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Ipod Commercial Bibliography This is a bibliography I kept when researching Apple (ipod) and websites i accessed when doing so 1.

" YouTube - Apple Music Event 2001-The First Ever iPod Introduction ." YouTube Broadcast Yourself. . N.p., n.d. Web. 2 Nov. 2010. <http://www.youtube.com/watch? v=kN0SVBCJqLs>. Secondary research - market research into the product and the quality of the product. The presentation/release press event

2.

1980s, the early, and Apple Computer faced increasing competition. While the Apple II was already established as a successful business-ready platform because of Visicalc. "History of Apple Inc. - Wikipedia, the free encyclopedia." Wikipedia, the free encyclopedia. N.p., n.d. Web. 9 Nov. 2010. <http://en.wikipedia.org/wiki/ History_of_Apple_Inc.#The_iPod>. Information about the history of apple - and when it was founded ect

3.

"Apple SWOT." Marketing Teacher. N.p., n.d. Web. 3 Jan. 2011. <http:// marketingteacher.com/swot/apple-swot.html>. swot analysis

4.

Howcast. " YouTube - The very first iPod promotional video ." YouTube - Broadcast Yourself. . N.p., n.d. Web. 2 Nov. 2010. <http://www.youtube.com/watch? v=e84SER_IkP4>. Secondary research - market research into the product and the staff who made the product talking about the technical capabilities.

5.

Lawrence31610631. " YouTube - Apple iTunes Ad - The Beatles - Here Comes The Sun ." YouTube - Broadcast Yourself. . N.p., n.d. Web. 3 Jan. 2011. <http:// www.youtube.com/watch?v=YskYYpQ2q1E&feature=related>. Beatles montage - idea for tv ad

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"Typography of Apple Inc. - Wikipedia, the free encyclopedia." Wikipedia, the free encyclopedia. N.p., n.d. Web. 3 Jan. 2011. <http://en.wikipedia.org/wiki/Apple_fonts>. apple fonts

7.

davomrmac. " YouTube - Ipod Ad ." YouTube - Broadcast Yourself. . N.p., n.d. Web. 2 Dec. 2010. <http://www.youtube.com/watch?v=NlHUz99l-eo>. techno-logic ipod silhouette ad

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heartofgold42. " YouTube - First iPod Ad Ever ." YouTube - Broadcast Yourself. . N.p., n.d. Web. 2 Nov. 2010. <http://www.youtube.com/watch? v=7ZzmZiYB948&feature=related>. Secondary research! First ever Ipod TV advertisement - fun and energetic.

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mattbear69. " YouTube - granny's first ipod ." YouTube - Broadcast Yourself. . N.p., n.d. Web. 2 Dec. 2010. <http://www.youtube.com/watch?v=R9spY27cCd4>. Showing an older generation using ipod for the first time, reaction - wanting to dance around the house.

10. "|| Apple Marketing Strategy || iPhone and iPod || Vertygo Team ||." || Vertygo Team || Marketing Strategy Consultants ||. N.p., n.d. Web. 3 Jan. 2011. <http:// www.vertygoteam.com/apple_marketing_strategy.php>. website with some facts and figures. market share's etc. competitors

Bibliography for tv advert  

ipod bibliography for media coursework

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