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TORONTO Volume 6, Issue 1 Spring 2010 © 2010 BizBash Media
PHOTOS: AARON MILLER (PERFORMERS), BIZBASH (OTHERS)
The University of Toronto’s Palais d’Hiver event adopted a “Through the Looking Glass” theme in honour of Alice in Wonderland. Aerialists from Zero Gravity Circus, dressed as Alice and the white rabbit, performed with hoops and silks above Hart House’s Great Hall. Down below, a whimsical cake, a performer playing the Cheshire cat, trippy checked tablecloths, and tea sets ﬁlled with ﬂowers lent a mad tea party look. More photos are on BizBash.com.
On the Cover One of Toronto’s Top 100 Events, the 2009 Design Exchange Black and White Gala honoured BlackBerry maker Research in Motion with a “Commotion” theme that included a Tron-inspired laser show in the venue’s Trading Floor. Photographed by George Pimentel
FROM THE EDITORS 6 Conversation starters READERS’ FORUM 9 How do you recharge after a big event? 11 12 13 14 15 16 17 18
THE SCOUT Flexible seating Dining tables for rent Resources for corporate picnics How do you entertain guests on a car or bus ride? Trend Spotted: Greenery as event decor Thrillist’s ofﬂine events Innovative box lunches Knot PR’s Tatiana Read; What to do with summer associates
VENUES 19 Some of Toronto’s newest spaces embrace Art Deco design
EVENT REPORTS 21 The new Ad Ball’s burlesque end to Advertising Week 23 Operanation’s Latin-inﬂuenced tribute to Carmen 24 From Miami: Art Basel’s exhibitions, satellite fairs, and sponsored parties 26 Coast to Coast: Pop-ups from across the U.S. and Canada 28 The Interior Design Show’s Italian-themed kitchen party 29 Blending fashion and literature at the Book Lover’s Ball 30 From Las Vegas: The Consumer Electronics Show 32 From Los Angeles: Productionheavy Golden Globe parties 34 From New York: A man’s world at the Hermes store opening 36 Toronto’s Top 100 Events A roundup of the city’s biggest annual undertakings 42 Break the Meeting Mold Innovative solutions for keeping meeting attendees energized THE DIRECTORY 46 New venues TED KRUCKEL 48 Rules for breakfast entertaining
ON BIZBASH.COM Comprehensive local venue and supplier directories The latest industry news Local sites for Boston, Chicago, Las Vegas, Los Angeles, Miami/South Florida, New York, Orlando, Toronto, and Washington
bizbash.com spring 2010 3
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From the Editors
There’s A Better Way bizbash.com/ jobboard
The Best Job Board in the Business FIND JOBS / POST JOBS / GET BACK TO WORK
In January, a lighting designer invited me to a breakfast with a few other event industry friends at one of the best-reviewed restaurants in New York. I agreed—he’s always funny and insightful, and the food would be excellent— although, on the night before, when I calculated how early I’d have to wake up to trek from Brooklyn to the uptown restaurant, I’ll confess to grumbling to myself. When I arrived, I found beautiful food This New York event and—even better—terriﬁc got us talking around company. In addition to the ofﬁce. The dog the lighting designer, our lovers on staff liked hosts were a top-notch how Purina used mini caterer and an endlessly hedges to keep canine inventive designer, both guests separated as people I have enjoyed they tried its Chef meals with in the past. Michael’s line of The rest of the table of 11 gourmet pet food in February. More photos was a mix of producers are on BizBash.com. and vendors I had met a few times and had been meaning to catch up with, plus others whose years under his belt, and they compared notes names and work I knew, but hadn’t actually met about their banks. Several producers commiserin person yet. ated over the tightening of credit—how much The hosts explained that even though they tougher it can be to charge several thousand work with different people all the time, there dollars worth of materials for a client. In this were lots of prominent people in the industry relatively ego-free zone, I was reminded that they somehow had never met. While, for some of the best people in the ﬁeld—by my example, caterers encounter various designers sights—are also some of the nicest. (Funny how and rental companies on jobs, they rarely have those things can go hand in hand, isn’t it?) reason to talk to other caterers. But who better Connecting people who work on events— to compare notes with—if you can put aside across markets, industries, and experience your competitive feelings? levels—has been one of the founding principles So we chatted. They were all nice and smart, of BizBash since we launched 10 years ago. and occasionally a little braggy (what would you And we’re working on a new site that will help expect?), but more often candid. Everyone was people share information online in an even positive, even while acknowledging the rocky more direct way. economy. It would have been deeply ironic, For lack of a better description, this part in our gilded private room, over trufﬂed eggs of BizBash.com will combine elements of the served by waiters summoned unusually early Hufﬁngton Post, Facebook, and Twitter to (the place isn’t normally open for breakfast), create a new platform to exchange ideas, tips, for anyone to admit to ﬁnancial trouble—and commentary—whatever you want to pass along not especially smart if you didn’t want word to to colleagues. (And we won’t make you get up spread quickly. early to do it.) As we go to press, the project What I found most interesting was a certain is still in development, but I expect it might generosity of spirit as they shared lessons be live by the time you read this, or shortly learned. The host caterer, with a couple decades thereafter. Stop by and join in the conversation, of experience, sat next to a caterer with fewer won’t you? —Chad Kaydo
PHOTOS: ALICE AND CHRIS FOR BIZBASH
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How do you recharge after a big event?
“By the time the post-event analysis and reports are done, so is my energy level. I recharge by taking a yoga class or going on a hike. I ﬁnd that calming my mind, which both of these activities do for me, helps me recharge the batteries and hit the ground running sooner.”
“I usually try to take the day off to clear my head. That way, when I get back to the ofﬁce, I’m able to focus on the post-event wrap-up that needs to be done, like ﬁnal budgeting, deleting emails, and cleaning ﬁles.”
Cynthia Moricz de Tecso, president, Original Cyn, New York
Leila Marie Eid, assistant director of events, Northeastern University, Boston
“I like to treat my crew to a massage at the nearest spa or even just a good foot therapy soak and pedicure the next day. It does wonders for morale.” Suzanne Smith, owner, Suzanne M. Smith Designs, Orange County, California
“I buy myself a really amazing pair of shoes. Then I have a debrief with my team—hearing the feedback gives me great ideas for making next year’s gala even bigger and better.”
PHOTOS: COURTESY OF CYNTHIA MORICZ DE TECSO, ROBERT CUSAK (TURK)
Monika Halarewicz, national director of special events, Outward Bound U.S.A., New York
“My team has a laid-back brainstorming session about what we loved about the party and need to repeat and what didn’t work. We ﬁnd that a quick powwow is the fastest way to have a laugh, re-inspire each other, and recharge. Coffee helps, too.” David Turk, president, Indiana Market & Catering, New York
“As a fund-raising event planner, I can’t allow myself any fun, recharging luxuries until all the incoming money has been counted and acknowledged, all vendors paid, and results reported to the board. But once that is in process, I like to treat myself to a ticket to a fund-raiser that I don’t have to plan and enjoy the open bar.”
“I sleep! A hibernating-forthe-winter type of sleep. I pull down the shades, turn off my cell phone, and crash. Then I treat myself to a massage, lunch, and a few hours on the couch watching some frivolous show.” Jennifer Williford, senior development ofﬁcer, Nontraditional Employment for Women, New York
Sharon Becker, assistant director of development, Alzheimer’s Drug Discovery Foundation, New York
“Three Bloody Marys and about 12 hours of sleep.” Burke Giblin, hotel sales manager, New York
“I do a survey of my clients and the people who worked for me. The feedback recharges me and makes me want to do better the next chance I get.” Gloria Goldman, director, A Pampered Affair, Washington
“I always like to come up with some kind of fun project or activity. In running an event, I continually use one side of my brain—the strategic, logistical, organized part. After the event is over, I like to tap into my creative side and schedule a fun date with friends—organizing a wine tasting, going to paint pottery, taking a sculpting or art class, attending a sporting event, or planning a pub crawl. It’s a great break from the monotonous event planning that had preoccupied me for the previous months.” Jenn Shetsen, event planner, Evergreen Partners, Warren, New Jersey
Compiled by CLAIRE HOFFMAN
bizbash.com spring 2010 9
My Cool New Job
WHAT INSPIRES ME
“My Design Assistant organizer bag ($99, assistantproductgroup. com, 513.522.4700) was created for interior designers, but I ﬁnd it useful for my event design projects. The ﬁle folders have grid paper for a ﬂoor plan. There are also magnetic furniture pieces. It has pockets for business cards, receipts, swatch and lighting gel samples, and photos. It deﬁnitely makes a good impression and is a great tool.”
Jenny Abramson has been named the general manager of The Washington Post’s conference and events business unit. She has been at The Post for several years, working in sales management and sports advertising, as well as overseeing the sports marketing group. Abramson has previously worked at the Boston Consulting Group and Teach for America. In her new role, she will continue to serve as general manager of The Washington Post’s magazine, special sections, and TV Week group, and as publisher of FW.
“I ﬁnd inspiration from traveling and reading. My new favorite book is How Now: 100 Ways to Celebrate the Present Moment by Raphael Cushnir. As meeting professionals, we are always in planning mode. It’s a great little book full of inspiration and practical advice—it reminds me how important it is to live in the here and now. I recommend taking it on the road and reading it often.”
Leslie Weekes, meetings manager, Association of American Universities, Washington
“I’m excited to extend The Washington Post brand into live forums. I think we’re uniquely positioned to bring together a wide variety of thought leaders to discuss the most critical issues of our day, and present it in a way that informs and engages our audience.”
Victoria Ascione, director of corporate meetings and events, Bacardi U.S.A, Coral Gables
WHAT ABOUT YOU? Tell us about your favorite new ﬁnds: Email us at email@example.com.
PHOTOS: COURTESY OF THE ASSISTANT PRODUCT GROUP, COURTESY OF JENNY ABRAMSON
MY NEW FAVORITE THING
In May, Cort Event Furnishings (888.710.2525, cortevents.com) will release its Endless Seating line, a modular alternative to traditional banquettes. The collection, which comes in black and white faux leather, is comprised of ottomans and curved and square seat backs that planners can conďŹ gure into serpentine or circular shapes to seat 20 to 200 people. Endless Seating will be available in the U.S. and for large orders in Canada. â€”Lisa Cericola
PHOTO: COURTESY OF CORT EVENT FURNISHINGS
A FLEXIBLE SECTIONAL
bizbash.com spring 2010 11
Cloths Optional Thereâ€™s no need for linens with these eight dining tables. By LISA CERICOLA
Illuminated communal table, $350, available in New York from Jersey Street Furniture Rental (973.779.7444, jsfrental.com
Wood dining table, $250, available in New York from Jersey Street Furniture Rental (973.779.7444, jsfrental.com)
Triangle dining table, from $385, available across the U.S. and Canada from Lounge22 (888.822.2011, lounge22.com)
Nate dining table, $200, available throughout South Florida from Room Service Rentals (305.757.7500, roomservice rentals.com)
Cube Table Pattern, $350, available across the U.S. from Taylor Creative Inc. (646.336.6808, taylor creativeinc.com) Parsons dining table in brown ostrich, pricing upon request, available in New York from Party Rental Ltd. (201.727.4709, partyrentalltd.com)
12 bizbash.com spring 2010
Mahogany table, $350, available in New York, Washington, and Boston from Something Different Party Rental (973.742.1779, somethingdifferentparty.com)
PHOTOS: COURTESY OF VENDORS
Crowning Jewel, $345, available across the U.S. and Canada from Fresh Wata (323.951.0617, freshwata.com)
Pick Your Picnic
LUNCH IN THE CONFERENCE ROOM
Resources for three types of corporate summer gatherings. By LISA CERICOLA • To-Go Ware’s colorful, reusable bamboo utensil sets, $6.15 for orders of 99 or fewer, (510.225.4045, to-goware.com) dress up place settings, and staffers can use them at their desks when the party is over.
EVENING COCKTAIL PARTY
PHOTOS: COURTESY OF VENDORS
• Kitschy tiki drinks will get people in a party mood. Toronto-based Martini Club (416.778.9905, martiniclub.com) can make the Marikoriko, with rum, kiwi, mint, and lime; pricing varies. Alembic (202.558.2119, drinkalembic. com) in Washington can concoct hurricanes. Pricing starts at $100 for a consultation; on-site services are additional. • Barbecue-inspired passed hors d’oeuvres add a sophisticated touch but will keep guests sated. Design Cuisine (703.979.9400, designcuisine. com) in Washington makes mini BLT “cupcakes” out of corn bread. Calihan Catering in Chicago (312.587.3553, calihan catering.com) serves tenderloin sliders with corn slaw.
• Add a summery vibe with a steel drum band, such as Los Angeles-based Nesta (310.666.3464, nestasteelband.com); rates start at $325 for a threehour steel drum soloist.
• Create a patio setting using lounge furniture with an outdoor feel. Props for Today in New York (212.244.9600, propsfortoday.com) offers a beachy love seat for $450.
• A family-style spread makes for easy conviviality. New York’s Francis Louis Catering & Events (718.403.0033, frankies spuntino.com) offers a threecourse meal including meatballs in marinara sauce and ricotta cheesecake for $37.50 a person.
• Hide a conference room table with a summery tablecloth like the Green Wave Organza, $20 for a 132-inch round, available in Toronto from ChairMan Mills (416.391.0400, chairman mills.com), or the Del Sol, $35 for a 90-inch square, available in the U.S. and Canada from BBJ Linen (847.329.8400, bbjlinen.com).
DAY IN THE PARK • Offer a bird’s-eye view with a tethered hot air balloon ride. Central Florida-based Bob’s Balloons (877.824.4606, bobsballoons.com) charges $500 an hour. Pennsylvaniabased Above & Beyond Ballooning (908.208.1869, usahotair.com) will do balloon tethers throughout the Northeast for $1,250 per hour. Travel fees are additional.
• Hold a beer tasting. Through Beerology (beerology.ca), Toronto-based Mirella Amato educates people about Ontario’s craft beers. Guided tastings start at $25 per person. Washington Wine Academy (703.971.1525, wash ingtonwineacademy.org) now offers private beer tastings throughout the metro D.C. area, starting at $18 per person.
• Spice up a cookout with hot dogs and surprising toppings. New York’s AsiaDog (718.594.3254, asiadognyc.com) piles on Asian condiments such as kimchi and seaweed ﬂakes and Thai-style mango and cucumber relish. Franks, sides, and beverages run about $12 per person. Gastropod (gastropodmiami.com), a Miami-based mobile restaurant in a vintage Airstream trailer, serves the Old Dirt Dawg, a short rib hot dog, with “stupid slaw” for $5 each.
• Branded folding chairs can be used as seating at the event and all summer long. Best Promotions (866.881.2378, bestpromo tions.com) offers the classic striped beach chair, $20 each for orders of 36, plus a $65 customization fee.
• Keep kids (and adults) busy with a kitemaking station. Teambuilding Unlimited (510.845.3600, teambuildingunlimited.com) turns the activity into a competitive project. Facilitators are available throughout the U.S.; prices vary. Or, do it on the cheap with kits from a toy store.
bizbash.com spring 2010 13
Samples from the Perfume Studio
Veriﬁed Person’s bus at the society for Human Resource Management Conference
How do you entertain guests on a car or bus ride? Whether it’s a group of editors riding to and from a product launch or a sales team headed out of town for a meeting, travel time is part of the experience, for better or worse. Here are ways to entertain or inform people, or just pass the time. Educating passengers about their destination is a popular and useful touch. “When we’re transporting a group of employees to the airport for an incentive trip to another country, we hold brief language classes that teach 12 basic phrases they can use in the country they’re traveling to. Some buses have video capabilities so you can show instructional videos; most have overhead audio so you can use language tapes; or you can bring an instructor on board,” says Dominic Phillips, president and executive director of Dominic Phillips Event Marketing (415.986.7449, dominicphillips.com) in San Francisco. “Learning a language together helps employees get over a sense of initial awkwardness and serves as an icebreaker—they can test out their new phrases on each other.” On a similar note, Ronnie Davis, managing director of Great Performances in New York (212.727.2424, greatperformances.com), uses videos in place of a tour guide. “We work with an outside agency to create a video that gives them information about where they are heading. We have done it for groups going to Ellis Island, West Point, and other historic locations,” he says. “The city is cracking down on alcohol on buses, so it’s not easy to do that anymore. This entertains everyone and is not a liability.” Games can work for certain types of groups, especially among passengers who might not know each other. “Guests can play a customized bingo game for fun prizes or a unique opportunity at the venue they’re heading to,” suggests Sarah Schnell,
A guest with Erik Estrada
senior program manager of Total Event Resources (847.397.2200, total-event.com) in Chicago. “You can customize the bingo board by changing the word or the numbers in the boxes to something unique to the attendees, such as a corporate logo or a product’s major buzzwords. Have an M.C. or host facilitate the game from the front of the bus, and the employees can play either alone or in teams with their seatmates.” Bringing entertainers on the bus can make a long trip more enjoyable. “For our corporate and nonproﬁt clients, we’ve hired fortune-tellers, mentalists, and one time we worked with a contortionist,” says Lynda Webster, founder and chairman of the Webster Group (202.237.0090, websterconsult ing.com) in Washington. Other options include hand or neck massages by staff from a local spa, stand-up comedians, or trivia hosts. To raise brand awareness during the 2008 Society for Human Resource Management conference in Chicago, Veriﬁed Person, a Memphis-based background screening company, shuttled attendees to the event from their hotels on a charter bus instead of purchasing a booth at the show. “We rented a luxury bus from Chicago Trolley & Double Decker Co. (773.648.5000, chicagotrolley.com) and wrapped it with our brand’s logo,” says Camille Gamble, vice president of marketing at Veriﬁed Person. “To create a conversation piece, we hired Erik Estrada to ride along on the bus with us. He autographed our marketing materials, offered passengers cold beverages, and presented a video about our company. For not very much more than having a booth at the show, we created a much bigger presence and grew our brand awareness at the same time.” —Jenny Berg & Lisa Cericola
D.I.Y. Perfume Workshops The Perfume Studio (917.449.1134, scent erprises.com) offers workshops that allow participants to create their own custom fragrances. Sue Phillips, who helped launch scents for Elizabeth Arden and Tiffany & Company, leads the workshops, explaining top and base notes and ACTI VIT Y providing historical tidbits on well-known perfumes such as Chanel No. 5. For a teambuilding approach, the sessions can also have groups design and market a product. Pricing starts at $135 per person, which includes the consultation and a 20-millilitre custom fragrance. Classes are available throughout the U.S. and Canada, with travel fees for events outside of New York. —L.C. Canvas palm trees
14 bizbash.com spring 2010
A GREEN ALTERNATIVE TO LIVE PLANTS For a tropical look without live foliage, the Canvas Nursery (800.226.3335, thecanvasnursery.com) creates life-size palms, ﬂowers, and other plants out of canvas. The botanicals can be painted for a realistic effect or left unpainted for DE COR a starker look. The plants are designed for indoor use only, but the fabric has been treated with a sealant to resist stains and moisture. Pricing starts at $39 for plants and $120 for trees and does not include containers such as pots or vases. Based in Fort Myers, Florida, the Canvas Nursery ships throughout the U.S. and Canada. A rental program will be available in South Florida later this year. —L.C.
PHOTOS: VERIFIED PERSON INC., COURTESY OF SCENTERPRISES (PERFUME), COURTESY OF CANVAS NURSERY
PHOTOS: OFFICIAL WHITE HOUSE PHOTO BY PETE SOUZA, EMILY GILBERT FOR BIZBASH (BAM), SHAE ROCCO (CES), JEFF THOMAS/IMAGE CAPTURE (SAKS), JESSICA TOROSSIAN FOR BIZBASH (MOMA), COURTESY OF R. JACK BALTHAZAR (COMCAST)
The Obamas’ ﬁrst state dinner at the White House had 12 electric chandeliers from Frost adorned with freshly cut ivy by ﬂorist Laura Dowling.
In December, the Brooklyn Academy of Music’s gala for A Streetcar Named Desire sported a lush New Orleansinspired setting with potted plants, Spanish moss, and ivy by Fleurs Bella.
At the Consumer Electronics Show in Las Vegas in January, Sprint’s press event included a moss-covered bar designed by Fresh Wata.
Moss-covered bars, potted plants, and other types of foliage decorated these six events. By LISA CERICOLA A Comcast-hosted event for the Television Critics Association tour in January featured a “botanical library” theme with bars trimmed in greenery, botanical-print textiles, and potted foliage by R. Jack Balthazar.
A Louis Vuitton launch in November transformed Saks Fifth Avenue with ﬁve kinds of moss, life-size trees, and other leafy plants from David Beahm.
In November, the Museum of Modern Art held its annual ﬁlm beneﬁt with decor inspired by honouree Tim Burton. SPEC Entertainment created Edward Scissorhands-style topiaries that formed a makeshift garden throughout the space.
ON BIZBASH.COM More photos and details from these events
bizbash.com spring 2010 15
A Man’s World
Guests on JetBlue’s Jamaica junket played on a zip line. Thrillist’s Internet Week 2009 bash ﬁlled M2 Lounge in New York.
The annual Thrillist pool party took to New York’s Grace Hotel last year.
16 bizbash.com march/april 2010
Ben Hindman, 24 and fresh out of Vanderbilt University, was running his own tour company in Washington, D.C., when a few friends got the idea to plan a networking junket for the people doing work that interested them—namely new-media entrepreneurs. Dubbed the Summit Series, the ﬁrst in a nowregular string of destination events brought the founders of enterprises such as Facebook, Zappos, and Daily Candy to New Mexico for a weekend in early 2009. Also in attendance were Adam Rich and Ben Lerer, the duo behind Thrillist, a growing online newsletter targeting men ages 24 to 35 with frat-boy humor and discriminating recommendations since 2005. “Toward the end of the summit, there was a point where, I believe, a van got lost,” Rich remembers. “And everybody came back with stories about Ben and how he was beatboxing and telling jokes to keep them feeling positive. The thing that was compelling was that he wasn’t just managing every aspect of a complicated, junket type affair. He stayed aware of everyone’s attitudes and kept a positive attitude while enacting all of the logistics. That is what we try to accomplish with our own events.” Rich and Lerer didn’t hesitate. They offered Hindman a position as Thrillist’s national event manager on the spot. Two months later, he had sold his company and was living in New York, where he hit the ground running at his new gig. “In about seven months or so, we’d thrown 45 events all across the country, with more than 30 sponsors, in 10 different cities where Thrillist now operates,” Hindman says. Before bringing him on board, Thrillist didn’t host more than 15 events in its ﬁrst three years. Hindman helped the company look past the alcohol brands that had already co-hosted smaller cocktail parties (Absolut, Canadian Club, and Patrón among them) to focus on tent-pole events sponsored by the likes of Gillette, H&M, Macy’s, and Trojan, even in the doldrums of the recession. As readership and event participation have grown, so has revenue. While competing with more established men’s publications like GQ and Maxim for marketing dollars—and fostering a reputation among ad buyers as the new promotional vehicle to try—Thrillist has seen its annual revenues approach $10 million. It has been proﬁtable since its second year.
“Sponsors recognize the value of localized marketing, and you haven’t seen that go away,” Hindman says. “And it’s not just sponsors that have been eager to partner with us on these events. Venues, performers, and DJs are always approaching us to build relationships. I’m in a unique situation where my budget can be much slimmer because we have the power of voice.” That playfully masculine voice, which bestows recommendations for restaurants, clothing, and any other consumable, is what Hindman strives to inject into every event—whether they’re open-bar nights for readers or weekend junkets in exotic locales. “Before I joined the team, we had a thing called Jet Vegas,” Hindman says of a 2008 partnership with Jet Blue to promote a new campaign. The junket, not unlike the Summit Series, took inﬂuencers and entrepreneurs on a free ﬂight to Vegas. “It went so well that Thrillist started working with brands to create more comprehensive ofﬂine promotions.” Happy customer Jet Blue approached Thrillist to organize a launch event for a new route to Jamaica and, after seeing them bring on Jamaican brands such as Golden Crust, Myers’s Rum, and Red Stripe for the New York launch party, decided it wanted to do another ﬂight. Hindman rounded up 150 tastemakers—journalists, new-media personalities, and consumers—for what was billed as a mystery ﬂight, taking the unknowing guests to a weekend in Jamaica. In addition to getting the media types to spend the three days sharing news of the trip online, the reader spots on the ﬂight generated unexpected interest. More than 30,000 people entered a contest to participate in Jet Mystery, at a time when readership was just over a million. (It’s now at 1.5 million.) As he enters his second year on the job, Hindman is working on larger, more integrated events while maintaining a commitment to the more traditional reader parties that have been there from the start. In the works for the rest of 2010 is a plan to temporarily rebrand a Miami property as Hotel Thrillist in May and host a ﬁfth anniversary party that incorporates elements of past events in New York this fall. “When I came on board, Ben and Adam told me they wanted to create an ofﬂine voice that complemented what they already had online,” Hindman says. “The voice of Thrillist resonates through each of the events we do and, more than that, there’s the embedded notion of access. You can get the newsletter letting you know you can make reservations at a new restaurant, and then, with our events, it’s never out of the question that any of our readers couldn’t come and be a part of them themselves.”
PHOTOS: DAN HALLMAN FOR BIZBASH (HINDMAN), SUNEEL NORTON (INTERNET WEEK), KATE MILTNER (POOL PARTY), NICK MCGLYNN (ZIP LINE)
Ben Hindman gives e-newsletter Thrillist an ofﬂine life with parties that maintain the brand’s distinctive voice and boost advertiser exposure. By MICHAEL O’CONNELL
Spinach, ham, and Gruyère tarts, mini orange mufﬁns with smoked turkey, strawberries with Devon cream and sugar, chocolate pots de crème with chocolate-covered coffee beans, and smoked salmon éclairs in a hatbox from Well Dunn Catering (202.543.7878, well dunn.com) in Washington
New on the Menu
GOOD, SQUARE MEALS
Tarragon-crusted salmon with asparagus and lemon basmati rice from Stuart & Saladino Catering and Event Stylists (416.955.1360, stuart saladino.com) in Toronto
Box lunches can be satisfying—even impressive. Here are ﬁve ideas to keep attendees happy, whether they’re in a meeting or on the road.
PHOTOS: POWERS AND CREWE (WELL DUNN), NIKKI LEIGH MCKEAN (STUART & SALADINO), TYLLIE BARBOSA (J&L), JESSICA BOONE (SOMEONE’S IN THE KITCHEN), MARINA SENRA (CALLAHAN), ALL FOR BIZBASH
By LISA CERICOLA
Lobster rolls, fried chicken, Caprese salad, frozen chipwich, roasted corn, and mint-ﬂavored water in a picnic basket from Callahan Catering (212.327.1144, callahancatering.com) in New York
Chef’s salad with ham and turkey, Mediterranean pasta with sun-dried tomatoes and pine nuts, roasted vegetables, and lavender shortbread from J&L Catering (312.280.7900, jandlcatering.com) in Chicago
Seared ahi tuna and soba noodle salad with wasabimiso crème fraîche, marinated cucumbers, and a vegetable summer roll with soy dipping sauce in a steamer basket from Someone’s in the Kitchen (818.343.5151, sitk.com) in Tarzana, California
ON BIZBASH.COM A directory of local caterers
bizbash.com spring 2010 17
Art of Communication Anyone can start a Web site or open a Twitter account, but Tatiana Read believes it takes time and understanding to use social media tools to their full advantage, especially in public relations. “You can’t do PR without thinking about it,” she says of social media, which she describes as a cornerstone of her new agency, Knot PR (416.532.9035, knotpr.com). “I’m very aware of the culture, and I use it in my business practice. It’s about reputation and reputation-building. It’s about inﬂuence and communication,” says Read, who spent two years as a public relations associate with Faulhaber PR before launching her own ﬁrm in August. With her new agency, Read is using sites like Twitter and Flickr to the advantage of her ﬁrm and her clients. With more than 1,700 followers, Read is developing a strong
personal presence on Twitter and uses the account @knotpr to generate buzz about clients like Canadian-born, London-based designer Mark Fast. “So far, social media has been used to help disseminate messaging and make media relations run more efﬁciently. I expect to use social media more aggressively as part of my client strategy, beyond just spreading the word,” she says. “For instance, Knot PR is heading up @fastermarkfast, the new Mark Fast Twitter account, and consulting on social media strategy and managing blogger relations [for the designer].” Since launching, Read has worked with a number of food, fashion, beauty, and design clients, including the Il Fornello restaurant chain, Toronto designer Trish Ewanika, and design studio Rhed. In October, she partnered
with handbag and women’s clothing designer Jessica Tatiana Read at Jensen to promote Ewanika Boutique the launch of her new collection at Thrush Holmes Empire. “We toyed with the idea ‘Is it art or is it retail?’ and we created a fashion and art installation. We got a lot of great press,” Read says. The event generated coverage in publications like The National Post, Elle Canada, Flare, and Lush, among others. “She had a very professional service level and she took the time to understand my brand,” Jensen says. “Tatiana made sure things went above and beyond the expected. She secured the guest list and a lot of the sponsorships, and she made sure the right ﬁt was there for the brand.” Photos from the launch event are
on Read’s Web site, which she’s treating like an interactive blog, rather than a static billboard. The site features PDF press releases and Flickr links to event photos. “It will have several different audiences. There will be a number of different streams. The media will use it for the latest press releases, but I also want it to be a resource for PR students,” she says, adding that she plans to foster discussions about industry trends. “People have said, ‘You don’t need to show them all your cards.’ But why not? It’s about accessibility and transparency.” —Susan O’Neill
PERKS AND RECREATION Here are new ways to entertain, feed, and treat summer associates and interns. Fun for a Good Cause As part of the Bonding for a Cause program it launched in March 2009, Teambonders (416.900.8386, team bonders.com) can assist groups with creating hands-on events that enable companies to support a charity or cause of their choice. Teams can opt to build bikes, go-carts, teddy bears, or children’s toys. Workshops, held on location, cost about $110 per person.
18 bizbash.com spring 2010
Dinner and Drinks A new restaurant from chef Paul Boehmer (with an accented spelling of his name), Böhmer Inc. (93 Ossington Ave., 416.531.3800, boehmer.ca) opened in February on the Ossington strip, beside the chef’s new gourmet food shop. The 4,000square-foot space is ﬁlled with custom furnishings designed by the Brothers Dressler; it seats 90 for dinner and holds as many as 150 for cocktails. A private dining room can accommodate 18. The menu focuses on local and seasonal fare.
In-Ofﬁce Treats Opened by Lesley Mattina in October, OMG Baked Goodness (1561 Dundas St. West, 647.348.5664, omgbakedgoodness.com) can provide a selection of sweets for in-ofﬁce or off-site meetings. The bakery offers items like pumpkincranberry sticky toffee puddings ($2.95 each), vegan chocolate mini cupcakes ($1.25 each), and a range of mini cakes in ﬂavours like banana chocolate chip (2.50 each). Delivery is available. —S.O.
PHOTOS: EMMA MCINTYRE FOR BIZBASH (READ), COURTESY OF TEAMBONDERS, BIZBASH (OTHERS)
With her new boutique agency, Tatiana Read is using social media to engage the press, promote events, and attract clients.
PHOTOS: IGOR YU PHOTOGRAPHY (ROOSEVELT ROOM), COURTESY OF LIBERTY ENTERTAINMENT GROUP (CIAO), BIZBASH (ALLSTREAM CENTRE, EARTH)
An Art Deco Supper Club Modeled after Hollywood’s legendary Roosevelt Hotel, the Roosevelt Room is decorated in gold, brown, and black and boasts a white granite bar fronted with intricate metal panels and brass foot rails. The entertainment district supper club seats 120 or holds 500 for receptions, but smaller semiprivate events can take place behind metallic sheers. The club has a movable DJ booth, hydraulic tables in the V.I.P. area, and ﬂat-screen televisions in every section. An exit through the building’s decommissioned elevator shaft leads to the smoking patio. (2 Drummond Place, 416.995.4381)
By SUSAN O’NEILL
A Modern Conference Space A $46 million renovation has transformed the historic Automotive Building, which opened at Exhibition Place in 1929, into the Allstream Centre, dubbed the greenest and most energyefﬁcient conference facility in Canada. The 160,000-squarefoot venue opened in October. The renovation included the building’s Art Deco exterior and tulip-shaped lighting, iron railings, and terrazzo ﬂoors in the lobbies. A 43,900square-foot, columnfree ballroom seats 3,000. The second ﬂoor has 20 meeting rooms
that can hold groups of 50 to 750 and ﬁve lounges, some with views of Lake Ontario. An underground walkway connects the venue to the Direct Energy Centre across the street. (105 Princes Blvd., 416.263.3000)
A Rosedale Bistro A Yorkville Wine Bar Italian restaurant Ciao Wine Bar, open in Yorkville since mid-January, is the latest offering from the Liberty Entertainment Group. Formerly Flow Restaurant & Lounge, the space covers 8,000 square feet over three levels. The lower level has arched brick walls, vaulted ceilings with wood beams, and vintage wine racks. An alabaster bar (equipped with two stone ovens) runs the length of the room, and local cured meats are encased in glass refrigerators. Stone and glass walls and custom butcher block tables ﬁll the mezzanine, which has a ﬂoor-to-ceiling glass wine bar equipped with an Enomatic serving system. A street-level bar and lounge opens onto Yorkville Avenue. The restaurant seats 250, including 110 on the lower level. Two private dining rooms hold 18, and two patios will hold 60 in the warmer months. (133 Yorkville Ave., 416.925.2143)
Unfazed by history, Ed Ho, owner of Globe Bistro on the Danforth, opened Earth in an allegedly cursed Rosedale space last November. Interior designer Ron Nuhn used an earthy palette of dark brown and taupe, along with beams from an 1870s log cabin and recycled aluminum light ﬁxtures. An open kitchen houses a wood-ﬁred oven where chef Kevin McKenna regularly roasts whole suckling pigs. Earth, which is available for buyouts, is open for lunch and dinner seven days a week. The main dining room seats 80, and a private room can hold 18. Two seasonal patios hold 50 and 23. Set menus are available for large groups. (1055 Yonge St., 416.551.9890)
bizbash.com spring 2010 19
PHOTO: EMMA MCINTYRE FOR BIZBASH
Closing Time To cap Advertising Week, Ad Women of Toronto hosted the ďŹ rst ever Ad Ball, an event the group is hoping to make annual.
Restaurants set up food stations throughout the Fermenting Cellar.
Dancers from Flirty Girl Fitness performed a burlesque routine.
Stylists from Blo Dry Bar and makeup artists from Murale offered touch-ups to guests. Fashion Television’s Jeanne Beker hosted the inaugural Ad Ball, which featured a fashion fetish theme and two runway shows.
22 bizbash.com spring 2010
A new ball closed Advertising Week with fashion and burlesque shows.
To promote its ﬁrst-ever Ad Ball, which adopted a “Fashion Fetish” theme at the Fermenting Cellar January 29, Ad Women of Toronto planned a photo competition and conducted Local advertising executives a search at local ad agencies to ﬁnd the advertising modeled fashions from Harry Rosen industry’s King and Queen of Kink & Couture. during a fashion show. Representatives from Narrative Advocacy Media, which handled PR for the event, visited agencies across the city with a variety of fashion and fetishthemed accessories and invited employees to dress up and pose for a chance to win the title. Visitors to the event’s Facebook page could vote for the winner prior to the gala, which capped the second annual Advertising Week. Sarah Hart and Andrew Yeung Sin Hing of BBDO Toronto won the title. “Ad Women of Toronto now has over 200 members, so we decided to throw a gala and attach it to Advertising Week,” event manager Stacey Farber said. “We’re hoping it becomes an annual event.” The beneﬁt for Dress for Success Toronto and the Ad Women’s mentorship programs drew more than 400 guests. The evening included a runway show hosted by Fashion Television’s Jeanne Beker that featured looks from Andy Thé-Anh and menswear retailer Harry Rosen, modeled by ad industry executives. The evening also included a performance by singer Anjulie and music from DJ Kaje. Five restaurants—Buca, Gusto, Nyood, Lobby, and Merci Mon Ami—and Daniel et Ad Ball—A Fashion Daniel Event Creation & Catering Fetish set up food stations. Servers offered Milagro tequila specialty cocktails. Additional Stafﬁng, Venue The Fermenting Cellar 5th Element Events dressed the Audiovisual Production, space in hot pink and black furnishDecor, Lighting, ings from Contemporary Furniture Production, Staging Rentals and constructed a vinyl5th Element Events Burlesque Dancers Flirty covered runway in the centre of the Girl Fitness main bar area. A six-by-eight foot Catering Buca, Daniel et picture frame held a stretch fabric Daniel Event Creation & screen, which provided a backdrop Catering, Gusto, Lobby, Merci Mon Ami, Nyood on the stage and was used to create Entertainment Chair-man a shadow effect for the burlesque Mills, Contemporary show. “It’s a good way for us to push Furniture Rentals Inc. the envelope,” said 5th Element Fashion Show Monarch Events Group president Aaron Kaufman. Hairstyling Blo Blow Dry Bar —Susan O’Neill
PHOTOS: EMMA MCINTYRE FOR BIZBASH
Wind Mobile sponsored a hot pink and black V.I.P. lounge furnished by Contemporary Furniture Rentals.
The fund-raiser included a V.I.P. dinner for 120 guests in the Henry N. R. Jackman Lounge.
The party took place on four ﬂoors of the Four Seasons Centre for the Performing Arts.
event. She called on Rose Reisman Catering to prepare a paella bar and a selection of Spanishinspired tapas and enlisted actors with the improv troupe the National Theatre of the World to portray an interpretation of the opera’s famous love story. A tarot card reader, inspired by a scene in the second act, entertained guests, and Latin dancers from City Dance Corps performed ﬂamenco and The Canadian Opera Company paid tribute salsa routines. The highlight of the entertainment to Carmen with a Latin-inspired gala. included a rendition of Carmen’s “Habanera” by mezzo soprano Lauren Segal, accompanied by the For “Operanation 6: Habanera,” held TorQ Percussion Quartet. “We wanted to be able to TORONTO February 26 at the Four Seasons offer an operatic experience to the guests, but it’s Centre for the Performing Arts, the Canadian Opera always a challenge to Company showcased Carmen with an evening of do that in a cocktail Canadian Opera entertainment and food inspired by the opera. setting,” Jarvis said. Company’s “We like to try, when possible, to connect our The event, intended Operanation Beneﬁt theme to the operas that we’re doing,” said Sarah to entice young After-Party Venue The Jarvis, the company’s special events manager. patrons, was moved Spoke Club “Carmen is the most identiﬁable character in the from its regular fall Catering Rose Reisman history of opera, so it was a no-brainer for us. And of date to accommodate Catering Entertainment TorQ course, with her character come all the other amazthe company’s 60th Percussion Quartet, The ing elements of the opera that we can tie into—the anniversary event, held National Theatre of the Spanish location, the food and drinks, the music.” in November. For the World, City Dance Corps Jarvis worked with a volunteer commitﬁrst time this year, all Flowers Forget Me Not Flowers tee co-chaired by Ingrid Chao, Fayaz Dossa, and Operanation attendees Furniture Rentals Andrew Rosemarie Umetsu to plan the event, which drew 120 had the opportunity to Richard Designs guests to a V.I.P. dinner and 1,000 attendees for the receive a 50 per cent Rentals Chair-man Mills, Latin-themed party afterward. discount on a ticket to Haven Furnishings Venue Four Seasons Centre Jarvis played up various elements from a future performance. for the Performing Arts Carmen—set in Seville, Spain—throughout the —Susan O’Neill
PHOTOS: NIKKI LEIGH MCKEAN FOR BIZBASH
Mezzo soprano Lauren Segal performed a rendition of “Habanera” from Carmen. A Spanish cheese bar served Manchego, Majorero, and Tetilla cheeses.
Servers offered sangria and mojitos.
Guests posed for pictures at a photo booth from Hello! Canada.
bizbash.com spring 2010 23
Gucci’s Icon-Temporary, a sneaker store with a collection co-designed by Mark Ronson, stopped in the design district for two weeks.
Santigold headlined New York-based Deitch gallery’s annual party, which took place in a tent on the beach behind the Raleigh hotel.
New York-based public art organization Creative Time commissioned Los Angeles artist Pae White to design Art Basel’s 40,000square-foot Oceanfront exhibit area.
Art Basel Miami Beach wrapped up in early December after four days of exhibitions at the Miami Beach Convention Center and nearly a week of satellite fairs and sponsored parties around the city. By D. CHANNING MULLER
Synchronized swimmers performed at a 1930s-themed party Maybach and David LaChapelle hosted at the Raleigh’s pool.
At Converse’s Art Is for Everyone party at Awarehouse, guests ﬁlled in a paint-by-numbers design.
Veuve Clicquot used champagne boxes to create the lighting ﬁxtures on display in its exhibition area inside Design Miami’s 35,000-square-foot structure.
To launch its newest A8 model, Audi called on EventStar to create a 45,000-square-foot temporary structure on the sand north of the Eden Roc Renaissance Miami Beach.
ON BIZBASH.COM More photos and details from Art Basel events
24 bizbash.com september/october 2009
PHOTOS: MATHIAS STICH (OUTDOOR AREA), MATT HORTON/ARTIST GROUP PHOTOGRAPHY FOR BIZBASH (GUCCI, DESIGN MIAMI), KEVIN TACHMAN (SANTIGOLD), BRYAN DERBALLA (PAINT WALL), ELIZABETH RENFROW FOR BIZBASH (AUDI STRUCTURE), ALEXANDER TAMARGO/GETTY IMAGES FOR MAYBACH (SWIMMERS)
Toronto / The Liberty Grand / September 28, 2010
Your Event Canvas Is Always Changing Join us for a singularly inspirational and creatively productive day celebrating the “art of the events” at the BizBash Toronto Expo. Longtime curators of the innovative and outrageous, BizBash feeds all your needs with a unique perspective on trends and all things fresh and new for meetings and events.
Find Out More at bizbash.com/toronto/tradeshow BIZBASH TORONTO EVENT STYLE AWARDS New this year! Online submission process makes it easier than ever to be recognized for your event work. Entries accepted July 14 – August 31. bizbash.com/toronto/eventstyleawards
EXHIBITOR INQUIRIES Call 416.425.6380 or email firstname.lastname@example.org
Dunhill During New York Fashion Week, Dunhill used laser cut aluminum panels to recreate its founder’s ancestral home in a meatpacking district warehouse.
Pop Culture The combination of cheap spaces and tight budgets has been a boon to the beloved pop-up—here’s a look at how brands have used them in recent months.
COAST TO COAST
The B.C. Dairy Foundation Milk pushers in Canada preached the necessity of dairy last fall with a series of Vancouver “Weak Shops” showcasing fake products for people with no energy—chair pants, wallet walkers—and suggesting that a glass of milk would do them just as well.
Nau Sustainable label Nau wanted a New York retail presence during the holidays, but rather than create just a store, the label decked its venue with repurposed decor and ﬁxtures and built a stage and bar to make it an event space with a community-center vibe.
ON BIZBASH.COM More photos and details on these and other pop-up events
26 bizbash.com spring 2010
In Boston and New York, the soft drink pushed food pairings with an automat full of health-conscious snacks to complement the thousands of bottles of beverage it passed out to locals.
PHOTOS: FRANK OUDEMAN (DUNHILL), VINA PAREL AYERS (NAU), JENNY KIM (DIET COKE), COURTESY OF BRITISH COLUMBIA DAIRY FOUNDATION
By MICHAEL O’CONNELL
PHOTOS: LESTER COHEN/GETTY IMAGES FOR SANRIO, KEVIN TACHMAN (MAX FISH), SONNY GERASIMOWICZ/COURTESY OF SPACE 15 TWENTY (WILD THINGS), COURTESY OF EBAY, THOMAS KAFKA (CLINIQUE), DOUG DEMARK (TARGET)
Max Fish To capitalize on the out-of-towners looking for a familiar watering hole during Art Basel Miami Beach, locally based O.H.W.O.W. Gallery teamed up with New York dive bar Max Fish to create a Southern outpost of the 20-year-old venue, with four nights of drinks, performances, and plenty of branded merchandise.
Hello Kitty Japanese brand Sanrio celebrated 35 years of its popular Hello Kitty character by renting L.A. gallery Royal/T to host a temporary café, shop, museum, and event space.
Where the Wild Things Are
Last fall, Warner Brothers ﬁlled Space 15 Twenty in Los Angeles with elaborate costumes, set elements, and branded swag to promote its ﬁlm adaptation of Maurice Sendak’s classic children’s book.
Following the success of a media-only pop-up in the fall, the online marketplace opened a consumer holiday pop-up store decorated with items bought on the Web site.
Target The retailer’s 2009 holiday outing featured three walk-up temporary stores in busy shopping hubs in New York, Washington, and San Francisco, all festively festooned and ﬁlled with cheap gift suggestions.
Clinique and Teen Vogue The partners kicked off an online marketing push by offering complimentary makeup styling and professional portraits at 10 college campuses and urban hubs across the country; recipients were encouraged to post the branded photos to social media sites.
bizbash.com spring 2010 27
Potted herbs and tins of tomatoes ﬁlled with bread sticks topped two long tables covered in red and white gingham that ﬂanked the main bar, which Heintzman decorated with Tag Vodka bottles and tomato tins bearing the Scavolini logo. “We have more than 600 pounds of tomatoes in cans. The Monk Lounge featured a PubliIt was very important to us that all of this food not Air inﬂatable dropped ceiling and a go to waste, so it’s all being sent to Good Shepherd The Interior Design Show opened with an sculpture of an organic coffee tree. [Ministries] afterwards. So decor becomes a donaItalian-themed kitchen party for 5,000. tion,” Heintzman said. Queen Street band the Calrizians performed To kick off the 12th annual Interior at the entrance to the show, and DJ Jojo Flores TORONTO Design Show, held January 22 to 24 played at the main stage and inside the Monk at the Metro Toronto Convention Centre, organizers Lounge, where House & Home Media hosted a V.I.P. played up the “Ultimate” theme for this year’s event reception. The space, named for the jazz pianist and hosted 5,000 guests at an opening night party and composer Thelonius Monk, was designed by on January 21. “It’s an Italian home-kitchen party on a Rhed design director Match Restaurant served big scale,” event producer Del Terrelonge and creIDS 10 “Ultimate” risotto balls at a catering Marion Heintzman of ated by Templar, the Opening Night Party station on the show ﬂoor. Heintzman Productions development corporaCatering, Venue Metro said of the event, which tion behind the Templar Toronto Convention was sponsored by Dekla, Hotel Toronto, slated to Centre Catering Magic Oven, Scavolini, and House & open this spring. Rodney’s Oyster House, Home Media. The show, presented Cantine Restaurant In the main stage by the Chicago-based and Bar, Aphrodiziacs area, Heintzman built a Merchandise Mart Catering, Bagel World, The Cupcakery, La Bruschetta, 24- by 16-foot appliProperties Inc. and sponAme, Ferro Bar Café ance rack and hung it sored for the ﬁrst time DJ JoJo Flores above the bar to display by Rado, returned to its Flowers Heintzman kitchen items like platoriginal home after being Productions Media Relations, PR ters, strainers, oven held at the Direct Energy Heintzman Productions decorated Faulhaber PR mitts, graters, measuring Centre for several years. the main bar, sponsored by Scavolini. Production, Rigging Spirit cups, and garlic strands. —Susan O’Neill Event Productions
PHOTOS: GARY BEECHEY FOR BIZBASH
Rumball also noted that organizers intentionally broadened the pool of models. â€œThere was a hot demand from our female guests to see a lot more of the male models,â€? she said. To meet that demand, Erika Larva of Monarch Twilight and Sherlock Holmes inspired Events outďŹ tted the men in looks from the fashion show at the Book Loverâ€™s Ball. NorthBound Leather for a racy scene inspired A runway show featuring male models by Spartacus and vintage designs from Farley TORONTO dressed in skin tightâ€”and somewhat Chatto for a segment based on Sir Arthur kinkyâ€”leather straps and skirts isnâ€™t what one would Conan Doyleâ€™s The Complete Sherlock Holmes. expect at a library beneďŹ t. That was exactly the Once the novels were selected, Larva, who point at the Book Loverâ€™s Ball, according to Heather also produces runway shows during LG Fashion Rumball, president of the Toronto Public Library Week, matched designers to the story lines. Foundation, which presented the ďŹ fth annual beneďŹ t It took about 200 peopleâ€”30 models, A scene inspired by Sir Arthur at the Fairmont Royal York Hotel on February 11 28 dancers, a production crew, a hair and Conan Doyle included vintage â€œPeople are astonished by the professional makeup team from Donato Salon + Spa, and looks from Farley Chatto. caliber of the event. This isnâ€™t what youâ€™d expect several stylistsâ€”to produce the eight-act The ďŹ nal scene, a tribute to Vikas from the library, and thatâ€™s exactly what we want,â€? show, presented on a 70-foot runway surrounded Swarupâ€™s Slumdog Millionaire, Rumball said of the fashion show, which is the fund- by dinner tables in the hotelâ€™s Canadian Room. An included a Bollywood-style raiserâ€™s main attraction. oversize book served as the backdrop. â€œThe characters performance to the song â€œJai Ho.â€? â€œWe always look for different themes and try come right out of the pages of the book,â€? Larva said. to capture the mood,â€? Rumball said of the selection â€œWe take a book and tell the story in a three-minute process for the novels to segment.â€? â€”Susan Oâ€™Neill Book Loverâ€™s Ball be showcased on stage. Draping Mickiâ€™s â€œThis year we wanted Fashion Show Production to show the breadth Monarch Events Group and variety of what Flowers San Remo Florist people are reading and Linens Around the Table Audiovisual Production, interested in.â€? Featured Decor, Event books included Twilight, Management, PR David Roccoâ€™s Dolce Vita, Solutions With Impact Breakfast at Tiffanyâ€™s, Catering, Venue The Fairmont Royal York Hotel and Slumdog Millionaire. Dining tables surrounded the 70-foot runway.
PHOTOS: GEORGE PIMENTEL, BIZBASH (OVERALL)
Best in Show It’s hard to overstate the impact of the Consumer Electronics Show, the world’s largest trade show of its kind. This year’s attendance held steady, drawing about 120,000 attendees to Las Vegas amid an optimistic mood. Here’s a look at 10 standout exhibits from the show’s sprawling halls.
The C.E.S. show ﬂoor can be dizzying, and Samsung’s exhibit took that fact to its literal extension. Mirrored ceilings created a kaleidoscopic look that allowed showgoers to see themselves and the crowd from multiple unusual angles.
By ALESANDRA DUBIN
Panasonic built a theater into its crowded exhibit, which encompassed individual areas for many of its products. Multiple screens showed off its 3D technology.
The entrance to LG’s dramatic booth beckoned guests with bright wraparound screens made from three panels. Sleek white cabinetry marked the displays, and white panels overhead glowed with LED patterns. Sparks Los Angeles created the exhibit.
30 bizbash.com spring 2010
Party Highlights PHOTOS: EMMA COHEN/COURTESY OF POLAROID (POLAROID), JACOB KEPLER FOR BIZBASH (ALL OTHER EXHIBITS), SHAE ROCCO (SPRINT), CHRIS KING (SAMSUNG PARTY), DALE WILCOX (WIRED)
C.E.S. continues to be a forum where big brands come to entertain at dozens of offshoot events.
Miscrosoft’s round booth kept attendees ﬂowing inward. Curved banners displayed the logo overhead, and a band of colourful LEDs cast a warm glow.
Broadcasts from NBC Universal’s booth included a Today segment and live shots for CNBC, MSNBC, and NBC stations.
Sprint hosted an event in a Venetian ballroom to announce its exclusive deal with Overdrive 3G/4G Mobile Hotspot by Sierra Wireless. Attendees visited demo stations set up as individual vignettes. Fresh Wata provided the decor for the four vignettes, which included a park with trees and concession stands, a dorm room with a cafeteria, an ofﬁce, and a living room with a 16-foot-wide ﬁreplace and a hexagonal video screen.
Polaroid brought in Lady Gaga, who it recently named creative director of a specialty line of products. Other in-booth activities included an exhibition of ﬁne art photography and live celebrity portrait sessions by photographer Maurizio Galimberti. Samsung held a product launch for 700 journalists at the Venetian. Working with Cheil Communications and Barkley Kalpak Associates, S&M Display built a custom set that lowered to reveal three skinny new TV models then glided out into the audience.
2LK Design designed and the Taylor Group built the Intel booth, where LEDs illuminated fabric boxes in undulating, colourchanging patterns.
ON BIZBASH.COM More photos and details from C.E.S.
Wired set up a media lounge at Society Cafe Encore for about 500 guests. Director of brand and strategy Maya Draisin tapped Precision Event Group to produce, design, and manage the event. The space included three themed stations: “recharge,” with Red Bull, 5-Hour Energy shots, something called Perky Jerky, and candy; “refresh,” with fruity waters and smoothies; and “rejuvenate,” with Bloody Marys, trail mix, and homemade granola bars—all catered by the venue.
bizbash.com spring 2010 31
Around the Globes
Although it probably came as no surprise to guests of In Style and Warner Brothers’ 11th annual after-party that the stars of the studio’s ﬁlm The Hangover celebrated their best comedy win at the January 17 event, they probably did not expect to see a performance by the Dan Band, which makes a brief cameo towards the end of the ﬁlm. “We’re at the [Beverly Hilton’s Oasis Courtyard] every year, and we have to strategize ways to make the party different so that it’s inspirational,” said Kelly Austing, In Style’s manager of creative development. Part of that strategy was to collaborate with Thomas Ford, who has worked on the event since its inception, to create an urban penthouse by lining the courtyard with images of high-rise buildings and hanging a 24-foot-wide crystal chandelier.
The Hollywood Foreign Press Association’s Golden Globe awards always inspire some of the most production-heavy parties of the year. Here’s a look inside a few of the week’s biggies.
By ALESANDRA DUBIN
Lionsgate The studio took to the Beverly Hills Hotel on the night before the Globes, hosting a party to fete its nominees—including Precious and Mad Men—produced by Benarroch Productions. DJ Mr. Best spun for the celebratory crowd. Gold cloths from Wildﬂower Linen and white ﬂower arrangements of ranunculus and roses from Collage Floral Design topped tables for an Old Hollywood look.
Summit Entertainment NBC Universal/Focus Features The Beverly Hilton swarmed with the guests and staff of at least six major parties on Golden Globes night, and among the big-name returnees to the event landscape this year was the NBC Universal/Focus Features party, presented by Cartier, held beneath a clear-roof tent on the top deck of the hotel’s garage. Under the ﬁnancial and creative direction of staff from the NBC Universal ON BIZBASH.COM entertainment divisions involved—including NBC Universal’s Hollace Davids, NBC’s Francine Spray, and Focus Features’ More photos and details from Golden Carlotta Florio—Angel City Designs created an updated take on old-school discotheques. Globes events
32 bizbash.com spring 2010
Town & Country supplied white, modern-looking rental seating indoors and black and white furnishings outdoors for Summit’s party, produced by Chad Hudson.
PHOTOS: NADINE FROGER PHOTOGRAPHY (IN STYLE/WARNER BROTHERS), ERIC CHARBONNEAU/LE STUDIO PHOTOGRAPHY (LIONSGATE), ANDRE MAIER (NBC/FOCUS), LINE 8 PHOTOGRAPHY (SUMMIT, IN STYLE LOUNGE, FOX), GABOR EKECS (HBO)
In Style/Warner Brothers
Discover Incredible Venues All in One Convenient Source HBO HBO’s party at Hilton restaurant Circa 55 and its adjoining pool area had an informal theme of “sparkle, shimmer, shine.” HBO vice president of special events Eileen Rivard produced the celebration with longtime design partner Billy Butchkavitz. Partly inspired by the space race and James Bond movies, the look included Sputnikinspired chandeliers and sculptures and a wall of copper paillette drapery around the perimeter.
BizBash’s 2010 National Venue Guide g New Spaces p Makes Finding a Breeze
• Research More than 800 venues • Check out our editors’ picks for hot new spaces, nightlife, and business entertaining • Find out what’s changed since last year in 18 event markets • Complete contact/booking info • The only source you need to select the perfect venue
In Style Beauty Lounge In Style presented its beauty lounge at the Four Seasons, where guests came for a range of pampering services. Caravents designed the space, which included a tent draped in luxurious white material for a feminine look.
Order today! $24.95 Call 646.839.6835 or email email@example.com (additional S/H rates apply if mailed outside of the U.S.)
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Get direct access to the National Venue Guide online by visiting bizbash.com/2010nvg
Fox On Globes night, Fox—all six of its divisions—took its party for about 700 to Craft. 15/40 Productions handled the production and design, including creating chandeliers from Edison light bulbs that hung over bars, echoing the existing bulbs in the restaurant’s space.
VENUES: It’s never too early to reserve space in the 2011 National Venue Guide! Contact Robert Fitzgerald at 646.839.6840 or rﬁtzgerald@bizbash.com now to lock in the lowest rates of the year!
21 West 38th St., 13th Floor, New York, NY 10018 646.638.3600
Boston Chicago Las Vegas Los Angeles Miami/So. Florida New York Orlando Toronto Washington
A carved wood bar under a white neon installation offered cocktails and draft beer in the game room.
The new store was covered in a giant orange tie.
Japanese artist Makoto Tojiki created an art installation of an LED horse—a nod to the brand’s heritage—with thousands of ﬁber optic lights aglow in Hermès orange. The game room housed vintage pinball machines, billiards, and Ping-Pong tables.
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PHOTOS: JOE SCHILDHORN/PATRICKMCMULLAN.COM (LIBRARY), CLINT SPAULDING/PATRICKMCMULLAN.COM (ALL OTHERS)
The 3,000-square-foot library had an aged plank wood ﬂoor, 20-foot ceilings, full-height factory windows and a wall of shelves stocked with 8,000 hand-dyed books.
has limited rigging capability during winter due to the roof’s snow load, so everything had to be anchored to the ﬂoor. KCD built independent truss structures for each room to support the scene, lighting, and audio elements. The six-day construction— Hermès created a lavish, masculine more than a year in the planning—needed to be world for guests at the opening of its dismantled and removed in just 12 hours to accomMadison Avenue men’s ﬂagship. modate a show the following afternoon. Each of the makeshift rooms (at least 3,000 square feet in size) hosted its own distinctive decor, After a peek at the world’s ﬁrst dediNEW YORK cated Hermès men’s store on Madison activities, performances, and menu from caterer Olivier Cheng. The wood-paneled library was stocked Avenue on February 9, the venerable French luxury with 8,000 hand-dyed books, the game room housed goods house treated guests such as Katie Holmes, vintage pinball machines and pool tables, and the Martha Stewart, and John Slattery to an after-party travel room was designed to mimic a shipping pier at the Park Avenue Armory. with various stations of global fare. PR and event production ﬁrm KCD Worldwide “We focused on a masculine element of food worked in conjunction with production designer as it was meant to evoke the feeling of the Hermès Stefan Beckman, Hermès senior vice president of man,” said Cheng, whose team prepped the food over communications Susan Anthony and special events a week’s time. “We were director Jessica Zaganczyk, along with their respecHermès Men’s Flagship deﬁnitely thinking food tive Paris-based colleagues, to transform 20,000 Opening square feet of raw space into the Hermès man’s ulti- more masculine in feel … Audiovisual Production mate leisure spot, with four vignettes: a travel room, no salady things.” ADI Group As for the jazz club, a library, a game room, and a jazz club. Catering Olivier Cheng the focus of the room was “The Hermès man loves to travel and explore Catering and Events Design Stefan Beckman Inc. a stage, where pianist new things,” Anthony said. “It was a global celebraBarry Harris, French group DJ DJ Coleman tion for us, and we just really wanted to offer our Lighting Bernhard-Link Venus Gets Even, and local guests this unique lifestyle experience.” Theatrical Productions band Locksley entertained Lighting Design Jules A. “It was a complex event to produce because we Bowie with several sets throughhad to create the four independent environments,” out the night—before the PR ID Public Relations said KCD vice president of creative services Keith Production KCD Worldwide Baptista. Roughly 25 percent of the furnishings were remaining guests moved Security GSS Security to the venue’s atrium, custom made. “Each room had to have very speciﬁc Services Inc. Staging Creative Engineering, where DJ Coleman lured appeal for the audience with different soundtracks Kadan Productions Inc. stragglers onto the dance that could not interfere with the adjacent room.” Venue Park Avenue Armory There were also technical obstacles. The Armory ﬂoor. —Jim Shi
INSIDE EDGE BizBash Expo & Awards Returns With New Focus on Creativity
Join BizBash on September 28 at the Liberty Grand, as we reveal a new expo format that expands upon our signature event while focusing on creative design and collaboration. All the wonderful trademarks of a BizBash Expoâ€”including a full conference program, hall of fame induction ceremony, keynote speaker, and the BizBash Event Style Awardsâ€” 3 Visit bizbash.com/toronto/ will still be there, enhanced by larger tradeshow for updates and display areas, that give exhibitors to sign up to be notiďŹ ed when more to collaborate with industry registration opens in mid-June. partners on new ways to inspire you 3 To reserve your spot on the expo and 1,500 of your peers. Donâ€™t miss ďŹ‚oor, contact Stephen Sinanan it! Mark your calendar for a day of at 416.425.6380, or email creative inspiration that will get you firstname.lastname@example.org. moving all year long.
BizBash Hosts Inaugural Toronto Advisory Board at Windsor Arms A cross section of Torontoâ€™s top event professionals convened as BizBash Torontoâ€™s inaugural advisory board meeting on March 9, 2010, hosted by the Windsor Arms hotel. The new group gathered to discuss top-of-mind issues and signiďŹ cant trends within their market, and ďŹ nished with a cocktail reception in the hotelâ€™s Prime steak house. To view the full list of Toronto advisory board members, visit bizbash.com/ about_us.php.
BizBash Kicks Off First Florida Expo on April 28 Florida event professionals are abuzz with excitement for BizBashâ€™s Florida Expo at the Greater Fort Lauderdale Convention Centerâ€”most notably for the morning keynote by design and lifestyle expert Colin Cowie. This will be one of many highlights during a spectacular day of exhibits, entertainment, and education about events.
Keynote speaker Colin Cowie will discuss the importance of customer service and bringing greater value to todayâ€™s events Keynote presentation by KARLA Conceptual Event Experiences
3 For event details and registration information, visit bizbashďŹ‚oridaexpo.com.
COMING IN THE NEXT ISSUE
BizBashâ€™s DeďŹ nitive Guide e to Torontoâ€™s New Venues
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