Advocis 2011

Page 24

What do the designations mean? C

hoosing a financial advisor can be one of the most important decisions you’ll ever make. Start by looking for an advisor who’s acquired the skill, experience and education that comes with a professional designation. Here’s a guide to some of the most highly regarded designations in the financial services industry. Certified Financial Planner®, CFP® CFP® stands for Certified Financial Planner®. The CFP® designation identifies individuals who are dedicated to a high level of professionalism in providing financial planning advice. The CFP® credential assures you that those using it have agreed to adhere to the highest internationally recognized standards of competence and ethical practice as set out by Financial Planners Standards Council (FPSC). The CFP® is an internationally recognized credential held by more than 100,000 people in 19 countries

around the world including almost 17,000 in Canada. (Source: http://www.cfp-ca.org). Chartered Life Underwriter, CLU™ A Chartered Life Underwriter (CLU™) is a financial advisor with advanced knowledge in wealth transfer and estate planning. The CLU™ curriculum is comprised of four

courses in Financial Planning Fundamentals, Contemporary Practices in Financial Planning, Comprehensive Practices in Risk & Retirement Planning and Wealth Management and Estate Planning. The last three courses that lead to the CLU™ designation are comprised of Advanced Taxation, Law, and Applied Estate Planning. The CLU™ designation is

internationally recognized in financial services industry and is respected by clients and other professions. The CLU™ designation is 80 years old. The CLU™ designation is recommended to financial advisors who want to meet the financial needs of high net worth clients. The CLU™ designation program is available through Advocis and the CLU™ Institute.

PARTNERS IN BUSINESS PARTNERS IN SUCCESS Investments • Insurance • Group solutions www.empire.ca info@empire.ca ™ Trademark of The Empire Life Insurance Company. Policies are issued by The Empire Life Insurance Company.

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24  |  Advocis  Charitable giving and business succession planning

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2011


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