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Ben  Ingram

Graphic  Design Folio

s2679254


B&W

The  Logo

The  Task

Brief  A The  task  was  to  create  a  Corporate  Identity  for  “Funk  Fitness   24/7”.  The  business  is  a  gym  located  on  the  Isle  of  Capri  on   the  Gold  Coast.  The  task  involved  creating  a  logo,  stationary,   vehicle   signage,  uniform,  website,  interior  mood  board,  building  sig-­ nage  and  promotional  items. The  final  product  of  the  “Funk  Fitness  24/7”  identity  uses  the   same   elements  throughout  the  entire  design,  creating  brand  recog-­ nition   for  potential  customers.


Secondary   Element

Colour Palette


Uniform


Business  Card

Swipe  Card


Email  Footer

Letterhead


Guest  Form  Register


Promotional  Items


Website


Vehicle  Signage


Desk  Design Top

Side


Interior  Mood  Board


Exterior  Signage

Lightbox


Level  3  Signage

Level  2  Signage


Signage Level  4 Store  Directory Mounted  on  a  glass  plate  at  entrance

Signage Level  5 Changeroom/  toilet  signage.  Full  wall   graphic


The  Logo

The  Task

Brief  B The  task  was  to  locate  a  problem  with  a  current  type  of  packaging   and  create  an  improvement  as  well  as  the  external  packaging.   The  solution  must  be  achievable  using  current  materials  and manufacturing  processes. The  final  product  was  a  paint  tin  that  has  an  inbuilt  wiping  edge  to   prevent  paint  buildup  around  the  lid.  Each  different  coloured  paint will  have  a  different  coloured  label.


The  Label


The  Design

TOP  VIEW


Splat  paint  co. Rationale


http://issuu.com/bingramo/docs/ben_ingram_graphic_design/1


Graphic Design Folio