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BIMA 100

A former lawyer, techie and school counsellor, Sophie Deen is the founder of Edtech company Bright Little Labs - Sesame Street for a digital age. She previously worked at Code Club, alongside Google and the DfE, to help introduce the coding curriculum. Her flagship story, starring Detective Dot (a 9-year-old tech whizz and coder) and the CIA (Children’s Intelligence Agency), reached over 30 countries on Kickstarter and has since become a multiple award-winning STEM book, with Cabinet Office backing. Kids receive a top-secret,

BIMA 100









Founder / CEO Bright Little Labs

COO Brainlabs

Executive Creative Director Google Creative Lab

Chief Information Officer Red Badger





personalised package from the CIA with special missions and other goodies that are mapped to the coding curriculum. Recently awarded the Barclays Start-up Founder of the Year 2017, Sophie is extremely passionate about holistic, creative education for children, and teaching ALL kids to code. My one wish would be… that we paid the real cost for our everyday items i.e. that everyone along the supply chain received a fair wage.

Sophie is COO at Brainlabs, an agency with the mission to revolutionise paid media through mathematical marketing, recently winning ‘Best Agency’. As COO, she runs all aspects of the business, from client strategy and new business, to recruitment and technology. Sophie has been invited to speak at major industry conference keynotes and was recognised as a leading woman in advertising, winning the IPA’s Women of Tomorrow

awards. She is passionate about the development of women in the technology industry and has been featured in the Guardian and BBC for her ground-breaking gender equality and diversity work, for which she was recently awarded the 2017 Everywoman Inspiration award. My one wish would be… to organise classical music and ballet events in my spare time.

Steve believes that ‘creative people are more powerful than they think they are’ and can help tackle some of the world’s biggest problems through their creativity. He calls this ‘creative activism’. In the last couple of years, Steve has been fortunate enough to work on projects like: Jacquard - a series of conductive threads woven into clothing to make it interactive;

Assembly of Youth - an installation at the United Nations alerting world leaders to global issues being faced by young people; Project Bloks - a tangible programming platform that helps kids learn to code; and the Refugee Info Hub, a mobile site built with the IRC to help Syrian refugees fleeing civil war keep safe. My great ideas… are the product of the people around me.

Stu is CIO and co-founder of Red Badger, an independent digital consultancy. An advocate of Serverless technology, Stu is driving digital transformation and disrupting departmental silos in large corporations, delivering efficiencies and shifting focus to user value. His mission is to create a space for people to enjoy writing software and contributing to the open source community, creating better software


for everyone to use on enterprise projects. Advocates of React (javascript), the Red Badger team run the largest community in Europe and launched the inaugural React London conference in March 17. The innovation that’s excited me lately is… Serverless Technology.

BIMA 100 2017  

BIMA's annual showcase of 100 of the digital industry's brightest stars, seeking to recognise the individuals who are shaping the future of...

BIMA 100 2017  

BIMA's annual showcase of 100 of the digital industry's brightest stars, seeking to recognise the individuals who are shaping the future of...