#PDF~ Entry Strategies for International Markets, 2nd, Revised and Expanded Edition FUll
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Author : Franklin R. Root Pages : 288 pages Publisher : Jossey-Bass 1998-10-02 Language : English ISBN-10 : 0787945714 ISBN-13 : 9780787945718
Description A guide to entering foreign markets. The book offers practical advice on deciding which markets to enter, choosing a product for international distribution, designing an entry stategy, and developing an effective international marketing plan.