#GapHour The concept of the #GapHour campaign was to brand museums as cultural escapes for students. The aim was for students to realise they could gain the same experiences they get abroad, from museums at home. I decided on the ‘Gap Hour’ tag line as it would change student’s impressions that museums take too long to visit, when they can just go for short trips with the art pass.
My outcomes have been designed in a vintage, Art Deco, travel poster style. This is firstly again to reaffirm the idea that the museums can be seen as short holidays, where you can experience new cultures. The second reason I chose this style is because vintage/retro design is trendy within student communities therefore would encourage them to interact with the posters.