Page 1

Basic GRAPHIC STANDARDS Book


LOGO Basic form


LOGO Structure

X X/2.21

X/2.68

X/23.65

X/8.11 X/6.8

X/15.17


LOGO Protected zone X

X/6.66

Protected zone around the logo is the zone in which nothing should be applied. Respecting of the protected zone guarantees logo legibility, visibility and recognisability.


LOGO Minimum and maximum size Logo should not be used smaller than when the height of the letters "BIOCRYSTAL" is 3 mm minimum. Maximum logo size is not limited.

3 mm


POSITIVE

ACHROMATIC

LOGO Basic form

NEGATIVE

NEGATIVE


LOGO CMYK

0 | 0 | 0 | 70

RGB

104 | 103 | 108

PANTONE

COOL GRAY 8 C

WEB

#68676C

CMYK

70 | 0 | 0 | 35

CMYK

25 | 0 | 0 | 5

RGB

27 | 139 | 172

RGB

193| 226 | 246

WEB

#1B8BB1

WEB

#C1E2F3

PANTONE

3135 C

PANTONE

3135 C - 30%

basic colours


LOGOTIP

APPLICATION (POSITIVE) ON A LIGHT BACKGROUND

APPLICATION ON A DARK BACKGROUND

Application of the logo on various backgrounds


PERMITTED USE

LOGO Permitted and incorrect use of the logo on various backgrounds Logo must always be applied in the basic version. It is not permitted to change, thicken, thin, stretch or otherwise modify the logo's proportions.


LOGO min. 30cm

CMYK

0 | 0 | 0 | 50

Applying the logo on a product


1.

2.

LOGO Decorative elements

Because of the visual enhancement, it is permitted to use the sign in the same or similar manner as shown in examples 1, 2 and 3.

3.

4.

The half-moon element, derived from the logo, may be used in various compositions in the same or similar manner as shown in example 4.


PRIMARY TYPOGRAPHY

Swiss 721 Th BT

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

TYPOGRAPHY The selected primary typography is Swiss 721

Swiss 721 Light BT

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Swiss 721 BT

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

SECONDARY TYPOGRAPHY

Arial

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Arial Bold

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

The secondary typography is Arial. It is used when the basic typography (Swiss 721) cannot be used.


HEADING STYLES

Heading styles are determined depending on the overall layout, in Biocrystal colour. Font size depends on the medium and format. The recommended size for an A4 page is 22pt Swiss 721, 24 spacing and 22pt Monsieur La Doulaise, 18 spacing

A heading in written style is used for emphasizing a message or for the primary heading. A heading in basic style is used in the case when the overall design is simple and clean, it is preferred in communication with business partners. A heading in basic style is used in the case when the overall design is simple and clean, it is preferred in communication with business partners. A heading in basic style is used in the case when the overall design is simple and clean, it is preferred in communication with business partners. BASIC TEXT STYLES

The basic text is formatted in basic style in 80% black colour. Font size depends on the medium and format. The suggested size for an A4 page is 9pt Swiss 721, 11 spacing Justified paragraph: Crystals are the purest and most perfect part of the Earth's crust which emit energy in the form of light and vibration. In contact with crystals, the organism gets the energy which harmonizes and balances - strives towards the perfect structure of a crystal.

Justified left: Crystals are the purest and most perfect part of the Earth's crust which emit energy in the form of light and vibration. In contact with crystals, the organism gets the energy which harmonizes and balances - strives towards the perfect structure of a crystal.

TYPOGRAPHY Styles


CORPORATIVE APPLICATIONS Business card Format: 90 x 50 mm Logo: 37 x 20.4 mm NAME SURNAME

Name and surname Swiss 721 BT, 9pt CMYK: 70/0/0/35 large font

FUNCTION B. Francetića bb • HR-51000 Rijeka T: 00385 51 809 407 • F: 00385 51 809 115 • E: info@pavletic.hr W: www.biocrystal.eu

Function: Swiss 721 BT Light, 7pt CMYK: 0/0/0/50 large font 29 mm

Address, contact: Swiss 721 BT Light, 7pt CMYK: 0/0/0/70

19 mm

NAME SURNAME FUNCTION B. Francetića bb • HR-51000 Rijeka T: 00385 51 809 407 • F: 00385 51 809 115 • E: info@pavletic.hr W: www.biocrystal.eu

14 mm 4 mm

17.5 mm


CORPORATIVE APPLICATIONS 80 mm

Memo

8 mm

Format: A4 Logo: 50 x 28 mm Information: Swiss 721 BT Light, 8pt CMYK: 0/0/0/70

PAVLETIĆ d.o.o. B. Francetića bb • HR-51000 Rijeka T: 00385 51 809 407 • F: 00385 51 809 115 • E: info@pavletic.hr • W: www.biocrystal.eu Pavletić d.o.o. Rijeka upisan je kod Trgovačkog suda u Rijeci pod brojem Tt-00/000-0. • MBS:000000000 • MB:0000000 Temeljni kapital 000.000,00 kn uplaćen u cijelosti • Poslovni račun: 0000000-0000000000 kod Neke banke • Uprava: Ime Prezime

8 mm

PAVLETIĆ d.o.o. B. Francetića bb • HR-51000 Rijeka T: 00385 51 809 407 • F: 00385 51 809 115 • E: info@pavletic.hr • W: www.biocrystal.eu Pavletić d.o.o. Rijeka upisan je kod Trgovačkog suda u Rijeci pod brojem Tt-00/000-0. • MBS:000000000 • MB:0000000 Temeljni kapital 000.000,00 kn uplaćen u cijelosti • Poslovni račun: 0000000-0000000000 kod Neke banke • Uprava: Ime Prezime


CORPORATIVE APPLICATIONS Envelope Format: 230 x 115 mm with left box Logo: 50 x 28 mm

40 mm

33 mm


FRONT PAGE

CORPORATIVE APPLICATIONS Powerpoint slide

Wake Up Lighter

INNER SIDE 1.

Powerpoint presentation heading • Powerpoint presentation subtitle • Some text of a powerpoint presentation • Another line of text of a powerpoint presentation • Text of a powerpoint presentation

Lorem ipsum dolor sit

• Powerpoint presentation subtitle • Some text of a powerpoint presentation • Another line of text of a powerpoint presentation • Text of a powerpoint presentation

Et lacus lectus in ut lorem, cras fermentum interdum sed facilisi molestie, pede in vitae ut per, sollicitudin ligula magna posuere pellentesque sociis magna. Vel aliquam nec dolor vel, volutpat enim erat eu adipiscing eget, bibendum aliquam nunc velit dui malesuada, accumsan non. Quis aliquam est ac. Aenean ut nisi proin, euismod commodo mi urna fusce amet luctus, diam sed, quam massa nam in. Ac velit, eu sit turpis est, orci in habitant massa vel integer aliquam.

• Powerpoint presentation subtitle • Some text of a powerpoint presentation • Another line of text of a powerpoint presentation

www.biocrystal.co.uk

Wake Up Lighter

INNER SIDE 2.

www.biocrystal.co.uk

Wake Up Lighter


CORPORATIVE APPLICATIONS Block paper pad Format: 90 x 90 mm Logo: 37 x 20 mm


E-MAIL

All e-mail messages need to identify the sender in a standard and clear manner

CORPORATIVE APPLICATIONS E-mail

SENDER'S NAME

“From:” The field must be formatted as follows: name and surname followed by a space “ ”, vertical bracket “│”, space “ ” and the word “Biocrystal”. example:

Name Surname │ Biocrystal

SIGNATURE

Signature is defined in the style as below. The font is Arial Regular 8pt. example:

Name Surname │ Director Pavletić d.o.o., B. Francetića bb • HR-51000 Rijeka T: 00385 51 809 407 │ F: 00385 51 809 115 E: info@pavletic.hr │ W: www.biocrystal.eu PIN (OIB): 00000000000

E-MAIL FORMS

Standard e-mail text font is Arial Regular 10pt. In business e-mails, graphic forms are not used. E-mail forms for the newsletter, automatic replies and communication with the users were created in accordance with the graphic standards. Biocrystal logo stands out and standard colours are used.


T-SHIRT- BIOCRYSTAL COLOUR

Only the logo in the negative is applied on the T-shirt front. Decorative element and slogan in the negative are applied on the back. Application colour is white.

9cm

30cm

OTHER APPLICATIONS T-shirt


T-SHIRT WHITE COLOUR

Only the logo is applied on the T-shirt front. Decorative element and slogan are applied on the back.

OTHER APPLICATIONS T-shirt

9cm

30cm


BAG

Styles for printing on bags are determined depending on the dimensions of the bag itself. Logo and background graphics with decorative elements are applied on the front. Decorative element and slogan, as well as graphics with decorative elements are applied on the back.

OTHER APPLICATIONS Bag

Biocrystal® book of standards  

Biocrystal® book of standards

Read more
Read more
Similar to
Popular now
Just for you