tie affair that raised $880,000. Working with the theme of “Canada: Keep The Arctic Circle seating Exploring,” Wolf Trap director of special events section featured all white Melanie McCarty and the Wolf Trap Opera Comtables and carved ice pany set designers created a variety of backdrops sculptures from Ice Kristals. and set pieces. “Each year we do our absolute best to work with the host country and highlight Design Cusine catered a trio of what the country has to offer,” McCarty said. “In maple-ﬂavored desserts. the case of Canada, we wanted to showcase the [country’s] four major regions and what is unique in each, so we separated the stage, backstage, and the rehearsal hall into four sections.” Guests arrived through the artists’ entrance into the middle of the complex, which housed the dance ﬂoor, stage, and a wall-sized mural of the Toronto skyline. The rear rehearsal hall was decorated as the Atlantic Provinces of Canada with a seascape mural and centerpieces that incorporated real ﬁshing nets, while the 115-foot stage was split into sections: the Arctic Circle and British Columbia. Carved ice centerpieces The Toronto Wolf Trap Ball highlighted the all-white tables seating section Audiovisual Production in the Arctic Circle section while took on a city CPR Multimedia the nature-based colors—chocoCatering Design Cuisine motif with late and light green—dominated Caterers metal wire the British Columbia section. Entertainment Odyssey seating, black Band Canada was also repreplates, and Flowers Karin’s Florist sented in the menu, catered by Tenting HDO Productions a mixture of Design Cuisine Caterers, via the Valet Atlantic Services black and white Nova Scotia lobster appetizer, Group tablecloths. Venue Wolf Trap the bison tenderloin, and the Foundation for the trio of maple ﬂavored desserts. Performing Arts —T.J. Walter
The 10-piece Odyssey band took to the stage shortly after dinner and played a mix of contemporary dance hits.
30 bizbash.com july/august 2010
PHOTOS: TONY BROWN/IMIJINATION PHOTOGRAPHY FOR BIZBASH
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To help ease the silent and live auction process, the Sports Alliance worked with BidPal.
Windows Catering offered sportsthemed cupcakes.
Happy Feet The SneakerBall streamlined auctions with wireless bidding devices.
Cheerleaders, mascots, and a host of N.B.A., N.F.L., and N.H.L. stars came together at the National Building Museum on September 14 for the Greater Washington Sports Alliance’s seventh annual SneakerBall gala. The blacktie fund-raiser is a break from the typical buttonedup affairs that occur almost weekly in Washington, as the more than 900 guests were encouraged to leave their loafers and heels at home and sport their ﬁnest sneakers. The Washington Sports Alliance director of events Tricia Barry Wizards dance stuck to the Alliance’s proven formula of separatteam performed ing the spacious National Building Museum into during the three distinct sections. Predinner cocktails and cocktail hour. hors d’oeuvres, along with the silent auction, were hosted in the east section, while the awards gala and dinner (which ran $7,500 a table) took over the center section. The after-party was kept to the west section of the museum’s main ﬂoor. Though the layout stayed the same, Barry did change a few details to improve the silent auction and attract a whole new set of attendees. “The cocktail and silent-auction time is always a little hectic, as guests love to mingle with friends and the athletes and it’s also hard to go around and see all of the items available. This year we teamed up with BidPal to help ease the process,” Barry said. “When they checked in, guests got a preloaded handheld device that allowed them to bid from anywhere in the venue, know instantly when they were outbid, and ﬁnd out which items didn’t have any bids.” The new technology seemed to have a positive effect on the bidding, as the silent auction, live auction, and rafﬂe raised $85,000 for the Sports Alliance’s initiatives and the Greater Washington Sports Collaborative, topping last year’s total of $70,000. SneakerBall VII Another new aspect of this Audiovisual Production year’s gala was the effort to boost Talking Tree Creative Catering Windows Catering attendance by offering after-partyAttendees Company only tickets to an additional 200 played Decor, Staging Syzygy guests. The $125 ticket covered the arcade Event Productions open bar, multiple dessert stations Lighting Atmosphere Inc. games Valet MarcParc Inc. from Windows Catering, arcade during the Venue National Building games, and music from DJ Kirby after-party. Museum Ham. —T.J. Walter
The award gala and dinner took place in the center section of the National Building Museum’s main ﬂoor.
Local broadcasters Steve Buckhantz and Lindsay Czarniak served as the evening’s masters of ceremonies.
32 bizbash.com winter 2010–11
PHOTOS: TONY BROWN/IMIJINATION PHOTOGRAPHY FOR BIZBASH
PHOTOS: KEITH SIRCHIO FOR BIZBASH
come and see the armory,” explained Rebecca Robertson, president of the Park Avenue Armory. To design the exhibition and The Park Avenue Armory’s ﬁrst gala the opening night gala, Robertbrought a 50-foot Ferris wheel indoors. son tapped event design company Hickey Shields, which had the task of not only creating a cohesive look For years, the Park Avenue Armory NEW YORK has been the site of large art exhi- for the 55,000-square-foot hall, but bitions and fairs, galas and launch events, and even also arranging the components to Fashion Week shows, but this December the Upper allow for a 532-guest dinner at the preview event the night before. East Side landmark will be home to the ﬁrst full “Just working on that scale in season of artistic programming from the nonproﬁt For the dinner, tables replaced that took over the venue from the state in 2006. As general is challenging, and we grew rides at the foot of the to call it the ‘drill hall effect.’ The a prelude to this, the cultural organization (which 50-foot-tall Ferris wheel. [Wade Thompson is also called the Park Avenue Armory) Drill Hall] has a very, very strange, held its ﬁrst gala on October 7, and Park Avenue Armory’s almost illogical effect on scale, collected $1.2 million to support the re“Carnival” Exhibition where certain things look ﬁne vitalization of the 130-year-old building Opening Night Gala and other things look very, very as a space for the arts. Art Direction, Design, small,” said Josh Hickey, co-owner A four-day exhibition followed the Fabrication Hickey Shields Carnival Games Ace Tent & of Hickey Shields. The gala gave gala, paying homage to the original Amusements guests a chance to partake in 1879 fair held at the armory’s Wade Catering Great the rides and games before the Thompson Drill Hall (held to raise Performances dinner, while stiltwalkers, confunds for the interior design of the Draping Drape Kings Event Management tortionists, magicians, and other venue). Dubbed “Carnival,” the event MF Productions circus acts from the Bindlestiff included a 50-foot-tall Ferris wheel, PR Resnicow Schroeder Family Cirkus roamed the ﬂoor. vintage midway rides and games, and Associates —Anna Sekula performers from the Bindlestiff Family Rentals Party Rental Ltd. The gala’s guests Technical Direction Cirkus. “We’re all about doing fantastic had no qualms Raise Plow things in this space, so doing a carnival Tenting Starr Tents about winning ON BIZBASH.COM in here seemed like a really great idea Venue Park Avenue Armory toys at the water A video report from the gala and a way to invite New Yorkers to pistol range.
Clearwire, one of the sponsors, provided a mobile ofﬁce setup for attendees.
During breaks, attendees grabbed beverages and snacks in the second-ﬂoor lobby of Harman Hall. Conference planners held all of the sessions in the amphitheater-style Harman Hall theater.
The conference featured a mix of mini keynote presentations and roundtable discussions about the intersection of government and technology.
34 bizbash.com winter 2010–11
As Seen on TV
PHOTOS: TONY BROWN/IMIJINATION PHOTOGRAPHY FOR BIZBASH
DJ Donald Syriani provided background music throughout the conference and also for the anniversary reception.
ference. “From the very beginning, we set out to create a different kind of gathering, one that was fashioned after a live show and would stimulate all the senses, from the sights and sounds to the catering and setup.” FedScoop modeled its IT conference Executives from the White House opened and after a talk show, with quick closed the conference, which began shortly after a keynotes, a DJ, and a comedian. catered breakfast by Ridgewells at 10 a.m. A wide range of speakers, including Craigslist founder More than 500 government and Craig Newmark, Hufﬁngton Post founder Arianna WASHINGTON public-sector IT and technolHufﬁngton, and U.S. chief information ofﬁcer Vivek ogy leaders came together at Sidney Harman Hall Kundra, all delivered focused, mini keynote messagin the Penn Quarter section of Washington for es from Harman Hall’s amphitheater-style stage. the FedTalks conference on October 12. Hosted by Local comedian Remy and DJ Donald Syriani, who FedScoop, a government media and marketing has played at several events at the White House, company that specializes in government IT news, also performed mini sets between sessions. the one-day conference focused on how technoloThe conference coincided with FedScoop’s gy can change government. It was designed to feel second anniversary, which was marked with a different than a typical conference. reception in the second-ﬂoor lobby “There are several IT events that of Harman Hall following the FedTalks Conference occur every day in town, and the ﬁnal talk. Syriani performed while Catering Frosting, majority of them take place in gray sponsors, attendees, and speakers a Cupcakery conference rooms or nondescript sipped on cocktails and dined on Catering Ridgewells Catering hotel ballrooms,” said Goldy Kamali, hors d’oeuvres from Ridgewells DJ Donald Syriani C.E.O. and founder of FedScoop and and cupcakes from Frosting, a CupVenue Sidney Harman Hall the host and organizer of the concakery. —T.J. Walter
A giant slide served as the party’s entryway.
Oh, Chute! Guests entered the Discovery kids network launch on a giant slide.
Discovery Communications and Hasbro launched a new children’s network, known as the Hub, with a party on October 10 that showcased the playfulness and fun the channel promises to bring with its A Transformers replica programming. The interactive offerings began with served as towering decor. an entrance to the party space by way of a giant slide. Discovery Communications vice president of global events Jeff Kaplan oversaw the event from Activities and entertainment included a A ball pit made the company’s headquarters in Maryland, where Transformers photo opportunity, an interactive for a colorful, a team of about 10 serves as an in-house event strawberry shortcake bar from caterer Global Cuiinteractive agency for the group of networks. Connecticutsine by Gary Arabia, a ball pit, a caricature station, spectacle. based Blue Flame worked with Discovery Global and a custom button-making station. Some of the Events on the execution. games from the Family Game Night programThe Hub’s partners and execuming appeared at the party on a tives, plus celebrities and other invited Discovery giant scale, including a huge ConCommunications and guests of all ages—about 550 people nect 4 board and a version of OperHasbro’s Hub Launch in all—showed up at the Lot. “We did ation that allowed guests to move
Catering Global Cuisine by Gary Arabia Design, Fabrication Blue Flame Events Furniture Rentals Lounge22 Powered by Cort Lighting Delicate Productions Inc. Venue The Lot
game pieces with giant tongs. A Hub passport allowed guests to collect stickers at various stations and redeem them for a prize. Large HD video projections showed a sizzle reel looping network footage on the inside and outside walls. —Alesandra Dubin
PHOTOS: COURTESY OF THE HUB
it at the Lot because we wanted for guests to really experience what the Hub was,” said Kaplan, whose group worked with the local, Burbank-based Hub marketing and communications department. “That was the genesis of the slide. As you arrived, you were invited to ﬁnd your inner kid.”
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Sweet treats available at the dessert table included Swedish Fish, red and black jellybeans, and red-and-white Starlight peppermints.
Dufour & Company placed illuminated white bars around the reception area, with the Target and N.U.L. logos lighting the backdrop.
A sculpture outside of the Kennedy Center nodded to Target’s red branding.
conference kickoff party—a nod to its sponsorship of this year’s welcome concert and reception. The league marked its 100th anniversary this year and began its celebration after an address from president and chief executive Marc Morial at The National Urban League and Target the First Baptist Church of Glenarden. Buses then fused their logos into party decor. transported many of the 2,000-plus guests from the church to the Kennedy Center’s Concert Hall. The National Urban League Attendees ranged from members of the league to WASHINGTON kicked off its annual four-day the community, as the event was free and open conference with a Target-sponsored welcome to the public. reception at the Kennedy Center on July 28. A celebrity performance is standard for the Event producer Philip Dufour event, and this year John Legend National Urban League played a 45-minute set in the Kenworked with Target and Greater Conference Kickoff Washington Urban League presinedy Center’s Concert Hall that dent and C.E.O. Maudine R. Cooper to Party included his hits “Ordinary People” Audiovisual Production create the event’s look, which relied and “Lifted.” Creative Video of heavily on Target’s red-and-white Afterward, attendees headed Washington color scheme. The partnership was out to Signature Special Event Catering Restaurant further promoted by projecting both Services’ 260- by 80-foot tent for Associates at The John F. Kennedy Center for the the league’s circular logo and Target’s the reception on the South Plaza. Performing Arts bull’s-eye trademark onto the recep“[Target] always wants to create DJ Patrick Mondjo tion tent’s walls. an environment that is friendly Flowers Jack H. Lucky Floral Since 2009, Target has worked diand open and fun for attendees at Design rectly with Urban League afﬁliates to Lighting Atmosphere an event,” Dufour said. Lighting plan events, like last year’s welcome Restaurant Associates Production Dufour & reception at the Field Museum in manned the tent’s buffet stations, Company Chicago. The Washington event, how- Tenting Signature Special serving sautéed chicken with peaEvent Services ever, marked the ﬁrst time Target’s nut sauce, macaroni and cheese, Transportation Callaway color scheme and trademark have and vegetarian spring rolls. Transportation played such a prominent role in the —Jennifer Ross
PHOTOS: TONY BROWN/IMIJINATION PHOTOGRAPHY FOR BIZBASH
Grammywinner John Legend performed in the Kennedy Center’s Concert Hall.
Event producer Philip Dufour used Target’s red-and-white color scheme to create the event’s look, and projected the Urban League’s circular logo and Target’s bull’s-eye trademark onto the reception tent’s walls.
PHOTOS: COURTESY OF WASHINGTON TALENT, PHOTO AND VIDEO
With temperatures reaching into the 90s and a tense political Glenn Beck’s Restoring Honor Rally atmosphere due to drew more than 300,000 to the Beck’s and guest speaker Sarah PaLincoln Memorial. lin’s political views, health and security Glenn Beck may wear his WASHINGTON politics on his sleeve during his were the biggest primetime talk show and his many other appear- concerns for planners. Although ances, but on August 28 he put politics aside for his Restoring Honor rally at the Lincoln Memorial. security concerns never became a Purportedly designed to honor our armed forces factor and the and celebrate American values, the event drew The stage was set at the base of the Lincoln Memorial, which provided more than 300,000 people from across the coun- speakers stayed a picturesque background for the more than 300,000 attendees. try. During its peak, the crowd stretched from the true to their nosteps of the Lincoln Memorial to the Washington politics mandate, the nine medical stations saw Monument, ﬁlling the area around the Reﬂecting plenty of action from heat-related issues. In an attempt to control any widespread heat issues, the Pool as well as adjacent ﬁelds. producers handed out more than 75,000 bottles To help oversee and plan the rally, Beck and his team tapped CSI—Capitol Services’ senior op- of water and set up nine cooling stations to keep erations manager Kelley Gillespie. A veteran plan- the crowd cool and hydrated. Another challenge was ﬁnding ner with several large-scale events on a way to keep the massive crowd the Mall under her belt, the Restoring Restoring Honor Rally organized. Working with the NaHonor rally marked the largest event Catering Design Cuisine Caterers tional Park Service and Park Police, she has produced. Gillespie and her Event Management organizers divided the area into team of 30 planners worked for nearCSI—Capitol Services Inc. eight safety zones. The space in ly a year to plan the four-hour rally, Production National Events between the zones allowed for limL.L.C. which required more than 40 pages Rentals DC Rental ited mobility and secured space for of permits, a production crew of 150, Tenting Capital Party Glenn Beck offered the each of the nine LED walls provided a six-day setup, and the assistance of Rentals opening and closing remarks. by Video Walltronics. —T.J. Walter 11 police and government agencies.
Canadian designer Breeyn McCarney used ﬂowers to create a dress inspired by festival sponsor PerrierJouët’s Belle Epoque bottle.
Barbara Hershenhorn of Party Barbara Co. draped the Artifacts Room in all white and used white sofas from Furnishings by Corey to give the space an icy feel.
Inspired by the opening night ﬁlm, Score: A Hockey Musical, the festival’s kick off gala had a dance ﬂoor that resembled an ice rink.
The Liberty Group served a selection of concession stand fare like pizza and hot dogs as well as passed hors d’oeuvres like jalapeno cheese poppers and crispy calamari. Iceculture used 9,000 pounds of ice to produce a hockey rink ice table dubbed the TIFF Shooter Bar, where guests could sample shots of Skyy Vodka.
38 bizbash.com july/august 2010
we had dasher boards all around the rink with advertising on them,” she said. The boards displayed sponsor names like Bell, RBC, Perrier-Jouët, Skyy Vodka, and Stella Artois. DJ Jojo Flores spun tunes from an elevated DJ The Toronto International Film booth, draped in black and adorned with a 2004 Festival opening gala paid Ontario Major Hockey League Division Championtribute to a hockey musical. ship banner. Additional banners hung over a food station at the end of the room, where servers offered pizza and Caesar salad to guests, and In a nod to Score: A Hockey TORONTO Musical—the opening night ﬁlm hockey jerseys from the ﬁlm were suspended from the rafters. at the 35th annual Toronto International Film In the Governor’s Room, a massive banner Festival—organizers of the festival’s opening reading, “Hockey is air, hockey is water, hockey night gala on September 9 ﬁlled the Liberty is life,” hung from the ceiling and Grand with concession stand Iceculture displayed a 16-foot ice fare (hot dogs and popcorn) and Toronto International sculpture shaped like a hockey rink memorabilia (jerseys, pennants, and Film Festival Opening and dubbed it the TIFF Shooter Bar. hockey pucks) reminiscent of a small Night Party The sculpture, which served as a tatown hockey arena. Catering Liberty Grand ble, held 144 shot glasses ﬁlled with Barbara Hershenhorn of Party Catering Skyy Vodka. Servers dressed in black Barbara Co. planned and produced Dance Floor, Signage National Sign & Design and white costumes reminiscent of the event, which drew 3,000 guests, Group Inc. referee outﬁts ﬂanked either side of including Olivia Newton John and Design, Event the table. Nelly Furtado, both of whom star Management, Production “We tried to scale it down as in the ﬁlm. Walter Gretzky, who has Party Barbara Co. DJ Jojo Flores much as you’d scale it down in a a cameo, also attended, posing for Furniture Rentals small town hockey arena,” said photographers on a bright orange Furnishings by Corey Hershenhorn, who worked with carpet (the colour of the TIFF logo) Ice Sculpture Iceculture Inc. the Liberty Group to design a menu outside the venue. Audiovisual Production, appropriate for a hockey crowd. The In an effort to replicate an arena, Lighting Event Services Group selection included Philly cheese Hershenhorn worked with McWood Props McWood Studios steak sandwiches, all-beef grilled Studios and National Sign & Design Rentals Chair-man Mills Kosher hot dogs, a poutine station, Group to turn the Artifacts Room Security Star Security Stafﬁng, Venue Liberty pizza, and Caesar salad. Dessert ininto a pseudo ice rink. “The dance Grand Entertainment cluded chocolate hockey pucks and ﬂoor looked like a hockey rink with Complex funnel cakes. —Susan O’Neill centre ice and the blue lines. And
PHOTOS: GARY BEECHEY FOR BIZBASH
Servers offered glasses of Perrier-Jouët at a bar in the V.I.P. lounge.
A photo booth from MVS Studio mimicked the look of a BlackBerry.
A giant LED wall broadcast moving BlackBerry imagery.
Color-changing LED tubes backed a gift bag area at the entrance, where guests picked up their new smart phones.
past an arrivals carpet set up near Wilshire. Vivid, programmed, color-changing LED tubes illuminated the entrance to the party space. Below the lights was a gift table where guests could pick up their new smart phones. Inside, staffers in susBlackBerry built out a raw space for its penders and black T-shirts marked “Geek Squad” Torch launch with a performance by Drake. roamed to tell guests about the features of their new BlackBerrys while they snacked on comfort BlackBerry and AT&T hosted a favorites like grilled cheese and sliders from KathLOS ANGELES U.S. launch party for the new leen Sacchi. Torch 9800, which the brand is hyping as the ﬁrst A huge LED wall lit up the room with Blacksmart phone with a full Qwerty BlackBerry keyBerry imagery. Blue lighting illuminated furniture board and large touch-screen display. In keeping from within, and with the brand’s tradition of large launch events, logo gobos decked BlackBerry Torch the party on August 11 drew a targeted crowd to a the ﬂoor and walls. Launch custom-built environment. Geoff McMurdo, vice A photo station from Catering Kathleen Sacchi: president of marketing for North America at Black- MVS Studio mimicked The Fine Art of Catering Berry maker Research in Motion, oversaw the event, the look of a smart & Events Design, PR, Production tapping Harrison & Shriftman for the production. phone device. Harrison & Shriftman The party took over a space in the building at The event inFlowers Floral Rush 5900 Wilshire Boulevard, which was completely cluded DJ sets from Furniture Rentals, Lighting gutted and reinvented. Harrison & Shriftman arFuture the Prince and Green Lab Design Studio Ltd. ranged for the walls and ceilings to be repainted a performance from Furniture Rentals Icon and remodeled and brought in decor elements, hip-hop artist Drake. Event Rentals, Modern “from the carpet to the drapes and everything in Some guests apGreen Props between—furniture, lighting, sound, and even propriately snapped Invitations John Kneapler Design custom soaps,” said Harrison & Shriftman event stage photos with producer Brett Alligood. “The Torch is the most their new phones. The Lighting Felix Lighting Photo Booth MVS Studio technologically advanced BlackBerry to date, and performer announced, Inc. we wanted to create a space that celebrates this “I go by the name of Rentals Classic Party Rentals milestone. We started with a clean, sleek, black Drake. They call me a Sound Vox Entertainment design and added multiple lighting installations BlackBerry advocate. Inc. to mimic the device’s innovation.” The build-out I never leave home Valet Chuck’s Parking took three days. without it.” Service Uplit hedging marked the way into the party, —Alesandra Dubin
PHOTOS: TYLER GOLDEN
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