Journal Entry I: WGSN January 29, 2013 Some major components included throughout the WGSN that particularly appeal to me include: -‐The section that offers insights and analysis if current fashion trends -‐The section that includes a look on contemporary design: colors, fabrics, catwalks etc. -‐The focus on current fashion trends and projections throughout particular cities -‐The ability to quickly and easily access the Vogue guide -‐The ability to delve into specific products and product details that appeal to the contemporary consumer This website is useful and contributes to the sustainment of the fashion industry as a whole, its analysis and focus on constantly changing fashions Journal Entry II: History February 3, 2013 Premium black leather is a currently prevalent material and trend when one considers leather jackets that are frequently being produced today. Although very similar in style, one of the main variations between leather jackets today and those of the past, I feel, are the emphasis on today’s dually-‐shaded, black-‐based design of zippers, buttons etc. that reflect the black leather itself. One element of the jackets design that maintains derivation from the past trend is the belts/straps that fall from the jacket as well as the style of collar that can be worn “flipped” up.
3.1 Phillip Lim Leather Jacket Journal Entry III: Cosmetics February 10, 2013 (MAC Cosmetics Expands Presence in Africa)
http://www.wwd.com.emils.lib.colum.edu/beauty-‐industry-‐news/retailing/mac-‐ cosmetics-‐expands-‐presence-‐in-‐africa-‐6684083?module=beauty-‐industry-‐news-‐color-‐ cosmetics-‐page-‐2 MAC Cosmetics is planning to expand onto a new continent — Africa — by entering a trio of new countries and planning a three-‐year strategy to build business. The brand will open its first self-‐supporting store in Lagos, Nigeria on the prior to the launching of other units in Zambia in December and Botswana in early January. The Lagos store, which the company is doing in partnership with Essenza Co., will be located in the Ikeja City Mall. A second MAC store is planned for The Palms Mall in Lagos later this year, and within three years, the city may be home to as many as five MAC stores. The capital city of Abuja will be next, followed by Nairobi, both within the first three years MAC is in Nigeria, noted Karen Buglisi, global brand president for MAC Cosmetics.
Journal Entry III: Men’s Trend February 17, 2013 A trend currently prevalent throughout the men’s market is a more tailored approach to casual dress. Also the constant use of bold, principal colors is included when illustrating a picture of contemporized trends. I can agree with this currently prevalent trend as I feel it is a safe interpretation of the original 40s or 50s style with a modern twist, which makes the trend itself more of a tribute to a “contemporary vintage.”
Journal Entry IV: New Movie February 24, 2013
(http://www.moviefone.com/movie/the-‐playroom/10082988/main) A currently released film, The Playroom, holds a vintage 70s fashion trend that could emerge in the form of stripes and colorful sundresses. Set in 970s suburbia, Maggie and her
younger siblings spend the night telling each other stories in the attic. Downstairs, as their parents entertain guests over the course of a drunken evening, truths are
unearthed and betrayals come to light. The film works to reveal the underlying negatives within a seemingly “normal” American household. The colorful designs and aspects of the 70s could serve as a refreshing scheme in contrast to a dominant canvas of all black that has already introduced itself in today’s fashion market. The expressionistic aspects of 70s vintage wear can develop into considerations of a more realistic and forgiving sense of identity.
Journal Entry VI: Fabric Swatches March 9, 2013
One currently popular trend is the fabric leather. Although presented in a range of different colors, leather provides futurist homage to an enormous trend of the past.
The intermingling of leather and other contrasting fabrics in one garment can also be considered a currently popular trend.
A currently trendy fragment of the fashion world happens to be the color Indigo Blue. This hue provides a comfortable release from another currently prevalent color, black. Furthermore, the dark blue color can work to hide a number of tinges that may otherwise work against a garment of a lighter tint.
Recolored Melange is another popular theme of fabric that can be described as a dominant trend. The fabric is held together in a clean way and provides a cohesive sense of warmth throughout a number of outfits.
Journal Entry VII: Do’s/Don’t’s March 10, 2013 Men:
-‐Short Sleeved Button Down Shirt -‐Socks w/Sandals Women:
-‐Tights as pants -‐Designer Logo a. Short Sleeved Button Down Shirt Short-‐sleeved button down shirts seem to have been a failed fusion of two reasonable pieces, the tee shirt, and the long sleeve button down. If your long sleeve button down is too warm, roll your sleeves up. There is no successful medium between traditional undergarments and formal wear. b. Socks w/Sandals. Honestly, it just looks bad.
c. Tights as pants Think of tights as an accessory. Would you ever wear a purse as a dress? d. Designer Logo Logos are logos are logos. If I see it once I don’t need to see it printed over and over again. Unless you are getting paid for promotion please don’t. Journal Entry VIII: Store Visit/Trends March 10, 2013 Throughout a visit of mine to Macy’s, I was able to consider a number of dominate trends that were clear in aesthetic, one of which is the immersion of brighter, lighter colors. A light teal, an early morning yellow, a rose pink are some of the many examples of color that are included within a scheme of trends in Macy’s. A number of Khaki based garments also seem to dominate the men’s department and compliment the previously stated use of lighter colors. Considering my observation of current tends concerning cheaper accessories, there seemed to be an abundance of matted/rusty jewelry to communicate a “used” visual aesthetic. Journal Entry X: Designer Report March 31, 2013
Christopher Kane’s (Frankenstein) Autumn/Winter 2013-‐14 collection echoes a number of popular trends including large-‐scale image prints on garments, symmetric pattern and animal-‐inspired design. Although derived from popular aesthetic, Kane happens to emphasize a sophisticated, regal approach in his use of basic complimentary colors. Although basic and almost created within a standard,
Kane’s use of familiar, trending qualities works to comfort the fashionably unconscious while still pleasing the critical observer. A retailer that may include this designers work is RSVP Gallery.