Chairman's Message
Dear Stakeholders, As one of India's storied business groups, The Aditya Birla Group is steadfast in its pursuit of setting industry benchmarks on creating long term stakeholder value. Building sustainable businesses is at the core of this philosophy.
Sustainability for us is creating positive value for all the stakeholders while maximising efforts for
The Pulp & Fibre business is one of the first businesses of the Aditya Birla Group. This business is better known globally as "Birla Cellulose", the umbrella brand for the products supplied to the customers worldwide. For more than seven decades, our aspiration has been to enrich the lives of people by providing outstanding solutions to fulfil the needs of consumers of naturebased cellulosic fibres. Over the last two years, Birla Cellulose has taken a giant leap by aligning sustainability strategies to the Sustainable Development Goals (SDGs), as identified by the United Nations. The company has committed an investment of more than USD 170 Million in upgrading to cutting-edge technology for the closed-loop production processes. This would most definitely take the business to a new level of natural resource efficiency. Birla Cellulose also intends to go beyond the statute and create new benchmarks for water intensity in the global viscose industry.
Beyond investments, our commitment to sustainability is best demonstrated by the launch of our product LivaEco, which boasts of unmatched sustainability credentials. LivaEco comes from FSC® (Forest Stewardship Council) certified sustainable forests and promises minimal usage of water vis-à-vis natural fibres. Every LivaEco garment also has a unique molecular tracer, which helps the end buyer trace the origin and full journey of the garment being purchased. This is a path-breaking initiative to make fashion more sustainable in India. The proof of all our efforts is now before you - the First Annual Sustainability Report (FY 2018-19), a comprehensive account and analysis of all our endeavours at Birla Cellulose.
renewing | conserving | preserving natural resources for the future. Across our Group, we have institutionalised robust frameworks, built capacities, increased awareness and embedded sustainability into our core business strategy.
09
I want to congratulate the dedicated team at Birla Cellulose for publishing their maiden sustainability report and wish them the very best in their sustainability journey.
Kumar Mangalam Birla Chairman, Aditya Birla Group
10