Page 1

COMPANY BRAND GUIDELINES 2018 ——

1


EBI Company Brand Guidelines

1


Table of Contents

TABLE OF CONTENTS —— 1.0 Brand 9  ���������������������������������������������������������������������������������������� Core Values 10 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � Brand Pillars 2.0 Logos 13 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � Primary Logos 14 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � Alternative Logos 15 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � Logo Usage Specs 16 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � Logo Violations 3.0 Colors 19 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � Primary Colors 20 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � Accent Colors 4.0 Typography 23 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � Font Library 24 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � Font Usage Specs 5.0 Voice & Tone 27 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � Who We Speak To 28 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � What We Say 29 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � Who We Are 30 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � Language Dos & Don’ts

2


EBI Company Brand Guidelines

3


1.0 —————— BRAND ——

4


EBI Company Brand Guidelines

CORE VALUES ——

Mission Statement We’re the Happiest company... Period.

• We create clients for life. • We embrace transparency, honesty, and integrity in everything we do.

Only Happy people deliver “Happy.”

• We deliver impactful solutions that make a difference. • We see opportunities where others see obstacles. • We actively seek to learn and grow, and share knowledge with others. • We protect PII* like it’s our own. • We value the power of our team, built on honor and mutual respect. • We are committed to being creative, open minded and thinking outside the box. • We believe in working hard and living fun. • We are passionate about creating a “WOW” experience for everyone.

5

*

Personally Identifiable Information


1.0 | Brand

BRAND PILLARS —— Compliance

Accuracy

Data Security

Customer Service

Technology

We don’t like lawsuits and neither do our customers, so we keep ourselves and our clients compliant with the many laws that govern the screening industry.

We do things right the first time, so our customers don’t incur problems on the back end such as lawsuits and bad hires. We continually quality check our own results to ensure accuracy.

We protect all PII* like it’s our own by maintaining the strictest security in the industry to make sure no sensitive information falls into the wrong hands.

Our US–based customer care team answers 98% of calls within 3 rings and responds to emails in less than 10 minutes. We also help candidates navigate the process.

Our leading software engine allows clients to manage all of their screening in one place. And it seamlessly integrates with any ATS, HRIS or HRMS out there.

6


EBI Company Brand Guidelines

7


2.0 —————— LOGOS ——

8


EBI Company Brand Guidelines

PRIMARY LOGOS ——

Tagline Usage The tagline version of the logo is to be used only when space is available to allow for equal prominence between the EBI mark and tagline. Please, don’t alter the size or placement of the tagline. If the tagline version of the logo doesn’t fit within the available space, use only the EBI mark.

9


2.0 | Logos

ALTERNATE LOGOS ——

One–Color Usage • The EBI Blue version of the logo is acceptable for use in one–color scenarios. • The black version of the logo is only to be used in black and white print scenarios. • The knockout version of the logo is acceptable for use on backgrounds with colors that clash with EBI Amber.

10


EBI Company Brand Guidelines

LOGO USAGE SPECS ——

Clear Space To ensure that the EBI logo is consistent, legible and prominent, an area of clear space should be maintained around the logo. This distance should be no less than twice the diameter of the dot of the “i.”

Minimum Size The smallest acceptable width of the EBI logo is 0.5” (with proportional height) in print and 36px by 17.8px for the web.

11


2.0 | Logos

LOGO VIOLATIONS ——

Kindly, Please Don’t... • Rotate the logo. • Add special effects to the logo. • Change any colors in the logo. • Overprint or obstruct any part of the logo. • Compress or stretch the logo.

12


EBI Company Brand Guidelines

13


3.0 —————— COLORS ——

14


EBI Company Brand Guidelines

PRIMARY COLORS ——

15

EBI Blue

EBI Amber

PMS: 648 Hex: #18305A RGB: 25, 48, 90 CMYK: 100, 87, 36, 30

PMS: 7409 Hex: #F6B11C RGB: 246, 177, 29 CMYK: 2, 33, 99, 0

Primary Color Usage EBI Blue and EBI Amber are EBI’s primary brand colors. They are the only colors used in the logo and are to be used most prominently when visually representing our brand.


3.0 | Color

ACCENT COLORS —— Sky Blue

Plain Green

PMS: 7689 Hex: #238DC1 RGB: 35, 141, 193 CMYK: 78, 33, 7, 0

PMS: 7488 Hex: #6FD44B RGB: 111, 212, 75 CMYK: 56, 0, 93, 0

Storm Grey

Cloud Grey

PMS: 7544 Hex: #415364 RGB: 65, 83, 100 CMYK: 78, 60, 44, 25

PMS: 656 Hex: #DCE3EB RGB: 220, 227, 235 CMYK: 11, 7, 3, 0

Accent Color Usage • Sky Blue and Plain Green are EBI’s accent colors for use in supporting graphical elements such as icons and buttons. • Storm Grey and Cloud Grey are EBI’s neutral accent colors for use in section breaking elements such as color blocks and rules.

16


EBI Company Brand Guidelines

17


4.0 —————— TYPOGRAPHY ——

18


EBI Company Brand Guidelines

FONT LIBRARY ——

19

Roboto

Zilla Slab

Roboto Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Zilla Slab Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Roboto Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Zilla Slab Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Roboto Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Zilla Slab Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Roboto Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Zilla Slab Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Roboto Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Zilla Slab Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Roboto Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Zilla Slab Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz


4.0 | Typography

FONT USAGE SPECS —— Roboto

Zilla Slab

HEADER

Subhead

Weight: Bold or Black Kerning: Optical Tracking: -20 Leading: h × 1

Weight: Bold Italic Kerning: Metrics Tracking: 0 Leading: h × 1.33

HEADER

Body

Weight: Regular or Medium Kerning: Optical Tracking: -20 Leading: h × 1

Weight: Regular or Medium Kerning: Metrics Tracking: 0 Leading: h × 1.33

Subhead

Quotes

Weight: Light or Regular Kerning: Optical Tracking: 0 Leading: h × 1

Weight: Italic or Medium Italic Kerning: Metrics Tracking: 0 Leading: h × 1.33

20


EBI Company Brand Guidelines

21


5.0 —————— VOICE & TONE ——

22


EBI Company Brand Guidelines

WHO WE SPEAK TO ——

23

Mid–Manager

Senior Manager

Executive

Role

Uses the product.

Hears about product. Might use it. Sees results.

Gets KPIs*. Cares about how the company is doing.

Motivations

Getting promoted. Looking good. Doing their job well.

Getting promoted. Looking good. Keeping their team happy.

Maximizing profits & efficiencies.

Concerns

Turnaround Time. Process Automation. Customer Support. Ease of Use.

Accuracy. Technology. Data Automation. Reporting Access.

Compliance. Security. Cost.

Challenges

Heavy workload. Stress. Learning curves.

Data abundancy and accessibility.

Awareness. Trust.

Marketing Influence

Knowledge: Blogs. Webinars. SEO*. Social Media. Website.

Proposal: SEO*. Website. Trade Shows. Referral.

Execution: Banner Ads. Linked In. Website.

Key Performance Indicators, *Search Engine Optimization

*


5.0 | Voice & Tone

WHAT WE SAY —— Pillars

Proof Points

Compliance

• Dedicated Compliance Department monitors the legal landscape and alerts customers to any changes they need to make in their program. • Trusted Advisor Program provides clients with compliance expertise and access to legal resources and advice. • On–demand Compliance Library makes numerous resources available to our customers. • Client audit program to help customers avoid legal trouble.

Accuracy

• ISO 9001 Certification for Quality Management System. • Dedicated US–based Internal Audit Team ensures accuracy of search results. • All criminal records are checked in person by a court researcher to validate the identity of each candidate and ensure that the proper outcome is reported.

Data Security

• • • • •

ISO 27001 Certification for Information Security. Founding member of the National Association of Background Screeners (NAPBS). US–EU Privacy Shield Certified. US–Swiss Safe Harbor Certification. Our facility and data center require biometric authentication for entry.

Customer Service

• • • • • • • •

Dedicated US–based Candidate Care team ensures customer satisfaction. We have a 96% overall satisfaction rate. 96.5% of our customers say they are pleased with our response rate. 98% of calls answered in the first 3 rings. Average email response time of just 8.6 minutes. 96% of current customers would recommend EBI to a friend. Customer education via webinars, whitepapers, and our own Screening News Network. Our online help desk features 24/7 chat support

Technology

• • • • •

Pre–built standard integrations allow for faster deployment. Flexible and scalable to meet customer requirements. 99.97% system uptime. Unlimited configurations with global capabilities. We provide ETA status updates throughout screening process.

24


EBI Company Brand Guidelines

WHO WE ARE —— Reliable

Approachable

Innovative

Knowledgeable

Accurate Available Consistent Honest Organized Responsive Supportive Transparent

Affable Empathetic Fun Happy Honest Professional Respectful Witty

Bold Creative Forward–thinking Original Proactive Problem Solvers Resourceful Visionaries

Clear Concise Experienced Finger On the Pulse Insightful Passionate Relentless Savvy

EBI in 50 Words EBI is one of the largest privately held screening firms in the country. A founding member of the National Association of Professional Background Screeners (NAPBS), EBI holds ISO certifications for both Quality Management and Information Security, and is routinely named a top screening provider by Workforce Management and HRO Today.

EBI in 100 Words EBI is one of the largest privately held screening firms in the country, providing background screening, drug testing, occupational health screening and Form I-9 services for employment, contract and volunteer positions for more than 5,000 clients in the US and globally. EBI is a founding member of the National Association of Professional Background Screeners, and one of only a few NAPBS accredited firms in the world to hold ISO certifications for both Quality Management and Information Security. EBI is an Inc. 5000 award winner and is routinely named to Workforce Management’s ‘Hot List’ and HRO Today’s Baker’s Dozen list.

25


5.0 | Voice & Tone

LANGUAGE DOS & DON’TS —— This...

Good Example

Not This...

Bad Example

Clear

“EBI helps our clients get their candidates through the process quickly and easily. Our automated system lightens HR’s workload by making screening and onboarding a breeze.”

Convoluted

“Companies that leverage our background, drug and occupational health screening integration experience measurable improvements in their organizational efficiency.”

Bold

“EBI’s goal is to be the best. We go above and beyond to be sure you get the most accurate, secure and organized searches in the industry.”

Boastful

“Our commitment to providing superior processes, protocols, data security and services goes above industry standards.”

Informative

“Top notch customer service is the core of who we are. People answer the phone, not machines. Emails get responses within minutes. You will not get stuck talking to a computer or an overseas call center.”

Boring

“Our Customer Solutions Program has a dynamic approach to traditional customer care with a core philosophy that is proactive rather than reactive.”

Empathetic

“Background checks, drug testing, occupational health and Form I–9s — putting it all together seems pretty daunting. EBI can help you simplify your hiring process. We’ve got your back.”

Pitchy

“EBI is a technology–driven innovator and leader in providing domestic and global pre–employment background checks, drug testing, occupational healthcare and I–9 compliance solutions.”

Genuine

“We hate to see you go, but if you’re sure you no longer want to hear from us, click here.”

Flippant

“We’ll be sad, but if you never ever want to hear from us again in a million years, click here.”

26


EBI Company Brand Guidelines

27

EBI 2018 Company Brand Guidelines  
EBI 2018 Company Brand Guidelines  
Advertisement