Press CommuniquĂŠ â€“ July 4th, 2013
The new event dedicated to corporate and industrial photography. 17 admission-free exhibitions in 11 historical venues of the Bolognese city. From October 3rd to 20th, 2013 - Bologna, Italy. THE EVENT Foto Industria Bologna: the world's first forum exploring the relationship between photography and companies. Ever since photography was invented in the 19th century, companies have used it for the purposes of production, transmission, identification and memory. Many photographers have been commissioned to take pictures for brochures, exhibitions or Internet sites with the aim of promoting a brand image, instilling employees with pride or making the portrait of a chairman. Photography has also spurred changes in production methods by showing the inhumanity of certain tasks. Manufacturing, often already a visual spectacle, is especially photogenic, with its fire, transformative processes, astonishing scales and, more recently, security and high technology. Services pose a greater challenge to photographers, the only things to see being offices, phones, computers and extras in suits or uniforms, which is the same thing. Many in-house or freelance photographers have had to surpass themselves in a world of limitations in order to tell stories, stir emotions and show how methods or mentalities have changed. Industrial photography relies more on the photographer's eye, creativity and perception of places and people than does advertising, where images are conceptualised in advance. That is why great photographers have worked on specific projects, prestigious brochures, the illustration of annual financial reports and all sorts of in-house and external communication. They have often depended on these kinds of commissions for additional income but seldom boast about it, afraid it would harm the perception people might have of their personal work. And yet they summon up and apply the same sensibility. The Isabella SerĂ gnoli Foundation created the Foto Industria Bologna to stimulate thought about the aesthetic and strategic uses companies make of photography and collect quality images in connection with the photo gallery that Urs Stahel is setting up at MAST, its "Arts, Experimentation and Technology" exhibition space.
Northern Italy is one of Europe's most heavily industrialised areas. The pride of Italy's mechanical engineering industry is located around Bologna, making this project even more relevant. The number of photography events is steadily rising, yet this huge sector, funded by real production budgets, has never been the focus of an event showing the most noteworthy work. For the first Foto Industria Bologna, an international event featuring around 15 exhibitions accompanied by a catalogue and lectures, we have selected photographers who have done brilliant work for companies, making it a significant part of their output; remarkable collections of photographs and publications; and two photography outsiders with different areas of concentration: miners and places of power. Bologna's outstanding historic heritage hosts the shows, which include prints, books and projections. The chance to explore its magnificent art and architecture is alone worth the trip. The most important private and public institutions, including the university—the world's oldest—are associated with the project. Les Rencontres de la photographie d’Arles is delighted to contribute its festival design and organisational know-how on a city-wide scale for the first Foto Industria Bologna, an event that is bound to grow.
François Hébel Artistic Director, Foto Industria Bologna Director, Les Rencontres de la Photographie, Arles
THE PROGRAMMING CORPORATE AND INDUSTRIAL WORKS RETROSPECTIVES
MASSIMO SIRAGUSA !
ONE PROJECT EXHIBITION
SIOBHAN DURAN THE SAVOY HOTEL/RESTAURATION
! DAVID GOLDBLATT ON THE MINES!
MARK POWER AIRBUS A380
FREEK VAN ARKEL REPORT ROTTERDAM $!
LEGENDS INTO CORPORATE PHOTOGRAPHY
HENRI CARTIER-BRESSON L’HOMME ET LA MACHINE !
ROBERT DOISNEAU RENAULT
ELLIOTT ERWITT SCOR !
JACQUELINE HASSINK TABLES OF POWER 2! !
MAST GALLERY Exhibition curated by Urs Stahel.
BILL HUNT WORK FORCE IN THE USA
! CLAUDE HUDELOT CHINA IN CONSTRUCTION
MIRELLE THIJSEN ANALYZING WORK TODAY CORPORATE BOOKS COLLECTION !
PRACTICAL INFORMATION From October 3rd to 20th, 2013. Bologna- Italy Free admission to all exhibitions. Exhibition venues: MAST GALLERY (starting on October 7th) EX-OSPEDALE DEGLI INNOCENTI FONDAZIONE DEL MONTE MUSEO ARCHEOLOGICO MAMBO
PALAZZO PEPOLI PINACOTECA SANTA MARIA DELLA VITA SEDE UNICREDIT SPAZIO CARBONESI UNIVERSITA DI BOLOGNA!
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