Understand Marketing Nuances to Generate Highly Qualified Leads (HQLs)
The world of marketing is tangled and full of puzzles. Agree or not! Since 19-something, when the concept of marketing incepted, till today, there has been a drastic change in the way people market their products and services. More so, methods and techniques that marketers practiced a few years back might not be in effect today. To be precise, there was a monopoly of manufacturers, and the marketing fundamental was simple – the product will sell automatically if the consumer really needs it. In fact, they used to sell at higher prices since the customers had very little choice. To now, when you can find thousands of vendors for a single product type. With an advanced mindset and awareness, where people emphasize utility, quality, value for money items, the competition is tough. The theory is if the product is manufactured, keeping in mind the quality, environment, and social concerns, it is more likely to sell. In addition to it, the efforts have to be in multiple directions today. It is only possible to reach the customers easily if the marketers ensure to lure the customers with marketing tactics such as install base campaigns, sales enablement services, HQL sales campaigns, content syndication marketing, and PBM solutions. However, the similarity is that marketers can still identify the potential leads and make strategies based on the target audience. They can still find out what entices the audience and strategize the marketing tactics revolving around it, which is more or less the same to the early years of marketing. So, one thing is clear – the marketing hustle becomes easy when you have access to quality leads or highly qualified leads. The experts of this domain are demand generation and marketing qualified leads companies.
What are highly qualified leads for your business? Do you work at or run a business that lives or dies by the number of qualified leads that come in. For those in the services business, especially B2B businesses, know the struggle. The b2b businesses are about getting more leads than they close into contracts. The second answer is “converting more leads into sales,” this happens after the business has figured top-of-the-funnel lead generation processes. “The sales team owns the sales funnel. But as a B2B marketer, you feed the top of their funnel.” – Doug Kessler, Co-founder and Creative Director of Velocity