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MIAMI/SOUTH FLORIDA Volume 8, Issue 4 Winter 2010-11 © 2010 BizBash Media
PHOTOS: ROBIN HILL
On November 6, the Make-a-Wish Foundation of Southern Florida and the InterContinental Hotel Miami celebrated the 16th anniversary of their annual fund-raiser with an Asian-inspired theme. Models styled as modern geishas greeted guests on the red carpet, while a ribbon dancer performed on the mezzanine. Twenty live taiko drummers entertained during the cocktail reception. A giant, artiﬁcial cherry-blossom tree with changing LED lights served as the centerpiece of the mezzanine. In contrast to the bright red and orange used on the mezzanine to symbolize ancient tradition, the motif for the ballroom was a modern city like Tokyo. The event drew 850 guests and raised $900,000. More photos and details are on BizBash.com.
On the Cover Clockwise from top left: A touch screen game at Samsung’s Vancouver Olympics pavilion, photo by Grant Harder for BizBash; a ﬂying machine at Red Bull’s 2010 Flugtag tour kickoff in Miami, photo courtesy of Red Bull; cellophane chandeliers at the Chicago Botanic Garden’s summer dance, photo by Tay Kaune; digital graﬁtti at the re-opening of Chanel’s SoHo New York store, photo courtesy of Tangible Interaction; a white neon installation at the opening party for the Hermès men’s store in New York, photo by Clint Spaulding/Patrick McMullan; an artistic interpretation of Lexus’s new hybrid car at the company’s Dark Side of Green environmental debate in Miami, photo by Red Eye Productions
FROM THE EDITORS Tracking the year’s trends
READERS’ FORUM 9 What was the best idea you saw in 2010?
36 St. Thomas Aquinas High School’s sparkly anniversary gala 38 RazzleDazzle Barbershop’s 1940s-themed grand opening 39 Big Brothers Big Sisters’ homecoming theme 40 From Orlando: A.A.R.P.’s on- and off-line conference 42 From Toronto: The ﬁlm festival’s opening-night hockey-themed party 43 From Orlando: The Special Olympics’ travel-focused auction
THE SCOUT 13 Wintry curtains made of ice 14 Passed bites for holiday gatherings 15 Festive glasses and small plates for rent 16 A Miami-based design and production ﬁrm 18 Innovative ideas for stage design 19 What are clever ways to integrate trade show sponsors? 20 11 ideas and products to have on your radar
THE DIRECTORY 62 New venues
VENUES 22 Five new South Florida venues
TED KRUCKEL 64 The limits of social media
EVENT REPORTS 28 Jones magazine’s three-day event 30 From Chicago: Subway postconference gala’s three fresh pavilions 31 Ed Morse Automotive’s Treasure Island-themed incentive party 32 From Boston: Mass General Hospital for Children’s Aladdinthemed Storybook Ball 33 From Washington: Glenn Beck’s 300,000-person Restoring Honor rally 34 From Los Angeles: The Lacma Resnick Pavilion’s dreamy debut 35 From Orlando: Sanford Burnham’s game-ﬁlled beneﬁt
47 Best of 2010 The top trends, ideas, designs, and events that shaped this year
ON BIZBASH.COM Comprehensive local venue and supplier directories The latest industry news Local sites for Boston, Chicago, Las Vegas, Los Angeles, Miami/South Florida, New York, Orlando, Toronto, and Washington
bizbash.com winter 2010–11 3
From the Editors
In the Trend Trenches
PHOTOS: MELISSA HORN (ACE HOTEL), MICHAEL TOOLAN (THRILLIST PARTY)
How do you sum up a year? I hate the word trendy. It’s one of those terms that can say more about the person using it than the thing it’s supposed to describe. For some people, what’s trendy is what’s already too popular; for others, it’s the new thing they don’t quite understand yet. For many, trendy suggests something is inauthentic—people always seem to pronounce the word with a note of condescension. It’s like when someone says, “You’re so hip!” They think they sound selfdeprecating (“I can’t keep up with fashion/music/ whatever!”), but often it’s a backhanded compliment (“I don’t have time for such silly things, but You could call the Ace Hotel trendy, it’s cute that you do!”). but I call its restaurant, the Breslin, The fact is, what you my favorite current lunch spot. consider trendy often events in this particular moment? depends on where you How did the top minds adapt to the are on the coolhunting/ new products, cultural inﬂuences, and early-adopter scale. (My economic constraints of the day? apologies if you ﬁnd We hope the 15 pages of photos, those terms equally obcase studies, and comments from noxious.) As connotationThrillist’s party during the New industry folks—and the stories in the ridden as trendy is, often York City Wine & Food Festival its meaning is too hard to had a beer-and-bourbon theme. rest of the issue—tell that story, from food trucks to social media to event pin down. So the word is I’m a fan of both, but we’ve all makeovers, and give you some ideas banned from these pages. seen enough bacon on event for 2011 as well. (See also: party planner, menus for a while, no? There’s also value in questioning fashionista.) some trends, as Ted Kruckel does in his column But you’re likely to ﬁnd its root, trend, here a on the unproven marketing value of promotional lot. We—the editors and you readers, too, not to Twitter messages. mention your guests—are obsessed with trends. One trend we should all be happy to see is a We want to know what’s current, what’s new, growing sense of optimism for the event busiwhat we need to move on from before everyone ness. In a survey of readers we conducted online else is doing it, what we need to move on to. in September, 77 percent chose bullish responses The nature of the event business requires you to when asked to describe the economic state of stay on top of what’s happening in food, design, the industry. Meanwhile, spending appears to be entertainment, technology, art, theater, and pop rising: 41 percent of readers said their September culture, so you can create experiences that feel 2010 budgets were up from September 2009 levcurrent and ahead of the curve. els, 28 percent said their budgets were ﬂat, and Identifying trends was our prime directive in putting together our Best of 2010 package. In ad- 31 percent reported reduced spending. For another take on ’10, we asked our budition to showcasing some of the cleverest ideas reau chiefs to describe 10 highlights in their we saw, we wanted to the story of this year markets—the groundbreaking local venues, new ON BIZBASH.COM tell events, and innovative ideas that kept them for the industry. What 10 highlights of 2010 were the obsessions, co- excited about covering this industry at this time. from each of our local incidences, and innova- You’ll ﬁnd their commentary on BizBash.com in markets tions that characterized December. —Chad Kaydo
BIZBASH EDITOR IN CHIEF Chad Kaydo NEWS EDITOR Courtney Thompson STYLE EDITOR Lisa Cericola ASSOCIATE EDITOR Anna Sekula
CHICAGO EDITOR/BUREAU CHIEF Jenny Berg
LOS ANGELES EDITOR/BUREAU CHIEF Alesandra Dubin
ORLANDO EDITOR/BUREAU CHIEF Mitra Sorrells
TORONTO EDITOR/BUREAU CHIEF Susan O’Neill
WASHINGTON EDITOR/BUREAU CHIEF T.J. Walter
ART ART DIRECTOR Joey Bouchard ASSISTANT ART/PRODUCTION DIRECTOR Carolyn Curtis
PHOTO PHOTO EDITOR Jeeyun Lee ASSISTANT PHOTO EDITOR Amber Knowles
COPY & RESEARCH ASSISTANT MANAGING EDITOR Claire Hoffman EDITORIAL INTERN Jessica Flores
CONTRIBUTORS EDITOR AT LARGE Ted Kruckel WRITER AT LARGE, LOS ANGELES Irene Lacher CONTRIBUTING EDITORS D. Channing Muller, Michael O’Connell, Mimi O’Connor, Angie Romero, Brendan Spiegel, Erin Souza, Ellen Sturm Niz CONTRIBUTING WRITERS Meryl Rothstein, Andi Teran LOS ANGELES: Rosalba Curiel, Shilpa Gopinath TORONTO: Amy Lazar, Erin Letson WASHINGTON: Adele Chapin, Walter Nicholls COPY EDITORS Libby Estell, Josh Wimmer CONTRIBUTING PHOTOGRAPHERS Vincent Dillio, Roger Dong, Nick Ferrari, Emily Gilbert, Dan Hallman, John Minchillo, Alice and Chris Ross, Keith Sirchio BOSTON: Aviran Levy, Patrick Piasecki CHICAGO: Mireya Acierto, Tyllie Barbosa, Barry Brecheisen, Eric Craig, Jeremy Lawson, Eddie Quinones LOS ANGELES: Matt Armendariz, BEImages, Jessica Boone, Nadine Froger, Line 8 Photography, Zen Sekizawa, Dale Wilcox MIAMI: Joseph Cancellare & Associates, Matthew Horton, Moris Moreno, Elizabeth Renfrow, Mitchell Zachs TORONTO: Gary Beechey, Jill Kitchener, Henry Lin, Emma McIntyre, Nicki Leigh McKean, George Pimentel WASHINGTON: Tony Brown/Imijination Photo, Stephen Elliot, FotoBriceno, Powers and Crewe EDITORIAL OFFICES 21 West 38th St., 13th Floor, New York, NY 10018 phone: 646.638.3600, fax: 646.638.3601 CHICAGO BUREAU 312.436.2525 LOS ANGELES BUREAU 310.659.9510 MIAMI BUREAU 1450 NE 123 St., North Miami, FL 33161 305.808.3535 TORONTO BUREAU 2453 Yonge St., Suite 101, Toronto, ON M4P 2E8 416.425.6380 CONTACT US Editorial Feedback and Ideas: email@example.com Event Invitations, Press Releases: firstname.lastname@example.org Directory Listings: email@example.com Subscription Inquiries: 646.839.6835, firstname.lastname@example.org New Subscriptions: bizbash.com/subscribe Subscription Renewals: bizbash.com/renew Reprints: Dani Rose, The YGS Group 800.494.9051 ext. 125, email@example.com BIZBASH MASTERPLANNER CHAIRMAN Elisabeth Familian NEW YORK EDITOR Alexandra Anza LOS ANGELES EDITOR Leslee Komaiko
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BIZBASH TORONTO ACCOUNT EXECUTIVE Joshua Harris BIZBASH WASHINGTON 202.684.8743 PUBLISHER Shelley Golinsky MIAMI/SOUTH FLORIDA ADVISORY BOARD Larry Carrino, PARTNER, BRUSTMAN CARRINO PUBLIC RELATIONS; Jennifer Diliz, DIRECTOR OF FOUNDATION DEVELOPMENT, FLORIDA MARLINS; Lori Elsbree, SENIOR EVENT STRATEGIST, BAPTIST HEALTH FOUNDATION; Lauren Halpern, MEETING & EVENT PLANNER, DECO PRODUCTIONS INC./GRANDE AFFAIRES INC.; Susan Holtzman, PRESIDENT, EVENTURES; Wendy Kallergis, PRESIDENT/C.E.O. GREATER MIAMI & THE BEACHES HOTEL ASSOCIATION; Gerry Kelly, PRESIDENT, MI-VI AT GULFSTREAM PARK & CASINO; Anita Mattner, EXECUTIVE DIRECTOR OF EVENTS MANAGEMENT, UNIVERSITY OF MIAMI; Billy Melnyk, EXPERIENTIAL MARKETING MANAGER, BACARDI; Mona Meretsky, PRESIDENT, COMCOR EVENT AND MEETING PRODUCTION INC. AND COMCOR CONSULTING SERVICES INC.; Kelly Murphy, GENERAL MANAGER, PANACHE, A CLASSIC PARTY RENTAL COMPANY; Bruce Orosz, PRESIDENT, ACT PRODUCTIONS; Steven Pollock, MANAGER, GLOBAL ACCOUNTS, HELMSBRISCOE; Lee Schrager, VICE PRESIDENT OF CORPORATE COMMUNICATIONS AND NATIONAL EVENTS, SOUTHERN WINE & SPIRITS; Craig Skilling, PROGRAM COORDINATOR/INSTRUCTOR, DEPARTMENT OF SPORTS/ENTERTAINMENT/EVENT MANAGEMENT, JOHNSON & WALES UNIVERSITY; Debbie Spiegelman, EXECUTIVE DIRECTOR, MIAMI CHILDREN’S MUSEUM; Tracy Wallach, SENIOR MEETINGS & SPECIAL EVENT PLANNER, SOUTHEAST TOYOTA DISTRIBUTORS L.L.C.
Marketing and Advertising Programs: firstname.lastname@example.org ®2010 BIZBASH IS A REGISTERED TRADEMARK OF BIZBASH MEDIA INC. ALL RIGHTS RESERVED. REPRODUCTION WHOLE OR IN PART WITHOUT WRITTEN PERMISSION IS STRICTLY PROHIBITED.
What was the best idea you saw in 2010? “Throughout the Remarkable Indonesia gala’s seated dinner, the event touched on different aspects of Indonesian culture. The ﬁnale of the evening was when every guest was brought an angklung—an instrument made of bamboo tubes—that played a single note. A music director on stage directed us in a performance. As we were playing, we realized it was an Abba song! The angklung was also a gift to take home.” Barbara Blauhut, director of special events, WETA Public Television & Radio, Washington
“Showtime’s Nurse Jackie RX Games event concept. From the event title to the tournament activities to the idea of engaging and rewarding real nurses for the second-season launch, it was brilliant and certainly targeted to a deserving audience.”
PHOTOS: ELEVIN PHOTOGRAPHY (BRYAN RAFANELLI), COURTESY OF HARGROVE (RON BRACCO)
Jenny Powers, vice president of special events, National Multiple Sclerosis Society, Southern New York Chapter
“I loved the Leukemia Ball’s use of handheld wireless devices. They were given to bidders, enabling them to track their bids as the evening progressed.” Ron Bracco, creative director, events, Hargrove Inc., Washington
“Dessert inside a balloon. Guests are given a pin to pop and eat.” Bryan Rafanelli, owner, Rafanelli Events, Boston
“PDA marketing. More than ever, the event industry has taken to the PDA airwaves to promote and update events, meetings, and trade shows. Within seconds, text message updates can get to attendees. You also gain a database to market next year’s event.” Dargan Watts, director, Birchmore Group Inc., Orlando
“Virtual events. I love the Virtualis Convention Center in Second Life. It is a virtual environment for trade shows, meetings, and even virtual banquets, dances, concerts, etc.” Patti Shock, professor and director of distance learning, Harrah College of Hotel Administration, University of Nevada
“The increased focus on security and eventprofessional responsibilities after crashers made it into the White House last year.” Alison Bossert, senior vice president, special events, Columbia Tristar Marketing Group, Los Angeles
“One of my favorites ideas is the cheesecake ‘ice cream’ cone, where there is a soft center of whipped ﬂavored cheesecake inside a miniature sugar cone. It eliminates the intense labor of scooping out ice cream during an event, and you don’t have to worry about melting. Guests also love the surprise of biting into cheesecake instead of ice cream.” Pasquale Ingenito, executive chef, Windows Catering Company, Washington
“I’ve seen many events make use of the service staff to tie elements into the branding or theme. At Ubisoft’s launch event, [staffers wore] Revenge of the Nerds costumes with taped rimmed glasses, ‘Hello My Name Is NERD’ nametags, and bow ties. The servers have a lot of interaction with the guests and almost act as live, moving decor.” Alison Slight, managing director, Candice & Alison Luxury Event Management, Toronto
Compiled by Claire Hoffman
bizbash.com winter 2010–11 9
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Central and South Florida Associations Unite for Charity and the Troops )NDUSTRY ASSOCIATIONS THROUGHOUT &LORIDA WILL BE JOINING FORCES OVER THE HOLIDAYS TO RAISE SUPPORT FOR OUR TROOPS AS WELL AS MONEY FOR CHARITY /N $ECEMBER THE /RLANDO AREA CHAPTERS OF THE )NTERNATIONAL 3PECIAL %VENTS 3OCIETY )3%3 -EETING 0LANNERS )NTERNATIONAL -0) (OSPITALITY 3ALES AND -ARKETING 0ROFESSIONAL !SSOCIATION )NTERNATIONAL (3-!) AND THE !SSOCIATION OF "RIDAL #ONSULTANTS !"# WILL JOIN THE 5NITED 3ERVICES /RGANIZATION 53/ AT 0LANET (OLLYWOOD FOR THEIR *OINT (OLIDAY ,UNCHEON IN ,AKE "UENA 6ISTA &LORIDA !LL PROCEEDS FROM THE EVENT WILL BE DONATED TO Â±/PERATION :IPLOC Â² A NON PROÂ½T ORGANIZATION THAT SENDS TRAVEL TOILETRY ITEMS TO !MERICAN TROOPS SERVING ABROAD &OR MORE INFORMATION GO TO JOINTHOLIDAYLUNCHEVENTBRITE COM 4HE FOLLOWING WEEK THE 3OUTH &LORIDA CHAPTERS OF )3%3 (3-!) -0) 3ITE &LORIDA AND THE .ATIONAL !SSOCIATION OF 7EDDING 0ROFESSIONALS .!70 WILL MEET FOR THE 3OUTH &LORIDA (OSPITALITY )NDUSTRY (OLIDAY 0ARTY 4HE INDUSTRY CELEBRATION AND NETWORKING EVENT WILL RAISE MONEY FOR TWO CHARITIES &RIENDS OF "ROWARD /UTREACH #ENTER AND +IDS IN $ISTRESS +IDS IN $ISTRESS WILL BE COLLECTING CANNED GOODS TOYS AND OTHER ESSENTIALS TO DISTRIBUTE TO CHILDREN IN NEED OVER THE HOLIDAYS 4HE PARTY WILL BE HELD AT 'ULFSTREAM 0ARK IN (ALLANDALE &, ON $ECEMBER 'O TO WWW SOUTHÂ¾ORIDAINDUSTRYHOLIDAYPARTY COM FOR MORE INFORMATION
4HE "IZ"ASH (IVE IS LIVE &OR THE LATEST USER GENERATED CONTENT ABOUT THE EVENT INDUSTRY GO TO BIZBASHCOMHIVE
SURVEY SAYS We asked readers for their take on this moment in the event business. Here are some highlights.
How would you describe the current economic state of the event industry? It’s going to get worse before it gets better.
We’re fully recovered and back to normal.
We’re still in the thick of the downturn.
We’re through the worst of it, and we have settled into a new normal.
41% We’re just starting to recover.
Are you haggling over prices more or less now (September 2010) than you were a year ago (September 2009)? Haggling less
Haggling more 10% 35%
55% Haggling about the same as a year ago
How would you describe your feelings about your long-term job prospects in the event industry? I’m terriﬁed. I’m a little worried.
I’m very optimistic.
54% I’m cautiously optimistic.
Methodology: The survey was conducted online from September 13 to 23 via a link shared with BizBash email newsletter subscribers and Twitter followers. The data here represents responses from 1,023 people who identiﬁed themselves as event planners (who work in-house, on their own, or at ﬁrms) or owners or employees of venues or industry vendors.
ON BIZBASH.COM More survey results regarding budgets, holiday parties, and industry stafﬁng levels
New World Center Welcome to the home of the New World Symphony, America’s Orchestral Academy, located in the heart of Miami Beach. Designed by renowned architect Frank Gehry, this musical meeting house is easily accessible from area airports and dining and shopping options on South Beach’s famed Lincoln Road. Its stimulating architecture and breathtaking water views are the perfect, ﬂexible backdrop for your reception, meeting or special event. Call 305-428-6741 or email email@example.com for booking information.
PHOTO: LIN AND JIRSA PHOTOGRAPHY
COOL CURTAINS To add a wintry look to end-of-the-year gatherings, Ice Bulb (877.423.2852, icebulb.com) offers decorative curtains made of frozen water. A machine cuts ice into gemlike cubes, which the company hand-strings onto cables suspended from trussing. Curtains can be made in any length and height. If used indoors, the pieces last about ﬁve hours; a container below collects drips. Ice Bulb is based in Southern California, but works nationwide and in Canada. While pricing depends on the size of each piece, strands typically cost $140 to $180 each, plus more for assembly and delivery. —Lisa Cericola
holiday party ideas
13 bizbash.com winter 2010–2011
bizbash.com winter 2010–11 13
New on the Menu
holiday party ideas
Seasons’ Eating By LISA CERICOLA
Basil-breaded smoked turkey “ﬁngers” with honey orange marmalade and pomegranate seeds from Great Performances (212.727.2424, greatperfor mances.com) in New York
Tourtière strudel with mustard pickle from Jamie Kennedy Event Catering (416.362.1957, jamiekennedy.ca) in Toronto
Chocolate sorbet popsicles on a bed of crushed peppermints from Limelight Catering (773.883.3080, limelightcatering.com) in Chicago
Goat cheese lollipop trufﬂes rolled in crushed pistachios, sun-dried tomatoes, and other toppings from Windows Catering Company (703.519.3500, catering. com) in Washington
Cranberry maple salmon with pink peppercorn sauce in toast cups from Good Gracious! Events (323.954.2277, goodgraciousevents.com) in Los Angeles
PHOTOS: GREG POWERS (NEW YORK, WASHINGTON), JOANNA DICKINS (TORONTO), TYLLIE BARBOSA (CHICAGO), JESSICA BOONE (LOS ANGELES)
Here are ﬁve passed bites for holiday gatherings of all types.
holiday party ideas
SERVE IN STYLE Make end-of-year gatherings feel festive with these glasses and tasting vessels. By LISA CERICOLA
Toasting glasses, 85 cents, available in Southern California from Town & Country Event Rentals (800.899.2620, townandcountryeventrentals.com)
Champagne Flutes Bella gold champagne ﬂute, $1.95, available in New York from Something Different Party Rental (973.742.1779, something differentparty. com)
Ruby Braid glass, pricing varies, available nationwide from Classic Party Rentals (310.764.0373 ext. 316, classicparty rentals.com)
Paloma ﬂute, pricing upon request, available in New York from Party Rental Ltd. (201.727.4700, partyrentalltd. com)
Spiegelau champagne coupe, $3 Cdn., available in Toronto from Chair-Man Mills (416.391.0400, chair manmills.com)
Mini fry basket, $2 Cdn., available in Toronto from Exclusive Affair Rentals (416.759.2611, exclusiveaffair.com)
PHOTOS: COURTESY OF VENDORS
Seven-inch oyster plate, pricing varies, available nationwide from Classic Party Rentals
Teardrop spoon, $1.75 Cdn., available in Toronto from Chair-Man Mills
Mini leaf plate, 55 cents, available throughout South Florida from Atlas Party Rental (561.547.6565, atlaspartyrental.com)
Voss clear plate, pricing upon request, available in New York from Party Rental Ltd.
White oval tasting spoon, $1, available in New York from Something Different Party Rental
bizbash.com winter 2010–11 15
DESIGN AND CONQUER DJ-turned-designer Sammy Caban recently relocated his company to Miami, where he’s taken a bite out of the corporate market with his decor and production services. Sammy Caban got his start in the event industry as a DJ in Puerto Rico. Caban expanded his hobby into a business by hiring two other DJs and forming Astro Music in 1981. After a two-year stint as electronics professor at the Puerto Rico School of Technology, he shifted gears in 1989, when he was awarded a job designing the lighting and staging for the Festival Las Eriollas. After researching the local competition, Caban launched lighting company Show Designers that year. From there, the business grew rapidly and the company increased its offerings to audiovisual services, laser displays, event design and decor, and soon thereafter a full-service, 10,000-squarefoot production house. “With my strong technical background I was able to add new services pretty quickly,” says Caban. “My philosophy while designing events has always been to integrate the most advanced technology with designs that are functional, aesthetically pleasing, and safe.” While earning a degree in computer engineering at the University of Puerto Rico, he worked at a San Juan radio station and spun at parties on weekends. The company, now called Sammy Caban Design and Production (305.407.9800, sammycaban.com),
Caban produced a tropical-themed event for the Caribbean Tourism Organization.
16 bizbash.com winter 2010–11
continued to grow with the opening of a second ofﬁce in Orlando in 2004. There, Caban focused primarily on nonproﬁt and association events, which made up about half of his work, while trying to expand his corporate business—a goal that prompted the move of his ofﬁce and 3,000-squarefoot warehouse to Miami in February 2010. “I like to do events that have more to do with branding and marketing products than the standard meeting, and Miami is a much better market for that type of event,” says Caban, adding that his corporate business has increased by nearly 20 percent since moving. The relocation made him convenient to clients in both Orlando and Puerto Rico, thereby increasing his event base. Hialeah-based Spanish language television network Telemundo Network Group L.L.C. hired him to design the V.I.P. and interview areas for the 2010 Latin Billboard Awards, which moved from Miami to Puerto Rico this year. Caban used white draping, red sofas, and gold decor accents to decorate the space with the network’s chosen color scheme for the night. One of his newest Miami clients is Came Americas, a manufacturer of automated access control products. Caban designed and built a multilevel trade show booth in just three months for the company’s exhibition at the American Fence Association’s FenceTech conference earlier this year. “He gave us ideas on how to better show our product at trade shows,” says Louis Moreno, U.S. technical department supervisor at Came Americas, who hired Caban. “Everything was [completed] on time, which was important, as we gave him short notice to come up with it.” —D. Channing Muller
Event-Friendly Animals The Zoological Wildlife Foundation (305.969.3696, zoologicalwildlifefoundation.com) provides exotic animals—from anteaters to zebras—for event appearances. The zoo has 20 species available, including reptiles, warthogs, capuchin monkeys, and big cats. Many, like E NTE RTA I N M E NT the whitehanded gibbon, can pose for photos. Larger animals may need to be held by handlers or stay in a cage. The foundation is fully insured and licensed by the U.S. Department of Agriculture and the Florida Fish and Wildlife Conservation Commission. —D.C.M. Adam Forman of reality TV show LA Ink designed the truck’s graphics.
FUSION FOOD ON WHEELS Sakaya Kitchen’s Dim Ssäm à Gogo truck (sakayakitchen.com) serves a mix of Asian and Latin food out of a custom grafﬁti-riddled vehicle. The truck has its own menu—including lots of pork, as represented in the truck’s exterior’s graphics—but also serves the restaurant’s CATE R I NG signature dishes, such as popcorn shrimp and lettuce wraps ﬁlled with fried squid. Cookies and specialty pretzels are available for dessert. Rental prices start at $300 per hour, with a three-hour minimum during most times. —D.C.M.
PHOTOS: COURTESY OF THE ZOOLOGICAL WILDLIFE FOUNDATION, COURTESY OF DIM SSAM A GOGO, COURTESY OF SAMMY CABAN (CARIBBEAN EVENT), GARY JAMES FOR BIZBASH (SAMMY CABAN, LOCATION: VICEROY HOTEL MIAMI)
White-handed gibbons are available for appearances.
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For this summer’s National Scout Jamboree in Virginia, celebrating the Boy Scouts of America’s 100th anniversary, CorporateMagic Inc. created a 395-foot-long stage with three massive LED screens and eight ﬂaming cauldrons.
PROGRESSIVE STAGES Here’s a look at innovative designs from concerts, fashion shows, and other events. By LISA CERICOLA
For a June fund-raiser beneﬁting Design Industries Foundation Fighting AIDS, Chicago’s Kehoe Designs created a platform with a giant, illuminated wall that framed a video screen.
18 bizbash.com winter 2010–11
At Marc Jacobs’s spring 2011 show, a lamp-shade-shaped bronze structure acted as the entrance to the catwalk.
For the Council of Fashion Designers of America’s annual awards in June, scenic designer Scott Pask made a backdrop shaped like Richard Serra’s sculpture “Torqued Ellipse IV.” Producers projected video onto a central cylinder and two wing walls.
PHOTOS: CHRISTOPHER POLK/GETTY IMAGES (MTV MOVIE AWARDS), COURTESY OF CORPORATE MAGIC (BOY SCOUTS), BILLY FARRELL/PATRICKMCMULLAN.COM (CFDA AWARDS), EMMANUEL DUNAND/GETTY IMAGES (MARC JACOBS), RANDY MICHAEL KORWIN/RMK PHOTO (DIFFA)
The MTV Movie Awards in June had a dynamic set with layered projection screens designed by Consortium Studios and lit by Triphoton City.
What are clever ways to integrate trade show sponsors? From making unexpected use of celebrity spokespeople to employing superhero statues, here are a few clever ways to increase sponsor visibility at trade shows. At America’s Beauty Show in Chicago, producers ensure that sponsors’ presence extends beyond the show ﬂoor. “We work with major exhibitors to offer an overall program to incorporate within their trade show strategy,” says Paul Dykstra, C.E.O. of Cosmetologists Chicago and America’s Beauty Show. Besides their booths, sponsoring manufacturers who exhibit are invited to brand key cards for hotels associated with the event. Sponsors can place products such as shampoos, conditioners, and face washes in attendees’ rooms at these properties. Sponsors are also invited to host press lounges that surround the show ﬂoor, where they can speak directly to beauty editors who come
to the show. Key exhibitors are also able to sponsor so-called V.I.P. “closing lounges,” or meeting rooms off the ﬂoor. In the rooms, companies can serve snacks or cocktails, show videos, and brand the space with decor of their choosing. Some companies have also opted to provide services, such as manicures or hairstyling, within the rooms. In August, the BlogHer conference drew about 2,500 bloggers to the Hilton New York, where the three-day event had a traditional trade show setup. “We really tried to ﬁnd creative ways to integrate our sponsors, so they weren’t just a booth on the ﬂoor,” says San Francisco-based director of events Lori Luna. In addition to branding prominent signage, some BlogHer sponsors used celebrities to engage the crowd, both on and off the ﬂoor. Sara Lee called on Top Chef star Padma Lakshmi to judge a sandwich-
PHOTOS: COURTESY OF BLOGHER, COURTESY OF CHARITYHAPPENINGS, COURTESY OF FWR RENTAL HAUS
At the BlogHer conference, celebrities like Padma Lakshmi participated in events. making contest. Tropicana hosted a breakfast and enlisted spokesperson Bruce Jenner—former Olympic athlete and currently on Keeping Up With the Kardashians—to pour its newest ﬂavors at a juice bar. “When they saw the reality TV stars, people went nuts, especially on Twitter,” says Luna. “We knew we’d get attention on blogs, but we also had 100,000 mentions on Twitter on the ﬁrst day alone.” As director of strategic accounts at Reed Exhibitions, Lawrence Settembrini works with the sponsors of New York Comic Con, which takes place at the Jacob K. Javits Center. “It’s a fairly young show in a large building, and we initially had
concerns about fans ﬁnding their way through the [venue],” says Settembrini. “Our solution was to sell a sponsorship to a company that builds scale statues of superheroes.” Producers placed the statues at key locations throughout the building, and referred to them in directions. “For example, we provide instructions to our conference and panel areas as such: ‘Head to the Superman statue in the north concourse, then take the escalators down to the ﬁrst ﬂoor,’” says Settembrini. “It’s a pretty simple concept that resulted in sponsorship revenue, helped our attendees navigate the building, and provided a photo opportunity.” —Jenny Berg
A New Way to Fill Seats CharityHappenings (charityhappenings.org), an online calendar of fund-raisers, now allows nonproﬁts to promote events and sell tickets. Planners create a customized ticketTIC K E TI NG ing Web page with details about the event, plus other information such as auction items or the organization’s mission. While the service itself is free, CharityHappenings charges 99 cents plus a 3 percent fee per attendee (up to $7.49) at the point of sale. For the time being, tickets can be purchased in American dollars, but the company says a Canadian version is coming soon. —Lisa Cericola
ON BIZBASH.COM More new products and services
A SPARKLING BAR New from rental company FWR Rental Haus (877.637.3744, fwrental.com), the paillette bar adds a shiny touch to events. The piece, which comes in aqua and silver, can be conﬁgured as a 12- by 10-foot four-sided R E NTA L rectangular bar, or a 12- or 8-foot single-sided bar. For an additional charge, the paillettes can be used to spell out the name of a company or event. The bar is available nationwide, and pricing starts at $750. —L.C.
bizbash.com winter 2010–11 19
Thereâ€™s A Better Way bizbash.com/jobboard The Best Job Board in the Business FIND JOBS / POST JOBS / GET BACK TO WORK
Forecast Ideas, products, and just plain cool stuff to have on your radar. By LISA CERICOLA
PHOTOS: METHOD (1), KDM GLOBAL PARTNERS (2), DEFINITION BRANDING & MARKETING (3), COURTESY OF THE FOOD NETWORK SOUTH BEACH WINE AND FOOD FESTIVAL (4), MUSEUM OF ART AND DESIGN (5), COURTESY OF SPIDERMAN TURN OFF THE DARK (7), COURTESY OF DORCHESTER COLLECTION (8), COURTESY OF MERCEDES BENZ FASHION WEEK (9), COURTESY OF DAVID STARK (11)
Ideal for events without bartenders, Vino Solo combines a 187-milliliter bottle of wine with a plastic drinking ﬂute. It’s available through Philadelphia-based KDM Global Partners (215.509.7500, kdmglobalpartners.com). Custom labels can be made with a company’s logo.
The AppLounge at the 2010 London Design Festival featured a curated selection of ebooks, MP3s, and online services. The sleek pop-up is a stylish example of how to showcase digital products.
Ideal for meetings and presentations, the Ediﬁer Soundbar USB ($49.99, available at store. apple.com in December) is a 10-inch speaker that connects to a laptop through a USB port and emits stereo-quality sound.
Available November 16, the Food Network South Beach Wine & Food Festival Cookbook from Clarkson Potter commemorates 10 years of the festival with chef interviews, recipes, and other behind-the-scenes tidbits from director Lee Brian Schrager.
Running from November 17 to May 15, 2011, at New York’s Museum of Arts and Design (212.299.7777, mad museum.org), the “Global Africa Project” is an extensive exhibit of contemporary African art, design, and craft, as well as an exploration of the socioeconomic impact of art-making in local communities.
The Lacoste Show
Central Florida-based paper goods company Riﬂe Paper Co. has a charming blog (riﬂemade.squarespace. com) where owner Anna Bond shares her latest projects and design obsessions, from vintage book covers to retro interiors.
The long-gestating Broadway show SpiderMan: Turn Off the Dark (spidermanonbroadway. marvel.com), directed by Julie Taymor—known for her groundbreaking spectacles—with music by Bono and the Edge from U2, debuts November 14 at Foxwoods Theatre in New York.
10. Three feeds worth following on Twitter:
8. For the Hotel Plaza Athénée Paris’s (plazaathenee-paris.com) new winter menu, head pastry chef Christophe Michalak created “Chestnut,” a rum baba with vanilla chantilly cream, spiky points of meringue, and chestnut Bavarian cream.
Whether in shades of tangerine, pumpkin, or—as Pantone calls it—“coral rose,” orange was one of the hottest color trends during the spring 2011 shows at Mercedes-Benz Fashion Week.
The Design Observer Group (@designobserver) delivers newsy updates on worldwide “design, culture, change.” For cultural, political, and just plain inspirational tweets, Yoko Ono (@yokoono) ﬁts the bill. Zappos C.E.O. Tony Hsieh (@zappos) mixes thoughts on marketing and business with daily (often funny) musings.
11. On My Radar “The chic fashion line Leroy and Perry (leroyand perry.com) has delighted me in spades with its inventive reuse of soda cans this fall. The ﬁne sprays of sequins that give a little sparkle to a new line of shift dresses are, in fact, fashioned from recycled pop cans. Super cool, right?” David Stark, president and creative director, David Stark Design and Production, New York
bizbash.com winter 2010–11 21
A One-Stop Shop for Casual Entertaining Wine Depot & Bistro 555, an allin-one wine store, wine bar, and bistro, opened in November. The warehouse-style building is divided into two main areas: an indoor, 6,700-square-foot space that can seat 90, and a 2,250-square-foot patio that can seat 150. The indoor area houses the main retail section, with more than 40 wine racks displaying some 400 wines and champagnes. Guests have their choice of picking a bottle from the racks or ordering wine by the glass— making the space a good setting for one-on-one business entertaining or small groups. The bar can seat 18. The 250-square-foot Vintage Room private cellar is equipped with a large ﬂat-screen TV. It can seat 14 and can be used for unconventional business presentations. (555 Jefferson Ave., Miami Beach, 305.672.6161)
By D. CHANNING MULLER & ANGIE ROMERO
22 bizbash.com winter 2010–2011
After three years of construction, the Robert and Judi Prokop Newman Alumni Center opened on the University of Miami’s Coral Gables campus in October. The 72,000square-foot building, which houses the university’s alumni relations department, can be booked for private events by alumni and nonalums alike. The 7,273-square-foot multipurpose room is the largest space, seating 300 or hosting as many as 500 people for a reception. Meetings for 35 can be held in the executive conference room, which is equipped with videoconferencing technology. Other spaces include the lobby, which holds 80; the Dany Garcia and Dwayne Johnson Living Room, which holds 135; and a small library. (6200 San Amaro Drive, Suite 200, Coral Gables, 305.284.2872)
A Renovated Eatery From a Top Chef Season seven Top Chef contestant Andrea CurtoRandazzo and her husband, Frank, are the chefs behind North Miami Beach’s newly revamped restaurant the Water Club, which opened in May. The 12,750-squarefoot eatery has a 106-seat main dining room, an 88-seat lower dining room, and a 58-seat main bar. If privacy is needed, the wine cellar, home to more than 150 varieties, and its adjacent lounge can seat 48 for dining or a tasting coordinated by the sommelier. Smaller parties of 14 can also use the private dining room off the main bar. The 13,000-square-foot pool and deck area has seating for 358 people. (3969 NE 163rd St., North Miami Beach, 305.944.8411)
PHOTOS: COURTESY OF WINE DEPOT & BISTRO 555, COURTESY OF UNIVERSITY OF MIAMI, BILL KEARNEY/THRILLIST (WATER CLUB), COURTESY OF SOHO BEACH HOUSE, COURTESY OF POSITANO
An On-Campus Conference Space
A British Import London-based brand Soho House opened its third North American property, Soho Beach House, in October. The oceanfront property combines aspects of a private club, 50-room hotel, and spa, with areas open to nonmembers for hosting events of 22 to 150 people. The drawing room is home to a selection of works from the Soho House art collection. The space is ideally suited for small business meetings, lunches catered by in-house restaurant Cecconi’s, or post-work cocktails. For smaller groups, the Screening Snug movie theater can seat 22 on sofas for a private ﬁlm screening. There is also a pool deck with room for 75, a library that holds 50, and a penthouse with a rooftop terrace and space for 60 guests. (4385 Collins Ave., Miami Beach, 786.507.7900)
A Working-Lunch Destination Positano Ristorante opened in Doral in July serving classic Italian cuisine. The restaurant is decorated in a geometric style, with dark wood and white elements. The dining room can seat 92 amid a mixture of booths and four-top tables. There’s also a patio seating 22. The menu is comprised of classic Italian dishes, including various meat and ﬁsh carpaccios as starters, main courses like linguine carbonara and tortellini panna and prosciutto, and tiramisu, panna cotta, and ricottina for dessert. (2475 NW 95th Ave., Suite 10, Doral, 305.594.2828)
ON BIZBASH.COM Our comprehensive venue directory
Save the Date for BizBash Florida’s Supersized Expo!
EXPO & AWARDS Florida / Fort Lauderdale Convention Center / April 12, 2011 Join more than 1,400 event and meeting professionals for the state’s largest event showcase at the Fort Lauderdale Convention Center on Tuesday, April 12, 2011. For more information, visit bizbash.com/southﬂorida/tradeshow
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FLORIDA’S FIRST EVENT STYLE AWARDS
ALL NEW READERS’ CHOICE AWARDS
bizbash.com/ﬂvotes BizBash is bringing its renowned Event Style Awards to Florida for the ﬁrst time ever! The event, product, or venue you are working on right now could receive industry recognition as a winner in one or more of 16 categories: Best Catering at an Event Best Corporation or Association Event Concept (Budget Over $50,000) Best Corporation or Association Event Concept (Budget Under $50,000) Best Entertainment Program Best Event Decor (Budget Over $50,000) Best Event Decor (Budget Under $50,000)
BizBash Florida is introducing an innovative new way to honor the local event industry—but we’re not picking the winners … you are! Nominate industry professionals (or yourself!), and then vote on them, in 10 categories:
Best Invitation Design
DJ of the Year
Best Lighting Design
Event Caterer of the Year
Best New Product
Nonproﬁt/Association Event Planner of the Year Publicist/PR Executive of the Year
Best New Venue
Event Designer of the Year
Best Nonproﬁt Event Concept
Event Producer of the Year
Best PR Stunt or Guerilla Marketing Campaign
Lighting Designer of the Year
Best Staging and Set Design
Accepting nominations: February 28 - March 11 Finalist voting open: March 21 - March 31
Best Use of Social Media for an Event
For more information, visit bizbash.com/ﬂvotes
Social Event Planner of the Year Venue Manager of the Year
Best Use of Technology
Best Green Initiative for an Event The online submission site opens Tuesday, January 4, 2011. For more information, visit bizbash.com/ southﬂorida/eventstyleawards
The winners of the 2011 BizBash Event Style Awards and Readers’ Choice Awards will be announced at the BizBash Florida Expo & Awards on Tuesday, April 12, 2011, at 5 p.m. on the main stage.
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PHOTO: MATT HORTON/ARTIST GROUP PHOTOGRAPHY FOR BIZBASH
School Spirit At St. Thomas Aquinas High Schoolâ€™s 75th anniversary gala, the sparkle theme continued to the tables, which had underlays of light grey satin with silver sequins and twotone napkins in silver and charcoal gray. More about the event is on page 36.
In an effort to boost sales during Miami Fashion Fest, several of the participating stores offered special discounts
Saks Fifth Avenue served bites and libations as part of its in-store Giorgio Armani event.
Nicole Miller’s Miami Beach boutique offered a special in-store event with Bellinis and cookies.
Community Building Jones magazine combined fashion, beauty, and philanthropy at its ﬁrst “Meet Me in Miami” event. Jones magazine, the lifestyle publication aimed at African American women, launched its “Meet Me in Miami” event series on October 21 at the Hilton Bentley Hotel. The threeday event for women interested in fashion, beauty, and giving back to their community consisted of several activities, including spa retreats, skin-care clinics, yoga classes, empowerment workshops, runway shows, and special in-store promotions aimed at boosting sales during Miami Fashion Fest. Through destination management company Minority Travel Group, a combination of 80 locals and visitors booked their choice of full weekend packages, individual day passes, or single event tickets. The weekend served as a coming-out party for Jones, which, according to publisher and entertainment attorney L. Londell McMillan, aims to “compete with Vogue and Harper’s Bazaar, and be better
Local, church-afﬁliated organization She Got Power! Enterprises decorated and greeted guests at an empowerment luncheon.
than Elle.” The magazine started off as a regional publication in Houston in 2005 and went national in April. “One of the things we’ve been talking about as a brand is how to give an excursion-type experience to our consumers, and with Fashion Fest happening in Miami, it was the perfect opportunity for people from the fashion, beauty, and wellness arena to come together in a fun kind of way,” said Michelle Jones, South Florida representative for the magazine’s parent company, the NorthStar Group, and the event’s main planner. In addition to obtaining sponsorships of $3,500 to $10,000 from luxury brands such as Nicole Miller, Saks Fifth Avenue, and the Hilton Bentley, Jones had help from several Miami-based charities that pitched in to run operations on the ground. “We really wanted to touch on the whole woman and this idea that beauty is not only on the outside, it’s also in the inside,” said Jones. “That’s why we had a big philanthropic push and every activity had this give-back component.” During the nighttime “Beauty of Philanthropy” event at the Hilton Bentley on October 22, for instance, the magazine honored Byron Lars, who has dressed First Lady Michelle Obama, and asked him to style girls from Handy, an organization assisting foster children in the Broward County area. In total, Jones estimated the philanthropic push raised about $40,000, which will go toward the different charities involved.
PHOTOS: MARCELLUS JOHNSON/NLPG IMAGES
Several N.B.A. players’ children walked the runway during the “Fashion for a Cause” party at the Bass Museum of Art.
A percentage of the shoe sales at Megan Miller’s store went toward the She Market Inc., a local charity beneﬁting at-risk women and girls. Deborah Cox was the featured entertainer for the closing-night “Fashion for a Cause” party at the Bass Museum of Art.
Giorgio Armani makeup designer Francisco Zacarias gave attendees tips during an in-store event at Saks Fifth Avenue in Bal Harbour. Despite the positive feedback Jones said she received, it wasn’t a perfect weekend. One challenge resulted from cramming too many activities into short blocks of time, causing the overall itinerary to run behind schedule. “Next year we deﬁnitely need to allow the women more time to shop,” said Jones. She also stated that next year, the magazine will need more than the 90 days of planning time allotted this time around: “We really needed more time to promote it and market it the way it needed to be promoted and marketed.” The weekend came to a close with a block party in Miami’s design district on October Jones’s “Meet Me in 24. The day kicked off Miami” Event with a “Bon Voyage” Catering De Rodriguez brunch at Italian eatOcean Catering, Venue MaiTardi ery Mai Tardi and culDecor She Got Power! minated with a local Enterprises, Tessi Garcia designer competition Interior Design judged by McMillan, Event Management, PR, Production The NorthStar Jones editor in chief Group Tracey Ferguson, and Event Management, Lars, among others. Transportation Minority The winner, Suzette A. Travel Group Kelly of Sarahi Fashion Valet, Venue Hilton Bentley Hotel House, will be feaVenues Bass Museum of tured in an upcoming Art, Morgan Miller, Nicole magazine spread. Miller, Saks Fifth Avenue —Angie Romero
CELEBR ATING 10 Y E A R S
Paula Deen Guy Fieri Bobby Flay Emeril Lagasse Rachael Ray Giada De Laurentiis and many more
February 24-27, 2011
Tickets Available Now!
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Eight models participated in the fashion show.
Decor in the Clubway included yellow, green, and orange glow spheres atop fabricskirted platforms. The color scheme nodded to the hues of the Subway logo.
Right On Band performed ’70s hits in the Clubway.
producers called in the cheerleaders, break dancers, ballerinas, and—oh, yes—human pinwheels and butterﬂies on roller blades. Throughout the evening, activities and entertainment took place in all three pavilions. In the The sandwich company’s postClubway, fake paparazzi snapped photos of guests conference gala featured models, break and the ballerina and the break dancer went dancers, and rollerskating butterﬂies. head-to-head in a staged dance-off. Runway fashion shows, called “Project “Eat Fresh” is Subway’s well-known Subway,” showcased models in garb made out CHICAGO tagline. So when the sandwich com- of the company’s packaging materials. An M.C. pany hosted a gala on the last night of its annual provided tongue-in-cheek commentary. “This next convention in July, planners went for creation,” he said, “uses all recycled Subway’s “Celebrate a “fresh buzz” vibe. Joel Whitten, the material and is inspired by the Subway” Convention Connecticut-based meetings and foot-long chicken breast sandwich, event manager at Subway FranAudiovisual Production, on wheat, with extra Southwest Lighting, Sound InVNT chise World Headquarters, tapped sauce. Very spicy.” Catering Chicago destination management company In the Parkway, mimes, jugRestaurant Partners In the Loop-Chicago to produce the glers, and a rollerskating butterﬂy Decor Ivan Carlson & happening, which drew some 3,500 Associates circulated while a cellist played DJ DJ Dave Alvarez guests to the Skyline Ballroom at classical music and three chalk Entertainment Chicago McCormick Place. artists drew colorful patterns on a Boyz Acrobatic Team, How does one bring a fresh, fake sidewalk. Meanwhile, outside Collaboraction, Custom energizing atmosphere to a convenComedy Capers, Right On the Subway Stadium, cheerleaders Band tion center ballroom? In the Loop chanted “Go subs, go.” Inside the Event Management In the built three thematic pavilions—the sporty space, which was stocked Loop-Chicago Clubway, the Parkway, and Subway with foosball tables and arcade Game Rentals Amusement Stadium—to evoke, respectively, an Masters games, acrobats and double-dutch Photography Kardas energetic dance party, a whimsical jump ropers performed. Photography park, and a sports stadium. Then, —Jenny Berg
PHOTOS: KARDAS PHOTOGRAPHY
Ten-foot-tall glowing pillars surrounded the area known as the “Clubway.”
At the center of the Parkway, a skirted platform held a gazebo area with hanging ﬂowers and candles, ivy, copper pots, and a fountain.
Florida Event Decor created gold ships’ masts with red sails to top each dinner table. Pirates sang a version of “A Pirate’s Life for Me” with lyrics about Ed Morse when the ballroom doors opened for dinner.
A talking pirate skull entertained guests.
PHOTOS: JASON NUTTLE FOR BIZBASH
served as greeters and provided guests with treasure maps of the night’s games, which could be played for a chance to open one of six treasure chests holding prizes. About a hour after arrivals, Ed Morse Automotive hosted a singing pirates signaled the opening of the main Treasure Island-themed incentive ballroom and beginning of the dinner service proparty with pirates, skulls, and prizes. vided by the hotel. Inside the main ballroom, a pirate ship backdrop from Backdrops Fantastic served as the Ed Morse Automotive Group held its MIAMI 19th annual Cash Bash, an incenmain focal point behind the stage. A Hot Party enhanced the space with rum barrels, gold coins, tive award night for its ﬁnance and insurance skeletons and skulls, and treasure chests around managers and sales team, on October 16 at the the room. All of the tables had been draped in Seminole Hard Rock Hotel and Casino in Holblack and red linens and topped with gold-paintlywood. Janet Dauro, executive assistant to the ed ships’ masts with red sails. company’s C.O.O., took the lead in planning this Following dinner, employees who had qualiyear’s surprise Treasure Island-style party, whose ﬁed during a special three-month sales push got pirate theme remained a secret until the 225 their chance to win cash and gifts guests arrived. from a prize game on the main “We go a step further [with the Ed Morse Automotive stage. The interactive games at award night] and make it an extraGroup’s Cash Bash the back of the room opened for vagant event where they can win Catering, Venue Seminole the rest of the night. Depending cash and prizes, and the theme is a Hard Rock Hotel & Casino Hollywood on attendees’ performance at surprise. It’s all a great incentive to Decor, Design, each of the games, they earned keep them motivated,” said Dauro, Entertainment, Lighting, chances to open one of the six who said previous themes included a Production, Rentals A treasure chests, each with a Best casino night and a street carnival. Hot Party Decor Florida Event Decor Buy gift card for an amount rangDauro worked with A Hot Party Draping Backdrops ing from $500 to $1,500. to bring the pirate-riddled atmosFantastic —D. Channing Muller phere to life. Entertainers in costumes
Tabletops were covered with boldcolored linens and glasses, candlelit iron lanterns, and stacks of plates for shareable appetizers.
Mass General’s Storybook Ball returned with an Aladdin theme. The Park Plaza Castle went from raw space to magic-carpet ride on October 2, as Mass General Hospital for Children returned to the venue for its 11th annual Storybook Ball after a one-year hiatus. The event brought with it an over-the-top Aladdin theme. More than 450 guests entered the castle to an Arabian bazaar—designed by Rafanelli Events creative director Billy Evers—where attention to detail was apparent, from the bold-colored linens to servers wearing fezzes and carrying Middle EasternDancers themed hors d’oeuvres from performed Max Ultimate Food. in Aladdin“For a space like this, inspired you have to go with scale for costumes. impact,” said Evers. “Little jewels on the table aren’t going to have the same impact as huge, real palm trees on the edge of the dance ﬂoor. Rather than do ﬂorals everywhere, we created effects with scale—like huge palm trees.” Evers and his team
PHOTOS: AVIRAN LEVY FOR BIZBASH
also created the illusion of a dropped ceiling by draping hot pink and orange fabric panels about 30 feet from the actual ceiling. To further solidify the spice-market vibe, rows of globe lights and ﬁve-foot iron lanterns ﬁlled with candles accented the ceiling. The cocktail hour gave guests a chance to try specialty drinks with names like the Magic Lamp, Prince Ali, and Rosie Dream. Guests also Mass General got to play games Hospital for Children’s sponsored by Sports Storybook Ball Club/LA, Jonathan Audiovisual Production Adler, Barneys New AVFX Inc. York, Neiman Marcus, Catering Max Ultimate Food among others, who Design, Production also provided prizes. Rafanelli Events Following a threeDJ, Entertainment Klass Entertainment course dinner by Max Ultimate Food, guests Draping Rose Designs Entertainment Creative heard from a former Event Services MGH for Children Flowers Winston Flowers Lighting Port Lighting patient about the Sytems treatment that saved Photobooth Michael her life. Next up was Blanchard Photography Boston funnyman Rentals Be Our Guest Inc. Rentals, Security Peterson Lenny Clarke, who Party Center donned a gold turban Rentals Rentals Unlimited to play auctioneer. Signage Seaport Graphics Guests then took to Staging United Staging and Rigging the dance ﬂoor for the remainder of the eve- Venue The Boston Park Plaza Hotel & Towers ning. —Erin L. Souza
PHOTOS: COURTESY OF WASHINGTON TALENT, PHOTO AND VIDEO
With temperatures reaching into the 90s and a tense political Glenn Beck’s Restoring Honor Rally atmosphere due to drew more than 300,000 to the Beck’s and guest speaker Sarah PaLincoln Memorial. lin’s political views, health and security Glenn Beck may wear his WASHINGTON politics on his sleeve during his were the biggest primetime talk show and his many other appear- concerns for planners. Although ances, but on August 28 he put politics aside for his Restoring Honor rally at the Lincoln Memorial. security concerns never became a Purportedly designed to honor our armed forces factor and the and celebrate American values, the event drew The stage was set at the base of the Lincoln Memorial, which provided more than 300,000 people from across the coun- speakers stayed a picturesque background for the more than 300,000 attendees. try. During its peak, the crowd stretched from the true to their nosteps of the Lincoln Memorial to the Washington politics mandate, the nine medical stations saw Monument, ﬁlling the area around the Reﬂecting plenty of action from heat-related issues. In an attempt to control any widespread heat issues, the Pool as well as adjacent ﬁelds. producers handed out more than 75,000 bottles To help oversee and plan the rally, Beck and his team tapped CSI—Capitol Services’ senior op- of water and set up nine cooling stations to keep erations manager Kelley Gillespie. A veteran plan- the crowd cool and hydrated. Another challenge was ﬁnding ner with several large-scale events on a way to keep the massive crowd the Mall under her belt, the Restoring Restoring Honor Rally organized. Working with the NaHonor rally marked the largest event Catering Design Cuisine Caterers tional Park Service and Park Police, she has produced. Gillespie and her Event Management organizers divided the area into team of 30 planners worked for nearCSI—Capitol Services Inc. eight safety zones. The space in ly a year to plan the four-hour rally, Production National Events between the zones allowed for limL.L.C. which required more than 40 pages Rentals DC Rental ited mobility and secured space for of permits, a production crew of 150, Tenting Capital Party Glenn Beck offered the each of the nine LED walls provided a six-day setup, and the assistance of Rentals opening and closing remarks. by Video Walltronics. —T.J. Walter 11 police and government agencies.
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Art from the Resnicks’ collection came to life by way of projections under the dinner tent.
Towering spheres of roses decorated dinner tables.
But perhaps the biggest attraction under the tent were the seamless projections, which rotated throughout the evening. MegaVision Arts created the content for the projections on the walls and ceiling of the tent, and the look was based on the Resnicks’ request to have their guests feel as if they were standing on the veranda of a Venetian palazzo, and to bring the art collection to life. At the Lacma Pavilion debut, projections Looks included an animated fresco, a sunset scene animated art under a dreamy dinner tent. with Venetian masks appearing on the walls, and a grand ﬁnale with There’s a renewed sense of heft projected ﬁreworks Lacma’s Resnick LOS ANGELES and vigor within Los Angeles’s synchronized to Pavilion Opening Gala art community, with big hoopla surrounding the music. The animated Catering Patina Group city’s institutions in recent years. Adding to that ceiling used 24 highCreative Direction, air of importance is the Los Angeles County Muse- powered digital Design, Production J. Ben Bourgeois Productions um of Art’s new Lynda & Stewart Resnick Exhibiprojectors blended Flowers James Romolo tion Pavilion, made possible by funding from that together to create a Furniture Rentals Luxe philanthropic family. The new space, designed by seamless 130- by 130Event Rentals & Decor architect Renzo Piano, opened with a masquerade foot overhead canvas. Greens, Hedging Jackson Shrub Supply Inc. gala on September 25 for 1,000 guests. The same techniques HVAC, Staging Special Lacma C.E.O. and Wallis Annenberg direcpainted full-motion Event Contractors tor Michael Govan, president Melody Kanschat, moving scenery on Orchestra, Ancillary and vice president of development Terry Morello the 130- by 35-foot Entertainers Lynne Gordon Entertainment oversaw the event under the ever-watchful eye of fabric-covered Permits Jimmy’s Permit Lynda Resnick herself. tent walls. Services Building the evening’s drama early, guests Immediately PR PMK-BNC entered the gala upon a red carpet that snaked following the gala’s Projection, Content MegaVision Arts through Chris Burden’s “Urban Light” sculpture— close, glitter-covLighting, Projectionist, the lamppost art installation off Wilshire Bouleered guests made Projectors, Technical vard—where a troupe of entertainers in Venetian their way back to Direction Brite Ideas costume danced to a live pianist. They moved the Resnick PavilRentals, Tenting Classic Party Rentals next into the galleries, where the three inaugural ion for the Ultimat Draping, Scenic Rock exhibitions were open for view. Vodka- and Moët & Steady Productions Next, guests moved into the tent, where Chandon-sponsored Security, Venue Los Angeles they sat for dinner by Patina Catering at Lacma “Avant-Garde AfterCounty Museum Of Art Sound Westcoast Sound and entertainment by the Canadian Tenors. The Party,” where the Inc. evening’s grand ﬁnale performance came from Chapin Sisters perValet Athena Parking, Christina Aguilera, who belted hits “Beautiful” formed. Z Valet and “Fighter.” —Alesandra Dubin
Guests entered the gala on a red carpet that snaked through the “Urban Light” sculpture by Chris Burden, where entertainers in Venetian costume danced to a live pianist.
Christina Aguilera performed with an orchestra.
34 bizbash.com winter 2010–11
PHOTOS: LINE 8 PHOTOGRAPHY
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Ice Magic used lighting to make the tables appear to glow from within, while beakers ﬁlled with candy and drumsticks served as centerpieces.
Fourteen of Sanford-Burnham’s medical researchers set the tone for the event by coming onstage to the tune of “We Will Rock You.” The event team dropped 300 beach balls from the balcony for the ﬁrst activity of the evening.
PHOTOS: CHRISTIE’S PHOTOGRAPHIC STUDIOS
attendees entered the Hard Rock Live auditorium for the ﬁrst of four fund-raising activities created by Wildly Different. For the ﬁrst, included as part of each guest’s ticket, the event team dropped Sanford-Burnham’s ﬁrst beneﬁt 300 beach balls with ﬁve different patterns from mixed trivia and games. the balcony of the venue. Each time the music stopped, guests were eliminated based on the color of the ball in their hands. The winner took Orlando’s Sanford-Burnham ORLANDO Medical Research Institute took an home tickets to a concert at Hard Rock Live. Attendees could buy in to the remaining unconventional approach to its inaugural fundraiser by creating a high-energy, interactive event three contests at costs of $50, $75, and $100 each. The ﬁnal game was a paper-rockat Hard Rock Live on November 4. scissors tournament with the Titled “Bring It! Game On … For Medi- Sanford-Burnham Beneﬁt winner receiving a four-night stay cal Research,” the event pitted the at Loews Portoﬁno Bay Hotel at 300 attendees against each other in Audiovisual Production True Marketing, Wray and Universal Orlando and a private trivia contests, timed challenges, and Associates tour for 12 through both Universal games of chance such as paper-rockAudiovisual Production, theme parks. scissors. The night raised $200,000 Catering, Lighting, Sound, The trivia contest had four for the institute through sponsorVenue Hard Rock Live Audiovisual Production, rounds. Guests used handheld ships, individual ticket sales, and Decor, Design, Lighting, audience response devices propay-to-play activities. Sound, Staging AV vided by Padgett Communica“The concept of trivia questions Matters tions to answer M.C. Marvelless and onstage challenges is an interDecor, Lighting, Linens, Rentals Ice Magic Mark’s questions about Sanfordactive way to keep people involved, Burnham’s research activities and and it’s against the norm out there,” Decor Sign-A-Rama Entertainment Marvelless Central Florida. The top four tables said the institute’s manager of Mark, Metropolis in each round sent a representaevents, Craig Corwin. “We are trying Productions, Peyton Entertainment tive onstage to compete in timed to change the culture here in OrProductions, Wildly activities, such as bouncing pinglando.” Sanford-Burnham’s California Different pong balls into beakers. At the end headquarters inaugurated a game Photography Christie’s of the evening, the top two contesshow event a few years ago, and its Photographic Studios PR Cuellar and Sachse, Red tants competed in a Guitar Hero success led the company to bring Rocket Studios challenge onstage for the rights the concept to Orlando. Rentals Padgett to a six-foot trophy known as the Following a reception in the lobCommunications “Bring It! Cup.” —Mitra Sorrells by with food stations and cocktails,
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Custom lighting rigged into the ceiling lit up the tables’ reﬂective surfaces.
A column in the middle of the bar projected a stainedglass motif onto the walls.
The plexiglass table numbers were a twist on traditional paper ones.
School Spirit St. Thomas Aquinas High School recruited parents to add sparkle to its 75th anniversary gala. On October 30, Fort Lauderdale’s St. Thomas Aquinas High School commemorated its 75th anniversary with a nearly sixhour celebration at the Westin Diplomat Resort & Spa in Hollywood. The event received ample funding from members of the school’s foundation board, alumni, and parents, who either served as sponsors—sponsorship opportunities cost $10,000 to $11,000, in addition to individual $200 and $300 seats—or underwriters of the upscale production. The coed, college-preparatory school, which ranks among the top 50 Roman Catholic schools in the country and has more than 2,000 students, hired logistics pro Donald Braun’s namesake ﬁrm to oversee the gala, attended by 750 guests. It was one of four large events tied to the school’s anniversary. A celebrity golf tournament, an auction, and an alumni celebration—N.F.L. player Michael Irvin, tennis pro Chris Evert, and actor Billy Crudup are all notable graduates—will follow in 2011. According to Sister John Norton, coordinator of special events at St. Thomas Aquinas High School, the gala was nearly “the biggest event in the school’s history,” second only to a dinner with dancing that marked the institution’s 50 years. “We wanted to really celebrate the fact that a lot of families in the community who have been educated here have been very successful and very happy with their lives,” said Norton. Parents in particular showed their willingness to “honor the past, embrace the present,
The Red Carpet Lady from the Champagne Creative Group greeted guests.
A chandelier and gobos drew attention to the entrance created using mirrored columns and silver draping. Guests referred to the frosted lettering above the tables to ﬁnd their name tags.
36 bizbash.com july/august 2010
PHOTOS: MATT HORTON/ARTIST GROUP PHOTOGRAPHY FOR BIZBASH
Guests walked through tunnels made with silver draping, ﬂoral tie-backs, and custom lighting to get from the cocktail reception to the ballroom.
envision the future”—a phrase written on the invitations—by funding some of the event’s most memorable production elements. One such parent, Guilherme Silva, who heads broadcast media company CIS Group and has two sons at the school, produced, directed, and funded a 15-minute 3-D video presented during the dinner program. The animated video—which highlighted the school’s academic, athletic, and arts programs—was narrated by students and shot on campus using 3-D cameras. Similarly, parents employed by Bacardi and Southern Wine & Spirits of America donated the hard liquor and wine, respectively, while yet another parent at the school helped book Jane Krakowski of NBC’s 30 Rock to sing during the dinner program through St. Thomas Aquinas her relationship with High School 75th Anniversary Gala Broadway Across America. Additional Stafﬁng, Braun hired sevCatering, Valet Westin Diplomat Resort & Spa eral different vendors Catering Café Ala Carte and used items such Decor, Event Management, as plexiglass, beaded Production Donald Braun crystals, chandeliers, Events L.L.C. Draping Design Elements sheer silver draping, Entertainment Jerry Wayne and sequins to bring Music and Entertainment the gala committee’s Flowers Jason Frix vision of sparkle to Lighting Design Kerry McCloskey fruition. More than Lighting Equipment Jack six months of planHammer Live Audio ning led to the event Linens, Rentals Nuage (including two full Designs Models Champagne days of setup). Creative Group Guests parted Rentals Ace Props, Brelex with a souvenir: a Rentals Panache: A Classic bottle of Napa Valley Party Rentals Company Pompano cabernet sauvignon with the tag “aged to Sound Carlton Audio Services Inc. perfection.” Video Blu Laser Digital L.L.C. —Angie Romero
Costumed dancers with Las Vegas showgirl-style headdresses performed on raised pedestals
Grimpa Steakhouse served barbecue beef croquettes seasoned with herbs and Parmesan cheese and topped with breadcrumbs.
Go Big Adz parked one of its trucks, housing a vintage barbershop setup, on nearby South Miami Avenue to promote the event.
days later to distribute ﬂyers for the opening. Linares also worked with Nat-PR Inc. to secure 39 sponsors and to promote the event to the media. Dancers, singers, and other entertainers dressed in 1940s An old-fashioned barbershop celebrated attire entertained RazzleDazzle Barbershop Grand its new location with a 1940s theme. throughout the Opening event on the stage Advertising Truck Go Big RazzleDazzle Barbershop celebrated and raised pedestals MIAMI the grand opening of its second loca- in the courtyard and Adz Audiovisual Production, tion with a 1940s party on September 16 in the the barbershop. ResLighting, Rentals, Staging courtyard of Mary Brickell Village shopping center, taurants within the Daydream Audio Visual and Creative Group where the store is located. Owner Elena Linares shopping plaza proCatering Balans, Grimpa relied on media outreach and guerrilla marketing vided food stations Steakhouse, Mr. Ganache to draw more than 1,000 people to the event. for the night accomChocolatier, PF Chang’s One week before the grand opening, an panied by specialty China Bistro, Rosa Mexicano Miami, Stella’s advertising truck from Go Big Adz drove through cocktails from Ketel downtown Miami and Brickell, hauling a large One and Zacapa Rum. Sweet Shoppe Entertainment Leon glass enclosure housing three corseted models The party also Entertainment, Miami who demonstrated the store’s shave, shoe-shine, served as a fund-raisDance Project Entertainment, Sound The and neck massage services on a man in a barber- er for domestic vioDJ Connection shop chair. “For me to show off the uniqueness of lence advocacy group Event Management, PR RazzleDazzle Barbershop, I felt that I needed to Safespace FoundaNat-PR Inc. bring it out into the streets during rush hour,” said tion, raising $6,675 Invitations, Signage Markham Unlimited Linares. “Driving the big ad truck in front of the through a rafﬂe and Models A Concept Fashion busy clubs and bars during happy hours made a sales of 2011 pinupGroup big impact.” style calendars. Valet Standard Parking The costumed models headed to the street —D. Channing Muller
PHOTOS: MATT HORTON/ARTIST GROUP PHOTOGRAPHY FOR BIZBASH
Guests entered the event through a giant inﬂatable football helmet.
Sixth Star staged a mini pep rally in the main ballroom with cheerleaders dancing to the music of a full marching band.
Designed and produced by Sixth Star Entertainment and Marketing, the event started the trip back in time with the 360 guests entering the building through an inﬂatable football tunnel. The imagery continued during the cocktail The Big Brothers Big Sisters fundreception, where two drummers battled before raiser channeled homecoming with leading guests through a gauntlet of cheercheerleaders and a marching band. leaders and ﬂag-core performers into the main ballroom, where a marching band got the party Big Brothers Big Sisters of Broward ofﬁcially started. MIAMI County once again attempted to take The Edge band entertained intermittently besupporters back in time with the seventh antween the award presentations and choreographed nual Déjà Vu Ball at the Bahia Mar Beach Resort performances from hip hop and break-dancers, & Yachting Center on October 9. which took place throughout dinner. Big Brothers Big Sisters Donna Summer served as the Organizers change the fund-raiser’s theme each year, and this time opted of Broward County’s night’s surprise headliner, singing Deja Vu Ball to focus on all things homecoming, classic songs like “She Works Hard with inﬂatable football players, for the Money” and “Last Dance,” Audiovisual Production, Lighting, Sound, Staging cheerleaders, a marching band, and which closed the night. PSAV Presentation Services honoree Nat Moore, former Miami The event had 39 sponsors, Bar Southern Wine & Dolphins wide receiver. with 24 donating between $2,500 Spirits of America “Everyone remembers their and $50,000. Top sponsors included Catering, Rentals, Staging, Venue Bahia Mar Beach homecoming dance and game,” said Publix, AutoNation, Bank of AmeriResort & Yachting Center the nonproﬁt’s C.E.O., Ana Cedeño. ca, and Comcast. Cedeño estimates Decor, Entertainment, “It’s relatable no matter when you the event raised nearly $262,000, Production Sixth Star graduated and takes people back to not including silent-auction sales, Entertainment & Marketing high school and college. Plus, we’re which is about 21 percent less than Linens Over the Top Rental honoring Nat Moore so there’s the last year due to the lack of a title Party Linens the football theme there.” sponsor. —D. Channing Muller
PHOTOS: COURTESY OF SIXTH STAR ENTERTAINMENT AND MARKETING
The Edge band kept the dance ﬂoor busy between the scheduled performances.
Martina Navratilova led a morning workout session in a hall of the convention center.
The Diving Equipment and Marketing Association brought a 20- by 30-foot pool, wetsuits, and equipment, so that attendees could try scuba diving. NASA created a photo opportunity at its exhibit booth with a replica of a space suit.
Old School A.A.R.P.’s conference put speakers and exhibitors online while retaining in-person attendees. A.A.R.P. shared its Orlando@50+ National Event and Expo, which took place September 30 to October 2, with the public for free via the Internet. The association worked with Performedia to stream all of the sessions and speakers at the Orange County Convention Center live on the organization’s Web site, which will continue to host two-thirds of the event content until March. All 400 exhibitors also created a digital booth on the Web site to mirror the live conference. “There’s clearly an appetite for our folks to be engaged with technology, and the movement of the show [to different cities] every year makes it challenging at times for people to get to the event,” said the association’s vice president of events, C.B. Wismar. Organizers were concerned that putting the entire program and all the exhibitors online would reduce attendance, yet more than 25,000 people, about the same number as in recent years, attended at the convention center. “I think the opportunity to be involved in the live event
A.A.R.P.’s Movies for Grownups Film Festival gave attendees a sneak peek at upcoming feature ﬁlms.
40 bizbash.com july/august 2010
PHOTOS: COURTESY OF A.A.R.P.
Key members of the organization’s board welcomed attendees at the opening session. B.B. King performed on opening night.
Whoopi Goldberg and Larry King spoke during the closing session.
has a strong pull, and people will use the virtual event to go back and recreate and experience things they missed,” Wismar said. Throughout the three days, attendees listened to speakers and attended classes on topics such as health and ﬁtness, entertainment, relationships, technology, and ﬁnance, all geared toward people age 50 and older. A.A.R.P. streamed all 90 sessions live on its Web site, and about 60 will remain there for six months. Wismar said the speakers who did not agree to make their sessions available after the event were primarily headliners like Whoopi Goldberg and Larry King. A.A.R.P. gave all 400 exhibitors an opportunity to create a virtual exhibit booth on the Web site as part of its fee for space on the expo ﬂoor. About 100 of the exhibitors paid an additional fee to upgrade their online presence to include extras such as streaming video and the ability to receive and respond to questions from site users. While online access to the sessions A.A.R.P.’s Orlando@50+ and exhibitors is free, National Event & Expo A.A.R.P. does require Audiovisual Production users to register so LMG Inc. Decor Freeman it can track which Online Virtual Event segments of the virPerformedia tual event were most Production Williams/ popular with site Gerard Productions Transportation Callaway visitors. Transportation —Mitra Sorrells
Registration Web Development Travel & Housing Event Management www.e-ventsreg.com
Canadian designer Breeyn McCarney used ﬂowers to create a dress inspired by festival sponsor PerrierJouët’s Belle Epoque bottle.
Barbara Hershenhorn of Party Barbara Co. draped the Artifacts Room in all white and used white sofas from Furnishings by Corey to give the space an icy feel.
Inspired by the opening night ﬁlm, Score: A Hockey Musical, the festival’s kick off gala had a dance ﬂoor that resembled an ice rink.
The Liberty Group served a selection of concession stand fare like pizza and hot dogs as well as passed hors d’oeuvres like jalapeno cheese poppers and crispy calamari. Iceculture used 9,000 pounds of ice to produce a hockey rink ice table dubbed the TIFF Shooter Bar, where guests could sample shots of Skyy Vodka.
42 bizbash.com july/august 2010
we had dasher boards all around the rink with advertising on them,” she said. The boards displayed sponsor names like Bell, RBC, Perrier-Jouët, Skyy Vodka, and Stella Artois. DJ Jojo Flores spun tunes from an elevated DJ The Toronto International Film booth, draped in black and adorned with a 2004 Festival opening gala paid Ontario Major Hockey League Division Championtribute to a hockey musical. ship banner. Additional banners hung over a food station at the end of the room, where servers offered pizza and Caesar salad to guests, and In a nod to Score: A Hockey TORONTO Musical—the opening night ﬁlm hockey jerseys from the ﬁlm were suspended from the rafters. at the 35th annual Toronto International Film In the Governor’s Room, a massive banner Festival—organizers of the festival’s opening reading, “Hockey is air, hockey is water, hockey night gala on September 9 ﬁlled the Liberty is life,” hung from the ceiling and Grand with concession stand Iceculture displayed a 16-foot ice fare (hot dogs and popcorn) and Toronto International sculpture shaped like a hockey rink memorabilia (jerseys, pennants, and Film Festival Opening and dubbed it the TIFF Shooter Bar. hockey pucks) reminiscent of a small Night Party The sculpture, which served as a tatown hockey arena. Catering Liberty Grand ble, held 144 shot glasses ﬁlled with Barbara Hershenhorn of Party Catering Skyy Vodka. Servers dressed in black Barbara Co. planned and produced Dance Floor, Signage National Sign & Design and white costumes reminiscent of the event, which drew 3,000 guests, Group Inc. referee outﬁts ﬂanked either side of including Olivia Newton John and Design, Event the table. Nelly Furtado, both of whom star Management, Production “We tried to scale it down as in the ﬁlm. Walter Gretzky, who has Party Barbara Co. DJ Jojo Flores much as you’d scale it down in a a cameo, also attended, posing for Furniture Rentals small town hockey arena,” said photographers on a bright orange Furnishings by Corey Hershenhorn, who worked with carpet (the colour of the TIFF logo) Ice Sculpture Iceculture Inc. the Liberty Group to design a menu outside the venue. Audiovisual Production, appropriate for a hockey crowd. The In an effort to replicate an arena, Lighting Event Services Group selection included Philly cheese Hershenhorn worked with McWood Props McWood Studios steak sandwiches, all-beef grilled Studios and National Sign & Design Rentals Chair-man Mills Kosher hot dogs, a poutine station, Group to turn the Artifacts Room Security Star Security Stafﬁng, Venue Liberty pizza, and Caesar salad. Dessert ininto a pseudo ice rink. “The dance Grand Entertainment cluded chocolate hockey pucks and ﬂoor looked like a hockey rink with Complex funnel cakes. —Susan O’Neill centre ice and the blue lines. And
PHOTOS: GARY BEECHEY FOR BIZBASH
Servers offered glasses of Perrier-Jouët at a bar in the V.I.P. lounge.
The Travelocity gnome traveled around the party, even making a stop at the casino tables.
The NEW Club Play Premiering now with full production services including:
Guests could bet on hermit crabs that raced around a table for a chance to win play money.
• Full staging and production • New state of the art sound and lighting system • Full kitchen and in-house Special Olympics Florida offered ﬁve trips through a rafﬂe set up at the entrance to the party.
catering for all events All in our 10,000 square feet
event provides a platform to showcase resorts to people who have a propensity to travel and who have discretionary income to spend,” said the organization’s vice president of resource development, Matthew Levy. Special Olympics Florida tripled revenue Levy said the success of last year’s event from a travel-focused auction. demonstrated to the travel companies that this type of auction could put “heads in beds,” which Special Olympics Florida tripled its helped the nonproﬁt secure vacations from many ORLANDO revenue by more than doubling the new partners, such as Travelocity. number of trips offered at its Island Hop party “We look for causes where we can help the October 23 at the Gaylord Palms Resort and Concommunity and also inspire travel, and this really vention Center. For the inaugural event in 2009, does both,” said Travelocity’s senior vice president of the nonproﬁt secured donations of 45 trips from global partner services, Noreen Henry. 30 companies. This year that number jumped to From a South African safari to a cruise on Eu100 trips from 68 companies, includrope’s Rhine River and dozens of Special Olympics ing such industry heavyweights as more modest getaways, organizers Florida’s Island Hop Travelocity and Leading Hotels of the tried to offer something that would Fund-Raiser World, and brought in $52,500. appeal to each of the 350 guests. The nonproﬁt’s leaders develBy the end of the night, guests had Catering, Design, Entertainment, Venue oped the concept for a travel-focused purchased all 100 trips. As an added Gaylord Palms Resort & fund-raiser when they realized the beneﬁt to the travel companies, the Convention Center economic downturn was affecting nonproﬁt will provide them with Entertainment Power C the travel industry. “We saw an opthe email addresses of the event’s Company, The Party Corp. Lighting, Production, portunity: Resorts had a lot of invenattendees, so the companies can Sound, Staging PSAV tory, and they would beneﬁt from the send future offers directly to them. Linens Kirby Rentals awareness we could provide. So our —Mitra Sorrells
PHOTOS: BRANDON DOWLING FOR BIZBASH
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