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PORTFOLIO

FROM 2013-2016

Chaoyang University of Technology

CHANG-LIN HSIEH /

2016.4.27

M122679966

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ABOUT M Let me introduce myself.


T

關於


謝昌霖 Ai

CHANG-LIN HSIEH /

Ps

Id

Dw

畢業於朝陽科技大學 / 視覺傳達設計系 家鄉 / 南投名間

手機 / 0933581760

課外專長 / 彈吉他 、 品茶

CHECK IT OUT!

MY NAME IS


我是誰

關於我。 來自鄉下的小孩,藉由畫畫接觸到設計,對於未來懵 懵懂懂但熱情不減。平常喜歡與人溝通,並探討存在

社會中的現象、找出解決問題的方法、思考屬於自己 的任務。


MY

graphic

List LOG

/

O De sign Buss ines s car Grap d De sign hic D esig Pack n agin g De Grad sign uate Proj Illus ect trati on


LOGO Design


g

o

o

d

t

e

a

3 味

CHA

SAN

CHA SAN WEI

Oolong tea

烏 龍 茶 專 賣

烏 龍 茶 專 賣

Triple flavor of tea

烏 龍 茶 專 賣

CHA SAN WEI

CHA SAN WEI

WEI


BUSSINESS CARD DESIGN


POSTER DESIGN


PACKAGING DESIGN


Ré Ré is 85% dark spherical chocolate which named after the ancient Egyptian sun god. Ancient Egyptian religion indicates Ré was believed to be a major god of all. The inspiration of logo design was Scarab the amulet. Holding the sun enhance the concept of luxury and exquisiteness. Triangular shape represents the Pyramid and pulls out modern outline to the product. Coated with gold leafs stands out a bit in the mysterious flat black background. Optional quantity isprepared and each small deltoid will fit in right away due to the geometry basis.


以埃及具代表性的金字塔進行發想,取出三角的元素概念,作為外 型上的依據,運用金色錫箔紙讓巧克力具有太陽的意象,也在放置 巧克球的凹槽上運用巧思,拿起巧克力球便能看到太陽發光的印象 ,帶給每一個客人最尊榮華貴的享受。 禮盒分別為四個裝大三角禮盒以及六個裝六角禮盒,運用三角形特 性擺置,不浪費多餘空間,每個小盒緊密相依。


GRADUATE PROJECT

取自茶葉側面

取自水滴形狀

數字三結合茶壺

標準字將羅馬數字的三 與茶壺意象做搭配結合 ,希望能和市面上茶品 牌常用的書法字做出區 隔,並具有辨識性。

取自茶具-茶針

K:100


“Cha San Wei” ,a brand specialized in Taiwan famous Oolong tea. In the mountains above seven thousand ft. from sea level, where enriched by the sun light and rain, surrounded by mist, where with high temperature difference between day and night, it is under this environment that perfectly suitable for growing high quality tea. Through the tea master’s craftsmanship, who has decades of experience, that refines taste of each drop.

“Zhen, Ben, Zen” is the central idea of Cha San Wei, which can simply interpreted as three flavors of tea. It is distinguished by light, medium and heavy roasting degree. This also represents cumulative experience in life, the journey from childhood to young adults, and to the elderly age. The three stage of life is hidden within the changes of tea flavors. In other words, the taste of life is as if the taste of tea. The package focuses on comfort and cleans by using the illustration to bring out its simplicity and touch humanity. At the same time delivers both brand and product’s purity image, so that consumers can buy and drink with ease. The strong package structure emphasizes firm and trust worthy brand image. Hereby, we present you the best and most natural “Cha San Wei”.


M122679966

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