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GLOBAL AUGMENTED REALITY AND MIXED REALITY MARKET-ANALYSIS AND FORECAST (2018-2025) Focus on Device Types (Head Mounted Displays and Head-Up Displays) and Applications (Healthcare, Industrial, Automotive, Aerospace and Defense, Education and Others)

Key Questions Answered in the Report: • What will be the global augmented reality and mixed reality market value by 2025 along

MORE THAN COMPANIES RESEARCHED ACROSS THE VALUE CHAIN

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with the estimated CAGR? • What are the driving factors for the global augmented reality and mixed reality market through 2017 to 2025? • Which factors are impending the growth of the global augmented reality and mixed reality

METICULOUS COMPILATION OF MORE THAN RESEARCH HOURS

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market? • What are the recent trends and developments in the global augmented reality and mixed reality industry? • Who are the leading players in the augmented reality and mixed reality market along with

EXCLUSIVE INSIGHTS FROM IN-DEPTH EXPERT INTERVIEWS

their competitive benchmarking? • Which augmented reality device type will lead the global augmented reality market by 2025? •

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CONTAINS MARKET DATA TABLES AND FIGURES SPREAD ACROSS PAGES

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What is the revenue generated by augmented reality devices across different application verticals during the forecast period?

• Which application will dominate the global augmented reality application market by 2025? •

Which application will dominate the global mixed reality application market by 2025?

Which region will lead the global augmented reality market by 2025?

Which region will lead the global mixed reality market by 2025?

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TABLE OF CONTENTS

RESEARCH SCOPE & METHODOLOGY

MARKET DYNAMICS

• • • •

Introduction Market Drivers Market Restraints Market Opportunities

COMPETITIVE INSIGHTS

•K  ey Strategies and Developments

INDUSTRY ANALYSIS

•P  atent Analysis •C  onsortium and Associations •S  upply Chain Analysis

GLOBAL AUGMENTED REALITY AND MIXED REALITY MARKET, BY APPLICATION GLOBAL AUGMENTED REALITY AND MIXED REALITY MARKET, BY REGION

•A  ssumptions and Limitations •M  arket Overview •G  lobal Augmented Reality and Mixed Reality Market, by Device Type

•G  lobal Augmented Reality Market, by Application •G  lobal Mixed Reality Market, by Application

• Market Overview • North America Europe Asia Pacific Rest of the World (RoW)

of the Report & MR Market Research Methodology

AR

COMPANY PROFILES

GLOBAL AUGMENTED REALITY AND MIXED REALITY MARKET, BY DEVICE TYPE

Scope

Samsung

Electronics Co., Ltd. HP Inc. Dell Technologies Inc. DAQRI ASUSTeK Computer Inc. Acer Inc. Lenovo Group Limited Vuzix Corporation OPTINVENT Atheer, Inc. Apple Inc. Sulon Technologies Inc. Meta Company ODG Seiko Epson Corporation Magic Leap, Inc. Microsoft Corporation Alphabet Inc. SONY Corporation Everysight Ltd Solos Wearables Continental AG

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LIST OF TABLES 1

Investments in the AR and MR Industry

2

Key Technological Integration Developments

3

Partnerships and Collaborations

4

New Product Launches

5

Key Mergers and Acquisitions

6

Key Business Expansion

7

Leading Player Analysis

8

Example of Some Recent Patents

9

Examples of Some Associations & Consortia

10 Global Augmented Reality Market (Volume), 2017-2025 11 Global Augmented Reality Market (Value), 20172025 12 Global Mixed Reality Market (Volume), 20172025 13 Global Mixed Reality Market (Value), 2017-2025 14 Global Augmented Reality Market, by Device Type (Volume), 2017-2025 15 Global Augmented Reality Market, by Device Type (Value), 2017-2025 16 Global Augmented Reality HMD Market, by Application (Volume), 2017-2025 17 Global Augmented Reality HMD Market, by Application (Value), 2017-2025 18 Global Augmented Reality HUD Market, by Application (Volume), 2017-2025 19 Global Augmented Reality HUD Market, by Application (Value), 2017-2025 20 Developments in the Augmented Reality HUD industry 21 Global Augmented Reality, by Application (Volume), 2017-2025

(Value), 2017-2025 30 Key MR Developments in Healthcare Application Vertical 31 Key MR Developments in Industrial Application Vertical 32 Key MR Developments in Education Application Vertical 33 Key MR Developments in Other Application Vertical 34 Global Augmented Reality Market, by Region (Volume), 2017-2025 35 Global Augmented Reality Market, by Region (Value), 2017-2025 36 Global Mixed Reality Market, by Region (Volume), 2017-2025 37 Global Mixed Reality Market, by Region (Value), 2017-2025 38 North America Augmented Reality Market, by Country (Volume), 2017-2025 39 North America Augmented Reality Market, by Country (Value), 2017-2025 40 North America Mixed Reality Market, by Country (Volume), 2017-2025 41 North America Mixed Reality Market, by Country (Value), 2017-2025 42 Key AR/MR Recent Developments in the U.S. 43 Key AR/MR Recent Developments in the Canada 44 Europe Augmented Reality Market, by Country (Volume), 2017-2025 45 Europe Augmented Reality Market, by Country (Value), 2017-2025 46 Europe Mixed Reality Market, by Country (Volume), 2017-2025

22 Global Augmented Reality, by Application (Value), 2017-2025

47 Europe Mixed Reality Market, by Country (Value), 2017-2025

23 Key AR Developments in Healthcare Application Vertical

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Key AR/MR Developments in Germany

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Key AR/MR Developments in the U.K.

24 Key AR Developments in Industrial Application Vertical

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Key AR/MR Developments in France

25 Key AR Developments in Automotive Application Vertical 26 Key AR Developments in Aerospace and Defense Application Vertical 27 Key AR Developments in Other Application Vertical 28 Global Mixed Reality Market, by Application (Volume), 2017-2025 29 Global Mixed Reality Market, by Application

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51 Key AR/MR Developments in Other European Countries 52

 sia Pacific Augmented Reality Market, by A Country (Volume), 2017-2025

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 sia Pacific Augmented Reality Market, by A Country (Value), 2017-2025

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 sia Pacific Mixed Reality Market, by Country A (Volume), 2017-2025

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 sia Pacific Mixed Reality Market, by Country A (Value), 2017-2025

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Key AR/MR Developments in Japan

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Key AR/MR Developments in China

58 RoW Region Augmented Reality Market, by Country (Volume), 2017-2025 59 RoW Augmented Reality Market, by Country (Value), 2017-2025

60 RoW Mixed Reality Market, by Country (Volume), 2017-2025 61 RoW Mixed Reality Market, by Country (Value), 2017-2025 62 Key AR/MR Developments in the Middle East and Africa 63

Key AR/ Developments in Latin America

LIST OF FIGURES

1 Global Augmented Reality Market

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2

28 Number of Patents Filed by Key Players in the AR and MR Industry

Global Mixed Reality Market

3 Global Augmented Reality Market, by Device Type 4 Global Augmented Reality HMD Market, by Application 5 Global Augmented Reality HUD Market, by Application 6 Global Mixed Reality Market, by Application 7 Global Augmented Reality Market, by Region 8

Global Mixed Reality Market, by Region

9 Global Augmented Reality and Mixed Reality Market Snapshot, by Region

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Mixed Reality Patents, by Application

Supply Chain Analysis

30 Global Augmented Reality Market (Value), 20172025 ($Billion) 31 Global Mixed Reality Market (Value), 2017-2025 ($Million) 32 Global Augmented Reality Market, By Device Type ($Billion), 2017 and 2025 33 Global Augmented Reality HMD Market, by Application ($Billion), 2017 and 2025 34 Global Augmented Reality HUD Market, by Application ($Billion), 2017 and 2025

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Scope of the Report

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Report Design

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Secondary Data Sources

35 Scope of Augmented Reality and Mixed Reality HMDs

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Top Down and Bottom up Approach

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Evolvement of HMDs

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AR & MR Market Influencing Factors

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Scope of Augmented Reality HUDs

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Assumptions and Limitations

38 Augmented Reality and Mixed Reality Applications

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Market Dynamics

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17

AR Funding Landscape (2010-2015)

40 Global Mixed Reality Market, by Application ($Million), 2017 and 2025

18 Global Smartphone Penetration, 2016-17 (Million Units) 19 Technological Advancements in the AR and MR Industry 20

Timeline of Emerging Risks

21 Increase in GPU Speed w.r.t. Number of Neurons 22

Key Strategies and Developments

23

Product Benchmarking of AR Headsets

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Product Benchmarking of MR Headsets

25 Key Developments in the AR Industry by Major Players 26

Industry Analysis

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Applications of Augmented Reality Devices

41 Global Augmented Reality and Mixed Reality Market, by Region 42 Global Augmented Reality Market, by Region, 2017 and 2025 43 Global Mixed Reality Market, by Region, 2017 and 2025 44 Samsung Electronics Co., Ltd.: Overall Financials, 2015-17 ($Billion) 45 Samsung Electronics Co., Ltd.: Net Revenue by Region, 2015-16 ($Billion) 46 Samsung Electronics Co., Ltd.: Revenue by Business Segment, 2015-2017 ($Billion)

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47 Samsung Electronics Co., Ltd.: SWOT Analysis 48 HP Inc.: Overall Financials, 2015-17 ($Million) 49 HP Inc.: Net Revenue by Region, 2015-17 ($Million) 50 HP Inc.: Revenue by Business Segment, 20152017 ($Million) 51

HP Inc.: SWOT Analysis

52 Dell Technologies Inc.: Overall Financials, 2015-17 ($Million) 53 Dell Technologies Inc.: Net Revenue by Region, 2015-17 ($Million) 54 Dell Technologies Inc.: Revenue by Business Segment, 2015-17 ($Million) 55 Dell Technologies Inc.: SWOT Analysis 56

DAQRI: SWOT Analysis

57 ASUSTeK Computer Inc.: Overall Financials, 201416 ($Million) 58 ASUSTeK Computer Inc.: Net Revenue by Region, 2014-16 ($Million) 59 ASUSTeK Computer Inc.: Revenue by Business Segment, 2014-16 ($Million) 60

ASUSTeK Computer Inc.: SWOT Analysis

76 Apple Inc.: Revenue by Business Segment, 201517 ($Billion) 77 Apple Inc.: SWOT Analysis 78

Sulon Technologies Inc.: SWOT Analysis

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Meta Company: SWOT Analysis

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ODG: SWOT Analysis

81 Seiko Epson Corporation: Overall Financials, 2015-17 ($Million) 82 Seiko Epson Corporation: Net Revenue by Region, 2015-17 ($Million) 83 Seiko Epson Corporation: Revenue by Business Segment, 2016-17 ($Million) 84

Seiko Epson Corporation: SWOT Analysis

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Magic Leap, Inc.: SWOT Analysis

86 Microsoft Corporation: Overall Financials, 2015-17 ($Billion) 87 Microsoft Corporation: Net Revenue by Region, 2015-17 ($Billion) 88 Microsoft Corporation: Revenue by Business Segment, 2015-17 ($Billion) 89

Microsoft Corporation: SWOT Analysis

61 Acer Inc.: Overall Financials, 2014-16 ($Million)

90 Alphabet Inc.: Overall Financials, 2015-17 ($Billion)

62 Acer Inc.: Net Revenue by Region, 2014-16 ($Million)

91 Alphabet Inc.: Net Revenue by Region, 2015-17 ($Billion)

63 Acer Inc.: Revenue by Business Segment, 201516 ($Million)

92 Alphabet Inc.: Revenue by Business Segment, 2015-17 ($Billion)

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93

Acer Inc.: SWOT Analysis

Alphabet Inc.: SWOT Analysis

65 Lenovo Group Limited: Overall Financials, 201517 ($Million)

94 SONY Corporation: Overall Financials, 2015-17 ($Billion)

66 Lenovo Group Limited: Net Revenue by Region, 2015-17 ($Million)

95 SONY Corporation: Net Revenue by Region, 201517 ($Billion)

67 Lenovo Group Limited: Revenue by Business Segment, 2016-17 ($Million)

96 SONY Corporation: Revenue by Business Segment, 2015-17 ($Billion)

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SONY Corporation: SWOT Analysis

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Everysight Ltd.: SWOT Analysis

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Solos Wearables: SWOT Analysis

Lenovo Group Limited: SWOT Analysi

69 Vuzix Corporation: Overall Financials, 2014-16 ($Million) 70 Vuzix Corporation: Net Revenue by Region, 201416 ($Million) 71

Vuzix Corporation: SWOT Analysis

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OPTINVENT: SWOT Analysis

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Atheer, Inc.: SWOT Analysis

74 Apple Inc.: Overall Financials, 2015-17 ($Billion) 75 Apple Inc.: Net Revenue by Region, 2015-17 ($Billion)

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100 Continental AG: Overall Financials, 2014-16 ($Million) 101 Continental AG: Net Revenue by Region, 2014-16 ($Million) 102 Continental AG: Revenue by Business Segment, 2014-16 ($Million) 103 Continental AG: SWOT Analysis

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1

Research Scope & BIS Methodology

1.1 Scope of the Report

The report constitutes an extensive study of the global Augmented Reality (AR) & Mixed Reality (MR) market. It includes a thorough analysis of the different device types such as Head Mounted Displays (HMDs) and Head Up Displays (HUDs). The AR & MR global market has further been segmented in terms of application which helps in understanding the performance of different device types used in AR & MR. It further explains the driving forces, challenges, and growth opportunities of the AR & MR market. The major players pertaining to the AR & MR market have been identified based on revenue generation, geographical presence, and market developments. A detailed company profiling has been done to understand the players’ strategic behavior. The AR & MR market has further been explained and analyzed based on geography. The geographical analysis has been categorized into four regions, namely: North America, Europe, Asia-Pacific, and Middle-East & Africa and Latin America. Moreover, country analysis has also been done to obtain a clear picture of the global AR & MR market. The frequency in adopting AR & MR products, and ongoing developments in the regions by the private entities are some of the factors based on which different countries’ growth rate has been calculated.

1.2 AUGMENTED REALITY AND MIXED REALITY Market Research Methodology

The research methodology adopted for this specific study includes a mix of data collected from primary and secondary sources. Both primary sources (in-house experts, industry leaders, and market players) and secondary sources (a host of paid, and unpaid databases) along with analytical tools are employed to build the forecast and predictive models.

Primary Data Sources

The primary sources involve the industry experts from the AR & MR industry including the suppliers, device manufacturers, and distributors, among others. Resources such as CEOs, vice presidents, marketing directors, and technology & innovation directors, among others, have been interviewed to obtain and verify both the qualitative and quantitative aspects of this research study. The key data points taken from the primary sources include:

Validation and triangulation of all the numbers and graphs

Validation of report’s segmentation and key qualitative findings

Understanding the competitive landscape

Current and proposed production values of a particular product by the market players

Validation of the numbers of various markets for market type

Percentage split of individual markets for geographical analysis

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Secondary Data Sources

The research study involves the extensive usage of the secondary sources such as databases, company websites, and annual reports.

The following figure exhibits data triangulation considered:

Figure 1.2

Secondary Data Sources

PRIMARY SOURCES

SECONDARY SOURCES

DEMAND SIDE

INTERVIEWS WITH: • Top management of industrial, healthcare, aerospace & defense, automotive and other application markets INFORMATION SOURCED

SUPPLY SIDE

INTERVIEWS WITH: • Top management of major players in the augmented reality and mixed reality market

PRIMARY SOURCE

VR/AR Association

Augmented Reality for Enterprise Alliance (AREA)

National Association for Virtual, Augmented & Mixed Reality (AFRV)

DATA TRIANGULATION

SECONDARY SOURCE

• Platform/Technology providers • System manufacturers • Distributors and Retailers

Annual Reports, Presentations, Websites and Press Release of top players, News Articles, Journals, and Paid Databases

INFORMATION SOURCED

Key Players

Competitive Landscape

Influencing Factors

Opportunities/ Challenges

Market Estimates

Market Size (2017)

Geographical Analysis

BIS Research Analysis

REQUEST FOR SAMPLE

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Global Augmented Reality and Mixed Reality Market Report  

The global augmented reality and mixed reality market has witnessed several strategic and technological developments in the past few years,...

Global Augmented Reality and Mixed Reality Market Report  

The global augmented reality and mixed reality market has witnessed several strategic and technological developments in the past few years,...

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