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INEDITO DESIGNER SPECIAL: 0770

FASHION STORY:

POP OUT!

photographed by Valentina De Meo

February 2014 ISSUE #10

TEAM: Fashion stylist Carolina Bergonzoni & video maker Giacomo Marchetti


THE COVER

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The Cover: Jewelry Stefano Salvetti, dress Carla G


THE CONTENTS

THE CONTENTS 3 FASHION STORY

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DESIGNER SPECIAL 24 TEAM 28 BACKSTAGE VIDEO 29 3


FASHION STORY

POP OUT! Photography Valentina De Meo Stylist Carolina Bergonzoni Make up & hair Eva Mardhaja Model Alena @Beatrice Models

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Necklace Liat Ginzburg, dress Givenchy

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Necklaces Stefano Salvetti, dress & skirt Carla G, shoes YSL

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Necklace & cuff Giulia Boccafogli, dress Carla G

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Necklace & cuff Liat Ginzburg, dress Lanvin

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Necklace & earrings Giulia Boccafogli, ring Les Clèms, dress Carla G

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Earrings & necklace Stefano Salvetti, skirt Carla G On the next page:

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Earrings & ring Les Clèms, necklace Liat Ginzburg


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Jewelry Laura Volpi, dress Carla G, shoes Lanvin


Jewelry Giulia Boccafogli, dress Carla G, shoes Zara

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Necklace & earrings Giulia Boccafogli, ring Les Clèms, dress Carla G, shoes Aldo


Necklaces Stefano Salvetti, dress Carla G

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Earrings & ring Les Clèms, necklace Liat Ginzburg, dress DKNY

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Jewelry Laura Volpi, dress Givenchy

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Necklace & earrings Giulia Boccafogli, dress Carla G

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Necklaces Stefano Salvetti, dress Acne, shoes Lanvin

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Jewelry Stefano Salvetti

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Necklace Giulia Boccafogli, shirt & skirt Carla G

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Necklaces Les Clèms & Stefano Salvetti, dress Carla G


Jewelry Laura Volpi, dress Carla G

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DESIGNER SPECIAL

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0770 leather earrings


0770

FASHION DESIGNERS FROM NAPLES, ITALY

Not only to stand out, above all, to reflect. 0770 is a young fashion brand specializing in the production of handmade clothes and unique accessories. It is a brainchild of two young Neapolitan artists, Enzo Pirozzi (costume and fashion designer) and Irene De Caprio (photographer). The purpose of their partnership is to create a fashion that goes beyond the patterns imposed. Defined by the two: “Politically Incorrect”. Their creativity browses through the folds of the glorious past. Their sources of inspiration ranging from literature to photography, from theater to painting, and the study of socio-cultural youth movements. In 0770 creations all merge as a process of alchemy, tailoring becomes one with modern experimentation. The use of traditional fabrics is often combined with new solutions, they are distinguished by geometric cuts and volumes, heir work that has its origin in traditional men’s tailoring of Naples. Each collection is meant to desecrate a concept, it is an expression of mood and a wish to overcome the depressing commercial vision of current fashion. A new space of thought, a workshop led by ideas, ideas and suggestions how to retrieve the old aesthetic values. 0770 is the perfect balance between fashion and costume. CLICK TO SHOP O77O LEATHER ACCESSORIES >>> Photography Valentina De Meo | Make up Serena Palma | Model Neta @ Beatrice Models

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0770 leather choker


0770 leather cuff

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TEAM

FASHION STYLIST CAROLINA BERGONZONI 21 year old stylist and visual who lives between Milan and Bologna. Carolina is graduated in foreign languages. She currently attends the course of fashion styling at the Instituto Marangoni in Milan. She collaborates with various companies and fashion designers in realization of lookbooks, videos, fashion editorials and trend research. Carolina Bergozoni is the stylist of the POP UP! fashion story of the current issue of Inedito. POP UP! is an anticipation of the Spring inspired by a South American flavor reminiscent of the strong colors of its native people and landscape. All enhanced with a touch of punk and transgressive attitude of an energetic woman full of creative impulses. Jewelry pieces of designers Laura Volpi, Stefano Salvetti, Liat Ginzburg, Les Clèms and Giulia Boccafogli are used to create these innovative and high impact looks.

www.carolinabergonzoni.com

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PHOTOGRAPHER &VIDEO MAKER

GIACOMO MARCHETTI Giacomo Marchetti is in love with photography since he was a child. His passion became to be productive at the age of 16, when he had as a gift his first digital camera. He began to play with imagination and to explore the world of surrealism thanks to Photoshop. At the same time he decided to study analogic photography and started to use completely manual cameras, in order to refine his knowledge of the photographic technique and to enjoy the wonderful experience of film developing and printing. The passion remained a hobby for many years, during which he studied to become a veterinarian. After the graduation, Giacomo started to work in the university as a food microbiologist, but his need to stay behind the lens turned to be leading and he started to work as a photographer for events, concerts and clothing companies during his free time. Getting to know the world of fashion and commercial photography, he fell in love with the artificial light. Giacomo is now a versatile photographer, post producer and video maker for fashion, concerts, events, theatre and everything he can experience to improve his professional skills, and his personal artistic production with a strong acid surreal touch. www.gmarchettiph.com Facebook: www.facebook.com/gmfotografo


#BACKSTAGE VIDEO

BEHIND THE SCENES OF THE POP OUT! FASHION STORY

Video by Giacomo Marchetti Vocals “Loaded with Vitriol Pell” by SackJo22 @ ccmixter.org

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Jewelry Stefano Salvetti, dress Acne


INEDITO by BIRIK BUTIK #10 Issue February 2014