Dementia Awareness For the D&AD monotype brief, I created a campaign which raises the awareness of sufferers of dementia. I decided to do this by designing a book with distorted type to represent the different symptoms of dementia, including memory loss, confusion, and trouble with speech. The copy in the book was collected from a public survey where I asked for memories which people would never want to forget. By distorting these memories, it will help people to
understand the huge impact of dementia, and show you how it can take away some of the most treasured moments in your life.