CONTENTS III. VIEWPOINTS 184
188 192 196 200 204
208
Robert Young Design’s increasing capacity to act as a mediating discipline Tom Inns The role of design Banny Banerjee The identity crisis of designers Paul Rodgers Blurring the boundaries of design Mike Press The new ‘can-do’ design generation Lucy Kimbell Bringing Design Thinking to non-designers Carlos Teixeira Design knowledge in emerging markets
212
216
220 224 228
Ezio Manzini The softer qualities that designers bring Cameron Tonkinwise Design Thinking as a radical form of disruptive innovation Andrea Siodmok Design’s contribution to social policy Xin Xiangyang The emerging role of design in China Adam Greenfield Technology as an enabler of local self-governance
SUMMARY 232 238
Design Transitions: Reflections on our global journey Image Credits