B I L LY S O N G C H E N Per s o na l Lo g o De s i g n
陳
In th e cre at ion o f this lo go, I n e e d e d to f i n d a t yp e fac e t h at wo u l d b e st s u it and define me. I disc ov e re d Pa n to n . I t i s h e av y i n w e i g h t,
th e ty pe face also car ries a st ru c t u re t h at i s st ro n g i n l i n e s a n d curvatu re . I wanted to keep the lo g o ’ s st ru c t u re ju st i f i e d a n d
place d in to a squar e box. This ke e p s t h e d e s i g n m i n i m a l a n d c l e a n .
B I L LY SONG CHEN