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BILLBOARDLIGHTBOX BANNERSSPECIAL EVENTSFLOORDECOR POSTERSTRACKWORKS TRAINWRAPTUBESCARDS MODULARDISPLAY TURNSTILEADBEAMAD WINDOWADPOSTWRAP MEDIA SALES KIT

09


WELCOME TO TRACKWORKS These days, you need to meet consumers where they are – even if they’re on the move. That’s where Trackworks comes in. We have the exclusive marketing rights to the MRT-3 mass rail transit system, and are able to offer you a variety of advertising options and opportunities on it. Whether your consumers are on-board the trains or plying Metro Manila’s busiest thoroughfare, Trackworks offers you premium points of contact with them. You certainly are on the right track, with Trackworks.

SERVICES Trackworks delivers the best outdoor advertising opportunities to its clients. These include billboards and structure wraps, posters and light-boxes; closed-circuit audio and video, as well as consumer promotions, activation and research. We position ourselves in all the right places, establishing points of contact with our consumers from the time they go to work all the way to make a purchase. Our area coverage allows for high level of audience reach and frequency. And we put up only the best mix of medium to make sure that we really turn people’s attention toward our displays.


ABOUT TRACKWORKS OUR industry You’ve heard it all before. We live in an overly-communicated society. We’re bombarded with thousands of commercial messages everyday of our lives – from multiple sources…and sometimes, simultaneously at that. Because of this, it is no longer practical to consider that people gather round the family TV set to watch a single show, and that this program is the best way for consumers and marketers to get to meet each other

WHICH is why we are here TRACKWORKS brings together CONSUMERS and MARKETERS at points of interaction, outside of the home – simply because the times call for it. We are a media company that offers consumer contact based on their very mobile lifestyles. Today’s consumer is perpetually on-the-go; we offer media that follows them as they run about their daily schedules, instead of just hoping to arrest their attention at home or at the office.


ABOUT TRACKWORKS OUR company TRACKWORKS is an Out-Of-Home Media company focused on delivering audiences on-the-go to advertisers. To do this, we enter into marketing agreements with properties – tracks, we call them – which command the attention of consumers at different points in their daily lives. These tracks include mass transport systems and retail establishments. Whatever path people converge at, we consider a property that has marketable value.

OUR philosophy We believe that a consumer travels different tracks each day. Our goal as marketers of media is to be present in every single one of them. We also subscribe to the concept of multiple points of contact. We make it a point that at each track, there are many ways via which consumers and marketers are able to interact.

OUR way of doing things Like most media companies, we work with advertisers and /or their agencies to offer marketing opportunities on the properties in our portfolio. Our rates are subject to the same industry metrics, including demographics and cost-per-mille (CPM).


OUTDOOR

OUTDOOR ADS BILLBOARD BEAM-WRAP FOXY BANNER OUTDOOR STATION WALL COLUMN AD PIER COLUMN BANNER PIER COPIN STATION VICINITY BANNER TRIVISION PIER COLUMN BILLBOARD STAIRWAY ROOF AD STATION MURAL WINDOW AD


LIGHT EMITTING DIODE (L.E.D.) Display type: Motion Graphics Dimensions: Various


BILLBOARDS Display type: Billboard Dimensions: Various Ad MAterial: 17oz. Tarpaulin (black-out) Illumination: Front-lit


BEAM-WRAP Display type: Beam-Wrap Dimensions: Various Ad Material: 17oz. Tarpaulin (black-out) Illumination: Ambient


Display type: Foxy Banner Dimensions: 10ft. X 4ft. Ad Material: 17oz. Tarpaulin (black-out) Illumination: Ambient

FOXY-BANNERS


OUTDOOR STATION WALL COLUMN Display type: Outdoor Station Wall Column Ad Dimensions: 15ft. X 5ft. / 8ft. X 3ft. Boni: 15ft. X 5ft. Taft: 8ft. X 3ft. Ad Material: Polymeric Calendered Vinyl JT 5929 P / JT 5929 PM (Mactac) Illumination: Ambient


Display type: Pier Column Banner (PCBN) Dimensions: 15ft. X 3ft. / 12ft. X 3ft. / 9ft. X 3ft. Ad Material: Tarpaulin Illumination: Ambient

PIER COLUMN BANNER (PCBN)


PIER COPIN BANNER (PC) Display type: Pier Copin Dimensions: 5ft. X 20ft. / 8ft. X 20ft. / 10ft. X 20ft. / 7ft. X 20ft. / 7ft. X 15ft. / 5ft. X 15ft. Ad Material: 17oz. Illumination: Front-lit 6-9pm

* NO LIGHT Between West Ave. and Quezon Ave. in front of Corinthian


PIER COLUMN BILLBOARD (PCBB) Display type: Pier Column Billboard (PCBB) Dimensions: 5ft. X 20ft. / 6ft. x 23.5ft. / 6ft. x 24ft. Substrate: Tarpaulin Illumination: Ambient


STATION VICINITY BANNER (SVB) Display type: Station Vicinity Banner Dimensions: 12ft. X 2ft. Ad Material: Tarpaulin Illumination: Ambient


TRI-VISION

Display type: Trivision Dimensions: 10ft. X 30ft. / 12ft. X 24ft. Ad Material: Outdoor Sticker with UV Lamination Illumination: Floodlights 6-9 pm (EO. 477 sec 18)


STAIRWAY ROOF AD Display type: Stairway Roof Ad Dimension: depends on ad design Ad Material: depends on ad design Illumination: depends on ad design


STATION MURAL Display type: Station Mural Dimension: On File Ad Material: Polymeric Calendered Vinyl JT 5929 P / JT 5929 PM Illumination: Ambient


WINDOW AD

Display type: Window Ad (Buendia Mezzanine) Dimensions: 9ft. X 5ft. Ad Material: Photographic Tarpaulin Illumination: Ambient


INDOOR ADS ELEVATOR DOOR PANEL ENHANCED TWIN BANNER ESCALATOR AD ESCALATOR FRAME FLOOR DECOR GRAPHICS AD (PLATFORM) FLOOR GRAPHICS AD INDOOR STATION WALL COLUMN AD INTERIOR CANOPY AD YELLOW LANE AD PEDESTRIAN WALKWAY (PW) LIGHTBOX POSTWRAP STAIR RISER AD STAIRWAY CROWN STATION CLOCK ST PLASMA (AYALA) TICKET WINDOW AD WALL MOUNTED AD INDOOR BEAM AD SINGLE FACE BILLBOARD ENHANCED LIGHTBOX


ELEVATOR WRAP Display type: Elevator Wrap Dimensions: Various Ad Material: Photographic Sticker with UV Lamination Illumination: Ambient

NOTE : Special Execution Monomeric Calendered Vinyl JT 5829P / JT 5829 PM


ENHANCED TWIN BANNER Display type: Enhanced Twin Banner Dimensions: Ad size- 44in. X 30in. (Back-Back) Ad Material: Monomeric Calendered Vinyl JT 5829P / JT 5829 PM Illumination: Ambient NOTE : Special Execution can be done on top, branding below


ESCALATOR AD Display type: Escalator Ad Dimensions: On File Ad Material: Mactac - Monomeric Calendered Vinyl JT 5829P / JT 5829 PM Illumination: Ambient


Display type: Escalator Frame Dimensions: 5ft. X 3ft. (3) Ad Material: Photographic Flex Illumination: Back-lit 6-9pm (E.O. 477 sec. 18 )

ESCALATOR FRAME (ES)


Display type: Floor Decor Graphics Ad (Platform) Dimensions: 3ft. X 6ft. Ad Material: Polymeric Calendered Vinyl JT 5929 PM with Mactac PF6300 Textured Laminating Film Illumination: Ambient

FLOOR DECOR GRAPHICS AD


FLOOR GRAPHICS Display type: Floor Graphics Ad Dimensions: varies on location Ad Material: Polymeric Calendered Vinyl JT 5929 PM with Mactac PF6300 Textured Laminating Film Illumination: Ambient


INDOOR STATION WALL COLUMN Display type: Indoor Station Wall Column Ad Dimensions: 17ft. X 5ft. / 15ft. X 3ft. Ad Material: Monomeric Calendered Vinyl JT 5829 P / JT 5829 PM Illumination: Ambient


INTERIOR CANOPY AD Display type: Interior Canopy Ad Dimensions: 4.25ft. X 29ft. / 4.25 ft. X 16ft. Ad Material: Monomeric Calendered Vinyl JT 5829 P / JT 5829 PM Illumination: Ambient


YELLOW LANE AD Display type: Yellow Lane Ad Dimensions: 0.625ft. X 200ft (Ad Space) Ad Material: Polymeric Calendered Vinyl JT 5929 P / JT 5929 PM Illumination: Ambient


PEDESTRIAN WALKWAY (PW) Display type: PW (Lightbox) Dimensions: 5ft. X 10ft. Ad Material: Photographic Flex Illumination: Back-lit from 6-9pm (E.O. 477 sec. 18 )


TYPE-A Display type: Type-A (Lightbox) Dimensions: 5ft. X 10ft. Ad Material: Photographic Flex Illumination: Back-lit from 6-9pm (E.O. 477 sec. 18 )


TYPE-B

Display type: Type-B (Lightbox) Dimensions: 5ft. X 10ft. Ad Material: Photographic Flex Illumination: Back-lit from 6-9pm (E.O. 477 sec. 18 )


Display type: Type-C Convex Ayala Dimensions: 5ft. X 3ft. Ad Material: Photographic Flex Illumination: Back-lit from 6-9pm (E.O. 477 sec. 18 )

TYPE-C


TYPE-D

Display type: Type-D (Lightbox) Dimensions: 5ft. X 10ft. Ad Material: Photographic Flex Illumination: Back-lit from 6-9pm (E.O. 477 sec. 18 )


Display type: Type-E (Lightbox) Dimensions: 5ft. X 3ft. Ad Material: Photographic Flex Illumination: Back-lit from 6-9pm (E.O. 477 sec. 18 )

TYPE-E


TYPE-DF

Display type: Type-DF (Free-Standing Lightbox) Dimensions: 5ft. X 10ft. Ad Material: Photographic Flex Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )


Display type: Type-EF (Free-Standing Lightbox) Shaw Blvd. Dimensions: 5ft. X 3ft. Ad Material: Photographic Flex Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )

TYPE-EF


POST WRAP

Display type: Postwrap Dimensions: 9ft. X 3ft. Ad Material: Photographic Tarpaulin 13 oz. Illumination: Ambient


STAIR RISER AD Display type: Stair Riser Ad Dimensions: Various Ad Material: Polymeric Calendered Vinyl JT 5929 PM with Mactac PF6300 Textured Laminating Film Illumination: Ambient


STAIRWAY CROWN Display type: Stairway Crown Dimensions: various sizes Ad Material: Flex or Sticker on Flex Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )


STATION CLOCK Display type: Station Clock Dimensions: 18in. x 30in. Ad Material: Back-lit Duratrans Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )


ST PLASMA

Display type: ST Plasma (Ayala) Dimensions: 42in. X 16in. Ad Material: Duratrans Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )


TICKET WINDOW AD

Display type: Ticket Window Ad Dimensions: various Ad Material: Photographic Laminated Sticker Illumination: Ambient


Display type: Turnstile Ad Dimensions: 12ft. X 1ft. (Refer to ad spaces for die cut portion) Ad Material: Monomeric Calendered Vinyl JT 5829 P / JT 5829 PM Illumination: Ambient

TURNSTILE AD


CONTROL BOOTH AD Display type: Control Booth Ad Dimensions: on file Substrate: 17oz. Polymeric Calendered Vinyl JT 5929 P / JT 5929 PM Illumination: Ambient


INDOOR WALL MURAL Display type: Indoor Wall Mural Dimensions: on file Substrate: 17oz. Polymeric Calendered Vinyl JT 5929 P / JT 5929 PM Illumination: Ambient


SPECIAL EXECUTION Per Arrangement


EVENTS Per Arrangement


ROLL-UP DOOR BOX Display type: Roll-up Door Box Dimensions: on file Substrate: 17oz. Polymeric Calendered Vinyl JT 5929 P / JT 5929 PM Illumination: Ambient


PROMO & SAMPLING Per Arrangement


INDOOR BEAM AD Display type: Indoor Beam Ad Dimensions: 5ft. X 20ft. (Shaw) / 6ft. X 24ft. (Ayala) Ad Material: Photographic Flex Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )


SINGLE FACE BILLBOARD Display type: Single-Face Billboard (Ayala) Dimensions: 4ft. X 12 ft. Ad Material: Photographic Flex Illumination: back-lit from 6-9pm (E.O. 477 sec. 18 )


WALL MOUNTED Display type: Wall Mounted Ad (Taft, Ayala, and Shaw) Dimensions: 9ft. X 9ft. / 9ft. X 7ft. / 9ft. X 6ft. / 9ft. X 3ft. / 8ft. X 8ft. / 15ft. X 8ft. / 7ft. X 9ft. / 7ft. X 10ft. Ad Material: Tarpaulin 17 oz. - Blackout Illumination: Ambient


ENHANCED LIGHTBOX Display type: Enhanced Lightbox Dimension: 7ft. X 10ft. Ad Material: Photographic Flex Illumination: Back-lit 6-9pm (E.O. 477 sec. 18 )


TRAINWRAP TRAIN POSTER TRAIN TUBE CARDS

TRAIN ADS


TRAINWRAP Display type: Train Wrap Dimensions: 1,475.28 sq. ft. (2 sides) Ad Material: Illumination: Ambient


TRAIN POSTER

Display type: Train Poster Dimensions: 32in. X 16in. Ad Material: Mactac - JT 5829P Illumination: Ambientmbient


TRAIN TUBE CARDS Display type: Train Tube Cards Dimensions: On File Ad Material: Mactac - JT5829 Illumination: Ambient


TRACKWORKS Office Address: 9th Floor, IBM Plaza Bldg. Eastwod City, Libis, Quezon City. Phone: +63.2.7091016 / +63.2.7037211 / +63.2.4216447 Email: ask@trackworks.com.ph

Trackworks Media Kit, 20 April 2009  

A folio of the advertising opportunities available on the MRT-3 mass rail transit line.

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