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RUNNING HEAD: THE EXCHANGE RELATIONSHIP 1

Industry Forecasting

Abstract


RUNNING: LEADERSHIP STYLE

Hybrid cars have long been proclaimed the car of the future. The predictions for the success of the hybrid car have changed since the car’s conception. This paper will look at the changes and the trends anticipated for the future.

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THE EXCHANGE RELATIONSHIP

3 Industry Forecasting

For many years consumers have been hearing about hybrid cars. When the hybrid car concept was first introduced, many thought that the hybrid would quickly overtake the market. That has not happened yet, but the buzz surrounding the hybrid car is still strong. Most people do not truly understand the differences or even how they work. There are four basic types of clean-energy cars: Battery electrics, plug-in hybrids, hybrids, and hydrogen fuel-cell cars. “Until recently, most people experienced clean-energy cars at auto shows, in the pages of magazines, or as image advertising --they weren’t tangible. All that’s changed now: you can actually see electric and plug-in hybrid vehicles on the street, picking up groceries with early adopters at the wheel, taking the kids to Little League, and –lo and behold—even charging up at public stations” (Motavalli, 2012, p. 6-7). What the future holds for the hybrid vehicles is continuously changing.

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