Blue Edition 2011

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the BLUE edition

September 2011

investment in marketing

Guerilla tactics Lawrie Ferguson uses fun, memorable marketing strategies to promote Coast Capital credit union Familiar faces Ryan Kesler is one of several sports celebs lending star power to Firstar’s T3 sportswear

Downtown draws Bentall’s Tony Astles hopes to attract out-of-town office tenants to Vancouver

printing partner


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PHILANTHROPY m a r c h 2 0 1 2   pro f ita b ility j u n e 2 0 1 2   s u s taina b ility

Redesigning sales Interior decorator Suze McCart gets creative with advertising

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