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trade event. Websites of various famous events also help to spread a word about their sponsors. PR is also a critical business process, which depends on content marketing. The content posted online acts as the voice of the company for the customers. Moreover, the business organizations around the world have realized that it is just not sufficient to just have written content in fancy fonts over their websites. Images, infographics and videorich content are also an elixir for effective brand management. Some data analytics companies have also come with software to conduct thermal imaging of customers inside a supermarket. This assists in identifying the areas in a supermarket which are most frequented by the customers and the ones which are mostly unexplored. This further helps to optimize the areas and number of different products inside the supermarket. Moreover, mobile apps have come up in the markets which ask for the barcode of an item and then give a list of alternate products with prices for that item. What else? Mobile-based visual merchandising solutions provide a clear view of product placement in the supermarkets. Demand Chain Management software by Infosys help the enterprises to recommend orders to distributors by analyzing their sales history and inventory. This decade is certainly the era of digital marketing. Marketing strategies can no longer exist bereft of IT solutions. IT has changed the realm of marketing in more number of ways than one can think of and this has set a very good precedent for the times to come. 32 • Qubit Magazine • www.iims-bitesys.in

The web portals also help disseminate information about an upcoming or ongoing or conducted trade event. Websites of various famous events also help to spread a word about their sponsors. PR is also a critical business process, which depends on content marketing. The content posted online acts as the voice of the company for the customers. Moreover, the business organizations around the world have realized that it is just not sufficient to just have written content in fancy fonts over their websites. Images, infographics and video-rich content are also an elixir for effective brand management. Some data analytics companies have also come with software to conduct thermal imaging of customers inside a supermarket. This assists in identifying the areas in a supermarket which are most frequented by the customers and the ones which are mostly unexplored. This further helps to optimize the areas and number of different products inside the supermarket. Moreover, mobile apps have come up in the markets which ask for the barcode of an item and then give a list of alternate products with prices for that item. What else? Mobilebased visual merchandising solutions provide a clear view of product placement in the supermarkets. Demand Chain Management software by Infosys help the enterprises to recommend orders to distributors by analyzing their sales history and inventory. This decade is certainly the era of digital marketing. Marketing strategies can no longer exist bereft of IT solutions. IT has changed the realm of marketing in more number of ways than one can think of and this has set a very good precedent for the times to come.

Profile for bITeSys

Qubit Magazine  

The Management Tech Magazine from IIM Shillong

Qubit Magazine  

The Management Tech Magazine from IIM Shillong

Profile for bitesys
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