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Trinity—enabling mobile marketing

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Trinity—enabling mobile marketing Increase campaign effectiveness and responses Drive redemption rates Drive footfall Increase customer loyalty Increase average spend Influence consumer behaviour Gain maximum ROI Develop CRM data

Trinity Mobile Limited 2 Manor Court High Street Harmondsworth Middlesex UB7 0AQ Tel: 020 8757 8350 Fax: 020 8759 1582

Trinity Mobile—enabling truly joined-up marketing through the mobile phone. Ever since the mobile phone has become ubiquitous, marketers have wanted to use it to communicate with consumers. They’ve demanded a means to enable consumers to redeem offers, monitor usage, increase redemption rates and measure results comprehensively.

Sales enquiries: e-mail: sales@trinitymobile.co.uk Technical enquiries: e-mail: tech@trinitymobile.co.uk

Our marketing services and solutions enable marketing campaigns using promotions, coupons, ticketing as well as loyalty and membership schemes via the mobile phone.

Press Campaign design and set-up

DM Targeting

www.trinitymobile.co.uk

web Awareness

Reporting and analysis

TV Message broadcast

Radio

Redemption and data collection

Trinity Mobile Ltd delivers a comprehensive range of mobile phone solutions, including messaging, ticketing, couponing, membership and loyalty schemes. Fonescan is a trademark of Trinity Mobile. © Trinity Mobile

Trinity has developed a solution that enables this. We can now offer a range of unique services that help marketers take advantage of this unique technology. Marketers can interact instantly and cost-effectively, on a totally personalised level.

A simple messaging campaign: Trinity closes the marketing loop

We use a unique barcoded text message that can be scanned directly from the mobile phone with 100% accuracy —instant, no-hassle, on-site redemption. The campaigns are all designed, managed and measured using Trinity’s internet-based Campaign Desktop.


Press DM

web Awareness

recruiting subscribers —and building relationships. Trinity has developed a simple final link between traditional advertising methods and the new innovative world of digital media. We enable brands to communicate directly with the consumer whenever and wherever they want to—on a totally personalised and tailored basis. Recruitment is based on an initial call-toaction inviting consumers to text into a shortcode to register their interest in a brand or promotion. Consumers are requested to opt-in to a campaign using a simple easy-to-use, one-step registration process. This initiates an ongoing relationship with them predominantly using their mobile phone, but can also be through the web, e-mail, direct mail and other traditional methods.

TV

Radio

A trusted personal relationship is built with targeted consumers on an individual basis. They can even start immediate interactions with the brand. Further personal information can be gathered over time through a text, web or voice-based processes. This is the start of an ongoing individual relationship with each consumer. Consumers can manage their own opt-in/ subscribed campaigns using a dedicated online consumer web portal (www.82500.com). Marketers can also manage the entire campaign and subscribers through the Campaign Desktop.

genuine return on investment —campaigns that generate revenue and cut costs. Imagine a marketing campaign that not only fulfills its promotional goals, but also cuts costs, pays for itself, or even returns a profit. Cheaper campaigns, reversebilling and premium rate services now make profitable advertising a reality. Without exception, a campaign using the Trinity solution set, is cheaper than a traditional campaign whilst also returning higher redemption rates. New revenue streams have also emerged with consumers often willing to pay to participate in, or be associated with a particular brand or campaign. Return-on-Investment is the critical measurement of the success of any marketing campaign. Using the Trinity suite of services, ROI can be calculated exactly —giving the most in-depth and accurate picture possible.

Due to the nature of mobile and digital campaigns, we can measure every single aspect of a marketing campaign in realtime. The statistics, pricing, response rates and billing are all available, allowing you to see exactly where each pound has been spent and returned.


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