Billy Slattery Portfolio

Page 20

Our City Our City is an animated campaign created as part of my University Year 3 FMP project. The aim of the campaign is to showcase the memories of Manchester City fans, to help fellow fans to reminisce of the club’s history. The short animations are intended to be shown as part of the half time entertainment at the ground. The audio is recorded from interviews with real fans talking about their memories and experiences of City. The hand drawn

illustration style amplifies this, eliminating any corporate feeling, making the viewing experience more personal. The colour scheme is mostly white and sky blue, the colours of Manchester City, to keep with the visual identity of the club, while using other colours sparingly when necessary. Watch the full sequence at: