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B r a n d

M a n u a l


This book is a guide to the basics of E5. All elements are crucial to the cohesiveness of the company. Learn the elements and get to know us a little better.


04

Our logo

06

Our Typeface

08

Our Colours

10

Illustrations

12

Our Labels

14

The 5TH Element


Our Logo is one of the Elements that make up who we are as a company. When people see our mark, it needs to be a reflection of the company as a whole. Know when & how to use it.


This is a main mark, used for advertisement and web usage. The primpary mark need to be composed of the E5 logo as well as “The Fifth Element� underneath it.

The secondary mark, is used for product advertisement. Anything from clothing to the cans themselves.

This mark is for all other company use such as letters and envelopes. Small logo usage.


Our Typeface, although it seems insifnigficant, is just...

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZT

abcdefghijklmnopqrstuvwxyz

(.,;:?%&$#*)0123456789 FR Hopper 430

This is the main face font for the E5 corperation. This San-Serif is excellent for all printing needs. It is also easy on the eyes.


... one more improtant element in the entirety of the company.

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZT

abcdefghijklmnopqrstuvwxyz

(.,;:?%&$#*)0123456789 FR Hopper 431

This is the secondary face font for the E5 corperation. Its main purpose is to help establish typographic hierarchy.


Our Colours are what make our products stand out on the shelf. Keep the colors related to the element.

The E5 tagline of choice

Choose your element...


FIRE HEX: 663216 DS 63-1C

ERTH HEX: 6c803e DS 301-1C

WIND HEX: bfc3c4 DS 333-3C All colors are...

PANTONE PROCESS COATED WATR HEX: 43519a DS 203-1C

5TH ELEMENT HEX: 140a0e

DS 328-1C

to ensure proper color when in print.


Each Illustration of the element is representative of the flavor and uniqueness it surrounds.


Our Labels are what the consumer see when they choose to buy, make an impression.


Subject to change

The size of the can will not change unless the release of a new product. The arrangement of the illustration, logo, nutrition, scanner bar are completely customizable. At E5 we want every can to be unique in layout yet still visually appealing. If you choose to change something you must follow suit with ALL elements.


The 5TH Element is the last peice to the puzzle. The only way to obtain the final element is to submit your tabs from the four elements toa cashier and they will hand you The 5TH Element for free. Every month the flavor will change but you must have all the elements to recieve THE FIFTH ELEMENT.


The Final Product Is always something to remember ...


THE FIFTH ELEMENT©


Brand Manual